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What I’ve Learned Working In Finance For Six Years (Hint: It Applies To Everyone)

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I’ve been in the corporate world of finance now for more than six years. I get everyone from kids straight out of college, to older guys and girls that have been out of the workforce for ages, to people looking for a career change asking about the finance industry.

I’ve found the real lessons I’ve gained from working in finance are far broader than just one industry. Finance has taught me life skills and how to deal with people. While the startup world was fun, the finance industry gave me some extra skills.

Here’s what I learned working in finance:

1. The grass is never greener.

Over the years, many of my colleagues have left finance to start their own thing or join some new age fintech that apparently has all the answers – that is, until they come up against credit risk or accidentally fund terrorism through their products and services. The grass is never greener.

“Every company, whether it’s a large bank or one you started yourself, is going to have challenges. It comes down to which flavors of challenges you like the most”

Maybe you have to be really innovative in your career but don’t mind lack of funding or small travel budgets.

Maybe you have to work with really smart people but don’t mind being in a low budget office. The people I’ve met in finance that are always chasing greener grass never seem to find it.

At some point, we can’t avoid challenges or people we don’t like – they exist in all companies whether we like it or not. Learning to deal with these facts is how I’ve stayed in finance for six years and not given up on my career.

2. There are mediocre people everywhere we go.

In finance, like any industry, there are mediocre people. Some of them are uneducated; some of them lack critical thinking; some of them have zero sales ability; some are afraid of customers; some of them love a good company paid breakfast for no good reason. We can’t avoid mediocre people.

“What I’ve learned through my years in finance is that it’s not that people are mediocre or dumb; it’s that everyone has different priorities”

Some people want to leave at 5:01 pm to be with their kids and that’s okay.

Just because we don’t prioritize our career and our KPIs, doesn’t mean any of us are dumb because of it. There are many levels of intelligence within a company and all are acceptable.

I’ve visited a few unique and prestigious businesses in Silicon Valley where everyone is a genius and these companies spend half their time arguing who the smartest person is in the room rather than getting down to business and solving a real problem in the world.

3. There are good leaders and bad ones.

Don’t get emotional about it, just spend as much time as you can with the good ones. There will be leaders you encounter who are trying it out and who’ve been given a chance. There will be other leaders you meet that are born for the role.

Everyone has the right to step up and be a leader regardless of their ability.

My career in finance has been focused on getting around the good leaders. Sometimes you’ll have to work for a bad leader and the key is to suck it up, eat shit for a while, and then leave and work for a leader you believe in.

4. Your career is never going to be full of highlights.

I was on the homepage of our company’s website twice in one year. Many never get this chance ever in their career and it happened to me twice in one year.

Then there was a year after that where nothing happened. There were no big milestones, no punching the air and plenty of low points involving customers.

In finance, and in the business world, it’s never going to be a back-to-back show-reel of Instagram highlights where we win every day.

There will be periods of massive growth and then there will be months and even years where nothing happens – times where we show up for work each day expecting something big to happen and it doesn’t.

5. The need for a side hustle.

Our career can’t always be full of highlights, which is why we need a side hustle. Think of it like another avenue that we can use to kick goals, grow and broaden your skills. For me, outside of working in finance, it became social media and blogging. Over the last five years of my finance career, I’ve hustled my face off learning somewhat non-related skills that have nothing to do with finance.

Side hustles allow us to explore our wild side. Working in finance can be quite dry and without my side hustle, I may have succumbed to suppressing my emotions, wearing a corporate mask and dressing in a suit and tie every day.

Side hustles helped me keep it real. Some days I work in jeans and a t-shirt. Other days I wear the cliché suit. My side hustle helped me live a little and get some perspective on what the finance industry was really about. The answer? Like every business, finance is about people.

6. Once we understand people, we’re set.

People go through a range of emotions every day. Once we understand that what’s happening in business could be entirely down to the fact they’re human, and nothing to do with business, we see the business landscape differently.

