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5 Ways To Determine If Freelancing Or Entrepreneurship Is The Right Life For You

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5 Ways To Determine If Freelancing Or Entrepreneurship Is The Right Life For You

The Idea of leaving traditional employment and seeking the entrepreneurial or freelance lifestyle is a choice that many have decided to make for this year.

Maybe you want to quit your job and start that bakery business you always dreamed of, or maybe you want to follow a life long passion such as writing or doing tasks that you are qualified to do.

Knowing the commitment you will have to make and how it will fit into your life is very important.  Entrepreneurs and freelancers play different roles in society, but make no mistake, they are both key in our economy and to its growth.

How do you decide if you want to be an entrepreneur or freelancer?

Here are 5 ways to determine which job might be the best fit for you:

1. Are you a creator or a contender

Entrepreneurs are the people who have the skills and initiative necessary to create new ideas that will solve a systemic problem in our cultures; this includes but is not limited to, cultivating new jobs out of those ideas, and deciding how those ideas can be recycled and implemented into profitable outcomes.

A freelancer is not employed continuously but is hired by one or more people or companies to do specific assignments. They often contend in an entrepreneur’s vision or cause but are not in charge of the total outcome. They provide a service and do so on an hourly, by project, or set fee agreement. A freelancer has the security of knowledge that once their task is complete there is nothing else to appertain to.

“It’s not about ideas. It’s about making ideas happen.” – Scotty Belsky

2. How do you define yourself

A freelancer is defined by what they do. They can be a good web designer, a good seamstress, or even a good writer. Their primary value is in their skill set and how they perform it. If you want to be a successful freelancer make sure you are the expert in what you do and do it exceptionally well, If you do, opportunity will always be open to you.

An entrepreneur is defined by what they create. They put into use the intangible unseen forces of unborn opportunities and convert those thoughts into conveniences that make life easier for all those who are in a space in which they create.

When one thinks of an entrepreneur they think of people such as Steve Jobs who created Apple, and Sam Walton who created the Walmarts.  Both men possessed dominating thoughts of what things would look like if they took their ideas and cast them into the world.

 

3. What you think about when everyone is asleep

When everyone else is asleep entrepreneurs are the ones that are up all night thinking of new ways to assure that ideas come to fruition. Their time is often spent figuring out how all the pieces will work, as well as determining how the project might get funded, from starting at scarcity without finances, content to marketing, customer care, recouping losses, and calculating how they will gain profits.

While freelancers are also often up all night when others are asleep they are thinking of ways they can improve the way they do their tasks, how to get more clients, or they are working on doing the actual tasks themselves.

 

4. How you make money

The most money a freelancer can make is equal to the number of hours in any given month multiplied by their going rate. The plus side in this is the only person they depend on or have to worry about to assure payment is themselves.

An entrepreneur is someone who can make money during all hours of the day (even when they are sleeping) if they find the right people, and put them in place to make sure ideas work for the benefit of a vision, organization, and others. However, unlike freelancers, an entrepreneur’s success is dependent on everything they put in place to work as planned. If one of the moving parts fail to work it can slow down the payment process and they can even lose money.

 

5. Working in your business or on it

People often mistake owning a business with being an entrepreneur. Owning or starting a business does not necessarily make someone an entrepreneur. Nor does it make them a freelancer. If you start a business based on a skill that you have and it requires you to be involved in that business to produce the product or service then you are a business owner.

You may take the time to develop new ideas and visions for your business but they are not new concepts to the world. You are expanding on skills already known to the world. If you are only willing to perform a certain task in a business and envision only working a certain amount of hours in a day or week, you will be playing the role of a freelancer.

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” – Colin Powell

The realization is that times are changing, and quality of life holds a new set of values for people. The world we live in is demanding new ideas and new ways of doing things. With ingenuity and perseverance, new opportunities are being created every day and modern technology has given us accessibility to resources that were once out of reach.

These very resources have given us the ability to fulfill those demands for new ideas and allow us the chance to live a life that is built around our passions and dreams. Whether you start a new business, become a freelancer, or create the next life changing thing… whatever you do– Do Good Things!

When are you going to start your new business or become a freelancer? Please leave your thoughts in the comment section below!

I am a 5 time stage 4 cancer survivor who founded a company called 2 Dream Productions,Inc. There was a time in my life I did not think I would get to live my own dreams so I created a company to help others live theirs. It was through their dreams I began to live my own. I am contributing writer for places such as the Huffington Post, The Good Men Project, and She Owns It. My goal is to inspire others to live their dreams and to leave a legacy for those who dare to believe that anything is possible. You can find me at www.michellecolonjohnson.com and on Facebook at www.facebook.com/2DreamProductions?pnref=lhc.

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6 Comments

6 Comments

  1. Billie Myers

    Jan 31, 2017 at 10:09 pm

    Extremely informative article and I would like to ask if you would
    be interested or even have the time to maybe look at my corporation
    of many IDEAS.
    http://auniverseofwonders.com/
    I am in need of funding and mentorship.
    Please let me know what you think
    and your professional advice.

    Sincerely,

    Billie J. Myers

    • Michelle Colon-Johnson

      Feb 13, 2017 at 12:50 pm

      Hi Billie,

      Thanks for reaching out. I am glad you enjoyed my article. I would not be the best person to look at your corporation. Your requests are not in my wheel house of expertise. I would suggest finding someone that works successfully within the space you are looking to create. There you will find mentorship, and even possible avenues for funding.

      Wishing you continued success.

      Have a Magical Monday!

