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3 Impactful Ways to Building a Successful Business in Your First Year as an Entrepreneur

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I was only 21 when I started my entrepreneurial journey. As a freshman in university, I knew little about business, but I was pumped with energy and determination to make it work. 7 years later, I have built a remote team of highly sought after talents in Southeast Asia. We lead multi-million dollar marketing campaigns for some of the largest education and training companies in the world. During this time, we also landed once-in-a-lifetime opportunities to work with world-class brands like the Golden State Warriors and the Economist. Looking back, we made many mistakes, but there were also things that we did right.

Here are 3 things that I believe any entrepreneur can accomplish which will give them a leg up in their business early on:

1. Become Your Own Publisher

Getting published is probably one of the most valuable things you can do as an entrepreneur early on. It gives you instant credibility in the eyes of potential customers and partners. But it is easier said than done. Most publications will not consider featuring your work if you do not have verifiable proof of your expertise.

However, you can work around it by becoming your own publisher first. Pick a few interesting topics in your industry and write about them. Then publish them on your own blog as a start. I wrote about 100 blog posts in my first year as an entrepreneur. Those blog posts landed paid writing gigs with the likes of Agorapulse and Postplanner, two fast-growing SaaS companies at the time. I was also invited to write for Social Media Examiner, one of the largest social media marketing publications.

Eventually, people started seeking me out as a consultant and that was how my company started. Becoming your own publisher doesn’t mean that you will become an overnight success. It takes time and patience, but you will be duly rewarded when the time comes.

“Don’t be afraid to go out on a limb. That’s where the fruit is.” – H. Jackson Browne

2. Build Your Network

As the adage goes, “it’s not about who you know, it’s who knows you that matter.” Your network is extremely valuable as a founder. When you are starting a new business, hardly anyone knows about you and what you do. Your professional network serves as an extension of your business. They are like additional eyes and ears. People will look out for you and send business your way.

A few years ago, I was introduced to Noah Kagan. Noah Kagan founded several successful companies and he was employee #30 at Facebook and #4 at Mint. At the time, Noah was hiring a paid traffic director for one of his companies. A friend of mine thought of me and introduced us. Although I did not take up the job offer, this shows you just how powerful your network can be. I have landed several 5 and 6 figure deals through my network in the last few years and it remains as my top priority in business.

3. Lend Your Expertise To An Industry Superstar (Even If It’s For Free)

Have you ever considered reaching out to the most prominent people in your industry? Most people do not even think of doing so, because they feel inferior compared to the industry heavyweights. But this is nothing more than a self-limiting belief. There is a lot we can offer to anyone as an entrepreneur if we have developed an expertise.

A few years ago, my business hit a road bump, so I reached out to Dennis Yu, a renowned speaker and marketing agency owner. Coincidentally, Dennis was looking for a consultant to come into his firm and groom his team. They landed numerous deals with Forbes 500 and Inc 5000 brands but were not able to keep up operationally. So, we teamed up and I led his team to run multi-million dollar marketing campaigns for insurance carriers, education companies, and I even had the chance to consult for the marketing team of the Golden State Warriors.

If I had not reached out to him, the trajectory of my business would likely have looked very different today. So, if you are struggling to gain traction in your business as an entrepreneur, consider reaching out to those who are well-known in your industry. Share why you look up to them and ask if there are any opportunities to help them out. If one rejects you, go to another. 

“Winners never quit, and quitters never win.” – Vince Lombardi

Don’t give up!

Building a business is not easy. There are many things you will try that will not work, but don’t let those failures discourage you. The difference between businesses that succeed and fail is only a matter of determination. If you are struggling in your first year of business, I hope these tips I’ve shared today will help you notch a few victories in your entrepreneurial journey.

Which one of the tips shared above resonated most with you and why? Share your thoughts below!

Jason How is the Managing Director of Agency J, a digital marketing agency that has produced $10M+ in verifiable revenue for clients, including education institutions, insurance carriers, and eCommerce companies. He also serves as an enterprise consultant to Hootsuite's most valued enterprise customers. In his free time, he enjoys writing articles and sharing his knowledge with others.

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
Image Credit: Midjourney

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

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Change Your Mindset

Why Ideas Are More Valuable Than Resources for Entrepreneurial Success

Discover why ideas, not resources, are the true driving force behind entrepreneurial success, innovation, and lasting growth.

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Power of ideas in entrepreneurship
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History shows us that the greatest minds, Albert Einstein, Thomas Edison, Oprah Winfrey, Michael Jordan, Walt Disney, Stephen King, and countless others, faced failure early on. Yet, instead of seeing failure as the end, they treated it as a comma in their story, not a full stop. (more…)

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