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How to Make Your Work More Impactful

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How to Make Your Work More Impactful

A few years ago, I had my first piece of writing go “viral.” It was called “An Open Letter To Frustrated 20-Somethings” and it started off as a Facebook rant that got picked up and spread all over the world.

Fascinated by the experience, I wanted to make it happen again. I wanted to know the science behind writing something that spread. The first time, I’d done it by accident. Now I wanted to intentionally create the viral effect. So I started asking people who were much smarter than me and had a history of creating work that spread.

The first person I asked was Seth Godin. If you don’t know who Seth is, go to Amazon right now and buy any one of his books. I hit Seth up and asked him about the whole “going viral thing” and how I could make it happen again.

His response to me was pretty surprising:

“The best thing is not to try to write things that will go viral. The best thing is to write for just one person. Make an impact on just one person. Even better, make it so they can’t sleep at night unless the choose to make a difference for one other person. The rest will take care of itself.”   

At the time, I understood what he meant intellectually. But I didn’t really know how to put it into practice. Even a few years into the game, after I’ve had several pieces of writing make a big splash, I’d never really taken a second to dig deeper into what he said. But today at the gym, it all clicked synchronistically as I was scrolling through Spotify for something to listen to.

“Success is not measured in the amount of dollars you make, but the amount of lives you impact.”

I opened up my playlist and thumbed to the songs that get me pumped up. I landed on “Lean On” by Major Lazer. Have you heard this song before? It’s incredible. It’s just really good music with a captivating video. And I’m not the only one who thinks so. It has almost a BILLION views on YouTube.

Let that sink in. If those views were all coming from unique visitors, that’d mean almost 15% of the entire world had heard this song. And those are just YouTube views. NUTS. But something else even cooler is going on. The song has 10+ different versions on Spotify — all remixes and re-imaginings by different artists. There’s even a slow acoustic country version! Such a collection of variations for one track is super rare on Spotify, which usually only has one (maybe two) versions of each song.

THIS is what Seth meant.

For some reason, this is a song that got people to CARE. Care enough that it got viewed/shared a BILLION times. Care enough that other artists spent their time creating and sharing their own versions of this song. Because it was that damn good.

To my knowledge, there weren’t any complex marketing campaigns designed to push the song into the stratosphere. It was just so good that people couldn’t help but watch it, share it and remake it. They couldn’t sleep at night without passing it on.

“Everyday you create your history. Every path you take you leave your legacy.”

And come to think of it, I feel the same about Seth’s newest book, “What To Do When It’s Your Turn.” I read the book in 2 days, and immediately after, bought 10 other copies to give to my team, my family and friends.

Buying books in bulk to pass out isn’t something that I normally do. But in this instance, the book was so damn good that my immediate thought was, “If everybody was able to read what I just read, the world would be a much better place.” So I literally had NO choice but to pass it out. I literally left a copy at my neighbor’s doorstep with an inscription: “Do great work. Have an amazing day.” I didn’t even want credit for giving the gift. Totally anonymous.

After reading it, I felt OBLIGATED to show it to people — if only because I knew that after reading it, the people I’d passed it out to would probably be just as inspired as I was. That alone was reward enough. THIS type of selfless sharing effect is what Seth Godin was talking about.

So what’s the secret to making something go viral? It starts with making something that people have no choice but to care about. Something both so personal, but so simultaneously universal and human that not sharing it would seem selfish or “out of whack.”

Now, what you go about creating is totally up to you. It may take 100 or 1,000 tries to make something that has such an impact on people. But if your goal is to make other people genuinely CARE about what you have to say — not in the general social media “like” way — but actually feel it…you’ll have no problem going viral.

Have you had content go viral before? What tips would you add to this list to help create content that has a huge impact?

 

Daniel DiPiazza is the Founder of Rich20Something, where he writes about starting a business you care about, living a happier life, and occasionally, bacon.

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Life

How Learning the Skill of Hope Can Change Everything

Hope isn’t wishful thinking. It’s a state of being and a skill that has profound evidence of helping people achieve success in life

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Hope as a skill
Image Credit: Midjourney

Hope isn’t wishful thinking. It’s a state of being and a skill that has profound evidence of helping people achieve success in life.

Wishful thinking, on the other hand, is like having dreams in the sky without a ladder to climb, having a destination without a map, or trying to operate a jet-engine airplane without instructions. It sounds nice but is impossible to realize. You don’t have what you need to make it happen!

What Real Hope Is

Real hope is actionable, practical, and realistic. Better yet, it’s feasible and can be learned.

One popular approach is Hope Theory. This concept is used by colleges to study how hope impacts students’ academic performance. Researchers found that students with high levels of hope achieve better grades and are more likely to graduate compared to those with less hope.