      -Michelle Colon-Johnson

  2. freelance web developer

    Nov 26, 2016 at 3:21 pm

    That is really interesting, You are an overly professional blogger.
    I’ve joined your feed and stay up for searching for extra of your magnificent
    post. Additionally, I’ve shared your website in my social networks

    • Miche

      Jan 7, 2017 at 3:39 pm

      Thank you for the kind words! Have a Magical 2017!

      -Michelle Colon-Johnson

  3. Charlene Rhinehart

    Feb 5, 2016 at 5:30 am

    Thanks for sharing this article, Michelle! This point reminds me of myself, “When everyone else is asleep entrepreneurs are the ones that are up all night thinking of new ways to assure that ideas come to fruition.” I’m so excited about the possibilities that I wish I could stay up longer so that I can work on them. Connecting with others and working to make a dream a reality is what keeps me moving forward as an entrepreneur.

    • Michelle Colon-Johnson

      Feb 8, 2016 at 5:10 pm

      Thanks for the kind feedback. An entrepreneur’s life is for sure not always glamourous. But when your dream becomes the thing that changes the life of many including your own it makes the journey worth it! Thanks for reading my article!

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

How to Brand Yourself and Your Business at the Same Time

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branding
Image Credit: Unsplash

In the age of automation, people seek to feel personally connected to companies more than ever. The most successful brands have a well-developed narrative and voice, delivering messages to their followers with an air of approachability and ease. Nobody can deny that they prefer feeling like they are being talked with and not talked at.

For many companies, this process involves telling the story of their CEO/Founder just as much as telling the story of the company. A company’s foundation and values is often based on those of its founder’s, and building a successful brand often begins with a certain level of personal publicity and networking. It’s common knowledge that investors invest in ideas, and ideas are direct products of people. So, as the person behind an idea, how can you ensure you are doing yourself and your company justice in terms of branding?

Below are 3 characteristics of your brand you must think about in order to be a success:

1. What’s Your Story?

Make your company’s story your story. People revere Steve Jobs just as much as they do Apple, because they have followed his and Wozniak’s struggles and successes for just as long. With his trademark black turtleneck, Levi’s 501s, and mega-casual New Balance sneakers, the simplicity of his look directly mirrored the minimalism of Apple’s design. Be it unintentionally, Jobs branded himself just as much as he did Apple.

Whether you’re the owner of a startup or small business, you will want to establish this same connection. On your company’s “About” page, tell about your history and how it has led you to where you are now. Discuss your vision, goals, and aspirations for the future of the company and how events in your personal life inspired you to begin your business.

For example, real-estate guru Barbara Corcoran has frequently discussed how a failed relationship and financially-strained upbringing led her to the establishment of her multi-million dollar firm. Candidness and personal publicity are what people admire most in a founder. So sit down, decide what story you want to tell, determine what kind of voice you are going to use to tell it (be it modest, confident, or humorous), and then decide how you want to tell it.

“There’s always room for a story that can transport people to another place.” – J.K. Rowling

2. Set Your Brand into Motion

As discussed, branding is all about the story you tell and how you tell it. Social media has become an excellent outlet for that, because it is the one place where a brand can behave as a person. You create your company’s Facebook page and people watch as it interacts with other people. Of course, this is a person acting on behalf of the brand, but that person has a personality, candor, and voice that people begin to associate with the brand itself.

You may be a one-man-band handling your own marketing and day-to-day operations, or you may have hired a marketing rep/team to handle the social media for you. If it’s the latter, establishing a shared belief of what the voice is for your brand is crucial. Nobody will follow a company whose tone is inconsistent. People like reliability, trustworthiness, and relatability.

Whatever voice you choose for your brand should not be too far off from your own. The names of Elon Musk’s business ventures and projects are based directly on his spontaneous wit and spasmodic humor, i.e. the Boring Company, the BFR, and Tesla models S, 3, X, Y (released in that order for an obvious end result).

Much like Musk did, using platforms such as Facebook and Twitter is an important element in voicing your and your brand’s opinions. You will want to gain traction on your personal and your business accounts, and interweave the topics and narrative styles of both accounts on a consistent basis.

3. Be Your Brand

Business cards, interviews, your company website, and networking events – these are all ways to solidify and build your brand. Wherever you go, you are embodying a persona that people will forever associate with your business. By having a say in your company’s identity, that persona will even show in aspects like your logo, website design, and mission statement. Knowledge of branding means that you will always be your own publicist, even when you can one day afford to hire one.

Self-branding is the precursor to success, hence the rise of influencers and public figures in the social media era. Developing your personal brand and having an existing following will garner the much-needed support for your business. Suddenly, the people who have followed you personally become potential investors, crowd funders, and advertisers (never underestimate the power of the “share” button) for your business.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

Creating continuity, popularity, and solidarity between your personal brand and your company’s brand is as simple as ensuring you pour as much of yourself into your company’s work as possible. This involves being directly involved in establishing its image, pitching it to investors, and writing articles on behalf of your company for publishers and influencers. You are your own spokesperson, and social media makes that feat easier than ever.

How do you make sure you’re branding yourself correctly whether as an individual or a with your business? Let us know your thoughts below!

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Entrepreneurs

5 Reasons Why Perfectionists Cannot Be Entrepreneurs

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Image Credit: Twenty20.com

Perfectionists have high standards for themselves and for others. In an office environment, as employees, they take their responsibilities seriously and never complete any task or project without double-checking even the minutest detail to ensure that it is perfect. They can be irritating to others, too, because they expect the same perfection from their co-workers.

When a perfectionist who has been amazing on the job decides that they want to strike out as an entrepreneur, there are personality traits that can really work against success. Knowing about these in advance may help a perfectionist avoid some of these pitfalls.

