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Selling An Idea To Coca-Cola for 4.1 Billion Dollars

Joel Brown (Founder of




A couple months back we featured an article called How 50 Cent Made A Killing Off Water which detailed the deal that went down between 50 Cent & Vitamin Water leaving 50 Cent with almost Half A Billion Dollars in his share of the Pie over at “Glacéau”. This article features the man himself “Mike Repole” the co founder of Vitamin Water & Smart Water explaining how he came about inking a 4.1 Billion Dollar deal with Coca-Cola to release his Glacéau Vitamin Water to the Billions around the world.

Mike Repole, 38, co-founded Glacéau, makers of Vitaminwater and Smartwater, with J. Darius Bikoff in 1999.

Mike Repole – “I’m the president and co-founder of Glacéau, the beverage company that makes Vitaminwater, and last year one of the largest companies in the world approached us with an exciting proposition that would turn out to be worth billions of dollars. Sometimes you can’t see the forest through the trees; I don’t know if I actually recognized how successful a company we had created in Queens, New York, in less than a decade. What I am certain of is that I barely noticed Manhattan’s skyscraper views on the last day of April a year ago. It was nine o’clock in the morning when I greeted executives from Coca-Cola at their top-floor boardroom on Fifth Avenue, and I was focused.

I prepared for the most important day of my life like any other day: I ate an egg-white omelet and a bowl of fresh fruit for breakfast, and I wore a black polo shirt and black slacks. It was the third full-day meeting of the week and the culmination of a five-month-long discussion, so I wasn’t really nervous. Anxious is more like it. I wanted to close this deal by taking our products global while still continuing to run the business in Queens. Somewhere in the midst of all that, Coke added their sports drink Powerade to the table–a brand I’d always competed against–and said, “How about you find a way to make this better than Pepsi’s Gatorade too?” A few hours later, we all shook hands on the deal of a lifetime. The lives of everyone involved with Glacéau changed in that moment. Each of our 497 shareholders and 352 employees would eventually receive a check worth thousands of dollars. My younger brother, Gerard, a New York City police officer for 13 years, had invested very early. He had one of the toughest jobs in the world, and I helped him retire early. I will never feel prouder.

When you sell something for $4.1 billion, you celebrate with a nice dinner. That evening we ate at Les Salons, the private room above the four-star French restaurant Le Bernardin. Because I was so excited, I ordered the most expensive wine on the menu. I don’t even know which bottle. The wine could have come from a box and I wouldn’t have known the difference. And then it was back to business as usual for us here in Queens, only now we’re in the process of hiring 300 new employees, evolving Powerade, taking our products to the next level nationally, and introducing Vitaminwater internationally. We’ll be global in five years, and we needed Coke to accomplish that. Not bad for a kid from Queens who graduated from St. John’s University with a 2.2 GPA and hoped to become general manager for the Mets. Here are my fundamental business lessons that I never learned in school.”

I am the the Founder of and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.



  1. J.T.

    Jan 20, 2013 at 5:06 am

    Where is the rest of the article?!

  2. Gabriel Do Camro

    Sep 2, 2012 at 4:46 pm

    THe lessons?


      Nov 7, 2012 at 10:27 pm

      you can use other ways to sale your products especially soft drinks by packing into small packets and sale it like ice cream because many children prefer such things sold in chi pest way.Also can make coca-cola ice cream and milk.

      • fridah chlio

        Nov 7, 2012 at 10:31 pm


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8 Things You Can Do Right Now to Get Your Motivation Back



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Welcome to our new normal. A time in our lives that a year ago we certainly didn’t see coming that most of us probably wouldn’t have chosen for ourselves; but here we are. As the days away from each other carry on and more and more bad news comes our way, it’s easy to lose your motivation and waste energy doing things that aren’t helpful like worrying and fighting with people on the internet instead.

Nearly half of Americans report the coronavirus crisis is harming their mental health, according to the Washington Post. While many of us had routines set up to deal with stress in the past, the stress we are facing during this time is unlike anything we’ve experienced before. It’s easy to find yourself in a downward spiral, and that’s the most challenging time to stop the momentum and turn things around. If that’s the case, keep it simple and start to reach for little things to help you feel better and climb your way out.

Here’s a reminder of a few simple things you can do right now to start getting positive momentum going your way:

1. Find someone who was in a similar place and made it to the other side

Whether you’ve been unmotivated to workout, eat healthy, make sales calls or simply do anything, you can find someone who has been there and made it to the other side. Look up some great TED talks, go on YouTube and look up people that motivate you, google them to find their websites. There are short speeches and much longer talks all over the internet, you just need to find someone who you relate to that speaks to you.

