Life
4 Life Lessons You’ll Learn When You Follow Your Heart
Sometimes, the things you think are just right for you are actually the complete opposite. Sometimes, it’s these things that pull you right under. And personally, I’ve hit my head on that rock several times now.
I’ve been extremely convinced about romantic partners that were really bad for me and got stuck in jobs that were doing me no good. And last year, even though it seemed like I was doing everything right, it became again very clear to me that it wasn’t…
“Follow your heart but take your brain with you” – Alfred Adler
There were some lessons I picked up from this experience and it’s the big 4 below that I wanted to share with you:
1. Feelings trump thoughts when it comes to choosing what you do every single day
Last year, I spent 7 full months building my online business coaching blog for growing startups. Which, after years of business consulting and being an entrepreneur with my brother, meant that I was finally doing something that was completely for me.
As this was the perfect combination of my skills and experience and my innate drive to help people’s dreams come true, I thought this was perfect! But, that’s the thing…they were thoughts, and it made sense, and it was smart…but it wasn’t what I wanted to do in my heart of hearts.
I’d denied it every time anybody asked me about it but in reality I had set up this particular business because I thought this was a relatively easy moneymaker…so that I would have an income when I would start my big passion project. But, as no business is when it’s just starting, it wasn’t a quick moneymaker and it wasn’t giving me any joy, which started to impact my health.
Remember I was only 7 months in! That’s nothing in entrepreneur years! As sound as the idea and business model was, it didn’t feel right to me at all!
2. Your body ALWAYS tells you the truth
I was entrepreneuring my booty off and it all went pretty decent apart from the fact that my costs still outweighed my income and the dark shadow of mortgage and bank began to slowly but surely fall over me. Being an experienced entrepreneur, I had of course already accounted for this but still…I started to cramp up.
Literally! My neck, my shoulders, my back, everything was stuck. My head felt like I was wearing a bowling ball for a hat and no matter what I did (yoga, meditate, special pillows, no typing, no sugars, lots of red wine, etc.), nothing worked…for months on end.
Something really wasn’t right here…And it didn’t feel like it was just the hard work getting me down. I’d been there before many times and knew how to deal with that. There was obviously also something else at play but through the fog of the headaches, working really hard, wanting to succeed and a draining savings account I just couldn’t see it.

3. Taking a step back can be the best gift you can give yourself
I got lucky and found a freelance job that gave me the opportunity to book a last-minute flight to Asia for a month and make some decent money that would get me going again for a while. It gave me a break from the incessant stress around money and from stress around having to make this business successful a.s.a.p.
So in this temporary stress free zone, I tinkered around with perhaps tweaking my business model a bit, or go after a specific niche or start cooperating with other instances more, but the more I thought (there’s that word again) about it, the less I was really feeling it.
What I was feeling…was a larger than life desire to work on my big passion project. To go around the world, create beautiful things and words and connections and work one on one with people that want to live the most fulfilling life they can.
And it was through the traveling, the freelance project and the freedom it brought that I was able to actually see and feel all this. Taking a step back can be absolutely priceless, even when it feels like you’re cheating on your business or yourself!
“To be successful you have to have your heart in your business, and your business in your heart” – Sr. Thomas Watson
4. Never, ever, make concessions where your passion is concerned (a.k.a. there’s always a way)
But my big passion project didn’t have a very clear business model (yet)…And it would cost me a lot of time and effort to get it off the ground. But the more I thought about it, the stronger I felt I just had to do it. Even though it meant letting go of everything I’d been building so far.
That pretty much meant I could throw my really strong resume in the bin. Over the years I’ve learned to trust myself, trust the process and trust that the money will come, one way or another. So with the right precautions (some money in the bank, renting out my house, freelance writing and consulting jobs as back-up), I felt confident enough to make the leap and follow my heart!
For a long time, success has always looked like money, material possessions and being recognized as such to me, but over the years I learned that true success is much more than that. Success is a state of mind, of soul and of being.
