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Success Advice

Success….And What It Really Takes To Achieve It

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So what does it really take to reach success? There are a lot of myths, the “he says”, “she says” out there but does anybody really have the answer? Success is subjective and has a different definition for each individual.

So let’s take a look through the ages at what is considered as “success”, and what is needed to reach a level of high achievement in various areas of our lives.

 

Geniuses Aren’t Born….They’re Made

Books like The Da Vinci Curse by Leonardo Lospennato does a good job of summing up a problem of our time: that anyone striving to be a universal genius will inevitably fail. Because today, unlike in Da Vinci’s time, there’s so much competition out there in every field that only people who devote themselves to one subject are successful. Anyone who wants to be a professional high flyer, the “Father of the Year,” a star violinist, a globetrotter and an art connoisseur all at once should either rethink his priorities or feel satisfied about being incredibly mediocre in each of these fields. After all, it’s rare for a genius to be an all-rounder.

 

The secret trick: lots of practice and even more mistakes.

Alleged geniuses like Mozart, Goethe and Picasso are not famous the world over for their unique inborn gifts: they were simply lucky enough to be born with a certain amount of talent that they could then cultivate with a whole lot of hard work and dedication.

Anyone who wants to emulate a genius should take note of the fact that neither Mozart nor Einstein changed his profession every couple of years. One reason why Steve Jobs was so successful was that he put all his energy into one thing – and in the process sacrificed his chance of ever winning the “Father of the Year” award. It’s not to say that this path doesn’t have potholes, traffic and detours, but instead that only people who experiment without fear of failure and accept that they can learn from it are bound to produce great things.

 

Napoleon and the light bulb: getting rich by thinking?

Over 100 years ago, Napoleon Hill asked himself whether the success of outstanding personalities could be explained by a formula. Did they all use the same toothpaste? Did they all follow the same traveling priest? Hill’s answer, which he used as the basis for his book Think and Grow Rich, was far more rudimentary: for him, success and wealth were the consequence of having a clear goal and a burning desire to achieve it. And so, we can reinforce what we already knew about Mozart, Einstein and Jobs:

They all worked hard and were ready to accept mistakes and failures.

Even after more than 10,000 failed experiments, Thomas Edison was not discouraged from achieving his goal of inventing an electric light source. He was driven by the desire to make his dream a reality. After years of hard work, he finally succeeded with the invention of the light bulb. Writer Fannie Hurst’s story is similar: she had to cope with over 36 rejections before a single short story was published in a newspaper. Once that happened, her career as a successful novelist and playwright took off. Her burning desire was stronger than the frustration she felt about various rejections – and she was ultimately rewarded with success.

 

How To achieve success - one bite at a time

 

But all this raises a new question: if the path to success is so obvious, why are there so few people who take it?

Keeping all your options open is the road to mediocrity.

Dan Ariely’s book Predictably Irrational talks broadly about why we human beings use our gift of rational thinking and decision-making so infrequently. Or, to give a concrete example, why we promise ourselves we’ll stop eating sweets so we can look good in a bathing suit, yet, as soon as we’ve filled our shopping carts with fruits and vegetables at the supermarket, we still break down and throw in a chocolate bar on our way to the cash register. Or why, once we’ve fulfilled our dream of having a Porsche, we want a Ferrari. Or, finally, why we put off making decisions and keep all other options open in the meantime, even if it means taking the road to mediocrity or, worse, to a state of constant dissatisfaction.

People are obsessed with keeping their options open, even when it hurts them in the long run. We humans try to keep our options open as much as possible: in our education, our careers and our choice of romantic partner. Some might say that, in an uncertain world, it makes sense to leave open as many avenues as possible, but not making a decision also carries consequences. A person indecisive between two career paths, say architecture and IT engineering, may not whole-heartedly pursue either, and hence end up a mediocre architect or programmer.

Which, in turn, raises the question of how to solve this dilemma. Although countless books have an answer to this question, at the moment we’d like to focus on one classic and one recent bestseller.

 

Efficiency vs. effectiveness: a small, but subtle difference.

