Connect with us

Success Advice

The Counterpart To “What’s Your Why” That Nobody Talks About

Published

on

Image Credit: Unsplash

If you’ve ever studied or listened to anyone talk about entrepreneurship and business, you have most likely at some point been told to identify “your why”. “What’s your why” they will tell you, or “get clear on your why”. Why do you want to accomplish what you are seeking to accomplish, why do you want to make a certain amount of money, why do you want to be in a certain niche and on and on. Over the years I have spent countless hours, journaling sessions, meditations and conversations on identifying the specifics of my why.

Make no mistake, I fully agree on the importance of being clear on all the reasons why, because the bottom line is, if you don’t know the why, then what the heck is the point? But after years of dissecting and analyzing my why, and hearing over and over from the people I admire how important identifying the “why” is, I had an awakening that opened an entirely untapped purpose for my vision. 

While climbing the stair master at the gym searching the internet for some spiritual and mental nutrients, a suggested video popped up. As content from someone I regularly follow, I was surprised I hadn’t seen this one before and decided it would be a good listen whilst sweating it out on the stairs.

Initially the video began like many others, speaking of having success and then having a realization of the fact that along the way to achieving all the things you dream of, you either lose the why, or you come to realize, you never identified it in the first place and all along all you had was a nebulous ideal of success. The video began to speak specifically about the impact this particular business was making on people, their community and their followers.

As I climbed, I realized, all this time I had been focusing so intricately on the details of “My Why” I had forgotten an equally and arguably more important piece; “The Who”. I had spent so much time focusing on detailing “the why” that somewhere along the way “The Who” got lost in the sauce. You can imagine the revelation of disconnect I had when I realized that so much of my why was to make an impact, to add value, to empower and inspire, but I hadn’t identified “the who”. And without “the who” there is no impact to make, no value to add, and no one to empower or inspire.

“The two most important days in your life are the day you are born and the day you find out why.” – Mark Twain

I began to think about everything down to my trivial social media posts. There were so many elements of my business that I would consciously do for “the why” of my success, all while entirely ignoring WHO I was doing it for. 

I knew “why” it was important to create content for social media. And “why” it was important to do the tasks I wasn’t inspired to do. I knew “why” I was working so hard to create a company, to create time freedom and financial freedom for myself and my team. And “why” I should be willing to work harder than anyone else.

Knowing that I should be posting social media content because It will increase my engagement but the whole time worrying more about the judgement of others or people who know me, rather than who it would help, who would enjoy it and relate to it. Creating music, and programs and services to create cashflow for the business, ignoring who it would empower, inspire, and who’s career and life it could change. 

So often I had heard business people and entrepreneur’s talk about the vital importance of adding value not just making money. But I could never fully grasp the concept of that because my sole focus was on the why. And from a profits standpoint, it never made much sense to me why I should give away free content, products or services when my business needed to make a profit.

I realized that is an unattainable concept if you are not equally focused on “the who”. 

The fact of the matter is that having a “why” is the blood to the life of your business. It is a driving force that keeps you motivated, clear, and focused on the end goal. But the who is even greater. It gives your product, or company or business purpose. It requires emotional engagement, personal investment, and a clear understanding of who. Who your customers are that you will impact, who your listeners or clients or fans or followers are. Not just why your business needs them, but WHO are they really. They are not numbers or dollar signs or bars on a graph. They are fathers and mothers using your product to make their job as parents or home owners easier, they are young entrepreneurs who need your coaching to learn from your experience, they are fans who follow you because they admire your confidence and self love and your content helps them push a little harder. Yes, the why is the blood to your business, but the who is quite literally the heart. And without the heart to pump life into the veins of your business, all you have is a bag of cold, sticky red stuff. 

Alaura Lovelight is a dynamic RnB singer, TV producer, host, and sought-after Conscious Creative expert. With a passion for empowering creatives and business professionals, Alaura helps transform creative energy into thriving online streams of income. Her work goes beyond strategy—she’s dedicated to guiding individuals in unlocking their true potential, shifting mindsets, and embracing their worthiness to design a life they truly love. 💫 Ready to turn your passion into profit? Click here to learn more about these strategies.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Change Your Mindset

You Become What You Absorb: How Input Shapes Your Life

We let the world dictate who we spend time with and what input we allow in, rarely stopping to consider the effects it’s having on us

Published

on

How Input Shapes Your Life
Image Credit: Midjourney

“Input” is anything from the outside world that influences your mood, mindset, and emotional state. It includes the media you consume, the books you read, the podcasts and music you listen to, and the movies and shows you watch. But it also encompasses much more: the environment you live and work in, the conversations you have, the people you surround yourself with, and the events, personal or global, that unfold around you. (more…)

Continue Reading

Success Advice

This Overlooked Skill Drives Real Business Growth

It strengthens relationships, enhances decision-making, and fosters trust.

Published

on

Importance of listening in leadership
Image Credit: Midjourney

In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)

Continue Reading

Personal Development

The Real Reason Successful People Are Never Late

More than just good manners, punctuality is a vital professional and personal trait.

Published

on

Successful people are punctual
Image Credit: Midjourney

How do you feel when your flight is delayed, throwing your entire schedule into chaos? Or when a patient dies due to a doctor’s tardiness? What about missing a job opportunity because your driver showed up late? And how do you react when someone walks in late without the basic courtesy of apologizing? (more…)

Continue Reading

Personal Development

Why Humility Is the Real Superpower in Leadership

Humble leadership doesn’t mean being passive or unsure of yourself.

Published

on

Humility in Leadership
Image Credit: Midjourney

In today’s fast-paced, high-stakes business world, especially in industries like construction and finance, leadership is often mistaken for control, authority, or having all the answers. But the leaders who last and leave the deepest impact tend to operate from a very different place: humility. (more…)

Continue Reading

Trending