We become more compassionate to stakeholders, we treat customers with kindness and we quit thinking that we’re a freaking genius that has all the answers and if only people would listen to us the business would make 10X the profits.

Business is about people and by understanding them we can see it for what it is. Our customers are also people, and our interactions with them become easier when we come to grips with this fact.

If I were to get you to learn one thing, it would be the basics of psychology. Most of the key points can be Googled for free but the value they bring will help whether you’re in finance or any another industry.

7. We’re all constantly growing in secret.

I always thought that GM’s, CEO’s, etc, had it made. I always thought that they woke up each day and came to work with a killer instinct. The finance industry taught me I was wrong. The leaders we admire with those big job titles are just like you and me: they’re scared as F.

The difference is that the leaders we admire are growing in secret.

You think they have it made but when you get in their head, you realize that even with their success they suffer the same human pitfalls that you and I do. The difference is they embrace those pitfalls and take action regardless.

Even your heroes are fearful when they have to perform, but they do it anyway.

8. Your happiness doesn’t stay the same.

At the start of a new role in any industry, we’re loaded with energy. We come to work with new strategies and different ways to acquire customers. Then a few years go by and we become a bit negative. We see the same challenges over and over and the same people failing to take action.

This can lead to unhappiness in our career.

What working in finance has taught me is that there will be times we’re really happy with our role and other times where we are unhappy.

What we learn in the unhappy times helps us when we’re living through the happy times. If you expect to get into any industry and be blazing on fire for decades straight you’ll be sadly disappointed. One solution I’ve found is to change up my career and try new things.

Maybe you start in a sales role and end up working in product or risk. Maybe you work in customer service and end up in a strategy role.

Much of the unhappiness is tied to boredom and changing roles can help reboot our happiness at work.

9. Innovation is much harder than we think.

Geez, if there’s is one thing I have seen a lot of in many financial services businesses it’s innovation. So many companies have tried it and it never works. Sometimes it’s too much red tape that is put around the business or idea which ultimately suffocates the life out of any opportunity to innovate.

Other times it’s the wrong people that kill the innovation.

“Surprisingly, one thing that makes innovation really challenging is an abundance of resources”

Large businesses can afford to throw lots of money against the wall at innovation whereas startups can’t.

The limitations and budget restraints a startup has are often why they can be nimble and innovative. In the end, true innovation is damn hard. If it were easy, then many businesses would be more successful than they are.

The key is not to give up on innovation. It’s a slow process to embed innovation into the culture of a business and get results. True innovation requires a lot more failure than the leaders in the business world are often comfortable with.

It’s only by looking at what doesn’t work that we find truly innovative solutions.

10. It’s not about networking: it’s about helping.

Someone emailed me yesterday and said, “Hey I’d like to network with you.”

I thought to myself “Wow that sounds really silly!”

This idea that we have to network is stupid. What makes more sense is to build relationships just like we would with friends. Networking is focused too much on what we can get and what we will give in return. It’s transactional and it feels unnatural.

The subtle difference is that when we build a relationship with someone (instead of network with them) we’re not seeking anything from them. There’s no expectation and that’s where the magic lies right there.

11. We all experience bad publicity. It’s how we handle it.

Even monster success stories like Facebook have bad publicity. Working in finance can have some ugly moments. Not everyone is honest and there will be times where the business you work for or even your own business may face negative publicity.

No company or industry (including finance) is perfect. Businesses make mistakes just like humans do because ‘Business’ is just a label for a group of humans doing their life’s work.

Expecting the company you work for to be a perfect corporate citizen is a fantasy.

12. Listening to customers is not easy but it works.

Working in finance has allowed me to see my fair share of angry customers. For years, I tried to defend my position and this caused me to miss what the customer was saying.

After a while in finance, I learned that if you shut up and listen to the client, you learn much more. Sometimes they might yell at you for 30-minutes flat. Sit there and listen.

By listening, you get the chance to understand the problem fully and it gets your mind ticking with ideas. When people feel they are being properly listened to, they’re more receptive to the solutions you present for their problems.

