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The Top 2 Advertising Mistakes According to a Man Who Spends $800,000 Per Month on Ads

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I recently interviewed one of the world’s leading advertising experts. Over the course of his lifetime, he’s spent over $40 million on advertising, generated hundreds of millions for himself and his clients and is currently spending $800,000 per month, profitably.

It’s an impressive feat, especially when you consider the fact that many people want to build their online businesses and e-commerce brands with tools like Facebook and Google ads.

But due to rising ad costs, remaining profitable is harder now than ever. And yet, here he is chugging along, still making enormous profits, month after month.

I wanted to know how he does it. So I sat down with him and asked him to share his biggest advertising secrets. I wanted to know where most advertisers go wrong and what he does so different. What he shared was eye-opening and could change the way you advertise forever.

Here are the 2 biggest mistakes advertisers are making:

1. Thinking you have to have a massive budget to win

When it comes to advertising, the biggest mistake I see people make is think it’s the people with the biggest budget who wins. It’s not. Instead, it’s the person who can build the best relationship with their customers and provide that value over and over again. If you don’t have the biggest budget to start, who gives a crap? Get customers. Treat them like gold. And find a way to sell them more stuff.”

What he was describing was having a backend to your marketing efforts — an engine that goes beyond just making one sale to one customer and helps you sell over and over again people.

For example, if you’re selling golf clubs, don’t just thinking about the clubs you sell. If that’s where you try to make all your profit, you’ll be out of business. Instead, think about how you could sell those people other things. The obvious ones are golf balls, golf shoes, a membership to a golfing club.

And even deeper, maybe their joints hurt because of repetitive stress from swinging the club?

If that’s the case, perhaps you could offer a supplement that helps with joint pain? Or refer them to a great doctor?  The list could go on and on. But the point is the first sale isn’t the end game for successful advertisers.

They make their money by acquiring a customer with little profit —  or potentially even at a loss — knowing that they can sell them something else in the future. Pulling out their wallet the first time is the beginning of the relationship. But after they do it, you can follow them around on the internet with ads and sell them more and more stuff.

Going one layer deeper with his customers is one of the key secrets to his success.

2. Trying to sell the wrong product

The other big mistake he says people make is trying to sell the wrong products. “The second biggest mistake people make is trying to sell a product that people don’t want. They think better copywriting will save them. That’s not the answer. What people should do before they even have a product to sell is set up a simple landing page with a mockup of the product on it. Take $500 and run traffic to it on Facebook. If people get to the page and hit the buy now button, you’ve got a winner.”

He added, “But don’t worry about having the product on hand. Just have an error message pop up that says, ‘We’re sorry the product is out of stock right now. But if you enter your name and email, we’ll send you a notification in 30 days where you can get it for 50% off.”

This strategy allows him to quickly find out if a product will sell or not on a budget of less than $500. The beauty is he doesn’t even have to have it on hand to find out. He can handle all the details after he knows it’s a winner. But all he needs to know if it’s worth sinking his time and money into is an image and a short landing page explaining the product.

This is so different from the way most people launch products. Most people sink months into building a website, finding the product, designing it and making sure everything is perfect before launching. And that’s why most people fail.

Yet, this is how he’s able to launch hit product after hit product. Not because he’s some kind of clairvoyant product genius but because he’s constantly testing.

You don’t need the biggest budget to make your advertising work, you just need a strategy that goes deeper than making one sale. Once you have the customer, you know their interest and have no excuse not to find other things they might love. Also, make sure to test your products before launching. With $500 and a simple landing page, you can have hit product after hit product lined up in your pipeline.

Rob Allen is a direct-response copywriter and marketing consultant. He’s sold over $50 million worth of products online. Soon he's launching a podcast, where he's going to interview the world's top digital marketers to see what's working and increasing conversions right now. To get on the waiting list and receive pre-launch bonus materials sign up here.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen

Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.

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Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)

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Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

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In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
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In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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