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5 Lessons Every Startup Entrepreneur Should Know – Terence Mauri



Terence Mauri 5 Startup Hacks For Fast Success

Editors Note: Terence Mauri is a very insightful Start Up Mentor and coach enabling entrepreneurs around the world to achieve their full potential.

Checkout Joel Brown’s podcast Interview with Terence as he reveals his awesome and effective ways for Startup entrepreneurs to achieve success.

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Terence’s Reading Recommendations

Good Strategy Bad Strategy: The Difference and Why It Matters – Richard Rumelt

Lean In: Women, Work, and the Will to Lead – Sheryl Sandberg

‘Fast learners win’. Eric Schmidt, Google

What does it take to launch a start-up? Are you ready and focused to seize opportunities and move yourself forward quickly?

I wrote this piece to answer these questions and help you thrive as a start-up not tomorrow, or next year but today. Read it, share it and use it for inspiring action in yourself and others. As Steve Jobs said, ‘we’re here to make a dent in the universe. Otherwise why else even be here’.

As a coach and start-up mentor, I’ve had privileged access to many boardrooms, meeting rooms and conferences around the world from London and Stockholm to Dubai and California. This has given me a unique insight into the hidden qualities of the start-up mindset. These individuals, no matter what part of the world they are in display a passionate curiosity about the future and a desire to make things happen – fast. They have clear purpose and are highly adept at managing themselves, especially under pressure. They show bravery and are not afraid of failure or saying no.

Most telling of all, they have a burning desire to grow as human beings and achieve full potential – in everyone.

Here’s the surprising truth. It’s often easier to make something 10 times better than it is to make it 10 percent better.Google bosses Larry Page and Sergey Brin exemplify this by inspiring their team to look for ten-fold improvements – a technique they call ’10X thinking. Imagine the power of using ‘10X’ to multiply gains for your own start-up. It’s time to think different.


Let’s play a quick game.

Why are the numbers 480, 168 and 960 significant? 480 is the number of minutes in an 8 hour day. Not much when you consider the avalanche of emails, meetings, interruptions and constant battle for attention. 168 is the number of hours in a week. According to one global survey by Accenture on productivity, over 80% of respondents agreed with the statement that ‘they often felt there weren’t enough minutes in the day to achieve everything’.

In Japan, this chronically stressed and un-focused state is known as Karoshi – death at your desk from stress. We are literally running as fast as we can and yet there is a missing link somewhere. Known as the ‘smart trap’, what we know is simply not translating into action. It’s time to start thinking like a start-up.

This leads to the final number – 960 which is the number of months a healthy human being can hope to live for in some parts of the world. If you’re reading this you’re probably one of them. Put another way, it’s about 80 years of age.

Remember, we sleep for around 300 months. Whilst I don’t wish to depress you, the bottom line is if we’re lucky we have around 700 months to make it happen. Have I got your attention? Good.

Building a start-up is not easy. Like modern day explorers ascending K2 or reaching the North Pole, it demands what the Finish call ‘sisu’ – an amalgam of resilience, courage and fierce tenacity. It takes ‘sisu’ to stand at the door when a big angry bear is on the other side. That bear is your competition, a fear of failure or lack of focus on what really matters. I recently met the founder of a fledgling start-up who exemplified this ‘sisu’ spirit. He stated, ’I believe the ability to step up and deal with failure in a fast changing world is a must-have for realising your dreams and potential’.

Look around you. We’re living in exceptional times. Everyone must grapple with not just change but the speed of change.

Whats App, the messenger service captures this super trend. Founded in 2008 by co-founders Jan Koum and Brian Acton, it was recently acquired by Facebook for $19 billion and yet only has 55 staff. To put that in perspective Sony has over 165000 staff and a market cap of $18bn. Airbnb, (Airbed and Breakfast) the online marketplace for spare rooms is another example of the velocity at which small becomes big. More than 10 million people have stayed in Airbnb homes since it launched in 2008 and it is already valued at over $1 billion – the type of growth entrepreneurs and VC’s drool over.