Here are five of those pitfalls:

1. I Have to Do It Myself

Perfectionists believe only they can complete a task or project exactly right. Due to this, they operate in two ways:

  • If they have a team with specific tasks, they will micro-manage every step of the way. Having done this myself, I can confirm that this is exhausting.
  • They don’t employ or outsource anything, because they must control every aspect of their businesses and spend whatever time is necessary to complete every task themselves. They must feel in control or things will go wrong.

The problem of course is that, as business tasks and processes expand, the perfectionist finds himself grappling with an ever-expanding list of tasks to perform. At some point, he “hits a wall,” because there are just not enough hours in the day to get everything done. Ultimately, this means that there will be tasks not completed exactly right, and this is a “killer” for the perfectionist.

The solution is not an easy one. It will require admission that no one can be “perfect” in every facet of a business. For me, it was the accounting function. If a perfectionist can pick just one facet of the business that must be tasked to someone else, this is a major first step. After that major first step, it will gradually become easier to task out other facets. It’s gradual, and it is a process.

2. Inability to Accept Feedback

Because a perfectionist truly believes only they can “do it right,” when positive or negative feedback comes along their defenses are immediately activated.

Perfectionists have difficulty admitting any weakness. While most entrepreneurs seek advice and counsel from others as they develop their business plans and steps toward a launch, perfectionists tend not to seek advice, believing again that only they can make the process work. They must strive to develop the perfect product or service, no matter how long that may take.

One famous perfectionist was Steve Jobs of Apple. He wanted control of every aspect of product development and insisted that every employee come to him for approval of every detail of a new product innovation. He was unrelenting and known for bursts of anger, often firing employees at will, and that led to his removal from the company at one point. However, he did have a transformation of sorts after he was brought back in to revive Apple, and his perfectionism did modify, especially after he became ill.

“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.” – Elon Musk

3. Perfectionists Delay Launches

When a perfectionist decides to strike out on his own, he develops a product or a service for which he believes there is a customer base. He develops a business plan and establishes timelines, just as most would-be entrepreneurs do.

The difference between perfectionist and non-perfectionist entrepreneurs is this: the non-perfectionist is willing to develop an MVP, launch it, test the waters, and modify and improve that product or service as they receive feedback and data from marketing and sales efforts.

The perfectionist, on the other hand, cannot launch a less-than-perfect product or service. They fear rejection and failure. There will always be something that can be improved in some way. The result is that a launch is indefinitely delayed and so are marketing plans and the development of a customer base.

4. Perfectionists Suffer from Lack of Balance

Because of their obsession with both doing it all themselves and being perfect in everything, perfectionist entrepreneurs will find themselves increasing their work hours and spending every waking hour on business-related activities. Ultimately, they will sacrifice social activities, time with family, vacations, and even small previous pleasures, like a lunch or dinner out or shopping. They avoid phone calls from friends, forego meals and sleep, and often suffer from insomnia and chronic fatigue.

In short, work becomes the perfectionist’s entire life. These long, unrelenting hours, often combined with stress because of the never-ending list of tasks, lead to burnout. And when burnout is reached, it’s impossible to function effectively. The signs of this include inability to focus and forgetfulness – something that a perfectionist cannot tolerate.

“It’s all about quality of life and finding a happy balance between work and friends and family.” – Philip Green

5. Perfectionists Will Lose Their Creativity

One of the key ingredients of successful entrepreneurship is creative thought and problem-solving. This is how new products and services are developed or existing ones improved along with how new and unique marketing strategies are developed.

When perfectionists are so focused on those tasks at hand and dealing with the fear that things will not be perfect, they lose their ability to think “outside of the box.”

Even though Steve Jobs was a perfectionist, he was able to back off at times and to “dream” of what could be. This drove Apple to new heights under his returned leadership and his change in mental approach.

It’s not that perfectionists cannot be successful entrepreneurs, it’s that they have to work to accept that “done” can actually be as good or better than “perfect.” “Done” means that the company is launched; it means that products are out there and that marketing strategies are beginning to bring in customers. Often, the beginnings of this kind of success will modify a perfectionist’s behavior going forward. And the additional bonus is that the entrepreneur may actually find time for social and family time again.

Has the need to be perfect ever stopped you from accomplishing something you truly wanted? If this is true, let us know in the comments below how you overcame your perfectionism and kept moving ahead.

Image courtesy of Twenty20.com

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Entrepreneurs

Leadership and Life on Mars: Elon Musk Offers 3 Important Lessons for Entrepreneurs

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Image Credit: Solar Tribune

Five, four, three, two, one — blast-off. Elon Musk is headed to Mars… eventually. The space-loving billionaire discussed his dreams of going into space and even life on Mars during the 2017 International Astronautical Congress.

“You want to wake up in the morning and think the future is going to be great, and that’s what being a spacefaring civilization is all about. It’s about believing in the future and thinking that the future will be better than the past. And I can’t think of anything more exciting than going out there and being among the stars,” he said.

For many business leaders, believing in a future beyond their own hypothetical stars is what drives them forward each day. And with the majority of rapidly growing companies looking to increase their hiring this year, according to a January report by the team at Spark Hire, 2018 Growth Hiring Trends in the United States, leaders need more inspiration than ever to build up their talent and create a brighter tomorrow for their companies.

These 3 lessons from Elon Musk will help you map out long-term goals, learning and development opportunities, and even succession planning:

1. Creating goals for the future

You want your team to look toward the future of your company and believe it isn’t stagnant — nor are their careers. For employees to dedicate 100 percent of themselves to their roles, they need to see plans for the future. Even more important, they should be involved in the planning process. You wouldn’t create a civilization on Mars without consulting the first travellers, would you? Their opinions, expectations, and needs would be key factors.