Ultimately, it is the freedom to live the life you love. And be the person you love being. It’s still early days for my new business, I’m not really making any money (yet) and it could very well be that it doesn’t take off at all business wise, but yet, I’ve never felt more successful in my life.
Thank you for reading my article! I hope it helps you to make the decision to follow your heart!
Relationship Advice
The Psychology of Commitment: Why Men and Women Approach Relationships Completely Differently
When it comes to building a successful life, your choice of partner is just as critical as your choice of career. Yet, many high-achievers struggle in their relationships because they fundamentally misunderstand how the opposite sex views commitment.
The harsh reality of relationship psychology is that men and women do not commit in the same way. Renowned relationship educator and author Alison Armstrong has spent decades studying this exact dynamic. Through her Understanding Men workshops, she reveals that building a relationship rooted in genuine safety requires understanding the completely different ways men and women view partnerships.
Here is Armstrong’s brilliant breakdown with Lila Rose of the psychology behind how men and women commit, and why true acceptance is the ultimate relationship biohack.
1. Men Scan for “Complimentary Strength”
A common misconception is that successful, strong men are intimidated by successful, strong women. According to Armstrong, the truth is much more nuanced: men are actively looking for strength, but they are looking for complimentary strength.
Men naturally approach long-term commitment like they are drafting a high-level team. They do not want to be duplicated; they want a partner who possesses strengths that they lack. A man wants to be admired for the unique ways that he is strong, and the only reason he seeks that admiration is because he deeply admires his partner in return.
2. The Forgotten Question: Do You Actually Like Him?
Historically, women were culturally conditioned to look for a checklist of survival traits. Society taught women to look for men who were handsome, strong, educated, and financially secure.
Because of this deeply ingrained conditioning, Armstrong points out that women often ask themselves if they are in love, or if the chemistry is amazing, but completely forget to ask one foundational question: Do I actually like this person?
If you were to have children, would you hope they turn out exactly like him? Do you prefer how he naturally operates in the world? One of the biggest indicators for a man that he has found the right partner is simply the feeling that she genuinely likes him for who he is, not just for the boxes he checks.
3. The “Prince” vs. The “King” (The Emasculation Limit)
For a man to fully commit, he requires an environment where he is not constantly emasculated. However, Armstrong notes that a man’s tolerance for emasculation changes drastically as he ages and moves through different stages of development.
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The Prince (30s): Younger men are highly adaptable. A “Prince” might tolerate a high degree of emasculation or boundary-crossing to keep a relationship together, even though he will ultimately resent himself for betraying his own values.
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The King (50s+): A mature, grounded man has almost zero tolerance for emasculation. A “King” knows his worth and would much rather be alone than be diminished or constantly corrected by a romantic partner.
4. Men Buy the “Whole Package” Upfront
When a man truly commits to a woman, he accepts the entire package. He recognizes her quirks, her flaws, and the things that irritate him, and he accepts that they are part and parcel of the traits he values most about her.
If his friends point out a flaw in his partner, his response is usually, “That’s just how she is.” He isn’t out to change her. When a woman is chosen by a man operating at this level, she can feel it in her nervous system before he ever proposes. She feels deeply safe and loved because she knows she doesn’t have to perform to be accepted.
5. Women Commit One Acceptance at a Time
While men buy the whole package upfront, Armstrong explains that women naturally commit one acceptance at a time. It requires intentional, conscious effort for a woman to say, “That is how he is. That is what he needs. That works best for him.”
The tragic downfall of many marriages is that decades after the wedding, the wife is still trying to change her husband at his core. She tries to change what he values and how he spends his time and energy. But a man does those things because they feed his soul. Trying to change a man’s core values is effectively demanding that he starve himself.
The Danger of Resignation
Many people confuse “resignation” with “acceptance.” Putting up with your partner’s traits in a dismissive, frustrated way is not acceptance. It is a breeding ground for hostility.