In 2014, Airbnb is widely expected to overtake the InterContinental Hotels Group and Hilton Worldwide as the world’s largest hotel chain—without owning a single hotel.

For many, individuals and organisations alike we’re living in a perpetual state of beta. Take home message – you must learn faster, fail smarter and risk braver – today.

We live in a VUCA world. This stands for volatility, uncertainty, complexity and ambiguity. It presents tremendous risk but also unprecedented opportunity for any new start-up.

I’ve identified 5 hacks or what I call ‘smart cuts’. These are practical actions to accelerate growth and give you the edge.


Hack 1  Start with focus!

It’s time to focus on focus. Remember – when you say yes to something you say no to something else. Decide what really matters then ring fence and put it to work. Travis Kalanick, Uber CEO says ‘I want to do one thing only and do it really well’.

I recommend the ‘1-3-5’ system. Start with 1 which represents the single most important priority of the day. Only after completing 1 should you move to the next 3. These are the next most important priorities. Finally move the last 5. This simple tool can help you stayed focused on what really matters.


Hack 2 Grow your posse!

We are hard wired to connect. The world’s first Professor of networking at Cass Business School, Julia Hobshawm says ‘networking is a must-have skill to not just survive but thrive today’.

Networks should be both broad and deep. They can give your start-up access to ideas, opportunities, funding, support that otherwise you would not have access to. Find a mentor. Start up a learning circle. Attend a start-up conference.

The key is to have plan for knowledge networking. Check out


Hack 3 Eat problems for breakfast.

Steve jobs was a master at using the power of constraints to force new ways of thinking. It means seize limitations and then transcend them.

Most of the magic happens just outside our comfort zone. This requires courage but also the ability to conquer fear and embrace failure as one half of success.

Focus on possibilities not problems.


Hack 4 Learn faster.

Read up. Build your own heroes network of people you admire in business and life. Success leaves clues. Check out a new TED talk (

Have a curiosity for new experiences and never stop learning. This hack is about cultivating a life-long commitment to learning. It will also help you anticipate what’s ahead on the curve that no one else has seen.Opportunity! is an excellent learning hub.


Hack 5 Make it happen.

Ultimately the distance between talk and results is action. Hack 5 is about speed and what I call a high ‘say do’ attitude. This means you turn talk into action – quickly.

My formula for start-up success is simple. Decide what’s important, prioritise it, protect it and execute quickly.

To sum up, thinking like a start-up is the number one hidden driver of success. In the age of digital distractions, it’s all too easy to lose focus.


Are you ready to step up?

19 Ways To Truly Live

Terence Mauri is a coach and start-up mentor working with ambitious leaders around the world. A regular speaker at conferences he’s built a fledgling community of over 55,000 followers on Twitter to date. On November 14th, he’ll be speaking at ‘Hacking Happiness’, a London based conference on Human Potential, Performance and Wellbeing ( You can also catch him on November 10th for his webinar Step Up: How to lead yourself and inspire others (

1 Comment

1 Comment

  1. Shunmuga

    Jan 11, 2016 at 1:29 pm

    One of the Best article I have read and useful sites. Thank you Terence.

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Top 12 Addicted2Success Podcast Episodes for You to Listen To

Joel Brown (Founder of



We are almost 6 months into the year and there has been so many great articles, videos and podcast episodes featured on Addicted2Success.

The Addicted2Success podcast is one of the most popular podcasts in the business section of the apple podcast store and we are officially live on Spotify, Stitcher and SoundCloud now so you can’t miss a motivational beat.

Here are the Top 12 Addicted2Success podcast episodes of 2019 for you to listen to

If you feel that any of the below podcasts have inspired you in any way shape or form please share the episodes on your insta stories, facebook, emails or direct message them to your friends as this would be deeply appreciated as we are on a mission to spread powerful self development advice to the world.

1. Dr. Dain Heer – How To Be More Conscious With Your Thoughts, Feelings And Emotions

Dr. Dain Heer is an internationally renowned author, speaker and facilitator of consciousness and change. For over 17 years, he has been inviting people to embrace their true greatness—people from every culture, country, age and social strata of society.

