Success Advice
The Five People Rule and How to Use It for Success
When I was managing a large number of salespeople I would often tell them the way to increase sales revolved around the understanding of a technique I called, the five people rule. Very briefly, it states that if you line up five people shoulder to shoulder and asked all five their opinion of you, one will hate you, one will love you, and three will be indifferent.
The person that hates you may have any number of reasons for doing so. Perhaps they don’t like the way you look, the way you dress, or the way you talk. Maybe it’s the way you assert yourself publicly. Perhaps you’ve wronged them at some point or wronged a member of their family or their organization. Maybe their mother didn’t like your mother. Perhaps you did absolutely nothing! And this person simply doesn’t like you!
The person that loves you may do so for number of reasons. Perhaps the both of you are two suits, or two dresses, cut from the same cloth. (Your behaviors mirror each other!) You just get along famously with each other and like being in each other’s company. Perhaps you’ve done them a favor in the past; or got them or a member of their family a job. Perhaps, in this case, you made no overt attempts to be liked by this person, but they do like you anyway; it’s just you!
In either case it really doesn’t matter. The fact of the matter is as we go about in our lives some people will naturally like us, and some people will naturally dislike us. The real goal here is to look at the three people that are indifferent to you. Because if you can get just one of them on the “love you” side, then you have doubled the proportion of people who like you versus dislike you.
Obviously, in sales this is very important, since people buy from people that they know, like, and trust. But, in everyday life this is important also not just because we can increase your circle of influence but it’s always nice to have people like you instead of disliking you.
So, the question becomes how can we gain enough of an understanding of our own behavior to tip the scales in our favor of other people’s opinions of us?
Here are a few ideas that I shared with salespeople and clients over the years, and I hope you can use them also in general interpersonal communication skills:
- Analyze why the individual that doesn’t like you feels that way – There’s a very good possibility that you don’t like them either. Throw those feelings into the mix, and answer the question, “Based on this information what can I change about my behavior?” Please note, it’s not about the other person changing, it’s about you changing! The goal here is that if you change perhaps you can get the other person to change.
- Analyze why the individual that likes you feels that way – How do you act and behave that endears you to this person? Is it possible to duplicate those behaviors with a different person?
- Of the three individuals that are indifferent, which person do you think you would have an easier time behaving in such a way that they start to like you? – That’s the one you want to attract to you first. Since you feel that they are the most favorable to you, it’s like picking a piece of low hanging fruit! Based upon the knowledge you got from answering questions one and two you should be able to alter your behavior in such a way that would allow that one individual to come over to your way of thinking.
- Forgive the individual that doesn’t like you – It really doesn’t matter why they don’t like you, just forgive them. There are no justified resentments! By forgiving that individual you remove all of the psyche rust that is keeping you from having other people like you (and you liking them). When you begin to understand that every word that comes from someone’s mouth is truly a prayer about themselves, regardless of who the subject is, the person that doesn’t like you is really showing an outward manifestation of their internal reflection. It’s not you! Forgive them.
- If by chance, you behave in such a way that wronged that person who was holding something against you, forgive yourself – It is impossible to forgive someone else until you have allowed yourself the same privilege and honor. The past cannot be retraced. And the past does not necessarily have to be trajectory toward the future. If you can make it up to them, do so. If not forgive them and you and move on.
- Have a mindset of always expecting the best in any interpersonal situation – Like everyone; and expect everyone to like you. That will begin to set up imperceptible behaviors, all fueled by your self-conscious mind that will attract others to you in a likable manner.
Think about other strategies you can incorporate to make the five people rule work for you. Share them! We want to hear what you have to say. Write your comments below.
Life
9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World
Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.
Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.
Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”
But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.
Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.
Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.
1. Never Use Your Illness as an Excuse
As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.
Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.
Here are five key lessons I’ve learned from Dr. Peterson:
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Learn to write clearly; clarity of thought makes you dangerous.
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Read quality literature in your free time.
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Nurture a strong relationship with your family.
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Share your ideas publicly; your voice matters.
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Become a “monster”, powerful, but disciplined enough to control it.
The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.
2. You Can’t Please Everyone And That’s Okay
You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.
If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.
3. You Can Control the Process, Not the Outcome
Especially in creative work, writing, business, or content creation, you control effort, not results.
You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.
The best creators focus on storytelling, not applause.
4. Rejection Is Never Personal
Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.
Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.
5. Women Value Comfort and Security
Understanding women requires maturity and empathy.
Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.
Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.
6. There’s No Such Thing as Failure, Only Lessons
A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.
Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.
Be proud of your scars. They’re proof you were brave enough to try.
7. Public Speaking Is an Art Form
Public speaking is one of the most valuable and underrated skills a man can master.
It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.
If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.
8. Teaching Is Leadership in Disguise
Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.
Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.
Lifelong learners become lifelong leaders.
9. Study Human Nature to Achieve Your Dreams
One of the toughest lessons to accept: most people are self-interested.
That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.
Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.
Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.
Final Thoughts
The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.
Becoming a man today means embracing the hard truths most avoid.
Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.
Change Your Mindset
Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen
Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.
Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)
Change Your Mindset
The Four Types of Happiness: Which One Are You Living In?
Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.
In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)
Success Advice
11 Mark Manson Lessons That’ll Redefine Success in the Digital Age
Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.
In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)
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