Entrepreneurs
5 of the Best Proven Growth Hacking Strategies for Your Business

Tough competition can make growing a new brand seem near impossible, despite the hundreds of new companies that are created every day. Creative solutions offer the answer, allowing you to move in a positive direction with your brand start-up at an affordable investment. To achieve this, speed is the key. Growing your user base fast will allow profits to come in fast, too. This is what growth hacking is all about.
Read on for 5 of the best tips in the game on growth hacking:
1. Knowing your goals
Of course, you want your business to boom – who doesn’t? But clearly, knowing you want something isn’t enough, because if it was, we would all be successful business-people.
What’s important is being specific in what you want. When do you want your finished product to be complete by? How many subscribers do you want at the end of the month? What do you want to expand your inventory with?
Knowing your goals clearly means you will start doing what it takes to achieve them. Only one in a hundred high-achieving people actually write their goals down and visualize them regularly.
These are the people who soar above the rest. It’s also alright to set goals that seem too big for you to complete right now. Most of your goals will be since they’re not things that will happen overnight. When setting your goals, also set out how you plan to achieve them.
“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” – Andrew Carnegie
2. Self-promotion
A brilliant way to understand your customer audience is to ask them about themselves. Through blogging, you can experiment around with readers. Use questions to get them to show you things about themselves. This can be experimental, such as asking questions about scenarios to find out what really matters to them.
People like to see a balance of emotive visuals, with facts and figures. Combine the two for the most potent effect. Conduct some market research to spot trendy topics that are relevant to the product you’re selling. Base your images on factual information. Next, build accompanying stories with the images that incorporates compelling language. You’ve done great! Share your creation on as many platforms as you can.
3. Build an effective email list
Emails are by no means out-dated. It still stands tall above social media in terms of marketing strategies. Your email list will be essential to your company, so it’s important you craft useful and compelling messages that will lead potential customers to keep clicking your links.
Having been around for decades now, emails are trusted and come without some of the complicated analytics involved in social media (though, get to grips with these too). Having a subscribe button at the top of every page on your website will increase the chances that customers enter their email.
Exit intent popups appear on-screen whenever a visitor wants to click back, or navigate from your website using their bookmarked tabs. These are a highly effective strategy to implement on your website.
Another tip to consider is asking for visitors’ names with their verified email addresses. This makes it easier to personalize messages later and build a better relationship with your customers.
“Why waste a sentence saying nothing?” – Seth Godin
4. Developing trust with your customers
Referrals and reviews are potentially risky and potentially brilliant keys to success. If you focus on perfecting your product, they will help your business grow rapidly. Though, if your product is mediocre, at best referrals and reviews will be few and sparse. With a good product or service, there will be a point you get to where they begin to sell themselves. This is trusting your customers.
You can also allow your customers to grow to trust you, with a reward program. You can implement this from the moment they subscribe to your email list, by offering a special one-off discount for example.
Once you have loyal customers, it’s an easier job to keep them with some effort. Ensure you know what it is that they like and want through research such as polls on social media. Show that you have done this by using the data you obtain directly.
5. Form partnerships with other brands
Let this be a goal you incorporate after developing your platform and email list. The other brands you build a rapport with do not have to be like your own. Instead, they must appeal to what your customers want.
For example, if you discover through research that your customer audience like free food, but you sell headphones, try to partner with a food delivery company.
This may mean your customers get a discount for food delivery through purchasing your website’s headphones. This is a benefit to both companies through publication, purchase and peer referrals. Be inspired by online influencers – they partner with affiliate partners as part of their work.
Through guided steps and creativity, growth hacking is a cost-effective and trusted method of company enlargement. Though, applauded by many and most brands out there in the online marketplace today, ensure you give yourself time and patience.
Traction comes before growth, and for some this can seem like a slow process. What you need to hear is that this is the most potent time. Use that slower period of expansion to really get to understand your customers and perfect your product.
Overall, growth hacking can be split up into five important P’s:
- Platform – Having a suitable place to market your product is the first essential.
- Product – Allow customers to try your product. This can be paid or unpaid, or with special discounts. This is the traction stage of slowly getting bigger.
- Partnership – Developing long-running consumer-supplier relationships with customers is key to having constant business.
- Promotion – This is how you get heard about beyond the limits of self-promotion. This is when your growth stage will begin; without proper foundation, your product won’t truly stand out when it becomes better known, so it is crucial that you focus on perfecting your product before the promotion stage.
- Permanence – Develop methods for constant self-referral. This way, your business will continue to grow effortlessly.
Have you tried growth hacking? If so, what tips and suggestions do you have for the people starting out? Let us know below!
Entrepreneurs
The Leadership Shift Every Company Needs in 2025
Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
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Build diverse talent pipelines
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Embrace flexible work models
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Design compelling career paths
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Simplify HR processes
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Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
Entrepreneurs
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