Originally trained as a chiropractor, he has a completely different approach to healing by facilitating people to tap into and recognize their own abilities and knowing.

2. Ashley Hann – 4 Ways To Master Magnetic Confidence

Ashley Hannawacker is an online branding and marketing strategist, author and speaker. Ashley specializes in creating powerful, cohesive online brand experiences and is an expert at making websites that make money.

Ashley is very passionate about personal growth and mindset through which she has led various presentations, coached leadership trainings and written a #1 best selling book: Magnetic Confidence: Attract the Results, Relationships and Life You Want.

3. Jason Stone – The 3 Principles To Building A 6 & 7 Figure Online Business

Jason Stone is widely known by celebrities and almost 2 million people around the world as @Millionaire_Mentor on Instagram. Stone has successfully launched multiple 6 and 7 figure Instagram and Internet platforms and is becoming a well known social media influencer and marketer. Known for his e-commerce success in the automotive industry in his early years with Treadstone Performance Engineering.

4. Les Brown – How To Achieve The Ultimate Level Of Self Motivation

One of the greatest Motivational Speakers of All Time “Les Brown” shares his powerful wisdom on what it takes to face any fear and how to reach the ultimate level of Self Motivation.

Les Brown goes deep in this conversation, he pours his heart and soul into this and keeps this one real and raw. Don’t Miss This!

5. Tony Robbins – 5 Ways To Master Your Money And Impact Millions Of Lives

Advisor to Billionaire’s, Athletes, Celebrities and some of the top leaders in the world! Tony Robbins is the go to guy for Success strategies and Joel Brown had the fortunate opportunity to chat with Tony about achieving success in this half an hour exclusive interview on the Addicted2Success Podcast!

6. Jay Shetty – How To Be Remembered For Your Love & Contribution

Jay Shetty is a philosophical content creator, story teller, Forbes 30 under 30 entrepreneur and former monk who has created a brand and movement that has reached over 1 Billion views and is dedicated to Making Wisdom Go Viral.

7. T. Harv Eker – How Multi-Millionaire’s Think

T. Harv Eker, the Best Selling Author of Secrets of The Millionaire Mind shares his insights and unforgettable advice on creating a life with abundant wealth and success.

The strategies he shares will change the way you view money forever!

8. Peter Sage – How To Live Your Best Life

Peter Sage is a well known international & serial entrepreneur, author, philosopher and teacher. His unique way of looking at and relating to life has inspired tens of thousands of people worldwide to Reinvent themselves.

Whether by improving or turning around a business or developing a new and empowering psychology through practical yet profound shifts in awareness, Peter hopes his insights and teachings can offer something of value to those who seek it.

9. Yahya Bakkar – How To Powerfully Sell Your Story To The World

Yahya Bakkar is a powerhouse speaker and leadership coach.

Yahya has spoken on over 500 stages around the world and he believes in giving you motivational, practical & transformational content to help you become the most courageous, confident and charismatic version of yourself.

10. Ajit Nawalkha – 4 Powerful Mindset Shifts That Will Change Your Life Forever

Speaker, Coach and Author “Ajit Nawalkha” shares his powerful advice on how to create emotional and mental shifts within to achieve more as an entrepreneur so you can move closer to your dreams.

Ajit’s new book “Live Big” is out now. In Live Big: A Guide to Passion, Practicality, and Purpose, Nawalkha shares 25 shifts—changes in your mental, physical, emotional, or even spiritual state—that will propel you on your road to success.

11. Olivia Arezzolo – How To Master Your Sleep For More Success

Australian Sleep Specialist Olivia Arezzolo shares her powerful advice for achieving more success through better sleep. Olivia writes for some of the world’s top publications on the power of sleep routines and how to live a more empowered life with new and healthy habits.

12. Grant Cardone – How To Increase Your Hunger For Success

Grant Cardone shares his advice on what it takes to be obsessed with your success. Get your hands on Grant Cardone’s New Book “Be Obsessed or Be Average” now.

