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Resistance is Real: 4 Steps to Lead People Through Transformation

Leading change can be like herding cats, and yet, some leaders excel at encouraging people to move in a new direction. 

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Image Credit: Midjourney

The destination is set. The path is clear, straight-forward, easy. So why do some people do everything in their power to avoid making difficult changes?

Really, we shouldn’t be surprised. Leading change can be like herding cats, and yet, some leaders excel at encouraging people to move in a new direction. 

While we often avoid talking about the pandemic these days, there is no denying that it proved how those with the ability to shift direction quickly were able to leap ahead, capturing a strategic advantage. And that is why I differentiate change management from leadership. 

Managing change is reactive. Surfing waves is fun, but you can only go where the waves take you. They will roll over you if you are not fast enough. Change leadership creates change whenever possible to get ahead of the competition, and proactively empowers people to shape and transform the waves that are unavoidable, harnessing them to provide the most benefit.

Management is a follower’s game. Great leaders create change based on great strategy.

Leading change is a proactive partnership between employees and leaders to ensure strategic, necessary change works to the greatest benefit of the organization and its stakeholders. But there is always that risk of resistance.

The good news is that there are four proven steps you can take to predict the response to change and help people embrace it successfully:

1. Step into their shoes

This is the hardest part for leaders. Leaders commonly overestimate their understanding of what employees are thinking and feeling. Gather a group of employees and explain the destination. Ask them what they think it will take to get there, and what they think has to happen. Ask them what they need. Weave their input into your description of the journey. This is an important step to generate buy-in.

“Yes, your transformation will be hard. Yes, you will feel frightened, messed up and knocked down. Yes, you’ll want to stop. Yes, it’s the best work you’ll ever do.” — Robin Sharma

2. Ask for “likes”

Once people understand the goal, would they give the concept a thumbs up or a thumbs down? Do they like it? It’s very hard to get people moving towards a goal if they don’t like it or don’t believe it’s necessary. Ask them, and get clarity on why they don’t like it. Objections tell you where you need to build up messaging that will appeal to your resistors.

3. Test for landmines

As you continue to develop your messaging about “the change,” explain the journey to get to the goal and ask, “What could go wrong?” “What will you need to be successful?” Employees are pretty good at identifying the pitfalls that are invisible to leaders. They know how this will affect their daily work. They know what customers will think. They know which peers will resist and why. Let them guide you.

When a goal is undesirable and littered with landmines, it’s a recipe for resistance. Focus your change leadership efforts on those that envision the most problems.

4. Engage and involve

The first three steps enable you to understand the challenge fully so that you can build a plan that moves people in the right direction. Equipped with that input, you can:

  • Emphasize benefits of the change that have particular appeal for your employees (from their point of view, not yours!).
  • Explain how you will support and equip employees to be successful through change (defusing landmines).
  • Involve those most likely to resist, empowering them to help their peers as they also help themselves by shaping the journey through change.
  • Listen actively to feedback from those that must embrace the change, and continue to respond and modify your messaging and path forward as needed.
  • Recognize every step in the right direction, reinforcing the change you are hoping to achieve.

Resistance can throw your entire program off track. It only takes one to lure others to the dark side.

Use these steps to get out in front and scout for issues before they arise. We can’t avoid all of the problems and we may not have an answer to every objection, but acknowledging that we’ve done our homework, have solved what we can, and empathize with the pain that will be endured goes a long way to silencing the objectors and encouraging everyone else.

Jeff Skipper is an international change leadership consultant for organizations in energy, finance, technology, and other industries. For over 25 years, beginning with a 12-year career at IBM, he has guided change projects by focusing on the people side of change. As CEO he grew a transformation services company to seven figures in just five years. He and his family live in Calgary, Alberta, Canada. His new book is Dancing with Disruption: Leading Dramatic Change During Global Transformation. Learn more at www.JeffSkipperConsulting.com.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

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In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

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Change Your Mindset

The Secret Daily Routines Behind History’s Most Brilliant Thinkers

Uncover the daily rituals and hidden habits that powered history’s most brilliant minds to success.

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Why Daily Rituals Matter

Every great achiever has one thing in common: discipline. Behind the novels, inventions, discoveries, and masterpieces are small, consistent habits repeated daily. (more…)

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Finances

From Debt to Financial Independence: A Practical Roadmap Anyone Can Follow

It’s about having control over your money and not letting money control you.

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The 21st century has brought incredible opportunities but also new challenges. Rapid technological change, global uncertainty, and shifting lifestyles have made many people think more deeply about financial freedom. (more…)

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