Success Advice
(Video) Handling Your Business Like A Mad Man – The Don Draper Way!
Anonymous quote: “Advertising sure brings quick results – last week I advertised for a night watchman–the same night my safe was robbed. “ After watching Don Draper (Jon Hamm) from the Hit TV Show Mad Men and you will soon realize that advertising is based on inspirational ideas. Don Draper will not be able to explain where his ideas are coming from – they just seem to work anyhow! Is it possible to run a successful business like Don Draper?
Running A Successful Business Like Don Draper
Some basic principles never change and here are the 4 most important business principles Don Draper applies, which will always be valid for a successful business:
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- Appoint the right team players and use their strengths collectively. That is exactly what Don Draper did – he balanced his weaknesses with the strengths of his co-workers.
- Remain as flexible as possible. Keep your monthly overheads and expenses as low and flexible as possible. If you need extra employees, rather appoint them on a contract basis and retain only your core staff members on a fulltime basis
- Use the opportunity when it arises. Too often we procrastinate instead of implementing an idea with vigour the moment it occurs. It is like the well-known saying – if you snooze, you lose.
- Be different and do not be afraid to take well calculated risks. Clients love new approaches and fresh ideas.
On the other hand, there are also a few things we can learn from Don Draper as he provides us with excellent examples of what not to do:
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- Never put your eggs in one basket. If you rely on only a few customers you are short-sighted. You need to grow your business potential constantly with a variety of customers.
- Appoint a diverse group of co-workers with different ideas and allow them to develop as your business grows. The market place change and so is our customers. That is why you need a team that can develop even quicker.
- Never get into partnerships or joint ventures with people you cannot trust. This is vital for your success.
- Rather be conservative than flamboyant. Think of your offices for example – you can have very comfortable offices without paying an enormous amount of monthly rental. After all it is quality of your work and your ethics that impress your client, not the size or shape of your conference table.
When we start out a new business venture or a new idea, how many times do we tend to think that we need to change the basic rules? We need to think more like Don Draper, despite the fact that he is running a successful business in the 1960 era; a lot of the principles applied by him is still valid today and will remain valid in future. One thing is for sure, despite all his mistakes as a fictional character, he is very successful in business.
Mad Men: Meet Don Draper
Don Draper’s Advice
http://www.youtube.com/watch?v=K-U3Kg2LWk0
Don Draper’s Guide To Picking Up Women
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How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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