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What if Elon Musk Ran Your Business? 4 Lessons From the Real Life Iron Man

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elon musk advice
Image Credit: The Times

The story of Iron man and Elon Musk starts when Robert Downey Jr. visited SpaceX headquarters miles away from the setting of the first Iron Man movie back in 2007. The actor was inspired to base his character on Elon Musk’s personality. Ashlee Vance writes in Elon’s biographyboth Musk and Stark were the type of men, according to Downey, who ‘had seized an idea to live by and something to dedicate themselves to’ and were not going to waste a moment.”

What blew Robert Downey Jr.’s mind about Elon Musk are the characteristics that make him an extraordinary business man. Follow along if you’re interested to know these characteristics and how they would affect your business.

Here are four things Musk would probably do if he were to run your business:

1. He would be more approachable

No matter how important and larger-than-life he gets, Elon Musk would still be approachable as a friend you’ve known for ages. For one thing, when one of his Twitter followers asked him whether he is bipolar, he responded “yeah” and then explained “Maybe not medically tho”, a level of humbleness you wouldn’t expect from the CEO of two million-dollar companies.  

His openness with the painful reality of his success is also what makes him a regular Joe who is there to “just take the pain” and make sure he really cares about what he’s doing. He is a man of unlimited success who reaches down to elevate his fellow human beings by sharing his uncertainties. You just have the feeling that his success is even accessible to you.

“Failure is an option here. If things are not failing, you are not innovating enough.” – Elon Musk

2. He would be more authentic

Musk’s approachability is more authentic than you might think. Even in his public speeches he rarely gets the know-it-all presumptuous perspective. He gets nervous, makes some awkward moves and jokes, gets lost in details, and frequently interrupts himself, yet as Justin Bario writes for Inc. magazine, these only show his authentic passion about his vision.

“When you truly believe in an idea, and you focus on sharing that passion with others, you tend to forget about the mechanics of speaking and presenting. Instead of focusing on being nervous, you become focused on your belief. This leads you to speak more naturally, and makes it difficult for listeners to turn away.”

Also his authentic visions for social betterment beat the self-serving goals of many other billionaires. Whereas most entrepreneurs tend to see their work as revolutionary and disruptive, Elon actually moves away from such bold claims and replaces them with the question “How can we make things better?”

In an interview with the Telegraph, he explains that “a lot of my motivation comes from me personally looking at things that don’t work well and feeling a bit sad about how it would manifest in the future. And if that would result in an unhappy future, then it makes me unhappy. And so I want to fix it. That really is the motivation for me. I certainly don’t believe in disrupting things for the sake of it.”

3. He would be a tougher business rival

The fact that 8 out of 10 businesses fail might be a good reason to believe that the remaining 2 should really be tough.  Elon’s businesses were never exceptional. Although he had netted $180 million from selling his online payments start up (later PayPal) to Ebay, he invested much of that money in Tesla and SpaceX, and he was constantly faced with financial issues to keep his companies up and running. In one case, when the news leaked that Tesla was left with its last $9 million, Musk promised to personally refund Tesla’s customers if the company couldn’t deliver the promised cars.

Even in SpaceX, things were not in full control. In August 2008, the third launch of SpaceX’s rocket, Falcon 1, failed and along with it three government satellites and the ashes of 208 people it carried were destroyed. This was already super costly for a privately held company.

Yet, such failure could never stop Musk from pursuing his dreams. In an interview with Wired just after the failed launch, Musk declared that he planned to do more launches: “We must get to orbit eventually, and we will. It might take us one, two or three more tries, but we will. We will make it work.”

Nearly a month later, Falcon 1 was successfully launched into space, and on December 23, SpaceX could seal a $1.2 billion contract with NASA to deliver its cargo to the space station in 12 rocket flights.

“Persistence is very important. You should not give up unless you are forced to give up.” – Elon Musk

4. He would spend more on innovation

The $30 billion market cap in 2016 could be the jackpot for many business owners. Although Musk could have enjoyed a bit of risk-free stability, in the same year he made another decision that left the business world in a shock.

In late 2016 he acquired SolarCity for $2.6 billion. This of course puts Musk in a better position to implement his master plan to “move from a mine-and-burn hydrocarbon economy towards a solar electric economy”, as he had declared in 2006.  But just when Tesla was beginning to gain some serious traction among people and when many CEOs would have decided to focus on their current products, Elon Musk decided to move forward and offer a big upgrade to his products.

The merger of the two companies is “logical” and “quite obvious” from Musk’s point of view. Tesla should be able to offer an autonomous sustainable-energy solution: electric cars, solar roofs that produce electric energy, and Powerwalls that store the electric energy produced in the day to be used at nights. It seems that for Musk, the need for more innovation is on the forefront of his business goals.

There is never a better way to learn effective leadership than by looking at the successful examples. Elon Musk is such an example. His approachability, authenticity, toughness and geekiness make him an iconic figure in the business world.

What do you think of Elon Musk? Comment below!

Mostafa Dastras has written for some important companies such as HubSpot, WordStream, SmartInsights, and MarketingProfs. What keeps him up at night is how he can help his clients such as Consulting.com, increase sales with no BS content marketing. Visit his blog, LiveaBusinessLife, or connect with him on LinkedIn to get him to write for you.