Resignation introduces a dark, cancerous energy into a marriage. It eats away at the foundation of the relationship until there is nothing left but resentment.
Commitment Styles at a Glance
| Trait | How Men Operate | How Women Operate |
| Selection Focus | Scans for complimentary strength to build a team. | Often conditioned to look for a societal checklist. |
| Acceptance | Buys the “whole package,” including flaws, upfront. | Tends to commit sequentially, one acceptance at a time. |
| Changing the Partner | Rarely tries to fundamentally change a committed partner. | May attempt to change his core habits or values over time. |
Building a legacy relationship requires radical self-awareness. When we stop trying to change our partners into duplicated versions of ourselves, and instead embrace their complimentary strengths just as Alison Armstrong advises, we lay the groundwork for a partnership that can withstand the test of time.
Entrepreneurs
The Brutal Truth About Entrepreneurship with ADHD (And Why Most Advice Is Making It Worse)
You’re not lazy. You’re not undisciplined… and you’re definitely not broken.
You’re an entrepreneur with ADHD, and right now you’re probably sitting on 19 unfinished projects, 47 open tabs, and a brain that feels like it’s running on 12 different radio stations at once.
You’ve read the books. You’ve tried the planners, the Pomodoro timers, the accountability groups. You’ve even hired coaches who promised to “fix” your focus. Yet here you are — brilliant ideas, massive potential, and a business that still feels like it’s one step away from collapsing under the weight of your own mind.
Here’s what almost nobody in the entrepreneurial space will admit:
The real struggle isn’t your ADHD. It’s that you’ve been trying to run a neurodivergent brain inside a neurotypical business model — and then beating yourself up when it doesn’t work.
Most advice for entrepreneurs was written by people whose brains work differently. They preach consistency, routines, long-term planning, and steady execution like those things are universal truths. For the ADHD entrepreneur, those “truths” feel like trying to swim upstream in cement. You can force it for a while (and you have), but eventually your brain rebels, the burnout hits, and you’re left feeling like a failure who just needs to “try harder.”
That cycle is quietly destroying more talented founders than cash flow problems or bad hires ever could.
The deeper layer most people never reach is this: your ADHD isn’t a bug in the system. It’s a different operating system entirely. And when you stop trying to install Windows on a Mac and start building everything around macOS, the game changes completely.
The Hidden Addiction That Keeps ADHD Entrepreneurs Stuck
You already know the surface symptoms — time blindness, rejection sensitivity, starting strong and fading fast, shiny object syndrome.
But the real trap is more insidious.
It’s the addiction to chaos and novelty.
Your brain is wired for dopamine. New ideas, big visions, last-minute sprints, high-stakes pressure — these things light you up like nothing else. The boring, repetitive, systems-building work that actually scales a business? It feels like torture.
So unconsciously, you keep your business in a state of controlled chaos. You say yes to too many things. You chase the next exciting opportunity. You avoid building the boring infrastructure because “I work better under pressure anyway.”
And every time the pressure gets too high, you crash, swear you’ll get organized next quarter, and repeat the cycle.
Meanwhile, the neurotypical advice keeps telling you to “just build better habits.” As if your brain is a poorly trained dog that needs more discipline instead of a high-performance race car that needs the right fuel and track.
This isn’t a character flaw. It’s neurology.
And until you stop treating your wiring as something to overcome and start treating it as your greatest strategic advantage, you’ll stay stuck in the same exhausting loop.
The Identity Shift That Changes Everything
The entrepreneurs with ADHD who finally break through don’t “fix” their brains.
They redesign their entire business to work with their brains.
They stop trying to become the consistent, routine-loving founder the gurus talk about. Instead, they become the architect of a system that leverages their natural strengths — hyperfocus, pattern recognition, creative problem-solving, relentless drive under pressure — while outsourcing or automating everything that drains them.
