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8 Reasons Why You Keep Hitting A Plateau

Joel Brown (Founder of Addicted2Success.com)

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The Plateau Effect - How To Become Unstuck To Be Successful

The following is an excerpt from The Plateau Effect: Getting from Stuck to Success by Bob Sullivan and Herbert Thompson.

We all hit plateaus from time to time.

Bodybuilders and dieters know this well. They begin a new regimen of weightlifting or starvation. For 10 days or so, the results are fantastic, even inspiring. Down 4 pounds, or up another 10 on the military press. But somewhere near that two-week mark, they hit a wall. The scale seems frozen in place. The strength gains top out.  They have, cruelly, plateaued.

Plateaus rob you of success. They make hard work worthless. They turn beginner’s luck into sophomore slumps. They can even make you look lazy, dumb, careless, or unloving. You aren’t any of these things. You’ve just been fighting an invisible enemy.

We believe the Plateau Effect is a law of nature, as real and as impactful as gravity or friction. It’s built directly into the genetic code of our bodies, and into the planet we inhabit. The Plateau Effect explains why the world is full of one-hit-wonders, why all good things come to an end, why all trends eventually fall, why most people get less for more, and how you can break through, again and again.

If you’re stuck, one of these devils is probably to blame. Remember, what helps you break out of your plateau today will one day stop working – and you’ll have to try another method. Breaking through plateaus requires constant recalibration – it takes a little of this and a bit of that. In the list below, we show you what “this” and “that” really are for you, today, and into the future.

 

Element 1: Immunity

People, relationships, businesses and even physical processes become immune to the same techniques, the same approaches, the same solutions. Immunity is perhaps the most basic force of the Plateau Effect. Everybody has experienced what it’s like to become immune to something: maybe it’s the complements of your spouse, the smell of garlic at an Italian restaurant, or the effects of your second beer. Immunity can be frustrating – what worked so well yesterday just won’t work today.

Solution: Diversity

Immunity’s Kryptonite is diversity. You’ve got to shake things up and be radical. Trying different approaches, techniques or procedures can shake you out of an immunity plateau.

 

Element 2: Greedy Algorithm

The greedy algorithm is a concept borrowed from the field of mathematics. Here’s how it works: you always pick the best short-term solution and ignore the long-term outcome. As it is in mathematics – and in life – the best short-term solution hardly ever leads to the best long-term outcome.

Solution: Extend your gratification horizon

Short-term greed is bad but long-term greed is actually good. To get beyond the greedy algorithm, you need to think about solutions on a bigger timescale. Someone following the greedy algorithm (driven by short-term greed) would never go to medical school – the student is building debt with no income year after year. Someone who’s thinking about a 10-year horizon instead of a 1-2 year horizon sees the six-figure checks that will eventually start coming in.

 

Element 3: Bad Timing

If you’re working hard but you’re stuck in a plateau, maybe it’s as simple as taking a break. When you do something – and more precisely, when you don’t do something – is critical. The key is to take control of when you apply effort, not just how much effort you apply.

Solution: Wait

If bad timing has you stuck in a plateau, remember, the periods of rest and inactivity are just as important as the periods of great effort, just as silence between the notes is part of the music. If you use time as a tool, you can literally wait your way out of a plateau.

 

Element 4: Flow Issues

Whenever things seem to be sailing along, sometimes the engine just breaks down. Specifically, you can run into one of four dysfunctions:

Erosion: Sometimes we deplete the resources that we need to be successful. Maybe we run out of capital, or time, or skilled workers. When you hit an erosion plateau, progress tends to degrade slowly as some critical resource is gobbled up over time.

Solution: Find a counterbalance, something that replaces the resource you consume. If you can’t find a counterbalance, you might not be in a plateau at all. You may have reached a terminal point.

Step Function: Sometimes you want to add just a little more of something, but that thing is only available in bundles. The result is a jump in cost, effort, or benefit. We call these things “step functions.” If you aren’t aware that something you need follows a step function, you can hit a plateau because incremental investment won’t lead to incremental improvement.

