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Simple but Effective Branding Tactics That Can Be Learned From the Kardashian Family

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“You’re either a somebody, or a nobody.” That was one of the most epic quotes from the movie American Gangster and was said by none other than Denzel Washington. If we apply that quote to our own lives, it’s true. You have an idea, or a desire, or some kind of motive to make your impact on the world. Yet, if you are seen as a “nobody”, then nobody will actually care about what you think or plan, let alone that you even exist.

If you want to make an impact on the world, you have to be seen as a somebody! Not to everybody, but at least to the people that matter. And the people that matter are those who can influence the outcome or reality of your ideas, desires or motives.

Probably the best example of this is the Kardashian family. If you strip away everything about them, their core and story around their lives isn’t so dissimilar to what most people will experience in their own circle. So what makes them stand out? Are they famous for being famous or is it more than that?

It’s actually to do with their branding. If you look at the method that they have used since launching “Keeping up with the Kardashians”, it isn’t too different from what vloggers, Instagrammers, or bloggers have been doing for the last decade.

Love them or loathe them, the tactics that they’ve used has allowed them to create an iconic brand that has allowed them to become successful. But what is even more valuable is how their brand has created the power to influence.

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

How can you apply similar tactics to improve your personal brand and your ability to influence?

They used the power of storytelling and revelation to intrigue and build their audience. The Kardashians are always in the media because they feed publications with stories that can then be shared with their audience. People read the stories and the media outlets get paid with advertising. The more intriguing stories they create, the more media attention they will gain. This cycle allows them to have influence over the media. And they’ve been playing the cycle to their advantage for over a decade.

Additionally, their stories always have a sense of revelation. So when the story breaks, it’s typically something that is promoted in a similar way to a news story. It’s not uncommon for the family to use the “Human Interest PR tactic” to arouse interest in their family’s lifestyle. It’s a simple strategy, but it works for the audience that they are trying to appeal to.

Whether it was the “Kim Kardashian sex tape scandal” or “ The revelation of Bruce Jenner transitioning to Caitlyn Jenner”, there’s always a story that will keep their audience interested. The stories that they are sharing aren’t uncommon. In fact, several similar stories have broken before, but they are strategic in the way that they maintain their audience’s interest.

They continually published content on different media outlets

The Kardashians are consistent with their content promotion. You will not see a week go by without something being released by the family. For over ten years, they have created a loyal following that is always looking forward to the content that they release.

Whether it’s releasing an episode via their television show or participating in interviews, their audience always has something to look forward to. And it delivers the value that they are after, which is entertainment.

You can develop this with your personal brand simply by uploading content to your media outlets. This could be through blogging on your own website, uploading videos to YouTube, uploading photos to Instagram or even releasing regular podcasts.

“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

Brand everything

The Kardashians are great with their brand building. Whatever they do, it is branded. Then people buy into the brand and what it represents. Whether it is something in the media or a product or a joint venture, they use their branding to expand the awareness and the perceived value of their name and what they stand for.

You must do the same. Brand yourself by putting yourself out there and create a logo or monogram that people will instantly recognise and associate with your brand. Then, use the brand in any documentation or watermarks on media so that people recognise the brand and what it represents.

Demonstrate your value

It is something that the Kardashians do very well. Their value is demonstrated either through the content that they share, the people that they associate with or the activities that they are doing. They live their lifestyle as they wish, but the improved perception of their brand is no accident.

The family understands that their reputation is everything. Especially since they have a multimillion dollar brand riding on the value that they demonstrate. For your own personal brand, it is the same. Whether you are looking to make tens of thousands, hundreds of thousands or millions, your actions and interactions must enhance the perception of your brand’s value.

Are you ready to make yourself somebody with influence?

It is much easier to accomplish nowadays due to the platforms across the web that can put you in front of a large audience. You don’t need an audience of millions, but you do need to build a brand presence that will appeal to the niche market that you are targeting. Typically, this will mean building an audience of 10,000 people or more. And you can accomplish this by using the very same tactics that the Kardashians used to build their empire.

What do you think of this famous family? Comment below!

Raquel Addams is a professional blogger and graphic design enthusiast for Zillion Designs who employs a unique combination of journalism, communication design and marketing strategy to help her clients to position and launch their enterprise or start-ups.

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The Entrepreneur’s Reading List That Transforms Ideas Into Empires

These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

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Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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how to build a business empire
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Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

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