Give your team the same opportunity to plan for their careers by developing an entrepreneurial spirit in them. Challenge each person to make a business plan for their current or future role at the company. Ask them to lay out where they see the company in five years and how they’ll help it get there.

“You want to wake up in the morning and think the future is going to be great” – Elon Musk

2. Don’t make work about one miserable problem after the next

A difficult leadership lesson many of us learn early on is admitting our company has problems. The more important lesson is knowing how to efficiently and effectively overcome those problems, then move on.

The inability to do this results in employees hopping from one miserable problem to the next. After a while, employees become overwhelmed, and it’s impossible to believe the future will be better than the past.

Of course, work can’t always be sunshine and rainbows, so the key here is giving your team the tools to rise above problems and work smarter. When a problem occurs, jump into a team meeting or call to quickly resolve the issue. This shows employees you’re always available to help, which keeps morale high.

Afterwards, brainstorm ways to ensure the problem doesn’t arise again. Have employees note what they feel went wrong and how it can be resolved. Immediately implement these changes to show you’re focused on improving their work experiences.

3. Let them know you’re working to improve their lives

The negativity in this world is overflowing. Work should be a place where employees feel safe to be their genuine, creative, dreaming selves. Every leadership lesson should point back to employees knowing they’re important to the company’s success and that they belong. This is crucial for retention and attracting top talent.

According to a 2017 Globoforce report, Bringing More Humanity to Recognition, Performance, and Life at Work, you can do this by focusing on your team as people who have lives outside of work. In fact, 54 percent of respondents said they would like more opportunities to celebrate life events — such as having a baby, getting married, or buying a house. Additionally, 90 percent of workers who celebrated more than five life events said they feel like they belong in their company.

“And I can’t think of anything more exciting than going out there and being among the stars.” – Elon Musk

Let employees know you care about their lives outside of work by celebrating their life events. If possible, give each person a day off for their birthdays and offer benefits to support important life events, like paid parental leave policies.

Which one of these lessons could you use most in your life right now? Let us know in the comments below so we can be of help!

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Entrepreneurs

6 Ways to Knock Down a Door, From A Former Mr. World Canada

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Image Credit: Gordon Clark of Gordon Clark Photography (Pictured Frankie Cena)

A friend of mine introduced me to Frankie Cena a week ago. I spoke with him on Skype and listened to his story. How one person can achieve so much at a young age, against so much adversity blows my mind and he has a lot to teach you in this article.

As a child, Frankie Cena was happy but also underprivileged and unsatisfied. The cooperative housing unit where he lived kept him close to his family and fed his love of the spotlight—sharing a room with his sister, and performing for all the neighbours who’d stick around to hear.

But it also left him wanting more: more for himself, more for his family; more excitement and more opportunity; more chances for him and the people around him to become whatever they wanted to be.

At 26, Frankie’s desire shows few signs of ebbing. He’s the founder of a speech and debate academy, where he works together with his mother and sister. He has over 200 students whom he mentors inside and outside the debate room.

And in a debate circuit traditionally dominated by private schools, Frankie’s student-body cuts across social class, helping diversify Canada’s roster of international award-winning debaters.

He’s tried to redirect his newfound revenue back into the community that made him. Recently, he gave a 2018 dollar New Years prize to a local woman with down syndrome; and another 24,000 dollars in scholarships to several Burnaby students.

But Frankie is also a proud showman. In 2012 he was crowned Mr. World Canada and represented his country at the Mr. World Pageant in 2012—at 5’ 6”, the shortest contestant in the history of any major male beauty pageant.

He went on to win the competition’s talent portion, singing for millions; to co-host Mr. World 2014; and, in 2014, to join the hosting team for the even larger Miss World Competition. In 2017, Frankie was hired to help create and host the all new, Miss World- “Head to Head Challenge” a platform which gave viewers an in depth look at the 120 Miss World Contestants.

Now I can’t say I know anything about these types of competitions but that’s impressive. Between debate, performance, and his obsession with reality television, Frankie’s interests may seem far-flung.

But to him, chasing so many disparate things is just a part of discovering who he is, and doing justice to the people who fought so he could be there.

The advice that Frankie gives that helps so many people around the world is this:

“Whenever one door closes,” he likes to tell his students, “knock it down.”

Here’s what I learned from Frankie:

 

1. Find Your Passion—Then Chase it Down.

  • If you are not in love with what you’re doing, stop doing it. Almost no one has been successful doing something they do not love.
  • Love gives us creativity and energy, and the power to be ferociously positive after failure. Frankie has met a billion smart, charismatic people around the world who are doing nothing, because they do not know what they love to do.
  • To find their passions, Frankie tells people to do the Eat, Sleep, Poop Test. If when you’re doing something, you don’t think about eating, sleeping, pooping, or anything other than that thing—then that is what you’re meant to do.

 

 2. Cherish Every Person and Every Moment

  • When the moment that makes your dreams come true hits you, you’ll never see it coming. So keep your eyes and ears open, always. Cherish, value and engage with every moment and person because you don’t know what they’ll offer you.
  • When someone asked Frankie if he wanted to be Mr. World Canada, he had no idea that he’d eventually become the host of that international competition, or a face of Miss World—that’d he’d soon be a presenter for an audience of millions. His only thought was—“Let’s see where this takes me.”

 

3. Be “That Guy.”

  •  Give everything, not just what you were hired for. Show that you’re there for the vision, not just for yourself—and that you’re vital to making it all real.
  •  At Miss World Frankie went above and beyond to do more work, talk to more people, and make an impact on more areas and levels than was expected of him. Those around him knew that he would go above and beyond to meet the needs of the organisation and their collective ideal.