Hope can be broken down into two components:

  1. Pathways – The “how to” of hope. This is where people think of and establish plans for achieving their goals.
  2. Agency – The “I can” of hope. This is the belief that the person can accomplish their goals.

Does Hope Really Work?

According to Webster’s Dictionary, hope as a noun is defined as: “desire accompanied by expectation of or belief in fulfillment.”

As humans, we are wired to crave fulfillment. We have the ability to envision it and, through hope, make it a reality.

My Experience with Hope

For 13 years, I was a hopeless human. During my time working at a luxury hotel as a front desk agent earning $11.42 per hour, I felt the sting of hopelessness the most.

The regret of feeling my time was being stolen from me lingered every time I clocked in. Eventually, I decided to do something about it.

I gave myself permission to hope for something better. I began establishing pathways to success and regained agency by learning from self-help books and seeking mentorship.

Because I took action toward something I desired, I now feel more hope and joy than I ever felt hopelessness. Hope changed me.

Hope Actually Improves Your Life

Wishful thinking doesn’t work, and false hope is equally ineffective. Real hope, however, is directly tied to success in all areas of life.

Studies show that hopeful people tend to:

  • Demonstrate better problem-solving skills
  • Cultivate healthier relationships
  • Maintain stronger motivation to achieve goals
  • Exhibit better work ethic
  • Have a positive outlook on life

These benefits can impact work life, family life, habit-building, mental health, physical health, and spiritual practice. Imagine how much better your life could be by applying real hope to all these areas.

How to Develop the Skill to Hope

As acclaimed French writer Jean Giono wrote in The Man Who Planted Trees:
“There are also times in life when a person has to rush off in pursuit of hopefulness.”

If you are at one of those times, here are ways to develop the skill to hope:

1. Dream Again

To cultivate hope, you need to believe in its possibility. Start by:

  • Reflecting on what you’re passionate about, your values, and what you want to achieve.
  • Writing your dreams down, sharing them with someone encouraging, or saying them out loud.
  • Creating a vision board to make your dreams feel more tangible.

Dreams are the foundation of hope—they give you something meaningful to aspire toward.

2. Create an Environment of Hope

  • Set Goals: Write down your goals and create a plan to achieve them.
  • Visualize Success: Use inspirational quotes, photos, or tools like dumbbells or canvases to remind yourself of your goals.
  • Build a Resource Library: Collect books, eBooks, or audiobooks about hope and success to inspire you.

An environment that fosters hope will keep you motivated, resilient, and focused.

3. Face the Challenges

Don’t avoid challenges—overcoming them builds confidence. Participating in challenging activities, like strategic games, can enhance your problem-solving skills and reinforce hope.

4. Commit to Wisdom

Seek wisdom from those who have achieved what you aspire to. Whether through books, blogs, or social media platforms, learn from their journeys. Wisdom provides the foundation for real, actionable hope.

5. Take Note of Small Wins

Reflecting on past victories can fuel your hope for the future. Ask yourself:

  • What challenges have I already overcome?
  • How did I feel when I succeeded?

By remembering those feelings of happiness, relief, or satisfaction, your brain will naturally adopt a more hopeful mindset.

Conclusion

Hope is more than wishful thinking—it’s a powerful skill that can transform your life. By dreaming again, creating a hopeful environment, facing challenges, seeking wisdom, and celebrating small wins, you can develop the real hope necessary for success in all aspects of life.

Let hope guide you toward a brighter, more fulfilling future.

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Life

The 5 Stages of a Quarter-Life Crisis & What You Can Do

A quarter-life crisis isn’t a sign you’ve lost your way; it’s a sign you’re fighting for a life that’s truly yours.

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what is a quarter life crisis
Image Credit: Midjourney

The quarter-life crisis is a well-defined set of stages—Trapped, Checking Out, Separation, Exploration, Rebuilding—one goes through in breaking free from feelings of meaninglessness, lack of fulfillment, and misalignment with purpose. I detail the stages and interweave my story below. (more…)

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Life

Here’s The Thing About Learning, Unlearning, and Relearning

Stop hoarding and start sharing your knowledge and wealth for the benefit of humankind

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sharing your knowledge
Image Credit: Midjourney

Few people have the habit of hoarding their wealth without spending.  However, it limits their motivation as they tend to get into their comfort zones.  When people start spending money, then there will be depletion in their coffers. (more…)

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Life

3 Steps That’ll Help You Take Back Control of Your Life Immediately

The key to finding “enough” is recognizing that the root of the problem is a question of self-esteem and deservedness

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How to build self worth
Image Credit: Midjourney

“It’s never enough.” (more…)

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