This video features Steve Stoute, the man behind Lady Gaga, Rihanna and a number of other top artists and high end companies. Steve Stoute’s company “Translation” is a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.
In this episode, Steve Stoute discusses the concept of cool and also talks about creating successful collaborations between Artists and Brands. His client roster includes companies such as Samsung, State Farm, Mc Donald’s, Target, Wrigley’s, HP and P&G.