 

4. Don’t Be a Donald

  • The days of arrogant, selfish men, puffing out their chests and exploiting the people around them, are numbered. We’ve learned to see overconfidence for what it is: theatre, dishonesty, a cover-up for incompetence and abuse. Kindness and honesty inspire trust and suggest authenticity. They’ll propel you much farther.
  • Surrounded by chiselled, statuesque men, Frankie knew that he probably couldn’t compete, at Mr. World, based on the typical standards of a male beauty pageant. So he did what he knew he could do well: he projected happiness and kindness. He got to know the other contestants, the chaperones, the cameramen, the producers.

“They wanted him back not necessarily because he was the most talented or the best host, but because he had an aura that people had faith in”   

 

5. Learn to Fail Well

  • Any failure, in the big-picture of your life, is nothing but a split-second detour. But in our world of instant gratification—of Facebook, of Twitter, of having everything at our fingertips—they tend to take an outsize importance. We get sad and moody and refuse to move on from failure. But you will have a million failures in your life. And if you fall apart whenever one happens, you won’t have much time left to try again.
  • Frankie has had to swallow rejection on a daily basis. He has heard “you’re not good enough,” “sorry, not this time,” “close but no cigar”—at debate and public speaking competitions, during X Factor auditions—more than he can count. But if he or his students let those failures slow him down, they wouldn’t have had the time or the energy for any of their victories.

 

6. Dream Big

  • If you limit your aspirations you will limit what you can visualise, and hence what you can produce. And it’s not enough just to dream every once in a while.Dream consistently and constantly—and set your standards so high that you make a habit of being absolutely excellent.
  • When Frankie would talk about coaching, he’d claim that his students would one day be the best debaters around. When he’d talk about becoming a singer, he’d tell people he’d be bigger than Bieber. And when he’d talk about hosting television, he’d say he’d outdo Ryan Seacrest. Because he knew that if he didn’t see himself in those positions, no one else ever would.

<<<>>>

 If you’d like to connect with Frankie then visit http://frankiecena.com/

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Motivation

5 Daily Habits to Remain Highly Motivated

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Image Credit: Unsplash

While some of us can naturally maintain a relatively high constant level of motivation, others find it more difficult. This is actually a normal fact of life. After all, the beauty and richness of life is in our attempt to reconcile and manage our different states. (more…)

My name is Bachir Bastien. Being the sparkle that will ignite the fire of possibilities in as many people as possible is how I define myself. I was born and raised in Haiti by my mother. My life has been a struggle since conception. I decided that I was going to use my stories to empower others. These experiences may have been lemons, but I can use them to make sweet lemonade. This is what I have decided to do. That became my life purpose. My first name Bachir means messenger of good news in Arabic; I have been doing just that for the past two years here in Taiwan through articles, workshops, seminars and speeches. I have seen students changing behaviors, increase in confidence, watched students conquer stage fright, etc. This in turn gives me the unwavering certitude that I can empower more people.

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6 Comments

6 Comments

  1. Billie Myers

    Jan 31, 2017 at 10:09 pm

    Extremely informative article and I would like to ask if you would
    be interested or even have the time to maybe look at my corporation
    of many IDEAS.
    http://auniverseofwonders.com/
    I am in need of funding and mentorship.
    Please let me know what you think
    and your professional advice.

    Sincerely,

    Billie J. Myers

    • Michelle Colon-Johnson

      Feb 13, 2017 at 12:50 pm

      Hi Billie,

      Thanks for reaching out. I am glad you enjoyed my article. I would not be the best person to look at your corporation. Your requests are not in my wheel house of expertise. I would suggest finding someone that works successfully within the space you are looking to create. There you will find mentorship, and even possible avenues for funding.

      Wishing you continued success.

      Have a Magical Monday!

      -Michelle Colon-Johnson

  2. freelance web developer

    Nov 26, 2016 at 3:21 pm

    That is really interesting, You are an overly professional blogger.
    I’ve joined your feed and stay up for searching for extra of your magnificent
    post. Additionally, I’ve shared your website in my social networks

    • Miche

      Jan 7, 2017 at 3:39 pm

      Thank you for the kind words! Have a Magical 2017!

      -Michelle Colon-Johnson

  3. Charlene Rhinehart

    Feb 5, 2016 at 5:30 am

    Thanks for sharing this article, Michelle! This point reminds me of myself, “When everyone else is asleep entrepreneurs are the ones that are up all night thinking of new ways to assure that ideas come to fruition.” I’m so excited about the possibilities that I wish I could stay up longer so that I can work on them. Connecting with others and working to make a dream a reality is what keeps me moving forward as an entrepreneur.

    • Michelle Colon-Johnson

      Feb 8, 2016 at 5:10 pm

      Thanks for the kind feedback. An entrepreneur’s life is for sure not always glamourous. But when your dream becomes the thing that changes the life of many including your own it makes the journey worth it! Thanks for reading my article!

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

How to Brand Yourself and Your Business at the Same Time

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branding
Image Credit: Unsplash

In the age of automation, people seek to feel personally connected to companies more than ever. The most successful brands have a well-developed narrative and voice, delivering messages to their followers with an air of approachability and ease. Nobody can deny that they prefer feeling like they are being talked with and not talked at.

For many companies, this process involves telling the story of their CEO/Founder just as much as telling the story of the company. A company’s foundation and values is often based on those of its founder’s, and building a successful brand often begins with a certain level of personal publicity and networking. It’s common knowledge that investors invest in ideas, and ideas are direct products of people. So, as the person behind an idea, how can you ensure you are doing yourself and your company justice in terms of branding?

