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5 Major Challenges Female Entrepreneurs Face in Business Today

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The business world is mostly dominated by men. But over the years, we’ve seen countless women entrepreneurs rise above expectations and defy norms. The number of women-owned businesses in the U.S. increased by 114% within the last twenty years, of which 70% were started by women of color. The reality is that women are playing an important role in driving global economic growth. However, despite women’s massive success, they still face challenges today that most of their male counterparts don’t.

What are the 5 Major Challenges Women Entrepreneurs Face in Business?

1. Defying Social Expectations

Society tells us that women’s roles are to bear children, do household chores, and take care of their families- not run businesses. So, when female entrepreneurs attend business events that are mostly saturated by men, they feel like they need to prove themselves by adopting a stereotypical “male” approach towards business: competitive, assertive, and tough. 

But many successful women CEOs believe that giving up the need to always please others, staying true to who you are, and finding your voice are the keys to rising above social expectations. Here are tips on how to rise above social expectations:

  1. Remind yourself who you are and why you started your business. When you live in a society where people have preconceived expectations from both genders, you tend to let these notions get the best of you. If you feel like you’re no longer yourself, take a step back and remind yourself of who you are and why you started your business. 
  2. Capitalize on the fact that you’re a woman. Society has preconceived expectations towards women, a lot of people tend to underestimate female entrepreneurs. Because your competitors don’t see you as a threat, take advantage of this opportunity to get ahead of the competition! 
  3. Own it. None of those social expectations stopped you from starting and running your own company, so why should it bother you now? Own the fact that you’re a successful woman in a man’s world! You worked hard for the things you have today and you will continue to defy gender roles and social norms as you continue to achieve more success in the future.

“If people are doubting how far you can go, go so far that you can’t hear them anymore.”- Michele Ruiz

2. Fighting to be Taken Seriously

Because of society’s preconceived notions about women, a lot of female entrepreneurs are still fighting to be taken seriously and respected. It’s frustrating and infuriating when your workplace does not want to acknowledge your role as a leader. However, don’t let it discourage you and stop you from reaching your full potential. Instead, use it to fuel your desire to be better while never letting it consume you to the point that you lose yourself in the process of achieving success. 

A lot of women have been disrespected and are still not being taken seriously in the workplace. Alison Gutterman, the CEO and president of Jelmar, says she had experienced disrespect early in her career. She said that she had to face presumptions that she was only taking advantage of her father’s and grandfather’s reputation since Jelmar is her family’s business. 

But she knew that it wasn’t true and she’s a hardworking and honorable business person in her own right. So, to overcome all this negativity, she had to learn how to build her confidence and overcome her negative thinking. She also joined various women entrepreneur groups and surrounded herself with mentors and peers to inspire her. 

3. Difficulty Accessing Funds

Access to capital is necessary to help businesses, especially small ones, grow. However, even though 12.3 million businesses in the U.S. are women-owned, proving that they’re capable and trustworthy, they still struggle to access funds. Loan approval rates for female entrepreneurs are 15 to 20% less compared to men, and they only receive 7% of venture capital investment money. 

This has something to do with discrimination, whether it’s intentional or unintentional. But even though this issue isn’t something that could be fixed overnight, the future is still bright for all aspiring women entrepreneurs. If you’re struggling to access funding, explore all options possible. You can try loaning from the Small Business Administration, angel investment firms, and grant institutions because they specifically offer loan programs to women-owned businesses.

4. Difficulty Acknowledging Accomplishments 

According to a study conducted by LinkedIn, women are less likely to talk about their achievements compared to men. It may have something to do with the fact that the gender gap still exists in our culture. Molly MacDonald, the founder and CEO of The Mobile Locker Co., said that she’s always had difficulty acknowledging and owning her accomplishments and success. She said she’s apprehensive that if people knew she’s the only one in control of her company people would see the value of her business differently. But she also said that as she’s growing her business, she’s making the conscious effort to own her success.

“I want every little girl who’s been told she’s bossy to be told again she has leadership skills.” – Sheryl Sandberg

5. Fear of Failure

Every business, whether it’s owned by a man or woman, has the possibility to fail. But instead of looking at your glass half empty, try seeing it as half full! Starting a business is never easy. But you’ll never know if you’ll succeed unless you try. If you’re afraid to fail, use it as a motivation to thrive. There will always be challenges along the way and you’ll probably experience many hardships, but don’t give up. Focus on your destination, learn from your mistakes, try again. 

Women entrepreneurs face all kinds of challenges each day but the number of businesses owned by females continues to increase each day. It only means that women are defying norms and succeeding at managing their own companies, providing jobs for the community, and contributing to the economic growth of the country. Don’t let challenges stop you from reaching your full potential. Be a part of the 252 million women around the world who are entrepreneurs!

Shay Berman is the founder and president of Digital Resource, a full-service digital marketing agency located in South Florida. Shay’s clear-cut approach to internet marketing has driven his clients’ businesses to new heights and landed Digital Resource on the Inc. 500 list of America’s fastest-growing private companies in America for two consecutive years. Digital Resource provides custom solutions in social media marketing, search engine optimization, responsive website design, digital advertising, and more.

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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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