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Success Advice

Your Emotions Are Holding You Back From Business Success

Entrepreneurship means “DANGER” to your brain. Your brain wants to keep you safe and alive.

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Entrepreneurship means “DANGER” to your brain. Your brain wants to keep you safe and alive. And then you go and threaten that with an inconsistent income, constantly trying new things, and regularly stepping outside of your comfort zone.

So your brain panics.

You feel scattered and frantic because you think that you need to be doing all the things, all the time. You can’t rest or (heaven forbid) take a proper vacation because you’ll surely lose everything. You may have plenty of amazing project ideas, but procrastination and perfectionism keep you from putting them out into the world because of fear of criticism or failure. These are all examples of your lovely brain attempting to keep you safe. 

The skill of managing your emotions is hugely important for entrepreneurs. Without knowing how to feel and “allow” unpleasant emotions, you end up with these two options:

Option #1: Pushing Through. 

You make a plan and push yourself to stick to it even when you’re feeling anxious, defeated, or insecure. 

The problem with pushing through is that you don’t show up for your business with that relaxed confidence that makes people want to buy from you. You have a bit of a desperate, grasping vibe. 

The other problem is that constantly pushing through is exhausting and always leads to burnout. No one knows burnout better than an entrepreneur, amiright?

Option #2: Avoidance.

You avoid all unpleasant emotions by playing it safe. You procrastinate on big projects that will likely move the needle in your business. You water yourself down to try to be uncontroversial and likable (which just makes you seem boring and forgettable). 

The problem with avoidance is that your business growth will be slow, which leads to other uncomfortable emotions.

Option #3: Feel the emotions.

The one where you learn how to truly feel unpleasant emotions. This way, you make clear-headed decisions about how to best grow your business instead of making decisions based on your desire not to feel uncomfortable. 

“Emotions have no place in business, unless you do business with them.” – Friedrich Durrenmatt

How to Feel Your Emotions

Emotions are vibrations that you can feel in your body. If you try to explain what fear feels like, you talk about your body, right? You might say that you feel your heart beating harder or faster. Maybe your face feels hot or your chest feels heavy. We feel our emotions physically. It can be unpleasant, but it isn’t actually dangerous. 

To allow yourself to feel your emotions, you can simply name the emotion that you’re feeling: embarrassed, disappointed, sad, hurt, etc. 

Then, tune into your body and describe what the emotion feels like:

  • Where in your body do you feel this emotion?
  • Does it feel hot or cold? 
  • Do you imagine this emotion to have a particular color?
  • Does it feel fast or slow?
  • Does it feel hard or soft?

You might not have an answer to all of those questions. The key is to pay attention to how the emotion feels in your body and describe it in detail.

Next, you can take a few breaths and give yourself a chance to pay attention to those feelings in your body. If your fingers feel tingly, close your eyes and focus on that feeling. If your chest feels tight, breathe into that area and feel the tightness. 

You can tell yourself supportive thoughts like:

  • I am feeling this emotion in my body and I am safe. 
  • This emotion is not dangerous. 
  • This is what [insert emotion] feels like.
  • I am practicing feeling my emotions. 

After a few minutes of allowing yourself to feel your emotion, you can move on with your day. Sometimes, when you stop resisting an unpleasant emotion and feel it, it will shrink or go away entirely. Other times, the emotion will stay with you and that’s ok. This can be a daily practice.

Once you learn how to feel your emotions instead of pushing them away, you will fear them less. If you fear feeling anxiety, you’re not going to do important tasks in your business that you think could cause anxiety. If you’re ok with feeling anxious, you will take action – not from a place of pushing through, but from a feeling of peace and confidence that you can handle whatever emotions come up when you try something new. 

Entrepreneurship is emotional. When you’re the boss, and especially when you’re a solopreneur, avoiding unpleasant emotions means also avoiding tasks that will grow your business. 

Learning how to feel your emotions may seem too “soft” or “woo-woo” but it is actually a skill that will help you grow your business faster without constantly risking burnout.

Christine White is a work-life balance coach for entrepreneurs and the creator of the Check-Boxes Planning System. She helps online entrepreneurs grow freedom-giving businesses while enjoying their beautiful lives. You can join her monthly coaching membership via her website.

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Success Advice

This Overlooked Skill Drives Real Business Growth

It strengthens relationships, enhances decision-making, and fosters trust.

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Importance of listening in leadership
Image Credit: Midjourney

In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)

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Scale Your Business

Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

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truthmetric, burning money on marketing

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often,  it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.

And way too often, you lose that bet.

You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.

This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.

Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One

Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.

You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.

Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.

If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.

Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver

TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.

That includes:

  • Verified ad campaign performance
  • Actual return on ad spend (ROAS)
  • Industry-specific experience
  • Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)

Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.

This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.

With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!

Why Founders Are Shifting to Results-First Hiring

Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.

What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.

It’s not just efficient. It’s empowering.

Scaling Quickly Requires Automation and Eliminating the Noise

Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.

This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.

Why TruthMetric Is Also a Boon for Marketers, Not Just Founders

This isn’t just a win for founders, it is a gift for great marketers, too.

If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.

TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.

If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.

The Secret Weapon for Investors and M&A Operators

There’s another angle here that some of our readers might miss.

Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.

It’s plug-and-play. Scale on demand.

That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral. 

And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.

Let’s Really Drive This Home…

If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start. 

TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.

Real marketers. Real results. Real growth.

It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.

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Personal Development

The Real Reason Successful People Are Never Late

More than just good manners, punctuality is a vital professional and personal trait.

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Successful people are punctual
Image Credit: Midjourney

How do you feel when your flight is delayed, throwing your entire schedule into chaos? Or when a patient dies due to a doctor’s tardiness? What about missing a job opportunity because your driver showed up late? And how do you react when someone walks in late without the basic courtesy of apologizing? (more…)

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Personal Development

Why Humility Is the Real Superpower in Leadership

Humble leadership doesn’t mean being passive or unsure of yourself.

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Humility in Leadership
Image Credit: Midjourney

In today’s fast-paced, high-stakes business world, especially in industries like construction and finance, leadership is often mistaken for control, authority, or having all the answers. But the leaders who last and leave the deepest impact tend to operate from a very different place: humility. (more…)

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