It’s freaking revolutionary when you listen more. Not just in business but in life too.

13. What you have for lunch matters.

I was eating chicken nuggets in a bread roll for ages and it caused me to be sleepy in the afternoon. This killed my productivity and my desire to work effectively so I would cram all my challenging tasks into the morning.

Once I learned what a proper lunch was and began eating one every day, my energy, mood and productivity improved. I’m still getting better but what I learned is to monitor carefully what I eat if I want the energy to excel in my career. Bread, at lunchtime in particular, tends to suck away my energy later in the afternoon.

14. Kindness and compassion are superpowers.

Your humility separates you from the pack. Trying my best in my finance career to show compassion and be kind to people has helped me immensely. These two traits are rarer than you think.

In the business world, kindness and compassion are the glue that sticks all of the right opportunities together for you and presents them as a beautiful collage.

The reason I’ve had some cool opportunities (particularly of late) is that I’ve tried to be different instead of being like everyone else. I’ve questioned the way business works and experimented with kindness and compassion.

It turns out these two traits make people see me in a weird way. It’s almost like these two traits make me more human.

Kindness and compassion are about seeing the best in people before making assumptions that they’re out to screw you. Kindness and compassion are about believing in the power of the human species above all else.

15. Taking off the mask is freeing.

For the first half of my career in finance, I wore a mask. It’s hard to admit but it’s true. I used corporate language like “revenue targets” and “customer value proposition” and took a notepad to meetings to look smart. I wore the nicely ironed suit with the cute little cufflinks.

I said hello politely to everyone and was graceful. When it came to social media, I promoted the company and supported my colleagues. I told people I liked what they did even when I didn’t.

I did all of this because I thought that being fake and wearing a mask of bravery and perfection was what you had to do to succeed. I thought that’s how business land worked.

I found that all of this acting became exhausting and it was incongruent with who I really was. Deep down, I was an entrepreneur and a highly creative person that wanted to express himself.

After a string of bizarre situations – like narrowly missing cancer and seeing a few people close to me like my grandma pass away – I decided to throw away the mask.

I started dropping the odd F-Bomb. I told people politely when I didn’t like their idea. I became brutally honest with clients and stopped telling them what they wanted to hear.

All of this led to the real version of me being on display. Some people liked it and others weren’t interested.

“Either way, you can’t keep faking it till you make it at work every day because eventually, you’ll fall down from all the BS and wonder whose life you’ve been living for the last six years”

16. Scheduling holidays in advance provides additional motivation.

Let’s not pretend we’re 100% motivated each week at work. Some weeks will suck and that’s normal. Booking holidays in advance gives me a permanent memory of yet another thing that’s great about life: taking breaks.

The first half of my finance career involved almost no holidays. Not only did I become burnt out, but I also didn’t have as much to look forward to. Then I began booking in holidays to New Zealand, the USA and Japan. My motivation changed. I’d work harder leading up to holiday time so that I could take an even bigger break away from it all.

Holidays became like a reset button for my finance career and they gave me something else to aim for other than boring old KPIs.

17. Working really long hours means there’s a problem.

There have been a lot of times I’ve encountered people in finance working their butt off. I used to think it’s cool; now I see it as a problem.

If you’re working long hours, there is a problem. You’re either unproductive, distracted or under-resourced. All of these issues can be resolved and working stupidly hard is not the answer.

“Productivity is the opposite of working long hours”

18. You’ll have to speak in front of others.

That’s why I tell everybody to get their arse to Toastmasters and learn how to speak without having a thousand Ums and Ahs between every word. Public speaking is a basic form of communication and mastering it is how you get across your ideas, visions and tell phenomenal stories.

No matter your speaking ability in front of others, it’s time to improve it.

19. Most people have no idea about business so don’t feel so bad.

Yep, that’s the truth! All these people you meet in business that sound like they know what they’re talking about often don’t. They are just regurgitating something they heard or read which they thought was right.

