Connect with us

Success Advice

8 Reasons Why You Keep Hitting A Plateau

Published

on

Image Credit: Unsplash

The following is an excerpt from The Plateau Effect: Getting from Stuck to Success by Bob Sullivan and Herbert Thompson.

We all hit plateaus from time to time.

Bodybuilders and dieters know this well. They begin a new regimen of weightlifting or starvation. For 10 days or so, the results are fantastic, even inspiring. Down 4 pounds, or up another 10 on the military press. But somewhere near that two-week mark, they hit a wall. The scale seems frozen in place. The strength gains top out.  They have, cruelly, plateaued.

Plateaus rob you of success. They make hard work worthless. They turn beginner’s luck into sophomore slumps. They can even make you look lazy, dumb, careless, or unloving. You aren’t any of these things. You’ve just been fighting an invisible enemy.

We believe the Plateau Effect is a law of nature, as real and as impactful as gravity or friction. It’s built directly into the genetic code of our bodies, and into the planet we inhabit. The Plateau Effect explains why the world is full of one-hit-wonders, why all good things come to an end, why all trends eventually fall, why most people get less for more, and how you can break through, again and again.

If you’re stuck, one of these devils is probably to blame. Remember, what helps you break out of your plateau today will one day stop working – and you’ll have to try another method. Breaking through plateaus requires constant recalibration – it takes a little of this and a bit of that. In the list below, we show you what “this” and “that” really are for you, today, and into the future.

 

Element 1: Immunity

People, relationships, businesses and even physical processes become immune to the same techniques, the same approaches, the same solutions. Immunity is perhaps the most basic force of the Plateau Effect. Everybody has experienced what it’s like to become immune to something: maybe it’s the complements of your spouse, the smell of garlic at an Italian restaurant, or the effects of your second beer. Immunity can be frustrating – what worked so well yesterday just won’t work today.

Solution: Diversity

Immunity’s Kryptonite is diversity. You’ve got to shake things up and be radical. Trying different approaches, techniques or procedures can shake you out of an immunity plateau.

 

Element 2: Greedy Algorithm

The greedy algorithm is a concept borrowed from the field of mathematics. Here’s how it works: you always pick the best short-term solution and ignore the long-term outcome. As it is in mathematics – and in life – the best short-term solution hardly ever leads to the best long-term outcome.

Solution: Extend your gratification horizon

Short-term greed is bad but long-term greed is actually good. To get beyond the greedy algorithm, you need to think about solutions on a bigger timescale. Someone following the greedy algorithm (driven by short-term greed) would never go to medical school – the student is building debt with no income year after year. Someone who’s thinking about a 10-year horizon instead of a 1-2 year horizon sees the six-figure checks that will eventually start coming in.

 

Element 3: Bad Timing

If you’re working hard but you’re stuck in a plateau, maybe it’s as simple as taking a break. When you do something – and more precisely, when you don’t do something – is critical. The key is to take control of when you apply effort, not just how much effort you apply.

Solution: Wait

If bad timing has you stuck in a plateau, remember, the periods of rest and inactivity are just as important as the periods of great effort, just as silence between the notes is part of the music. If you use time as a tool, you can literally wait your way out of a plateau.

 

Element 4: Flow Issues

Whenever things seem to be sailing along, sometimes the engine just breaks down. Specifically, you can run into one of four dysfunctions:

Erosion: Sometimes we deplete the resources that we need to be successful. Maybe we run out of capital, or time, or skilled workers. When you hit an erosion plateau, progress tends to degrade slowly as some critical resource is gobbled up over time.

Solution: Find a counterbalance, something that replaces the resource you consume. If you can’t find a counterbalance, you might not be in a plateau at all. You may have reached a terminal point.

Step Function: Sometimes you want to add just a little more of something, but that thing is only available in bundles. The result is a jump in cost, effort, or benefit. We call these things “step functions.” If you aren’t aware that something you need follows a step function, you can hit a plateau because incremental investment won’t lead to incremental improvement.

