Life
How Smart Risk Taking Can Impact Your Life & Happiness
According to the Oxford Dictionary the word ‘risk’ means, “A situation involving exposure to danger”. Realistically, this could range from something as simple as falling over when walking, to losing control of your bike, or even crashing your car; the list of possible dangers are endless.
Exploration in to the world of risk has shown that you can measure what kind of risk taker you are, much like an IQ score. A study with a large group of people will show that, on average, people are neither as low as a number one (averse to taking any risk as small as stepping out the front door) or are extreme dare devils (such as the famous Evel Knievel).
William Gurstelle, the Ballistics and Pyrotechnics Editor for Popular Mechanics Magazine has carried out years of research on risk aversion. It is his belief that a person’s inclination to risk-taking has a profound impact on their happiness and life satisfaction. This ties in closely to the endless asked question of whether we make our own luck in life.
Are people lucky or do they take the right risks at the right time? Science would tell us that lucky people take advantage of chance opportunities more than others; they are more likely to take risks. The more risks you take in life the more chance you have of doing something great.
Gurstelle’s research looked at the two extremes of risk-taking and found that the average person lies right in the middle. However, just to the right of the middle towards the Evel Knievel side of risk-taking lies what he calls the “Golden Third”. William Gurstelle argues: “People who fall into the Golden Third, who are more willing to take risks and capitalise on opportunities, experience the highest index of life satisfaction and fulfilment”.

How Risk Taking Can Impact Your Life & Happiness
THE GOLDEN THIRD
Once you enter the golden third, there is a fine balance in staying there. Advanced Riskology founder, Tyler Tervooren is committed to helping people utilise smart risk opportunities and live better lives through uncertainty. Tyler has granted us his time for an interview to share his insight and advice. The information provided should be able to guide you through the process of making good risks in everyday life.
Tervooren argues that: “Most people take risks because they don’t understand them”.
“We fear that which we don’t understand.”
When you take a risk, like applying for a new job, that doesn’t lead to the desired outcome and you don’t understand why you didn’t get it, especially if you have all of the relevant qualifications, you may be tempted to give up and stop trying again.
“Unless you understand how to take smart risks, this will be most people’s experience with it”. However, spend the time to research and understand what you are about to get yourself into, and then find a way to “dip your toe in”. Validate your big risk by taking smaller, less life altering ones first.
“Smart risk-taking can become a habit, just like anything else can. By repeating the steps necessary to take a smart risk – research, plan, test, evaluate etc. You can integrate that workflow into your habits so that it will always inform the risks you take”.
The fear factor to taking risk is likely to stay, as Tyler states: “as humans, we will stagnate unless we consciously push ourselves”.
Continuous discipline of the mind is essential to knowing how to take smart risks. As it is a fundamental part of the human experience, the more you practice and do it, the more it becomes natural: “Children learn to crawl before they walk. They walk before they run, and they run before they drive cars, fly aeroplanes, so on and so forth. At each step, there’s a fear barrier that has to be overcome”. With many sequences of successes before “you learn something and adjust for the next one which, of course, makes it that much scary to do”.
Advanced Riskology provides guidance on embracing the unknown without promoting any particular action. Tyler suggest that to live a fulfilled life we need to concentrate and improve on the risks that we are already skilled in and address the ones we struggle with, the ones that are holding us back from having the life we want.
He highlights:
“We tend not to notice that we’re good at something until we see others around us struggling with it”.
Even small moves in this area of your life will be uncomfortable, but if anything else Tyler assures that it simply means that “you’re headed in the right direction”.
Always remember there it is a fine art to stating balanced and living in the ‘Golden Third’ and straying into the reckless stage of many thrill seekers. A prime example of this in today’s world would be the guys from Jackass or Dirty Sanchez.
Jane Downshire, a qualified councillor for Teenage Translated, specialises in teenage development and emotional literacy. On a daily basis, she struggles with the challenge of educating the high risk-taking tendencies of teenagers.
