How To Find The Perfect Name For Your New Business Or Website


Finding the best name for your business or website is a crucial first step. A successful name can not only define the character and values of your organization but will also play a vital role in attracting visitors’ attention.

Selecting the perfect name can be confusing, with some businesses splashing out as much as $80,000 to get their brand title professionally designed by a naming firm. Fortunately for those on a more modest budget, the following methods can help your business or site develop a memorable and effective name for free.


1st Option: Brain Storm

Brain storming is a great way to kick-start the ideas process. Begin by creating a list of 4 or 5 key words that relate to or describe your business. You can then start playing around with combinations of these words and add prefixes, suffixes, and modifiers to set the name apart. For instance, if you are setting up a mortgage company, you could experiment with words like ‘mortgage’, ‘house’, ‘property’, ‘finance’, or ‘home equity’ until you find a good match.

You could also come up with a few slightly more abstract words relating to your business, and use them to develop some fun and interesting titles. This works especially well for businesses seeking a young and playful image. Here a couple of good examples:

“Spoon Me” – The name of a frozen yogurt brand that now makes almost as much money selling branded t-shirts as it does from its food sales.

“Eat My Words” – A naming firm

“Pugs and Kisses” – A dog grooming spa and salon


2nd Option: Think Sensibly

If you are struggling to narrow down your choice of possible names, there are some generally held rules that apply to most successful company names:

- Let Visitors Know What To Expect

Have a name that allows visitors to understand the function of your business before knowing anything about you. Sites like and let visitors know what the site does without even needing to access it. Companies like (a job search website) on the other hand, are equally successful but need to funnel much more money into advertising so that customers recognize what they do.

- Make Your Name Easy To Say and Spell

Whether a person is searching your company name on Google or typing out your domain name in full, a long and confusing title is likely to be typed out incorrectly by visitors and can put potential customers off. Avoiding any use of the letters z and x can also make typing easier.

- Don’t Limit Your Future Growth

A name that is too specific about what your business or site does can limit your growth into other areas of the market. For example, a website called may start selling new books or vintage records as well. Consider the future direction of your company when you are deciding on a name.


3rd Option: Be Inventive

If you’re struggling to find a unique name or domain address in your area of the market, then developing a new word is an interesting option. These creative website names are guaranteed to be original, but you also run the risk of confusing your target audience. Instead of grouping random meaningless letters, consider twisting a word which has significance to your company. Here are some great examples:

Acura – A luxury car brand name derived from the word ‘accuracy’.

Compaq – A computer company name based on the ‘compact’ technology they produce.


4th Option: Put Your Name To The Test

Once you have narrowed down your choices to a list of 4 or 5 favorites, it is time to put the options to the test. Hiring a trademark search firm to see if your name is already in use is a good way to avoid any potential lawsuits in the future. For those establishing a new website, you will need to check whether that domain name is already taken. There are a number of online sites which offer a .com, .net, and .org checking feature for free. You can also checkout Bust A Name which automatically generates domain names for you, some are already taken, some are new and fresh, personally I would recommend trying to come up with your own domain name first, this way you will appreciate that YOU actually came up with the domain name/business name yourself.


If all else fails and finding the perfect business name becomes an impossible task, then it is worthwhile considering the services of a professional naming company. Trained designers and market researchers can be hired to quickly come up with creative, memorable, and expressive names, and many also offer additional services like logo design.


Article By: Amy Montgomery |

Joel Brown is the CEO and Founder of With a long time passion for Entrepreneurship, Self development & Success, Joel started his website with the intention of educating and inspiring likeminded people all over the world to always strive for success no matter what their circumstances. Follow Joel Brown on Twitter or keep upto date with him on


  1. Chander Shekhar Kundi

    July 24, 2014 at 4:19 am

    looking for a name that goes with corporate support and incentive promotion. pl advice.

  2. pranav

    April 29, 2014 at 2:15 pm

    i find a name for my company.the profile of my company is software development.please give me the suggestion….i m totaly confused.

  3. Jennifer

    April 23, 2014 at 10:03 am

    Very informative post. You got a good point of views, lot of ideas and information. Choosing a name for your business is really a difficult task. But I think brainstorming several business names by keeping your guidelines in mind will be more helpful. Thanks for sharing!

  4. sanjay

    April 8, 2014 at 12:03 pm

    I required , to start a new fmcg retail chain company, plz give me a short & beautiful name

    • vishnua

      September 22, 2014 at 8:23 am

      OM FMCG…if u belive in God…


    November 14, 2013 at 5:10 pm

    I required , to start a new pharmaceutical company , , pls give me a beautiful matching name.