Solution: Try to smooth out your step function. Sometimes this can be done by identifying some other person or business that has complementary peaks to your own. If you can pool your resources, you can share the cost of the step and make it look more like a comfortable ramp.

Choke points: A choke point is the part of the system that breaks first and slows everything else down. Failing to identify a chokepoint can bring a gushing flow to an unexpected trickle.

Solution: The trick is to find out where the choke point is and creatively route your way around it.

 

Element 5: Distorted Data

We often react based on distorted data. It’s like walking through a hall of mirrors, and basing a major decision on the crazy fat (or skinny) image you see. Sometimes we measure the wrong things or inappropriately assess risk. In other cases, we fall victim to common psychological errors with data, such as overreacting to the most recent piece of information we’ve received, we get hung up on sunk costs, or we conform to what we think the data is telling us.

Solution: Recognize the signal, ignore the noise

The Enlightenment brought us the scientific method because smart people realized that they couldn’t trust their own eyes. The key is to boil out the impurities of data and recognize that you are looking through a lens that might be deceptive. Each type of distortion has its own remedy, but the tie that binds them is to look for a ground truth of data amidst the chaos.

 

Element 6: Distraction

It’s easy to fall victim to the illusion of multitasking and become distracted. Distraction is the enemy of adaptation and can lead you straight towards a plateau. How do we know when and what we need to change to live in a world of unrelenting distraction?

Solution: Radical Listening

If you take a page from improv comedy – where you look for the truth in what others are saying and build on it through the “yes…and” strategy – you get to a skill we call radical listening. It’s a mode of active engagement, where you are attuned to your surroundings, listening, and adapting.

 

Element 7: Failing slow

Failing slow is natural because it’s difficult to tell that a situation is incrementally getting worse. Often the incremental worsening of a situation happens slower than what psychophysicists call the just noticeable difference. The just noticeable difference helps explain why we continue forging ahead when we’re in the throes of a plateau – we just don’t realize how much less we’re getting for our efforts.

Solution: Fail fast

Once you understand the just noticeable difference you can counteract its effects.  By setting clear markers, you can objectively see how you’re progressing, figure out what’s working and what’s failing, correct it and move on. It’s important to realize if your efforts will eventually fail by accelerating failure. This ability to fail fast is key, especially when the problems are changing quickly.

 

Element 8: Perfectionism

Perfect is the enemy of good. The desire for perfection kills beginnings – it’s never the right time to start, and even if you do, a task is never complete because it is held up to an impossible standard. A plateau of perfection is similar to a plateau of inaction.

Solution: First Steps, etc.

Accept that perfection isn’t achievable. Focus on taking the first step, and then the next step. There are some tricks that can help, such as structured procrastination and setting hard (but liberating) deadlines.

Understanding why we reach a plateau can help us stop wasting time on things that we’ve stopped getting value from and focus on other things that leverage our time and energy better. Instead of being stuck on a series of plateaus, you’ll find yourself scaling mountains that always seemed far out of reach. And when you reach the peak, as all mountaineers know, you’ll see there are always new mountains to climb. This time, however, you won’t feel like you’re going in circles. You’ll be going up, and up, and up.

Those who master The Effect, who can identify a plateau and break through, will leave one-hit wonders in the dust.

Bob Sullivan and Herbert Thompson are the authors of The Plateau Effect: Getting from Stuck to Success. With more than 40 years of experience between them researching, writing, and analyzing systems and human nature, their new book helps you bust through the plateaus in your own life.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Advertisement
10 Comments

10 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

Published

on

harsh truths for young men
Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

Continue Reading

Change Your Mindset

Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen

Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.

Published

on

workplace stress management techniques
Image Credit: Midjourney

Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)

Continue Reading

Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

Published

on

happiness model explained
Image Credit: Midjourney

In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

Continue Reading

Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

Published

on

Mark Manson life lessons on success
Image Credit: Midjourney

In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

Continue Reading

Trending