This is the layer most ADHD entrepreneurs never reach because it requires something terrifying: accepting that you are never going to be “normal” at entrepreneurship… and that’s exactly why you can win bigger than most.
Your ability to see connections others miss. Your tolerance for uncertainty. Your capacity to go all-in when something lights you up. These aren’t liabilities. They’re unfair advantages in a world that rewards speed, creativity, and bold moves.
The shift is simple but brutal:
Stop trying to manage your ADHD. Start designing your business around it.
How to Actually Build a Business That Works With Your Brain
- Stop fighting your energy cycles — weaponize them. Most ADHD entrepreneurs try to force 8-hour focused days. That’s insane. Instead, track when your brain actually works best (for many it’s 10pm-2am or random 4-hour hyperfocus bursts). Build your schedule around those windows. Protect them like gold. Do the deep, high-leverage work then. Use the low-energy periods for admin, calls, or recovery.
- Build “chaos containers,” not rigid systems. Traditional project management tools feel like cages. Create loose but effective structures that give your brain freedom. Use tools like Notion with massive flexibility, or body-doubling (working alongside someone virtually), or even hiring a “chaos wrangler” — an assistant who thrives on turning your scattered ideas into executable plans.
- Turn your rejection sensitivity into rocket fuel. That intense fear of letting people down or looking stupid? Channel it into creating ridiculously high standards for your customer experience or product quality. Use it as fuel instead of letting it paralyze you.
- Outsource the parts that make you want to die. The execution, follow-through, and maintenance phases are where most ADHD entrepreneurs lose. Hire or partner with people who love the details. Your job is vision, strategy, and big swings. Let someone else own the spreadsheets.
- Create external pressure on your own terms. Deadlines and public commitments work wonders for the ADHD brain. Use them strategically — announce launches, create beta groups, or work with coaches who understand neurodivergence instead of fighting it.
The entrepreneurs with ADHD who are quietly crushing it right now aren’t the ones who finally became “disciplined.” They’re the ones who stopped apologizing for how their brain works and started building empires that are specifically engineered for it.
They have teams that handle the boring stuff. They have systems that flex with their energy instead of fighting it. They’ve turned their “flaws” into the exact reasons their businesses stand out.
Your ADHD brain is not the enemy. The enemy was trying to play the game by rules that were never designed for you.
The moment you accept that and start designing everything… your calendar, your team, your offers, your processes — around how you actually operate, the struggle doesn’t disappear… but it becomes manageable, even exhilarating.
You were never meant to fit the mold. You were meant to break it and build something better.
The world doesn’t need another cookie-cutter entrepreneur. It needs the chaotic, brilliant, all-in, slightly unhinged visionaries who can only operate at full power when the game is built for them.
That’s you.
Stop trying to fix yourself. Start building the business that was always meant to be run by a mind like yours.
Your next breakthrough isn’t going to come from working harder or being more consistent. It’s going to come from finally giving yourself permission to work differently.
And when you do that? Watch what happens.
The same brain that once felt like a curse becomes the exact reason your business becomes unstoppable.
You’ve got this. Not despite the ADHD. Because of it.
If you want to learn more from me or send me a personal message I’ll respond to you on Instagram at https://instagram.com/iamjoelbrown speak soon!
Health & Fitness
The Health Planning Habits That Support Long-Term Success
Most people think about health planning only when something forces them to.
A medical bill arrives unexpectedly. An insurance issue appears during treatment. A diagnosis changes how future care needs are viewed. Suddenly health planning becomes urgent instead of preventative.
The problem is that long-term health stability is usually shaped by smaller habits built quietly over time, not just by major decisions during emergencies.
That includes physical health habits, of course, but it also includes how people approach insurance coverage, preventative care, financial preparation, and long-term healthcare planning before problems become immediate.
The families who navigate healthcare stress most effectively are often not the ones avoiding every issue entirely. More often, they’re the ones who built systems early enough to make difficult situations feel more manageable later.