We all pretend like business is an art and so many times it’s not what it’s made out to be. The science of business has more to do with life skills than anything else. Most books about business try and overcomplicate something that isn’t that hard.

“The greatest challenge and complexity with business is understanding its simplicity”

20. Change is guaranteed. Why not embrace it?

And here’s the final thing I’ll say: whether you work in finance like me or in another industry, change is guaranteed. One of these will happen to you:

–    Your industry will be disrupted if it hasn’t been already

–    Your company will go through a restructure, merger or be acquired which may cause you to lose your job

–    The business you are a part of could fail

–    Or a natural disaster or manmade event like a GFC could screw with your career

Change is guaranteed in your career so rather than avoiding it, what I’ve learned in finance is to embrace it. See the fork in the road as the greatest gift you’ve ever been given.

Welcome change with open arms otherwise it will be the kiss of death to your perfect, cookie-cutter career in whatever.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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1 Comment

1 Comment

  1. Matt Swintz

    May 7, 2018 at 9:18 pm

    Thanks, Tim!

    As someone who is relatively early on in my professional life, I really appreciate this wisdom.

    #1 is a big part of my life because it seems like there’s always something better I should have done.

    #10 sticks out as well because I have always felt awkward trying to “network”. Your thoughts here echo the book Never Eat Alone where they talk about being a connector and helping people as opposed to what networking is typically thought of as.

    I really enjoyed this article!

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Success Advice

3 Reasons Why Getting Clear Is Important for Your Business

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clarity
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Everyone goes through times in their lives where blue skies and sunshine are a rarity. Too many clouds and storms, whether they involve business or personal issues, become the everyday occurrence and keep people from achieving whatever they want to do.

There have been many times on this business journey of my own where fogginess and haze have sent me to the mat. Trying to kick out at a 2-count when being pinned with all of this stuff seems unbearable.

In taking a holistic view (meaning looking at the entire picture) of where I am, what has changed? Clarity. Getting very clear on what I want to do and where I want to focus my creative direction. Yes, I’m a writer, content writer, copywriter, ghostwriter and creative. That’s one element of my own life. Another one involves being a voice for the voiceless in the craniofacial community around the world.

But this is not to simply focus on what I am doing now. This is about clarity, about getting laser-focused on what you want to do. If you have a coach or mentor in your life, then I’ll bet you have heard them say on one or multiple occasions that you have to “get clear” on what you want to offer.

Here are three core reasons clarity is an important factor for your business:

1. You Stand Out From The Crowd

You cannot go anywhere on social media and not see people putting out content. Some may be good; others are meh. It does not matter, though, if it is good or not. What matters is about conversion. Does the content turn into sales? Does it attract and speak to people’s problems?

Not everyone can be a jack-of-all-trades. You become a master-of-none pretty quick. Theories abound about niching down and finding that sweet spot where you can deliver your mastery to those in need. Think of the millions of niches out there: cannabis, fitness, spirituality, relationships, finances, food, and on it goes.

Every one of these niches need people who can come in and put clarity around their products and services. If these businesses are not clear on what they do and solve to those seeking solutions, then they are not going to have clients and eventually will have to shut the doors.

Learning to stand out from the crowd is going to make you a powerful voice in whatever niche or field you are looking to dominate in all the time.

“It’s a lack of clarity that creates chaos and frustration. Those emotions are poison to any living goal.” – Steve Maraboli

2. You Attract A Lot of Clients

If you wanted to apply one of those ancient universal laws to your business – for instance, like the very popular Law of Attraction – then you would understand what attracts people to you. Nikola Tesla, one of the world’s greatest inventors, once said that if people understood energy and vibration alone and how that works then they’d understand a lot of how things actually work in the world.

Clarity brings out a new energy from your words and actions. You come from a place of total and unbelievable awareness where you look around one day and go, “Dang, look at all of the people who want my services.”

Trust me. This is one of those lessons that I have to come back to over and over again. People might know who I am and what I do from this or that space. Yet is it really crystal clear enough to a targeted section of people? Um, it’s still a work in progress.

