Ever noticed how easy it is to offer advice? You go to Google, find an inspiring quote and share it with your struggling friend. Yes, it’s well-meaning help, but sometimes it does more harm than good.  (more…)

Marketing is part & parcel of an everyday business. We have arrived at an arena where digital marketing has become really important for building brands and generating sales. There are new technologies, options, resources, and tools that have been recently introduced and all of them seem like an untapped goldmine to a marketer.  (more…)

In this throat cutting competitive world where you can easily find a startup for all the things that you can imagine, it’s hard for any business to survive without the ‘must-have’. Gone are the days where success just demanded hard work, resilience, and expertise in your field. It takes a few more things to translate passion into a successful business model.  (more…)

My first experience with entrepreneurship involved dumpster diving. I was 10 years old and wanted to make some money. There was a warehouse that manufactured stickers close to where we lived, so what did I do? I hopped the fence and dove into the dumpster after the sheets of reject stickers that were smudged or uneven. These were skate and surf stickers with big name brands like T&C (Town & Country) and Vuarnet. I sold them for 25 cents a pop. (more…)