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The Legacy and Lessons Jeff Bezos Leaves Behind as He Steps Down




What Makes Jeff Bezos, the e-commerce giant’s CEO, step down as CEO and slide towards the chairman post? It is a question that would pop into everyone’s mind after hearing the news. By the 3rd quarter of 2021, Jeff Bezos said he would step down as CEO, to focus more on his passions. It is quite a decision taken by him.

Someone stepping down from the CEO’s chair to look and move towards things they are highly passionate about is quite rare. Jeff Bezos made a rare decision to focus more on “the Day 1 Fund, the Bezos Earth Fund, Blue Origin, the Washington Post, and Many more passions of his own.  Furthermore, after Bezos steps down, he will be replaced by Amazon Web Services CEO Andy Jassy.

After all of these years, the takeaway Jeff Bezos gives to his employees, company, customers, and a global audience is at a wide perspective and of great use.

Never stop acting on the word ‘new’:

Though books were the beginning of Amazon, it was certainly not the end. Jeff Bezos took on the big bookstore chains in 1994, and three years later, the company carried more than 2.5 million titles with $148 million in sales.

Bezos had no intention of stopping at books alone. Along with books, Amazon started expanding offers in CDs, DVDs, clothing, toys, office products, and more. And coming to today, it has come up as being a payment gateway, Amazon movies and series streaming platform, and much more. This aspect clearly states that new things and inventions never stopped coming into the picture for Amazon. 

The never-ending invention process was a great reason why Amazon was sustained throughout all of these years in the market. Jeff Bezos kept adding new, in all of their operations, in turn growing faster than average. It is a proven fact that new things can teach us more than failing us.

“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.” – Jeff Bezos

Break the stereotype and makeup to new normals

Jeff Bezos was the first company to introduce a loyalty program called Amazon Prime, where two-day deliveries and one-day deliveries were normalized for the loyal customers on prime. These programs needed intense work from packaging, transport, order placement departments, and more work efficiently. Still, Bezos made them work effortlessly and normalized online shopping like a day at the mall.

Secondly, he invited third-party sellers to list merchandise on Amazon and compete directly with his own products. Inviting competition to one’s own forefront is rare; it brought a different aspect to businesses in the marketplace.

Breaking stereotypes is never easy; it is hard to come across traditionally followed ways and methods. But breaking them can lead to the next big thing that can turn heads or a better way of doing things than they used to be done initially. New normals are the rise of how we got past landlines to cell phones and from fresh air to air conditioners; if it weren’t for breaking the stereotypes, we would have never had these changes.

If you are good at something, make sure you make a buck hawking it to others

In 2006, Amazon began to offer cloud computing services to other businesses. It was an in-built technology by the company to run its own business, but they took the smart route and hawked it to others. It quickly attracted customers all the way from NASA to Netflix and served as a cash cow to Amazon, where it made $35 billion in 2019.

If you know a certain characteristic, skill, or invention that can interest the world, make sure you use your ideas to the fullest to grow along with them. While your idea grows in the market, you can grow individually or as a business without fail.

Aim for the sky, and never settle for less

Jeff Bezos was always one that viewed success in ideas and never numbers. He is also among the very few customer-oriented businessmen in the world. He was the one that said, “If you are competitor-focused, you have to wait until a competitor does something. Being customer-focused allows you to be more pioneering“. Jeff Bezos started Amazon, one of the first online businesses in his own garage, through belief in his tech skills and the internet alone.

Today Bezos is worth $182 billion; the world’s richest person, along with an estimation to be the world’s first trillionaire. The best part about him and the launch of Amazon was that he was aware that Amazon could not exist in a physical world, and in 1995 when we were all lagging on the aspect of the internet, he utilized it to the fullest.

Jeff Bezos never really thought about what he might lose through the launch of Amazon or quitting his well-paying lucrative job. If he did think about it, did not take advantage of the opportunities, and did not take risks, he would not be #1 on the wealthiest list. Amazon was one of the companies that thought big and started small, but still started, irrespective of the environmental forces against it.

Andrew Rayel, the Chief Content Strategist at AverickMedia, has been in the organization for over 5 years; his activities begin from content marketing strategies to implementation of new methods and techniques to his team. He is an enthusiast for writing for Business and B2B insights for his readers. He has also been part of various innovations and content strategies on the Company's B2B Business Email Lists.

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Success Advice

How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it



Igniting your spark
Image Credit: Midjourney

What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

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Success Advice

How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



Your Beliefs Can Supercharge or Sabotage Your Success (1)
Image Credit: Midjourney

Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

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Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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Success Advice

Here’s a Young Man’s Antidote for the Uncertainty of the Modern World

Why do a lot of young guys lack confidence in today’s world? 



How to boost your confidence
Image Credit: Midjourney

We all have been told that confidence is a key factor in achieving success and happiness in life. But what is it exactly? (more…)

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