In order, though, to actually move forward in business and have the level of success that I desire, then clarity must come into play. Clarity attracts clients. They solidly know what you do and what you offer. There’s no wishy-washy stuff taking place. Understand this core reason to achieve clarity and watch what happens to your very own business and brand.

3. You Begin To Believe In Yourself

There’s this ongoing idea around “imposter syndrome” that folks on the interweb love to discuss. Showing up online like you are a real go-getter and hotshot, but offline that’s not the same person…that’s a problem.

“Imposter syndrome,” to me, starts happening when a person stretches out of his or her comfort zone and it feels miserable. Instead of getting up at 11 a.m. after working a night shift job, you get up at 8 a.m. to get a head-start on tasks and obligations around what you do. Thoughts like “this will never work out” or “I’m never going to succeed and get out of debt” start swirling around your mind like a bunch of chattering monkeys.

Clarity, though, allows you the benefit of starting to truly believe in yourself. In his famous book “The Power of Positive Thinking,” Norman Vincent Peale writes in the first chapter’s first line “Believe in yourself.” That’s it. Then the book goes on to describe different ways of building up your positive mindset through prayer, faith, action, and other real-life examples. Peale’s work may not appeal to you directly, but the mere thought of believing in yourself and your dreams is appealing.

“Clarity comes from action not thought.” – Marie Forleo

Find yourself getting clear on what you want and where you want to go and begin to truly believe in yourself and your abilities. There are lots of people who definitely need your services and work around the world. There might even be people right in your own town who do, too.

When tackling the issue of clarity for your business, take these three factors into account. Think about them seriously. Take stock around where this can be an effective place for you to succeed every single day.

Look for the sunshine and blue skies in your business. They are there. All you have to do is some sightseeing and all of it will pop out very clearly.

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Success Advice

How YOU Can Create a Powerful 10 Year Life Vision

Ashley Hann

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Where do you desire to be 10 years from now? Joel Brown, founder of the well-known website and podcast Addicted2Success, breaks down exactly how to gain clarity in your life and create a powerful 10-year life vision. The vision process that Joel teaches has transformed the lives of hundreds and thousands of people who use it.

You can listen to the full podcast interview here with Joel Brown or head over to my website AshleyHann.com for more inspirational podcast episodes.

Joel Brown is the real deal. He travels the world coaching thousands and thousands of people to stand in their vision so they can turn their dreams into a reality. He has been featured in the Think and Grow Rich movie, Entrepreneur, Forbes, Inc., The Huffington Post, Success Magazine and more. He has sat down with well-known thought leaders such as Tony Robbins, Deepak Chopra, Jay Shetty, Gary Vaynerchuk, Grant Cardone, John Assaraf and the list goes on.

This is a MUST LISTEN episode all about gaining clarity, creating harmony in your life and creating a powerful 10-year vision so that you can live the life you’ve always wanted.

Joel Brown (Founder of Addicted2Success.com)

Joel breaks it down for you step by step. In this episode, we go over:

  • The 3 key questions you must ask yourself in order to live a fulfilled life and master your 10-year vision
  • How to define success for yourself and discover what you really want
  • The 8 areas of life to include in your 10-year vision
  • The top, prevalent patterns successful people share and why you should adopt them too
  • The 3 main limiting beliefs and bullsh*t stories that hold people back from achieving their dreams and goals
  • Why dropping perfectionism is so important and what to do instead
  • …and so much more!

If you’re more of a visual person then you can watch my video interview with Joel Brown here:

This is an episode you won’t want to miss. Joel Brown is the 10-year vision expert and teaches his vision process all over the globe to thousands and thousands of people. You’ll want to make sure to grab a pen and paper so you can take notes and action on the strategies he shares with you.

You can connect with Joel Brown @iamjoelbrown on Instagram and Twitter.  Make sure you also check out his popular motivation account @addicted2success on Instagram, Twitter, Facebook and YouTube.

You can listen to the full episode on SoundCloud,Apple Podcasts or Spotify.