Janey offers to share some advice on how to manage risk-taking effectively:
“People must reflect on their actions and assess the outcomes consciously. Without feedback on your actions you can become narcissistic and uncivilised. When the consequences of your actions bare no meaning to you, you can become destructive to the people around you”.
Furthermore, Lynsey Dixon, Head of Marketing at Tombola (an online bingo betting site), speaking on the subject of associated problems with The Golden Third and the ways in which individuals can seek help, said: “In the gaming industry it is important to remember that it is about enjoying the thrill of the game and not about gambling to make money. At tombola, we place huge emphasis on the overall experience. We take our responsibilities seriously and work with a number of organisations to offer support, help and guidance to those who need it and encourage sensible behaviour. It is crucial that individuals stay in control when taking risks, regardless of the situation”.
Conclusion
Know that risk-taking is an important part of development and it is essential to maintain a level of curiosity, motivation and desire to move forward. However, always maintain a conscious awareness of your actions through active reflection and you will learn to enjoy the process of smart-thinking.
Relationship Advice
The Psychology of Commitment: Why Men and Women Approach Relationships Completely Differently
When it comes to building a successful life, your choice of partner is just as critical as your choice of career. Yet, many high-achievers struggle in their relationships because they fundamentally misunderstand how the opposite sex views commitment.
The harsh reality of relationship psychology is that men and women do not commit in the same way. Renowned relationship educator and author Alison Armstrong has spent decades studying this exact dynamic. Through her Understanding Men workshops, she reveals that building a relationship rooted in genuine safety requires understanding the completely different ways men and women view partnerships.
Here is Armstrong’s brilliant breakdown with Lila Rose of the psychology behind how men and women commit, and why true acceptance is the ultimate relationship biohack.
1. Men Scan for “Complimentary Strength”
A common misconception is that successful, strong men are intimidated by successful, strong women. According to Armstrong, the truth is much more nuanced: men are actively looking for strength, but they are looking for complimentary strength.
Men naturally approach long-term commitment like they are drafting a high-level team. They do not want to be duplicated; they want a partner who possesses strengths that they lack. A man wants to be admired for the unique ways that he is strong, and the only reason he seeks that admiration is because he deeply admires his partner in return.
2. The Forgotten Question: Do You Actually Like Him?
Historically, women were culturally conditioned to look for a checklist of survival traits. Society taught women to look for men who were handsome, strong, educated, and financially secure.
Because of this deeply ingrained conditioning, Armstrong points out that women often ask themselves if they are in love, or if the chemistry is amazing, but completely forget to ask one foundational question: Do I actually like this person?
If you were to have children, would you hope they turn out exactly like him? Do you prefer how he naturally operates in the world? One of the biggest indicators for a man that he has found the right partner is simply the feeling that she genuinely likes him for who he is, not just for the boxes he checks.
3. The “Prince” vs. The “King” (The Emasculation Limit)
For a man to fully commit, he requires an environment where he is not constantly emasculated. However, Armstrong notes that a man’s tolerance for emasculation changes drastically as he ages and moves through different stages of development.
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The Prince (30s): Younger men are highly adaptable. A “Prince” might tolerate a high degree of emasculation or boundary-crossing to keep a relationship together, even though he will ultimately resent himself for betraying his own values.
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The King (50s+): A mature, grounded man has almost zero tolerance for emasculation. A “King” knows his worth and would much rather be alone than be diminished or constantly corrected by a romantic partner.
4. Men Buy the “Whole Package” Upfront
When a man truly commits to a woman, he accepts the entire package. He recognizes her quirks, her flaws, and the things that irritate him, and he accepts that they are part and parcel of the traits he values most about her.
If his friends point out a flaw in his partner, his response is usually, “That’s just how she is.” He isn’t out to change her. When a woman is chosen by a man operating at this level, she can feel it in her nervous system before he ever proposes. She feels deeply safe and loved because she knows she doesn’t have to perform to be accepted.
5. Women Commit One Acceptance at a Time
While men buy the whole package upfront, Armstrong explains that women naturally commit one acceptance at a time. It requires intentional, conscious effort for a woman to say, “That is how he is. That is what he needs. That works best for him.”