Below are 3 characteristics of your brand you must think about in order to be a success:

1. What’s Your Story?

Make your company’s story your story. People revere Steve Jobs just as much as they do Apple, because they have followed his and Wozniak’s struggles and successes for just as long. With his trademark black turtleneck, Levi’s 501s, and mega-casual New Balance sneakers, the simplicity of his look directly mirrored the minimalism of Apple’s design. Be it unintentionally, Jobs branded himself just as much as he did Apple.

Whether you’re the owner of a startup or small business, you will want to establish this same connection. On your company’s “About” page, tell about your history and how it has led you to where you are now. Discuss your vision, goals, and aspirations for the future of the company and how events in your personal life inspired you to begin your business.

For example, real-estate guru Barbara Corcoran has frequently discussed how a failed relationship and financially-strained upbringing led her to the establishment of her multi-million dollar firm. Candidness and personal publicity are what people admire most in a founder. So sit down, decide what story you want to tell, determine what kind of voice you are going to use to tell it (be it modest, confident, or humorous), and then decide how you want to tell it.

“There’s always room for a story that can transport people to another place.” – J.K. Rowling

2. Set Your Brand into Motion

As discussed, branding is all about the story you tell and how you tell it. Social media has become an excellent outlet for that, because it is the one place where a brand can behave as a person. You create your company’s Facebook page and people watch as it interacts with other people. Of course, this is a person acting on behalf of the brand, but that person has a personality, candor, and voice that people begin to associate with the brand itself.

You may be a one-man-band handling your own marketing and day-to-day operations, or you may have hired a marketing rep/team to handle the social media for you. If it’s the latter, establishing a shared belief of what the voice is for your brand is crucial. Nobody will follow a company whose tone is inconsistent. People like reliability, trustworthiness, and relatability.

Whatever voice you choose for your brand should not be too far off from your own. The names of Elon Musk’s business ventures and projects are based directly on his spontaneous wit and spasmodic humor, i.e. the Boring Company, the BFR, and Tesla models S, 3, X, Y (released in that order for an obvious end result).

Much like Musk did, using platforms such as Facebook and Twitter is an important element in voicing your and your brand’s opinions. You will want to gain traction on your personal and your business accounts, and interweave the topics and narrative styles of both accounts on a consistent basis.

3. Be Your Brand

Business cards, interviews, your company website, and networking events – these are all ways to solidify and build your brand. Wherever you go, you are embodying a persona that people will forever associate with your business. By having a say in your company’s identity, that persona will even show in aspects like your logo, website design, and mission statement. Knowledge of branding means that you will always be your own publicist, even when you can one day afford to hire one.

Self-branding is the precursor to success, hence the rise of influencers and public figures in the social media era. Developing your personal brand and having an existing following will garner the much-needed support for your business. Suddenly, the people who have followed you personally become potential investors, crowd funders, and advertisers (never underestimate the power of the “share” button) for your business.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

Creating continuity, popularity, and solidarity between your personal brand and your company’s brand is as simple as ensuring you pour as much of yourself into your company’s work as possible. This involves being directly involved in establishing its image, pitching it to investors, and writing articles on behalf of your company for publishers and influencers. You are your own spokesperson, and social media makes that feat easier than ever.

How do you make sure you’re branding yourself correctly whether as an individual or a with your business? Let us know your thoughts below!

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Entrepreneurs

5 Reasons Why Perfectionists Cannot Be Entrepreneurs

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Image Credit: Twenty20.com

Perfectionists have high standards for themselves and for others. In an office environment, as employees, they take their responsibilities seriously and never complete any task or project without double-checking even the minutest detail to ensure that it is perfect. They can be irritating to others, too, because they expect the same perfection from their co-workers.

When a perfectionist who has been amazing on the job decides that they want to strike out as an entrepreneur, there are personality traits that can really work against success. Knowing about these in advance may help a perfectionist avoid some of these pitfalls.

Here are five of those pitfalls:

1. I Have to Do It Myself

Perfectionists believe only they can complete a task or project exactly right. Due to this, they operate in two ways:

  • If they have a team with specific tasks, they will micro-manage every step of the way. Having done this myself, I can confirm that this is exhausting.
  • They don’t employ or outsource anything, because they must control every aspect of their businesses and spend whatever time is necessary to complete every task themselves. They must feel in control or things will go wrong.

The problem of course is that, as business tasks and processes expand, the perfectionist finds himself grappling with an ever-expanding list of tasks to perform. At some point, he “hits a wall,” because there are just not enough hours in the day to get everything done. Ultimately, this means that there will be tasks not completed exactly right, and this is a “killer” for the perfectionist.

The solution is not an easy one. It will require admission that no one can be “perfect” in every facet of a business. For me, it was the accounting function. If a perfectionist can pick just one facet of the business that must be tasked to someone else, this is a major first step. After that major first step, it will gradually become easier to task out other facets. It’s gradual, and it is a process.

2. Inability to Accept Feedback

Because a perfectionist truly believes only they can “do it right,” when positive or negative feedback comes along their defenses are immediately activated.

Perfectionists have difficulty admitting any weakness. While most entrepreneurs seek advice and counsel from others as they develop their business plans and steps toward a launch, perfectionists tend not to seek advice, believing again that only they can make the process work. They must strive to develop the perfect product or service, no matter how long that may take.

One famous perfectionist was Steve Jobs of Apple. He wanted control of every aspect of product development and insisted that every employee come to him for approval of every detail of a new product innovation. He was unrelenting and known for bursts of anger, often firing employees at will, and that led to his removal from the company at one point. However, he did have a transformation of sorts after he was brought back in to revive Apple, and his perfectionism did modify, especially after he became ill.

“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.” – Elon Musk

3. Perfectionists Delay Launches

When a perfectionist decides to strike out on his own, he develops a product or a service for which he believes there is a customer base. He develops a business plan and establishes timelines, just as most would-be entrepreneurs do.