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4 Ways YOU Can Create Powerful Habits – James Clear

Joel Brown (Founder of



Author and habits expert James Clear says if you want to make big changes, first you have to think small. His new book, “Atomic Habits,” zeroes in on the idea that small adjustments add up to larger changes over time.

Checkout his new book Atomic Habits on Amazon now!

What Are Habits?

Let’s define habits. Habits are the small decisions you make and actions you perform every day. According to researchers at Duke University, habits account for about 40 percent of our behaviors on any given day. 

Your life today is essentially the sum of your habits. How in shape or out of shape you are? A result of your habits. How happy or unhappy you are? A result of your habits. How successful or unsuccessful you are? A result of your habits.

What you repeatedly do (i.e. what you spend time thinking about and doing each day) ultimately forms the person you are, the things you believe, and the personality that you portray. Everything I write about – from procrastination and productivity to strength and nutrition – starts with better habits. When you learn to transform your habits, you can transform your life.

Listen to the full podcast interview below to learn the ways that James Clear has Mastered his Habits!

As James Clear says:

Becoming better is not simply a matter of willpower or work ethic. It’s also a matter of strategy. What people assume is a lack of willpower or an unwillingness to change is often a consequence of trying to build good habits in bad environments.

  • If you are trying to read more books, don’t do it in a room filled with video games, Netflix, and a television. Move to a less distracting environment.
  • If you’re very overweight, don’t try to follow a workout program for college athletes. You can get there eventually, but that’s not a battle you need to fight right now. Start with a manageable change.
  • If you’re surrounded by people who tear down your goals, then work on your projects in a different location or reach out to like-minded people.
  • If you’re trying to stick to a writing habit when your kids are home from school and your house is in chaos, then work on it at a different time. Switch to a time of less resistance.

Build your habits where it is easy to do so. Re-define the situation. Create a game where the odds are stacked in your favor.

It sounds simple, but how often do you find yourself fighting difficult battles and ignoring easy ones? There is plenty of time to fight the difficult battles. Win the easy battles first.

The smartest path is to improvement is the one of least resistance. Fight battles you are destined to win.

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How To Relentlessly Live In Your Potential – Ben Kelly

Joel Brown (Founder of



Ben Kelly

Millionaire Entrepreneur, Speaker, Trainer and Investor Ben Kelly shares his principles with you for Rapid Transformation.

Ben Kelly was a financially crippled bricklayer with large debt along with a debilitating mindset and low self worth as he struggled for purpose with a feeling of very little hope of a better life.

However, Ben managed to turn that around in 2 short years through a strong desire to learn, grow and apply all that he learned in facing his fears and identity attachments that held him back.

Ben leads a movement of thousands around the world, speaking to large groups throughout Australia, the US, the UK and Asia sharing the lessons he has learned and the process that helped him to go from a depressed bricklayer unable to voice himself to being able to confidently speak to thousands on how life can change in a moment with a strong growth mindset and a willingness to leave behind what is not in service to your greater self.

His successful network marketing business has allowed him, along with his sister Peta to retire their single mother of four “Christine” and alleviate all of her financial burden. Ben loves travelling the world to lead people to their own empowerment, growth and expansion so they can step into greater expressed versions of themselves.


Click Play below to listen to the podcast episode with Ben Kelly.




Ben Kelly Quote

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6 Ways to Expand Your Consciousness for More Success – Garrain Jones

Joel Brown (Founder of



Garrain Jones is a powerful transformational leader and speaker who has broken through barriers most would see as impossible.

Every industry he has stepped into he has achieved a high level of success and he continues to expand his network into the millions and networth into the multiple millions because he continues to challenge the way he looks at his potential and his life. He loves teaching others how they can do this too.

In this podcast episode Garrain shares 6 interesting ways to expand your consciousness so you can achieve more success. He also shares a powerful exercise to create clarity and power in your life, this episode is not to be missed.


Click Play below to listen to the podcast episode with Garrain Jones.





Garrain Jones is the author of “Change Your Mindset, Change Your Life” and is a leader who believes that you can create whatever you believe and that you put your heart and soul into.

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