If only our clients had the passion of Potterheads. Remember the midnight premiers? Potterheads lined up for hours, dressed in full costume, wands a-blazin’. When the doors finally opened, they couldn’t throw their money at the ticket booth fast enough. How do you create that kind of enthusiasm for your own business?

I’m going to share five mindset shifts straight out of the movie business that you can use to fuel lifelong fanatics. Some of it is going to be tough love, but hey, nobody said getting your own fan club was easy.

1. Stay humble, stay hungry

Working actors audition an average of 67 times before booking a gig. 67 times! And that’s working actors—people who earn their entire livelihood from acting. Most entrepreneurs will hear this stat and say, “I get it. I need to accept failure 66 times.” But this isn’t about that. It’s about showing up 67.

Accepting failure is passive. You can accept failure from your couch. Showing up and trying, however, is active. When you show up, you commit to taking a step forward. And 66 times, you’ll get knocked down. It’s humbling. But on attempt 67, that step forward might finally stick.

Mindset shift: You have an insatiable appetite for success. You know that every failure is one failure down and that, soon, you’ll knock it out of the park.

“Don’t let the fear of losing be greater than the excitement of winning.” – Robert Kiyosaki

2. Treat your audience as kings

The box office doesn’t care what the director’s intentions were, how cool the writer is, or if the lead actor was featured in some fancy magazine, it cares about people in seats. And when thematic costumes clothe them (ala Potterheads), there are more of them.

In movies and entrepreneurship, your most critical metrics depend on your audience’s choices. So, the sooner you start treating your audience as kings and making everything about them, the sooner your metrics will start climbing.

How does the Harry Potter franchise treat Potterheads as kings? Movie premiers are 100% about the fans. They get to feel cool in costume, show off to friends, be among the first, hang out with other super-fans, and more. No matter what, putting your audience’s desire ahead of your own will always pay off in the long run.

Mindset shifts: Other entrepreneurs pursue immediate recognition. But you know that the more special you make your audience feel, the more success you’ll have down the road.

3. Depict compelling transformations

Humans have a fundamental desire for transformation. We love watching movies about redemption, growing up, settling down, overcoming adversity, underdogs, and more. Harry Potter is full of that stuff. Heck, the series even allowed a generation of readers to transform into adults alongside Harry.

This is why Before and After pictures are so incredibly persuasive. They help us to visualize the change we crave. And every single product or service on the market offers some form of transformation. All you have to do is call it out.  

Mindset shift: Bad entrepreneurs sell products. Good entrepreneurs sell solutions. Entrepreneurs who create rabid fans sell transformation.

4. Trust the fundamentals

When I took my first screenwriting class, the number of hyper-specific rules shocked me. Did you know that about 20 minutes into every movie, something dramatic changes in the protagonist’s life and propels them into a new world?

Don’t believe me? Time it. Unsurprisingly, one kid in my class completely ignored the rules. Even more unsurprisingly, his scripts sucked. When my professor called him out, the kid blubbered, “But Tarantino—” To which my professor replied, “Are you Tarantino?” No. No, he was not Tarantino.

The difference between you, me, that kid, and Tarantino is that Tarantino paid his dues. It’s extremely rare to find someone who became successful by completely ignoring the conventions of their craft. And the same is true for entrepreneurship.

Mindset shift: Nobody is “above” learning the fundamentals. You know that by appreciating the current structures and systems, you will be better poised to disrupt them in the future.

“If you really look closely, most overnight successes took a long time.” – Steve Jobs

5. Kill your darlings

Once upon a time, an animation studio was four years into creating a film about the ocean. They had sunk thousands of hours, hundreds of thousands of dollars, and a lot of blood, sweat, and tears into the project. Then, the unthinkable happened… Finding Nemo. You know what the studio did with their ocean movie? They scrapped it.

As entrepreneurs, once we invest a lot of time and energy into something, we’re afraid to abandon it—even if the circumstances that made it worth pursuing in the first place don’t exist anymore. It’s the sunk cost fallacy. It’s important to remember that regardless of if you keep chugging along, the investment you made is unrecoverable. On the flip side, the gains you made are still valuable. The only choice you have is how you move forward—and sometimes, that means changing course.

Mindset shift: No effort goes to waste, even if the resulting work becomes irrelevant. Instead of letting your ego rule your decisions, you choose the best course of action and move on.

Building enthusiasm for your business is a slow but crucial process. What techniques have you pulled from other fields to help connect with your audience?