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Finding the Right Business: 5 Things to Consider When You Have a Product Idea

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There is a massive difference between having a product idea and setting up a business. First and foremost, you need funds to kickstart the operations. Even if you are able to convince investors, there’s still a long list of tasks that you need to accomplish in order to establish a business, so how do know if the business is right for the specific product (or service) you have come up with?

There’s no particular tool to pinpoint the right business for a particular product (or service) idea, however, you can evaluate a few significant elements to learn if the business makes sense to the market it is targeting.

Here are the five areas that you need to consider while deciding the right business for your idea:

1. Acknowledge your strengths

Before you can even pitch your idea to the investors, you need to acknowledge the strengths you have. The success of a business often banks on the strengths of its owner. So it will be better if you choose a business that reflects the greatest strengths you possess.

Businesses often push people to move out of their comfort zone and grow individual skills, but if it’s in a totally different domain, it may not be wise to pursue that option in the first place.

2. See if your idea adds any value to the consumer

Your product (or service) idea may sound amazing to you, but that does not mean everyone in the market will like it instantly. You need to evaluate whether the product or service you are planning to market has any value to the consumers or not. If yes, then you can set up your business model after that. If it does not, it will be better if you start working on a separate idea.

It is better to face the facts in the earlier stages than setting up a business and finding out that consumers have rejected the product entirely. You can conduct a survey or even look at the latest trends to learn what the people need and how the product (or service) of yours can fit into their lives.

“If people believe they share values with a company, they will stay loyal to the brand.”Howard Schultz

3. Pick the right market

If your product is a premium sports car, but 95 percent of the market consists of daily wager, perhaps the idea won’t bring you any success. Due to this, choosing the right market becomes a necessity for the business. Analyze your product idea and figure out who are the potential consumers for the product.

It’s not possible to set up a business if its target market is not defined. If you want to establish yourself as a successful entrepreneur, you must identify the market and tailor your product as per the requirements. In most cases, it is the market that guides the operations of a particular business.

4. Identify your financial limitations

You need to be very mindful of the finances while setting up a business. A study conducted by Harvard Business School suggests that 75 percent of venture-backed startups fail. It clearly suggests that even if you have funds, the chances of succeeding are still very slim. In fact, one of the major reasons behind the failure of the startups is their lack of financial management skills.

Once you develop the product (or service) idea, it is better to determine the cost of setting up the business, when you can start turning a profit and how much funds will be enough to run the business for at least a year (before the next round of funding). The chances of landing a venture capitalist are quite low, so it will be wiser to start a business within your financial abilities.

“In every success story, you will find someone who has made a courageous decision.” – Peter F. Drucker

5. Look at the bigger picture

If you are looking for the right business, you set up something that serves a long-term trend, not a short-lived gimmick. The fidget spinners, which were quite popular in 2017, have already lost their charm. Similarly, if your business is based on such things, it may not be the wisest thing to do.

Your aim should be to establish a long-term business, which will be relevant even after 5 years. The challenge is to look beyond all the hypes and gimmicks that are unnecessarily hogging all the attention for the time being. However, if your product or service idea has the potential to stay in the market for long, it will be better if you build a business that can capitalize on that.

Starting your own business from scratch is certainly not child’s play, and one wrong decision can jeopardize all the planning that you have done for your product. Take your time to pick the right business as you can start as a small business in the beginning before expanding. You will be glad to know that more than half of the businesses in the US fall under the category of small business.

Have you started your own side-hustle or business? Let us know in the comments below!

Image courtesy of Twenty20.com

Jedda Cain, an essay writer, is working with Essay Assignment Help since one year as a senior academic counsellor. She has developed excellent research and writing skills in these years and become capable of writing top-quality essays on any complex topic within the given time. Many students in Australia prefer her to be their academic advisor. Apart from that, she is passionate about penning blogs for variety of service sectors like education, health care, business, management and lots more.

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Business

The Entrepreneur’s Reading List That Transforms Ideas Into Empires

These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

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Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

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