OR you can watch it on my YouTube Channel:

RESOURCES:

His event: www.elevatetribe.net

The #1 motivation website he built from scratch: www.addicted2success.com

His Circle of Influence online mastermind: www.iamjoelbrown.com/applynow

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Success Advice

5 Ways You Can Utilize Information Properly and Think More Efficiently

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The mind is a complex system of facets, of which some have yet to be discovered. Still, in spite of all this, there has been enough information to help us gain a rudimentary understanding of it. Thinking is what we all do, although what differs is the efficiency and levels at which we do it.

A lot of things influence the way you think, and most of these factors vary from person to person. However, there are some foundations and basic laws that can help you move from just filtering information and utilizing it to think efficiently.

Below are a few ways you can utilize information properly and think more efficiently:

1. Be quiet and listen

We’re constantly bombarded with information, and the nature of this information determines how we respond. Are you the type of person who doesn’t handle bad or even good news well? If so, learn to take a step back, evaluate things, and look for the way forward. It’s something that stock market traders do all the time, and it works like a charm with practice.

2. Never neglect what your emotions tell you

While a lot of people might not know this, it is true that the conscious thoughts we have only represent a small fraction of the events going on in our heads. At any given point in time, you have the unconscious aspect taking in massive amounts of information, most of which we don’t even know are being processed.

Your brain makes conclusions, good or bad, and starts to generate feelings that rule our emotions in the long-run. So, whenever you have a subtle feeling that points you to a certain course of action or thought, don’t ignore it. At the end of the day, that feeling gets its way somehow, and it’s better you come face-to-face with it and understand its nudges better.

“When you react, you let others control you. When you respond, you are in control.” – Bohdi Sanders

3. Never think while under pressure

Pressure can be good, but a lot of the time, it tends to yield counter-productive results. Regardless of what you’re doing, there are times when you feel pressure. What this pressure does is force you to rely less on the part of your unconsciousness that functions like a trained autopilot system (from all of the training and experiences that you’ve had in the past). Essentially, it forces you to overthink things.

You begin to analyze every aspect of what you’re doing, and you end up using parts of your brain that have no business with the specific activity. So, whenever you take the time out to develop a certain skill, make sure you learn to have faith in your instincts as well.

4. Never focus on one viewpoint

Bluffing is something that professional poker players do almost every time. It’s become an art. However, instead of just bluffing on a whim (which also works at times, by the way), most of them employ a simple trick while playing; they think about how the opposing players would act if they weren’t actually bluffing.

In most cases, the brain tends to search the world for filters in order to confirm the beliefs that it holds. However, the problem with this is that it tends to limit you. At the end of the day, you could be dealing with facts that are just not wrong.

“What’s true of the poker game is true of life. Most people are suckers and don’t realise it.” – Michael Faust

5. What do you love doing?

According to studies, a lot of people tend to have moments of insight and solutions to problems when they’re not even aware of the fact that the problem is being analyzed by the brain. These are usually moments when you take a stroll, listen to your favorite track, brew your favorite coffee, take showers, and read blogs; when you feel relaxed and comfortable.

This is because insightful thoughts are usually generated by an influx of neural activities that occur in the right hemisphere of the brain. The best time to plug into the mind is when you’re stress-free, so make sure that you engage in activities that relax you more often.

How do you go about maneuvering around and making decisions in a world constantly bombarding you with information? Let us know your thoughts and advice below!

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Success Advice

10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You

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YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.

We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.

There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).

But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?

Here are ten great tips to help you on your way:

1. Identify your YouTube Goals

What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.

There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.

2. Identify the Right Niche for Your Channel

Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.

If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.

3. Trust Yourself

There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.

Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.

4. Be Prepared for Criticism

As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.

And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.

5. Respond to Comments

Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.

6. Follow other YouTubers

You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.

7. Attend Meetups

There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content

8. Keep Measuring Your Performance

Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.

9. Don’t Judge Yourself Too Harshly

Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.

10. Keep at It

If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.

A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.

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