  6. shine saleem

    September 15, 2013 at 8:38 am

    plz tell any one new different name in building construction company

  7. Igor Cavalcanti

    August 4, 2013 at 7:38 pm

    I’m the owner of an english school here in Brazil which i named: U.S.E – Understanding&Speaking English

    • Gary

      August 19, 2013 at 8:11 pm

      Igor, I hope you teach that “English” should always take a capital E

  8. product sourcing

    June 27, 2013 at 2:08 pm

    What about including a keyword of the product/service you sell? Isn’t that important?

  9. How To Make Money Online

    June 21, 2013 at 10:08 am

    Loving these lists about making money online. There a lot of very sensible tips here for every online marketing field. Keep up the quality posts!


  10. Margot Bushnaq

    June 17, 2013 at 5:39 pm

    Great points at the end Joel — and some that most articles about finding a business name fail to mention.

    You said “I would recommend trying to come up with your own domain name first, this way you will appreciate that YOU actually came up with the domain name/business name yourself.” I love that point, especially since as a business owner it is imperative that you feel some sort of connection to your name, otherwise the rest of your passion won’t follow.

    Then: “If all else fails and finding the perfect business name becomes an impossible task, then it is worthwhile considering the services of a professional naming company.” To me this goes against the first point, unless you become one of those lucky few that really click with your naming agency, and they happen to come up with something that you fall in love with. Agencies can also be expensive and out of the budget of most startups. We ran into the “impossible task” time after time when building out startups, which is why we founded our site BrandBucket which allows you to pick from a list of names that _are_ available (for less than hiring an agency), so you can just see a company name that “just fits” and that you connect with. :)

    Thanks again for the insights!

    • Aniket Birawat

      May 11, 2014 at 9:32 pm

      I am starting T-shirt mfg so plzz suggest me some good brand name not more the 5 to 6 letter…

  11. Richard Anderson

    June 7, 2013 at 10:29 am

    Amy, this is a really useful article with some great points especially your 2nd Option about keeping things easy to read and say.

    I just thought I’d ask that seeing as your post is entitled ‘How To Find The Perfect Name For Your New Business Or Website’, you haven’t mentioned adding a keyword or two from keyword research. This goes hand in hand with the brainstorming you suggest, and there are even free tools like Wordtracker to get the ball rolling.

    Just a thought!

  12. website

    March 22, 2013 at 4:45 pm

    Useful info. Lucky me I found your web site by chance, and I am stunned why this twist of fate didn’t happened earlier! I bookmarked it.

  13. Curtis Carpenter

    March 11, 2013 at 12:24 pm

    what about something literal, posh, professional, doubled barraled, indicating the firms status and abilites?

    answers on a post card please!!

  14. Holiday props

    February 20, 2013 at 3:33 pm

    Great ideas, thank you.

  15. Viljami

    February 13, 2013 at 11:00 am

    Hi, great article. The ‘don’t limit your growth’ part tends to be forgotten by many new companies, i.e. product or service name is used also as the company name, which can cause a lot of headache in the future.

    Anyway, my two cents for finding a name (for a company, service, or product): Head to TechCrunch -> Startups. Write down a list of company names you like (the bigger list, the better). Chop those names into pieces (e.g. snap|chat, en|gadget, spot|ify, twit|ter etc.). Write down all the modifiers, prefixes, suffixes and so on. Combine with your desired keywords and see if anything good comes up.

  16. Rich

    February 11, 2013 at 9:59 am

    I think Options 1-3 shouldn’t be alternatives of each other. I believe they should be treated as steps to come up with a good brand name instead. IMHO, simple brainstorming nor thinking of whatever makes sense or catchy won’t cut it. Brainstorming while being sensible and inventive at the same time does.

  17. Bopsi

    February 10, 2013 at 7:30 am

    The article was very useful. Can you tell me if its good or bad to use nouns in the business/domain name ? i am planning for a start up & i am confuse to add my nick name as part of my companies name ?

  18. Derenda

    February 9, 2013 at 2:21 am

    Great ideas! Thanks!

  19. LaToya Rosario

    February 7, 2013 at 3:26 am

    Nice strategy! I can also apply it to thinking of an addictive, sticky book title. Sharing this!

    • Joel

      February 7, 2013 at 3:35 am

      I’m glad this article was of help to you LaToya! Thanks for checking it out and thanks for sharing this post :)

  20. Bliss Magazine (@LivingUrBliss)

    February 7, 2013 at 3:19 am

    This is great and helpful information. Thank you for sharing this. I especially like the advice on not limiting your business and site name because you never know, your business name could turn out to be an empire.

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