The difference between perfectionist and non-perfectionist entrepreneurs is this: the non-perfectionist is willing to develop an MVP, launch it, test the waters, and modify and improve that product or service as they receive feedback and data from marketing and sales efforts.

The perfectionist, on the other hand, cannot launch a less-than-perfect product or service. They fear rejection and failure. There will always be something that can be improved in some way. The result is that a launch is indefinitely delayed and so are marketing plans and the development of a customer base.

4. Perfectionists Suffer from Lack of Balance

Because of their obsession with both doing it all themselves and being perfect in everything, perfectionist entrepreneurs will find themselves increasing their work hours and spending every waking hour on business-related activities. Ultimately, they will sacrifice social activities, time with family, vacations, and even small previous pleasures, like a lunch or dinner out or shopping. They avoid phone calls from friends, forego meals and sleep, and often suffer from insomnia and chronic fatigue.

In short, work becomes the perfectionist’s entire life. These long, unrelenting hours, often combined with stress because of the never-ending list of tasks, lead to burnout. And when burnout is reached, it’s impossible to function effectively. The signs of this include inability to focus and forgetfulness – something that a perfectionist cannot tolerate.

“It’s all about quality of life and finding a happy balance between work and friends and family.” – Philip Green

5. Perfectionists Will Lose Their Creativity

One of the key ingredients of successful entrepreneurship is creative thought and problem-solving. This is how new products and services are developed or existing ones improved along with how new and unique marketing strategies are developed.

When perfectionists are so focused on those tasks at hand and dealing with the fear that things will not be perfect, they lose their ability to think “outside of the box.”

Even though Steve Jobs was a perfectionist, he was able to back off at times and to “dream” of what could be. This drove Apple to new heights under his returned leadership and his change in mental approach.

It’s not that perfectionists cannot be successful entrepreneurs, it’s that they have to work to accept that “done” can actually be as good or better than “perfect.” “Done” means that the company is launched; it means that products are out there and that marketing strategies are beginning to bring in customers. Often, the beginnings of this kind of success will modify a perfectionist’s behavior going forward. And the additional bonus is that the entrepreneur may actually find time for social and family time again.

Has the need to be perfect ever stopped you from accomplishing something you truly wanted? If this is true, let us know in the comments below how you overcame your perfectionism and kept moving ahead.

Image courtesy of Twenty20.com

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Entrepreneurs

Leadership and Life on Mars: Elon Musk Offers 3 Important Lessons for Entrepreneurs

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Image Credit: Solar Tribune

Five, four, three, two, one — blast-off. Elon Musk is headed to Mars… eventually. The space-loving billionaire discussed his dreams of going into space and even life on Mars during the 2017 International Astronautical Congress.

“You want to wake up in the morning and think the future is going to be great, and that’s what being a spacefaring civilization is all about. It’s about believing in the future and thinking that the future will be better than the past. And I can’t think of anything more exciting than going out there and being among the stars,” he said.

For many business leaders, believing in a future beyond their own hypothetical stars is what drives them forward each day. And with the majority of rapidly growing companies looking to increase their hiring this year, according to a January report by the team at Spark Hire, 2018 Growth Hiring Trends in the United States, leaders need more inspiration than ever to build up their talent and create a brighter tomorrow for their companies.

These 3 lessons from Elon Musk will help you map out long-term goals, learning and development opportunities, and even succession planning:

1. Creating goals for the future

You want your team to look toward the future of your company and believe it isn’t stagnant — nor are their careers. For employees to dedicate 100 percent of themselves to their roles, they need to see plans for the future. Even more important, they should be involved in the planning process. You wouldn’t create a civilization on Mars without consulting the first travellers, would you? Their opinions, expectations, and needs would be key factors.

Give your team the same opportunity to plan for their careers by developing an entrepreneurial spirit in them. Challenge each person to make a business plan for their current or future role at the company. Ask them to lay out where they see the company in five years and how they’ll help it get there.

“You want to wake up in the morning and think the future is going to be great” – Elon Musk

2. Don’t make work about one miserable problem after the next

A difficult leadership lesson many of us learn early on is admitting our company has problems. The more important lesson is knowing how to efficiently and effectively overcome those problems, then move on.

The inability to do this results in employees hopping from one miserable problem to the next. After a while, employees become overwhelmed, and it’s impossible to believe the future will be better than the past.

Of course, work can’t always be sunshine and rainbows, so the key here is giving your team the tools to rise above problems and work smarter. When a problem occurs, jump into a team meeting or call to quickly resolve the issue. This shows employees you’re always available to help, which keeps morale high.

Afterwards, brainstorm ways to ensure the problem doesn’t arise again. Have employees note what they feel went wrong and how it can be resolved. Immediately implement these changes to show you’re focused on improving their work experiences.

3. Let them know you’re working to improve their lives

The negativity in this world is overflowing. Work should be a place where employees feel safe to be their genuine, creative, dreaming selves. Every leadership lesson should point back to employees knowing they’re important to the company’s success and that they belong. This is crucial for retention and attracting top talent.

According to a 2017 Globoforce report, Bringing More Humanity to Recognition, Performance, and Life at Work, you can do this by focusing on your team as people who have lives outside of work. In fact, 54 percent of respondents said they would like more opportunities to celebrate life events — such as having a baby, getting married, or buying a house. Additionally, 90 percent of workers who celebrated more than five life events said they feel like they belong in their company.

“And I can’t think of anything more exciting than going out there and being among the stars.” – Elon Musk

Let employees know you care about their lives outside of work by celebrating their life events. If possible, give each person a day off for their birthdays and offer benefits to support important life events, like paid parental leave policies.

