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The Top 2 Advertising Mistakes According to a Man Who Spends $800,000 Per Month on Ads

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I recently interviewed one of the world’s leading advertising experts. Over the course of his lifetime, he’s spent over $40 million on advertising, generated hundreds of millions for himself and his clients and is currently spending $800,000 per month, profitably.

It’s an impressive feat, especially when you consider the fact that many people want to build their online businesses and e-commerce brands with tools like Facebook and Google ads.

But due to rising ad costs, remaining profitable is harder now than ever. And yet, here he is chugging along, still making enormous profits, month after month.

I wanted to know how he does it. So I sat down with him and asked him to share his biggest advertising secrets. I wanted to know where most advertisers go wrong and what he does so different. What he shared was eye-opening and could change the way you advertise forever.

Here are the 2 biggest mistakes advertisers are making:

1. Thinking you have to have a massive budget to win

When it comes to advertising, the biggest mistake I see people make is think it’s the people with the biggest budget who wins. It’s not. Instead, it’s the person who can build the best relationship with their customers and provide that value over and over again. If you don’t have the biggest budget to start, who gives a crap? Get customers. Treat them like gold. And find a way to sell them more stuff.”

What he was describing was having a backend to your marketing efforts — an engine that goes beyond just making one sale to one customer and helps you sell over and over again people.

For example, if you’re selling golf clubs, don’t just thinking about the clubs you sell. If that’s where you try to make all your profit, you’ll be out of business. Instead, think about how you could sell those people other things. The obvious ones are golf balls, golf shoes, a membership to a golfing club.

And even deeper, maybe their joints hurt because of repetitive stress from swinging the club?

If that’s the case, perhaps you could offer a supplement that helps with joint pain? Or refer them to a great doctor?  The list could go on and on. But the point is the first sale isn’t the end game for successful advertisers.

They make their money by acquiring a customer with little profit —  or potentially even at a loss — knowing that they can sell them something else in the future. Pulling out their wallet the first time is the beginning of the relationship. But after they do it, you can follow them around on the internet with ads and sell them more and more stuff.

Going one layer deeper with his customers is one of the key secrets to his success.

2. Trying to sell the wrong product

The other big mistake he says people make is trying to sell the wrong products. “The second biggest mistake people make is trying to sell a product that people don’t want. They think better copywriting will save them. That’s not the answer. What people should do before they even have a product to sell is set up a simple landing page with a mockup of the product on it. Take $500 and run traffic to it on Facebook. If people get to the page and hit the buy now button, you’ve got a winner.”

He added, “But don’t worry about having the product on hand. Just have an error message pop up that says, ‘We’re sorry the product is out of stock right now. But if you enter your name and email, we’ll send you a notification in 30 days where you can get it for 50% off.”

This strategy allows him to quickly find out if a product will sell or not on a budget of less than $500. The beauty is he doesn’t even have to have it on hand to find out. He can handle all the details after he knows it’s a winner. But all he needs to know if it’s worth sinking his time and money into is an image and a short landing page explaining the product.

This is so different from the way most people launch products. Most people sink months into building a website, finding the product, designing it and making sure everything is perfect before launching. And that’s why most people fail.

Yet, this is how he’s able to launch hit product after hit product. Not because he’s some kind of clairvoyant product genius but because he’s constantly testing.

You don’t need the biggest budget to make your advertising work, you just need a strategy that goes deeper than making one sale. Once you have the customer, you know their interest and have no excuse not to find other things they might love. Also, make sure to test your products before launching. With $500 and a simple landing page, you can have hit product after hit product lined up in your pipeline.

Rob Allen is a direct-response copywriter and marketing consultant. He’s sold over $50 million worth of products online. Soon he's launching a podcast, where he's going to interview the world's top digital marketers to see what's working and increasing conversions right now. To get on the waiting list and receive pre-launch bonus materials sign up here.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
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Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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entrepreneurial leadership skills and traits
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When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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