2. Do something that you love

When we’re unmotivated, it’s easy to get out of the habit of doing what we love. Sometimes just getting out of bed or away from the tv feels like a chore. Think back to a time in your life when you felt great – what were you doing? What do you absolutely love to do that if you had the time, you would do all day and not realize any time had passed at all? 

Figure out a way to do whatever that is, or a modified version of it if it is something that you aren’t able to do at the present time. Spending time doing what you love will get your mind off of anything that is wrong and allow you to find inspiration.

“If something is important enough, even if the odds are stacked against you, you should still do it.” – Elon Musk

3. Don’t overcomplicate it

Keep it simple. When we’re stuck in a rut, we’ll give ourselves every excuse to not do something. Say you’ve gained some weight; you might tell yourself you need to find the perfect trainer and wait until you have time to cook your meals from scratch each night before you do anything else. Stop trying to overcomplicate it and keep it simple by finding one thing you can do right now, however small that may be. You don’t have to wait until the timing is perfect and the stars align for you to start moving in the direction you want to go.  

4. Get up and get moving

This is probably the last thing you want to do right now, but once you are up and moving, your blood will start flowing. The hardest part is getting started. Day one, get up and do anything to get moving. This is the hardest day if you haven’t in a while because getting up is really the hardest part. Day two, do a little more. Once you start, you’ll build momentum and get back in the habit.

5. Reset your focus

It’s so easy for worry to set in and for our minds to wander to places of what we can’t control. This is not motivating or helpful and we always have a choice to redirect our attention. There is always something we can do right where we are, so bring your focus to the solution instead of the problem and figure out the next step of what you can do. 

One step at a time. Step one, take your attention away from what you can’t control and what you can’t do. Step two, ask yourself questions like “What can I do?” and see what comes to mind. Follow through with the answers you find.

6. Listen to your favorite music

Not much can lift our spirits and put us into a positive vibration more than our favorite music. Feel free to sing along. Find a song that pumps you up and make that your theme song. Put it on anytime you feel down or unmotivated.

7. Expand your knowledge

“In times of change, the learners will inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Quote by Eric Hoffer. In times of change, there is great loss but also great opportunity. Continually learning opens you to new opportunities and leads you to paths you may not have otherwise found.  

“Work like there is someone working twenty four hours a day to take it away from you.” – Mark Cuban

8. Meditate

If you’re already a meditator and got away from it, take some time to come back to it. If you’ve never tried, it can be as easy as setting a timer for five minutes (or less, feel free to start with one or two minutes) and focusing on your breath. Listen to the inhalations and exhalations. Silently say to yourself “in” as you inhale and “out” as you exhale. Even taking a few minutes to do this can help you to calm down and allow your mind to refocus.

When we’re unmotivated, our momentum starts moving in the other direction. Slow down that momentum by trying one of the ideas above. Once you’ve slowed down the momentum, get it moving in the right direction and you’ll be well on your way.

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Why Isn’t Anyone Talking About These 4 Motivation-Boosting Techniques?



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If you’d like to learn how to increase your motivation so you can get more done during the day, sign up for the free 90-Day Master Class hosted by the founder of, Joel Brown.

How many times have you heard the questions: “What drives you” or “What excites you?” These questions may come from well-meaning people but they make one problematic assumption – Our motivation depends on something external. As a result, instead of actively building structures that motivate, we find ourselves aimlessly looking for some outside factors that will motivate us. Instead of asking: “What motivates me?” We should be asking, what am I doing to remain motivated? The answer to this question lies in the doing, not motivation itself. (more…)

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5 Reasons Why Self-Motivation Can Prove to Be Your Strongest Armor to Stress



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Stress is a detrimental force that impacts our health at all levels. It exposes us to physical pains, emotional troubles, and mental chaos. All these impacts of stress eat away our enthusiasm for living. We feel drained of all our energy, we don’t feel interested to do anything in life and everything appears meaningless. This vicious circle of stress keeps going on and on. It seems nearly impossible to find a way out of it. But it isn’t impossible in actuality. There is an infinite source of power within all of us by utilizing which we can end this vicious circle. But, rather than accessing that power from inside, we keep looking for it from outside sources. (more…)

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11 Success-Boosting Motivational Tips You Need to Hear



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If you’d like to learn how to stay motivated so you can find success in multiple areas of your life, sign up for the free 90-Day Master Class hosted by the founder of, Joel Brown.

How many times have you enthusiastically started a weight loss program, started a weight training or aerobics program, or started learning a foreign language, only to stop after a short while? How many times have you tried to make changes in your life, to study a certain subject or to start a certain project, but failed for lack of motivation? (more…)

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