Which one of these lessons could you use most in your life right now? Let us know in the comments below so we can be of help!

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Entrepreneurs

6 Ways to Knock Down a Door, From A Former Mr. World Canada

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Image Credit: Gordon Clark of Gordon Clark Photography (Pictured Frankie Cena)

A friend of mine introduced me to Frankie Cena a week ago. I spoke with him on Skype and listened to his story. How one person can achieve so much at a young age, against so much adversity blows my mind and he has a lot to teach you in this article.

As a child, Frankie Cena was happy but also underprivileged and unsatisfied. The cooperative housing unit where he lived kept him close to his family and fed his love of the spotlight—sharing a room with his sister, and performing for all the neighbours who’d stick around to hear.

But it also left him wanting more: more for himself, more for his family; more excitement and more opportunity; more chances for him and the people around him to become whatever they wanted to be.

At 26, Frankie’s desire shows few signs of ebbing. He’s the founder of a speech and debate academy, where he works together with his mother and sister. He has over 200 students whom he mentors inside and outside the debate room.

And in a debate circuit traditionally dominated by private schools, Frankie’s student-body cuts across social class, helping diversify Canada’s roster of international award-winning debaters.

He’s tried to redirect his newfound revenue back into the community that made him. Recently, he gave a 2018 dollar New Years prize to a local woman with down syndrome; and another 24,000 dollars in scholarships to several Burnaby students.

But Frankie is also a proud showman. In 2012 he was crowned Mr. World Canada and represented his country at the Mr. World Pageant in 2012—at 5’ 6”, the shortest contestant in the history of any major male beauty pageant.

He went on to win the competition’s talent portion, singing for millions; to co-host Mr. World 2014; and, in 2014, to join the hosting team for the even larger Miss World Competition. In 2017, Frankie was hired to help create and host the all new, Miss World- “Head to Head Challenge” a platform which gave viewers an in depth look at the 120 Miss World Contestants.

Now I can’t say I know anything about these types of competitions but that’s impressive. Between debate, performance, and his obsession with reality television, Frankie’s interests may seem far-flung.

But to him, chasing so many disparate things is just a part of discovering who he is, and doing justice to the people who fought so he could be there.

The advice that Frankie gives that helps so many people around the world is this:

“Whenever one door closes,” he likes to tell his students, “knock it down.”

Here’s what I learned from Frankie:

 

1. Find Your Passion—Then Chase it Down.

  • If you are not in love with what you’re doing, stop doing it. Almost no one has been successful doing something they do not love.
  • Love gives us creativity and energy, and the power to be ferociously positive after failure. Frankie has met a billion smart, charismatic people around the world who are doing nothing, because they do not know what they love to do.
  • To find their passions, Frankie tells people to do the Eat, Sleep, Poop Test. If when you’re doing something, you don’t think about eating, sleeping, pooping, or anything other than that thing—then that is what you’re meant to do.

 

 2. Cherish Every Person and Every Moment

  • When the moment that makes your dreams come true hits you, you’ll never see it coming. So keep your eyes and ears open, always. Cherish, value and engage with every moment and person because you don’t know what they’ll offer you.
  • When someone asked Frankie if he wanted to be Mr. World Canada, he had no idea that he’d eventually become the host of that international competition, or a face of Miss World—that’d he’d soon be a presenter for an audience of millions. His only thought was—“Let’s see where this takes me.”

 

3. Be “That Guy.”

  •  Give everything, not just what you were hired for. Show that you’re there for the vision, not just for yourself—and that you’re vital to making it all real.
  •  At Miss World Frankie went above and beyond to do more work, talk to more people, and make an impact on more areas and levels than was expected of him. Those around him knew that he would go above and beyond to meet the needs of the organisation and their collective ideal.

 

4. Don’t Be a Donald

  • The days of arrogant, selfish men, puffing out their chests and exploiting the people around them, are numbered. We’ve learned to see overconfidence for what it is: theatre, dishonesty, a cover-up for incompetence and abuse. Kindness and honesty inspire trust and suggest authenticity. They’ll propel you much farther.
  • Surrounded by chiselled, statuesque men, Frankie knew that he probably couldn’t compete, at Mr. World, based on the typical standards of a male beauty pageant. So he did what he knew he could do well: he projected happiness and kindness. He got to know the other contestants, the chaperones, the cameramen, the producers.

“They wanted him back not necessarily because he was the most talented or the best host, but because he had an aura that people had faith in”   

 

5. Learn to Fail Well

  • Any failure, in the big-picture of your life, is nothing but a split-second detour. But in our world of instant gratification—of Facebook, of Twitter, of having everything at our fingertips—they tend to take an outsize importance. We get sad and moody and refuse to move on from failure. But you will have a million failures in your life. And if you fall apart whenever one happens, you won’t have much time left to try again.
  • Frankie has had to swallow rejection on a daily basis. He has heard “you’re not good enough,” “sorry, not this time,” “close but no cigar”—at debate and public speaking competitions, during X Factor auditions—more than he can count. But if he or his students let those failures slow him down, they wouldn’t have had the time or the energy for any of their victories.

 

6. Dream Big

  • If you limit your aspirations you will limit what you can visualise, and hence what you can produce. And it’s not enough just to dream every once in a while.Dream consistently and constantly—and set your standards so high that you make a habit of being absolutely excellent.
  • When Frankie would talk about coaching, he’d claim that his students would one day be the best debaters around. When he’d talk about becoming a singer, he’d tell people he’d be bigger than Bieber. And when he’d talk about hosting television, he’d say he’d outdo Ryan Seacrest. Because he knew that if he didn’t see himself in those positions, no one else ever would.

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 If you’d like to connect with Frankie then visit http://frankiecena.com/

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