The tragic downfall of many marriages is that decades after the wedding, the wife is still trying to change her husband at his core. She tries to change what he values and how he spends his time and energy. But a man does those things because they feed his soul. Trying to change a man’s core values is effectively demanding that he starve himself.
The Danger of Resignation
Many people confuse “resignation” with “acceptance.” Putting up with your partner’s traits in a dismissive, frustrated way is not acceptance. It is a breeding ground for hostility.
Resignation introduces a dark, cancerous energy into a marriage. It eats away at the foundation of the relationship until there is nothing left but resentment.
Commitment Styles at a Glance
| Trait | How Men Operate | How Women Operate |
| Selection Focus | Scans for complimentary strength to build a team. | Often conditioned to look for a societal checklist. |
| Acceptance | Buys the “whole package,” including flaws, upfront. | Tends to commit sequentially, one acceptance at a time. |
| Changing the Partner | Rarely tries to fundamentally change a committed partner. | May attempt to change his core habits or values over time. |
Building a legacy relationship requires radical self-awareness. When we stop trying to change our partners into duplicated versions of ourselves, and instead embrace their complimentary strengths just as Alison Armstrong advises, we lay the groundwork for a partnership that can withstand the test of time.
Entrepreneurs
The Brutal Truth About Entrepreneurship with ADHD (And Why Most Advice Is Making It Worse)
You’re not lazy. You’re not undisciplined… and you’re definitely not broken.
You’re an entrepreneur with ADHD, and right now you’re probably sitting on 19 unfinished projects, 47 open tabs, and a brain that feels like it’s running on 12 different radio stations at once.
You’ve read the books. You’ve tried the planners, the Pomodoro timers, the accountability groups. You’ve even hired coaches who promised to “fix” your focus. Yet here you are — brilliant ideas, massive potential, and a business that still feels like it’s one step away from collapsing under the weight of your own mind.
Here’s what almost nobody in the entrepreneurial space will admit:
The real struggle isn’t your ADHD. It’s that you’ve been trying to run a neurodivergent brain inside a neurotypical business model — and then beating yourself up when it doesn’t work.
Most advice for entrepreneurs was written by people whose brains work differently. They preach consistency, routines, long-term planning, and steady execution like those things are universal truths. For the ADHD entrepreneur, those “truths” feel like trying to swim upstream in cement. You can force it for a while (and you have), but eventually your brain rebels, the burnout hits, and you’re left feeling like a failure who just needs to “try harder.”
That cycle is quietly destroying more talented founders than cash flow problems or bad hires ever could.
The deeper layer most people never reach is this: your ADHD isn’t a bug in the system. It’s a different operating system entirely. And when you stop trying to install Windows on a Mac and start building everything around macOS, the game changes completely.
The Hidden Addiction That Keeps ADHD Entrepreneurs Stuck
You already know the surface symptoms — time blindness, rejection sensitivity, starting strong and fading fast, shiny object syndrome.
But the real trap is more insidious.
It’s the addiction to chaos and novelty.
Your brain is wired for dopamine. New ideas, big visions, last-minute sprints, high-stakes pressure — these things light you up like nothing else. The boring, repetitive, systems-building work that actually scales a business? It feels like torture.
So unconsciously, you keep your business in a state of controlled chaos. You say yes to too many things. You chase the next exciting opportunity. You avoid building the boring infrastructure because “I work better under pressure anyway.”
And every time the pressure gets too high, you crash, swear you’ll get organized next quarter, and repeat the cycle.
Meanwhile, the neurotypical advice keeps telling you to “just build better habits.” As if your brain is a poorly trained dog that needs more discipline instead of a high-performance race car that needs the right fuel and track.
This isn’t a character flaw. It’s neurology.
And until you stop treating your wiring as something to overcome and start treating it as your greatest strategic advantage, you’ll stay stuck in the same exhausting loop.
The Identity Shift That Changes Everything
The entrepreneurs with ADHD who finally break through don’t “fix” their brains.
