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From Foster Care to Billionaire: 6 Lessons On Building Success from John Paul DeJoria

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Challenging life experiences have helped to form some of the most influential and successful people the world has ever seen. John Paul DeJoria is no exception to this – the self-made, billionaire entrepreneur is best known as the co-founder of world-renowned hair care business John Paul Mitchell Systems and, later, the Patrón Spirits Company. 

Who is John Paul DeJoria?

Born in 1944, DeJoria’s parents divorced when he was barely two years old. From the age of nine, DeJoria sold door-to-door Christmas cards and newspapers in an attempt to keep the family afloat. Once his mother’s financial realities were too much to bear, DeJoria and his brother were sent into foster care.

This was his first lesson in tackling challenges head-on; this only way is up attitude served him incredibly well when he first started John Paul Mitchell while living out of his car with only $700 to get the company up and running. 

Rather than let these adversities deter him, DeJoria saw these economic obstacles as an opportunity to work hard. When there was no food on the table, he sold the Christmas cards. When there were no funds available for college, he sold encyclopedias. 

He couldn’t rely on anyone else, saying, “if you expect free lunch to come your way, you’re not going to get very far, and you’ll be very bored. Go out there and do something. Get involved.”

Those were all crucial lessons learned even before starting his business with hairdresser Paul Mitchell. DeJoria, through employment at Redken and Fermodyl Hair Care, had learned the hair care business and was eventually fired from both positions, further strengthening his determination to succeed. 

Lessons in Success

Success for John Paul Mitchell Systems came from word-of-mouth selling, which attracted the attention of their first distributor, which eventually paid off the company debt. 

From there, the hair care products were shipped to numerous salons and became a million-dollar company after just two years of operation. The sheer tenacity to succeed after initial set back helped turned seed money of just $700 into a billion-dollar business.

How often do we hear stories of homeless people living out of their car, changing their circumstances, and ending up as a billionaire? But John Paul DeJoria has done just that, and the 76-year-old now has a net worth of $3.1 billion, according to Forbes.

Lesson #1: Familiarize Yourself with Rejection

One of the biggest inspirations for DeJoria during his early career was his capability to overcome rejection. He’d later say, “You’ve got to be prepared in life for a lot of rejections,” pointing to his time as a door-to-door encyclopedia salesman, as a prime example of the many doors that will be closed in your face in life.

As a consequence, he began to expect negative responses, which came to benefit him throughout his career: “You must be just as enthusiastic on door 51 as you were on door 50, even if all 50 of those doors are closed in your face for a lot of rejection, you shouldn’t let it get you down,”

Lesson #2: Don’t Let the Past Hold You Back

Letting your mistakes, background, and adversities bog you down, will only ever limit your future capabilities. As for DeJoria, he prefers to look on the brighter side, “When you’re down, most people think about the past and what got them there. That’s not going to get you anywhere. Think about what your next step is. Don’t dwell in the past—go forward,” he said.

Lesson #3: There Will Never Be a “Right Time”

DeJoria started John Paul Mitchell Systems in 1980 in one of the worst possible economic environments to start a business. Inflation was at its highest, and motorists were waiting in lines for blocks just to get to the gas station before the supply ran out. DeJoria was living in his car, completely homeless when his first backer pulled out. 

However, DeJoria and his business partner decided to press on regardless and started their business with only a borrowed $700 and an answering machine. JPMS even decided on their iconic black-and-white logo, because they simply couldn’t afford color printing.

This just goes to show that there is never a perfect time to start a business; it’s simply a case of making the best of what you have.

#4: Make Your Products and Services the Best They Can Be

“Always remember you don’t want to be in the product business. You want to be in the reorder business,” said an adamant DeJoria.

He goes on to explain that once you’ve worked hard at developing a top-class product or service that people want, you have a far better chance of retaining that customer over the long-term by seeing them as a partner to build a relationship with rather than a one-off customer.

#5: Doing Good Benefits You and Your Business

“If a business wants to stay in business, it cannot just think of today’s bottom line,” says DeJoria, “by helping others, you are creating future customers and inspiring employee loyalty,” he explains. 

Customers love to be involved with those that donate their time to inspiring others, helping the planet, and making a difference to their community. Any good company must make a commitment to help others to succeed.  

Since he started his first business in 1980, DeJoria explains that employee turnover has been less than 100, and two of those were retirements.

#6: Hard Work Still Pays Off As It Always Has

DeJoria has noted in past interviews that the millennial generation is facing a number of issues that have created an increasingly resentful attitude amongst the current working generation, such as rising student debt, dwindling economic prospects, and the difficulty in making decisions. 

DeJoria has a message for all millennials: “You can get through the hard times as long as you’re willing to work and put forth an effort and not sit back waiting on everyone else. America works, but to make it work, you’ve got to go out there, and you’ve got to do something.”

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Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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