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Entrepreneurs

10 Lucrative Buy and Sell Businesses to Start in 2024

The buy-and-sell business model provides opportunities across many niches

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Businesses to start in 2024

In the dynamic landscape of 2024, starting a business that capitalizes on buy-and-sell models can be incredibly lucrative. This article explores ten different models that entrepreneurs can consider. These ventures range from real estate flipping to trading in domains and luxury items, providing a broad spectrum of opportunities regardless of your initial capital or interest area.

1. Car Flipping

Flipping cars can be a very lucrative business venture for an individual with business acumen, an eye for value, and mechanically adept at cars. It involves buying under-priced cars, restoring, and selling them for a profit. For deeper insights and opportunities in this market, refer to sca.auction.

2. Real Estate Flipping

Flipping real estate—be it houses, condos, or even commercial properties—remains pretty solid business, especially in markets where real estate values are on the way up. Investors buy properties relatively low, do rehab or renovation, then sell at a profit.

The success of the area is endowed with a huge potential spotlight, the ability to juggle various elements such as local real estate market knowledge, and efficient management of renovations.

3. Vintage E-commerce

With the advent of technology, it became easy to sell vintage or retro items over the online selling platform. Be it clothes, furniture, or even collectibles, consumers these days prefer something unique that is eco-friendly and which may have a nostalgia quotient in it. Hence, it brings the opportunity to open an e-commerce shop effectively.

4. Domain Flipping

If you have the skill to predict catchy phrases or business names that would be popular in the future, then buying and selling domain names would be a very profitable business. Register prices are available to purchase domains, which later can be sold at high prices to interested parties or businesses that wish to get an early online identity.

5. Luxury Items

One of the most promising buy-and-sell businesses is the luxury market, and what makes it very attractive is its less sensitivity towards economic downturns. Some of the common items in the luxury market include high-end watches, jewelry, and art, rare cars, all with high yields. Most times, items do appreciate, especially when they are limited editions.

6. Sports Memorabilia

While the sports memorabilia trading business can at times seem lucrative, especially when one focuses on big personae or big events, authenticity and rarity can definitely help items fetch top dollar. Provenance and limited supply both go towards inflating their values.

7. Sneaker Reselling

In recent years, the sneaker resale market has exploded, fueled by a commodity of scarce releases and athletic brand collaborations with a list of celebrities. Today, with operations such as StockX and GOAT, it’s really that easy to break into the worldwide market. It’s pretty easy to find your buyers and make a very good profit if you’re targeting the right trend and releases.

8. Book Flipping

Flipping rare and first editions can become a really meaningful, and yes, one more profitable, business for a book lover. Sometimes the signed ones, rare manuscripts, or those early editions of famous novels could sell for thousands of dollars, usually done by collectors or academic institutions.

9. Furniture Upcycling

Upcycling furniture consists of restoring and using second-hand furniture to sell it at a higher price. For the environmentally aware consumer, this business model has great appeal. It could be pretty profitable if done with good taste and talent in design and restoration.

10. Electronics Flipping

Smartphones, tablets, and laptops resell at values significantly high; hence, business ensues. Buy, refurbish, and sell in better condition to appeal to budget-minded consumers looking for technology at more affordable price points. 

Overall, The buy-and-sell business model provides opportunities across many niches. Be it real estate flipping or vintage item upcycling, you can succeed in both models with market understanding and trend application. That, with careful planning and strategic investment, will throw huge financial returns for these business models in 2024.

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Entrepreneurs

How Your Business Can Outmaneuver Your Competitors by 85%

Did you know that companies that master big data can outmaneuver competitors by 85% in sales

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big data strategy

Did you know that companies that master big data can outmaneuver competitors by 85% in sales and more than 25% in gross margins? Sounds inspiring, right? But the thing is that data alone isn’t enough. Rather, it’s the strategy behind it that unlocks these enviable boosts. So, this article explores how to make the most out of your big data and build a strategy that’s functional and competitive. (more…)

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Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business

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celebrate your milestones

The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

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Entrepreneurs

9 Ways Augmented Reality Gives Your Business a Competitive Edge

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success

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augmented reality in business

Leveraging Augmented Reality for Business Advancement: Exploring Applications

In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.

Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.

UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.

Gaining Insight into Augmented Reality

From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.

Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.

It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.

Differentiating Augmented Reality and Virtual Reality

Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:

  • AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
  • AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
  • AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.

The Influence of AR on the Customer Experience Journey

As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.

Stimulating Interest

Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.

AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.

Educating and Empowering Users

AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.

Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.

Exploring Further Depths

AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.

By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.

Business Benefits of Augmented Reality

Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.

Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.

Let’s look at why AR has become so indispensable as a business tool nowadays.

Revolutionizing Training Methods

AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.

It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.

Boosting Productivity Levels

Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.

Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.

Implementing Dynamic Marketing Approaches

AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.

By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.

Fostering Product Development

Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.

With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.

Creating Tailored Customer Experiences

AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.

Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.

Amplifying Brand Recognition

Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.

By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.

Final Thoughts

In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.

As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.

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