Solution: Try to smooth out your step function. Sometimes this can be done by identifying some other person or business that has complementary peaks to your own. If you can pool your resources, you can share the cost of the step and make it look more like a comfortable ramp.

Choke points: A choke point is the part of the system that breaks first and slows everything else down. Failing to identify a chokepoint can bring a gushing flow to an unexpected trickle.

Solution: The trick is to find out where the choke point is and creatively route your way around it.

 

Element 5: Distorted Data

We often react based on distorted data. It’s like walking through a hall of mirrors, and basing a major decision on the crazy fat (or skinny) image you see. Sometimes we measure the wrong things or inappropriately assess risk. In other cases, we fall victim to common psychological errors with data, such as overreacting to the most recent piece of information we’ve received, we get hung up on sunk costs, or we conform to what we think the data is telling us.

Solution: Recognize the signal, ignore the noise

The Enlightenment brought us the scientific method because smart people realized that they couldn’t trust their own eyes. The key is to boil out the impurities of data and recognize that you are looking through a lens that might be deceptive. Each type of distortion has its own remedy, but the tie that binds them is to look for a ground truth of data amidst the chaos.

 

Element 6: Distraction

It’s easy to fall victim to the illusion of multitasking and become distracted. Distraction is the enemy of adaptation and can lead you straight towards a plateau. How do we know when and what we need to change to live in a world of unrelenting distraction?

Solution: Radical Listening

If you take a page from improv comedy – where you look for the truth in what others are saying and build on it through the “yes…and” strategy – you get to a skill we call radical listening. It’s a mode of active engagement, where you are attuned to your surroundings, listening, and adapting.

 

Element 7: Failing slow

Failing slow is natural because it’s difficult to tell that a situation is incrementally getting worse. Often the incremental worsening of a situation happens slower than what psychophysicists call the just noticeable difference. The just noticeable difference helps explain why we continue forging ahead when we’re in the throes of a plateau – we just don’t realize how much less we’re getting for our efforts.

Solution: Fail fast

Once you understand the just noticeable difference you can counteract its effects.  By setting clear markers, you can objectively see how you’re progressing, figure out what’s working and what’s failing, correct it and move on. It’s important to realize if your efforts will eventually fail by accelerating failure. This ability to fail fast is key, especially when the problems are changing quickly.

 

Element 8: Perfectionism

Perfect is the enemy of good. The desire for perfection kills beginnings – it’s never the right time to start, and even if you do, a task is never complete because it is held up to an impossible standard. A plateau of perfection is similar to a plateau of inaction.

Solution: First Steps, etc.

Accept that perfection isn’t achievable. Focus on taking the first step, and then the next step. There are some tricks that can help, such as structured procrastination and setting hard (but liberating) deadlines.

Understanding why we reach a plateau can help us stop wasting time on things that we’ve stopped getting value from and focus on other things that leverage our time and energy better. Instead of being stuck on a series of plateaus, you’ll find yourself scaling mountains that always seemed far out of reach. And when you reach the peak, as all mountaineers know, you’ll see there are always new mountains to climb. This time, however, you won’t feel like you’re going in circles. You’ll be going up, and up, and up.

Those who master The Effect, who can identify a plateau and break through, will leave one-hit wonders in the dust.

Bob Sullivan and Herbert Thompson are the authors of The Plateau Effect: Getting from Stuck to Success. With more than 40 years of experience between them researching, writing, and analyzing systems and human nature, their new book helps you bust through the plateaus in your own life.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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There are ups and downs in business but fearing failures can stop you from taking your first step towards excellence. With pandemic on tow, aspiring entrepreneurs feel a little stuck when ideating a business prospect. Here, we give you some actionable tips to deal with negativity while starting a business, even during situations like a pandemic. We also took the liberty to throw in some amazing book recommendations that’ll help you enjoy the process of being positive and achieving your business goals.

10 Tips to deal with negativity while starting a business in a pandemic

1. Get a mentor

The first thing to do as a new business owner is to find the right kind of mentor. That person could be someone in your industry or in general who you look up to. The guidance must be apt for your business, and it should be a mutual responsibility of sharing knowledge. 