Consistency Matters More Than Perfection
A lot of health advice still revolves around extreme change.
Perfect diets. Aggressive routines. Complete lifestyle overhauls.
In reality, most long-term health success comes from consistency people can realistically maintain for years instead of months. Small preventative habits tend to matter more than dramatic short-term efforts that collapse under pressure.
That principle applies financially too.
People often spend more time researching investment strategies than understanding their healthcare coverage or preparing for future medical costs. But healthcare instability can disrupt long-term financial plans surprisingly quickly when households are unprepared for how expensive even routine care can become over time.
The practical side of health planning is becoming harder to separate from overall financial planning now than it used to be.
Preventative Planning Reduces More Stress Than People Realize
One overlooked benefit of health planning is emotional stability.
People who understand their coverage, maintain preventative care routines, and think ahead about healthcare decisions often describe feeling less overwhelmed when unexpected situations happen. The goal is not eliminating uncertainty entirely. That’s unrealistic.
The goal is reducing how chaotic healthcare decisions feel under pressure.
That’s one reason broader conversations tied to healthcare and health insurance have expanded significantly over the last several years. Rising costs, changing coverage structures, and increasing healthcare complexity have made long-term planning more important for average households than many people expected.
Healthcare is no longer something most families can comfortably approach reactively forever.
People Underestimate How Quickly Healthcare Costs Compound
One reason health planning habits matter so much is that healthcare costs rarely arrive in one dramatic moment alone.
More often, they build gradually:
- recurring prescriptions
- specialist visits
- ongoing treatment plans
- insurance deductible increases
- long-term care considerations
- unexpected procedures layered on top of existing expenses
Families often absorb these costs incrementally until they realize how much financial pressure accumulated over time.
That gradual buildup is part of what makes proactive planning valuable. People who think ahead about coverage structures, emergency savings, provider networks, and preventative care tend to adapt more smoothly when healthcare needs eventually increase later in life.
The difficult part is that many households delay these conversations because they feel healthy right now.
Healthcare Decisions Have Become More Complicated
Another challenge is that healthcare systems themselves continue evolving quickly.
Insurance structures change. Telehealth expands. Employer-sponsored benefits shift. Prescription pricing fluctuates. Patients now carry more responsibility for understanding deductibles, provider networks, and out-of-pocket exposure than previous generations often did.
That complexity creates decision fatigue.
Even relatively organized households sometimes feel uncertain about whether they’re making good healthcare choices because the systems themselves are difficult to navigate confidently. A lot of current health insurance trends discussions reflect this larger issue, healthcare planning is becoming less about isolated medical events and more about long-term sustainability across entire households.
People want predictability, but healthcare systems increasingly feel harder to predict.
The Most Effective Health Habits Usually Feel Boring
One thing people rarely admit is that good long-term planning habits are often not particularly exciting.
Scheduling preventative appointments. Reviewing insurance annually. Building emergency savings slowly. Staying physically active consistently. Maintaining realistic routines instead of dramatic cycles of burnout and reset.
None of those habits feel dramatic at the moment.
But over long periods, they create stability that becomes incredibly valuable once life gets complicated. The people who navigate healthcare stress most effectively are often the ones who built ordinary systems early instead of waiting for perfect motivation later.
That applies financially and physically at the same time.
Why Long-Term Success Depends on Adaptability
Health planning is ultimately difficult because people’s lives keep changing.
Careers shift. Families grow. Aging parents require support. Medical needs evolve. Financial priorities change over decades in ways nobody predicts perfectly in advance.
That’s why the strongest long-term health planning habits are usually flexible rather than rigid.
The goal is not building a flawless plan that never changes. It’s creating enough structure, awareness, and preparation that future adjustments become manageable instead of overwhelming.
Most people cannot control every future health outcome. They can, however, build habits that make uncertainty easier to navigate when it eventually arrives.
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