They redesign their entire business to work with their brains.
They stop trying to become the consistent, routine-loving founder the gurus talk about. Instead, they become the architect of a system that leverages their natural strengths — hyperfocus, pattern recognition, creative problem-solving, relentless drive under pressure — while outsourcing or automating everything that drains them.
This is the layer most ADHD entrepreneurs never reach because it requires something terrifying: accepting that you are never going to be “normal” at entrepreneurship… and that’s exactly why you can win bigger than most.
Your ability to see connections others miss. Your tolerance for uncertainty. Your capacity to go all-in when something lights you up. These aren’t liabilities. They’re unfair advantages in a world that rewards speed, creativity, and bold moves.
The shift is simple but brutal:
Stop trying to manage your ADHD. Start designing your business around it.
How to Actually Build a Business That Works With Your Brain
- Stop fighting your energy cycles — weaponize them. Most ADHD entrepreneurs try to force 8-hour focused days. That’s insane. Instead, track when your brain actually works best (for many it’s 10pm-2am or random 4-hour hyperfocus bursts). Build your schedule around those windows. Protect them like gold. Do the deep, high-leverage work then. Use the low-energy periods for admin, calls, or recovery.
- Build “chaos containers,” not rigid systems. Traditional project management tools feel like cages. Create loose but effective structures that give your brain freedom. Use tools like Notion with massive flexibility, or body-doubling (working alongside someone virtually), or even hiring a “chaos wrangler” — an assistant who thrives on turning your scattered ideas into executable plans.
- Turn your rejection sensitivity into rocket fuel. That intense fear of letting people down or looking stupid? Channel it into creating ridiculously high standards for your customer experience or product quality. Use it as fuel instead of letting it paralyze you.
- Outsource the parts that make you want to die. The execution, follow-through, and maintenance phases are where most ADHD entrepreneurs lose. Hire or partner with people who love the details. Your job is vision, strategy, and big swings. Let someone else own the spreadsheets.
- Create external pressure on your own terms. Deadlines and public commitments work wonders for the ADHD brain. Use them strategically — announce launches, create beta groups, or work with coaches who understand neurodivergence instead of fighting it.
The entrepreneurs with ADHD who are quietly crushing it right now aren’t the ones who finally became “disciplined.” They’re the ones who stopped apologizing for how their brain works and started building empires that are specifically engineered for it.
They have teams that handle the boring stuff. They have systems that flex with their energy instead of fighting it. They’ve turned their “flaws” into the exact reasons their businesses stand out.
Your ADHD brain is not the enemy. The enemy was trying to play the game by rules that were never designed for you.
The moment you accept that and start designing everything… your calendar, your team, your offers, your processes — around how you actually operate, the struggle doesn’t disappear… but it becomes manageable, even exhilarating.
You were never meant to fit the mold. You were meant to break it and build something better.
The world doesn’t need another cookie-cutter entrepreneur. It needs the chaotic, brilliant, all-in, slightly unhinged visionaries who can only operate at full power when the game is built for them.
That’s you.
Stop trying to fix yourself. Start building the business that was always meant to be run by a mind like yours.
Your next breakthrough isn’t going to come from working harder or being more consistent. It’s going to come from finally giving yourself permission to work differently.
And when you do that? Watch what happens.
The same brain that once felt like a curse becomes the exact reason your business becomes unstoppable.
You’ve got this. Not despite the ADHD. Because of it.
If you want to learn more from me or send me a personal message I’ll respond to you on Instagram at https://instagram.com/iamjoelbrown speak soon!
Health & Fitness
The Health Planning Habits That Support Long-Term Success
Most people think about health planning only when something forces them to.
A medical bill arrives unexpectedly. An insurance issue appears during treatment. A diagnosis changes how future care needs are viewed. Suddenly health planning becomes urgent instead of preventative.
The problem is that long-term health stability is usually shaped by smaller habits built quietly over time, not just by major decisions during emergencies.
That includes physical health habits, of course, but it also includes how people approach insurance coverage, preventative care, financial preparation, and long-term healthcare planning before problems become immediate.
