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Your Emotions Are Holding You Back From Business Success

Entrepreneurship means “DANGER” to your brain. Your brain wants to keep you safe and alive.



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Entrepreneurship means “DANGER” to your brain. Your brain wants to keep you safe and alive. And then you go and threaten that with an inconsistent income, constantly trying new things, and regularly stepping outside of your comfort zone.

So your brain panics.

You feel scattered and frantic because you think that you need to be doing all the things, all the time. You can’t rest or (heaven forbid) take a proper vacation because you’ll surely lose everything. You may have plenty of amazing project ideas, but procrastination and perfectionism keep you from putting them out into the world because of fear of criticism or failure. These are all examples of your lovely brain attempting to keep you safe. 

The skill of managing your emotions is hugely important for entrepreneurs. Without knowing how to feel and “allow” unpleasant emotions, you end up with these two options:

Option #1: Pushing Through. 

You make a plan and push yourself to stick to it even when you’re feeling anxious, defeated, or insecure. 

The problem with pushing through is that you don’t show up for your business with that relaxed confidence that makes people want to buy from you. You have a bit of a desperate, grasping vibe. 

The other problem is that constantly pushing through is exhausting and always leads to burnout. No one knows burnout better than an entrepreneur, amiright?

Option #2: Avoidance.

You avoid all unpleasant emotions by playing it safe. You procrastinate on big projects that will likely move the needle in your business. You water yourself down to try to be uncontroversial and likable (which just makes you seem boring and forgettable). 

The problem with avoidance is that your business growth will be slow, which leads to other uncomfortable emotions.

Option #3: Feel the emotions.

The one where you learn how to truly feel unpleasant emotions. This way, you make clear-headed decisions about how to best grow your business instead of making decisions based on your desire not to feel uncomfortable. 

“Emotions have no place in business, unless you do business with them.” – Friedrich Durrenmatt

How to Feel Your Emotions

Emotions are vibrations that you can feel in your body. If you try to explain what fear feels like, you talk about your body, right? You might say that you feel your heart beating harder or faster. Maybe your face feels hot or your chest feels heavy. We feel our emotions physically. It can be unpleasant, but it isn’t actually dangerous. 

To allow yourself to feel your emotions, you can simply name the emotion that you’re feeling: embarrassed, disappointed, sad, hurt, etc. 

Then, tune into your body and describe what the emotion feels like:

  • Where in your body do you feel this emotion?
  • Does it feel hot or cold? 
  • Do you imagine this emotion to have a particular color?
  • Does it feel fast or slow?
  • Does it feel hard or soft?

You might not have an answer to all of those questions. The key is to pay attention to how the emotion feels in your body and describe it in detail.

Next, you can take a few breaths and give yourself a chance to pay attention to those feelings in your body. If your fingers feel tingly, close your eyes and focus on that feeling. If your chest feels tight, breathe into that area and feel the tightness. 

You can tell yourself supportive thoughts like:

  • I am feeling this emotion in my body and I am safe. 
  • This emotion is not dangerous. 
  • This is what [insert emotion] feels like.
  • I am practicing feeling my emotions. 

After a few minutes of allowing yourself to feel your emotion, you can move on with your day. Sometimes, when you stop resisting an unpleasant emotion and feel it, it will shrink or go away entirely. Other times, the emotion will stay with you and that’s ok. This can be a daily practice.

Once you learn how to feel your emotions instead of pushing them away, you will fear them less. If you fear feeling anxiety, you’re not going to do important tasks in your business that you think could cause anxiety. If you’re ok with feeling anxious, you will take action – not from a place of pushing through, but from a feeling of peace and confidence that you can handle whatever emotions come up when you try something new. 

Entrepreneurship is emotional. When you’re the boss, and especially when you’re a solopreneur, avoiding unpleasant emotions means also avoiding tasks that will grow your business. 

Learning how to feel your emotions may seem too “soft” or “woo-woo” but it is actually a skill that will help you grow your business faster without constantly risking burnout.

Christine White is a work-life balance coach for entrepreneurs and the creator of the Check-Boxes Planning System. She helps online entrepreneurs grow freedom-giving businesses while enjoying their beautiful lives. You can join her monthly coaching membership via her website.

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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