2. Two big R’s – Routine and Refresh

Made a mess of something? Try to reboot the situation and make it work. Take a break once in a while and refresh yourself if you feel stuck or your ideas feel mundane. Plan a routine and stick to them – both personal and professional. Having a routine can increase productivity and engage in more activities apart from your pre-planned schedule. 

3. Inculcate problem-solving mentality

Do not panic once you are thrown a problem. Arrange a meeting with the respective party, listen to both sides of the stories, and make a decision that is more realistic and feasible. 

4. Hire half and half

Whenever you hire someone for your business. Make sure that half of the people contradict your ideas, and the other half have the same mindset as yours. The people who contradict can bring in more valuable points and their perspective might take the discussion to a whole new level.  Don’t take too much time finding the perfect one. Hire an apt person who can have the right attitude. 

5. Network, Network, and Network

Find like-minded people and mingle with them. Be more sportive in the learning process. Listen more and talk less – if you are a beginner. You can only be a constructive person who gives input to someone if you have listened to everyone’s point of view. If you feel down, your network might have something to uplift your mood and change your perspective on something. 

“Negativity, in general, is one of the things that holds people back, and you have to see what’s holding you back to get away from it.” – Lucy Dacus

6. Tech-savvy personnel

Learn a thing or two about the latest technology that you implement in your organization. Since the world revolves around technology, make sure your administrative authority knows as well.  

7. Don’t schedule a meeting, that could have been an email

Yes! I said it. Having unnecessary meetings will weaken the purpose of having a constructive discussion. Having back-to-back meetings drains the team members and yourself too. Always have a 10 to 15 minutes break between each meeting to feel refreshed and give your 100%. 

8. Have a pros and cons list

Always, I mean always have a pros and cons list. Let’s say one of your team members pitch an idea to improve the marketing strategies starting next month. Jot down the pros and cons before approving or rejecting it point-blank. It’s a systematic way of making a decision. 

9. Track your finances

Even if you have a team of accountants and auditors, make sure that you are present (both mentally and physically) – learn if you are not aware of it. Trusting your employees is a must, but not overseeing the records is a mistake that should be avoided. 

10. Remember your “why?”

At some point in your hectic schedule or not having ME time can get to you. During those tough times – ask yourself – “Why am I doing this?”. If you can answer this question with a valid explanation, you’ll feel energized. Because “A purpose drives you”. 

5 Best books to read to be more positive as an entrepreneur

Reading always puts me into perspective. Therefore, I took some liberty to give a sample of positivity and determination through words. 

These are the 5 books that’ll guide you to be a more positive and successful entrepreneur. 

  1. Attitude is everything by Jeff Keller – The decisions you make, the routine you set for yourself, and the affirmations you say to yourself every day are going to make a huge difference. If you feel tired, hopeless, and quitting – then this book is for you to boost you up!
  2. Mindset: The new psychology of success by Carol Dweck – You do what you think. In this book, the author talks about two mindsets: The growth mindset and the fixed mindset and what they’ll do to you respectively. She helps you recognize your mindset and change it for the better. 
  3. Innovator’s Dilemma by Clayton Christensen – This book is about technology uprisings all over the world and businesses that adopted and implemented technology in their firm. The author teaches you that just because your competitors and others are adopting something into their businesses doesn’t mean that you have to as well. Make an informed decision. 
  4. As A Man Thinketh by James Allen – This book specifically is about the power of thought and how it shapes your life into a more meaningful and fulfilling one.
  5. The Power of Now by Eckhart Tolle – The author talks about how people always keep thinking about what the future holds but then forget to live and enjoy the present. And also helps us understand how to make decisions more efficiently based on the present. 

Working towards inner balance requires consistency and perseverance. So does hard and smart work. Being negative is a part of our lives. It’s important to channel it appropriately and make things happen despite the roller coaster ride that is our lives. Hope you overcome your fears and negativity to shine bigger and brighter. Cheers! 

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