The families who navigate healthcare stress most effectively are often not the ones avoiding every issue entirely. More often, they’re the ones who built systems early enough to make difficult situations feel more manageable later.
Consistency Matters More Than Perfection
A lot of health advice still revolves around extreme change.
Perfect diets. Aggressive routines. Complete lifestyle overhauls.
In reality, most long-term health success comes from consistency people can realistically maintain for years instead of months. Small preventative habits tend to matter more than dramatic short-term efforts that collapse under pressure.
That principle applies financially too.
People often spend more time researching investment strategies than understanding their healthcare coverage or preparing for future medical costs. But healthcare instability can disrupt long-term financial plans surprisingly quickly when households are unprepared for how expensive even routine care can become over time.
The practical side of health planning is becoming harder to separate from overall financial planning now than it used to be.
Preventative Planning Reduces More Stress Than People Realize
One overlooked benefit of health planning is emotional stability.
People who understand their coverage, maintain preventative care routines, and think ahead about healthcare decisions often describe feeling less overwhelmed when unexpected situations happen. The goal is not eliminating uncertainty entirely. That’s unrealistic.
The goal is reducing how chaotic healthcare decisions feel under pressure.
That’s one reason broader conversations tied to healthcare and health insurance have expanded significantly over the last several years. Rising costs, changing coverage structures, and increasing healthcare complexity have made long-term planning more important for average households than many people expected.
Healthcare is no longer something most families can comfortably approach reactively forever.
People Underestimate How Quickly Healthcare Costs Compound
One reason health planning habits matter so much is that healthcare costs rarely arrive in one dramatic moment alone.
More often, they build gradually:
- recurring prescriptions
- specialist visits
- ongoing treatment plans
- insurance deductible increases
- long-term care considerations
- unexpected procedures layered on top of existing expenses
Families often absorb these costs incrementally until they realize how much financial pressure accumulated over time.
That gradual buildup is part of what makes proactive planning valuable. People who think ahead about coverage structures, emergency savings, provider networks, and preventative care tend to adapt more smoothly when healthcare needs eventually increase later in life.
The difficult part is that many households delay these conversations because they feel healthy right now.
Healthcare Decisions Have Become More Complicated
Another challenge is that healthcare systems themselves continue evolving quickly.
Insurance structures change. Telehealth expands. Employer-sponsored benefits shift. Prescription pricing fluctuates. Patients now carry more responsibility for understanding deductibles, provider networks, and out-of-pocket exposure than previous generations often did.
That complexity creates decision fatigue.
Even relatively organized households sometimes feel uncertain about whether they’re making good healthcare choices because the systems themselves are difficult to navigate confidently. A lot of current health insurance trends discussions reflect this larger issue, healthcare planning is becoming less about isolated medical events and more about long-term sustainability across entire households.
People want predictability, but healthcare systems increasingly feel harder to predict.
The Most Effective Health Habits Usually Feel Boring
One thing people rarely admit is that good long-term planning habits are often not particularly exciting.
Scheduling preventative appointments. Reviewing insurance annually. Building emergency savings slowly. Staying physically active consistently. Maintaining realistic routines instead of dramatic cycles of burnout and reset.
None of those habits feel dramatic at the moment.
But over long periods, they create stability that becomes incredibly valuable once life gets complicated. The people who navigate healthcare stress most effectively are often the ones who built ordinary systems early instead of waiting for perfect motivation later.
That applies financially and physically at the same time.
Why Long-Term Success Depends on Adaptability
Health planning is ultimately difficult because people’s lives keep changing.
Careers shift. Families grow. Aging parents require support. Medical needs evolve. Financial priorities change over decades in ways nobody predicts perfectly in advance.
That’s why the strongest long-term health planning habits are usually flexible rather than rigid.
The goal is not building a flawless plan that never changes. It’s creating enough structure, awareness, and preparation that future adjustments become manageable instead of overwhelming.
Most people cannot control every future health outcome. They can, however, build habits that make uncertainty easier to navigate when it eventually arrives.
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