Stephen R. Covey’s book The 7 Habits of Highly Effective People is a classic in the advice and productivity genre. Like Napoleon Hill, Covey investigated what it is that makes people who have made extraordinary achievements different from others. The book relies on mantras such as “first thing’s first” and “sharpen the saw,” i.e., it encourages readers to prioritize and keep themselves balanced. He argues that, in order to have enough time to do so, you have to understand the difference between efficiency and effectiveness:

Many people work towards meaningless goals. They simply worry about being efficient rather than effective. Being efficient, i.e getting the maximum amount done in the shortest amount of time, is pointless if you don’t know why you’re doing it. Not knowing what’s really important to you and what you’re working towards is like climbing a ladder which is set against the wrong wall. To avoid this, it is important to first be clear about your long-term goals. To this end, it can be useful to ask yourself the Funeral-Questions:

What do I want people to say about me at my funeral? What sort of person do I want to be remembered as? What do I want to be remembered for?

That’s why answering these (admittedly somewhat morbid) questions shouldn’t be too difficult for anyone who wants to put Leo Babauta’s The Power of Less into practice.

 

Productive minimalism, or: why less is more

In just a few years, Babauta has become a guru of productive minimalism. Babauta – once an unhappy, overweight, chain-smoking “Jack of all trades, master of none” – is now a living paradigm of minimalism, practicing yoga, eating healthily, writing, and spending time with his family. His success speaks for itself, and happiness seems to literally ooze out of him. His advice sounds as simple as it does plausible:

Living without restrictions is like shopping without a credit limit. Because the only way we end up concentrating on what’s truly important is when we’re forced to budget. In short, budgeting helps us stop wasting time and energy on things that aren’t actually worth it. By consciously limiting ourselves, we create space for important things and get rid of the unimportant ones. For example, by not taking on unimportant projects, we give ourselves time to spend with our loved ones.

In summary, we recognize that people can only truly be geniuses or achieve success if they work hard and consciously choose certain options over others. Veering off the paths of mediocrity and taking drastic measures is worth it, as Ariely describes in his book Predictably Irrational:

In 210 BC, after the Chinese commander Xiang Yu had ferried his army across the Yangtze River, he set fire to his own ships. He did this to show his troops that retreat was not an option. In response, they fought so ferociously that they won nine battles consecutively.

 

Think about it, have you ever made such a gutsy, all-or-nothing decision or do you know someone who has?

If so, we’d love to hear about it in the comments. Your story just might inspire someone else to take action!

Sebastian Klein. Sebastian Klein is the co-founder and editor-in-chief of Blinkist.com. He lives in Berlin and holds a Master degree in psychology with a focus on teaching psychology. Sebastian has invented "blinkist" - a made for mobile format to learn the most important insights from non-fiction books on-the-go and he's dedicating his time to think of new ways of presenting content that better fits into today's reading habits.

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22 Comments

22 Comments

  1. Arvind Bhakar

    Mar 11, 2016 at 9:51 am

    This is truly an inspiring article. Right now i m struggling from this problem of not focusing on a single thing at a time. I am trying to do too much and end up doing nothing. I would love to follow this advice and get rid of unimportant projects.

  2. Joseph Mutori

    Jul 3, 2015 at 3:23 am

    Excellence speaks for itself, great article. Everybody needs to prioritise and get rid of everything else that does not take them to their dream.

  3. justo

    Jun 20, 2014 at 8:45 pm

    i packed my bag with a one way plane ticket to miami to do some acting work. one shirt one pare of pants. it was all or nothing to get my dream going.

    • Nandini

      Jul 4, 2014 at 3:45 am

      hi, this is my all time fav website, seems like just out of my mind, persistence and hard work is all it is required to be successful in life,thanks! ..good work

  4. Everyday Power

    Apr 28, 2014 at 9:17 am

    Great post! I love recognition that success varies depending on who you ask. I also love the reoccurring theme of persistence and effort! Thanks !

  5. Ravi Makhija

    Jan 15, 2014 at 5:49 pm

    Hi, m following ur articles from sometime now and it has made me more stronger and more go getter.Thans with due rispect Sir.

  6. Casey

    Jan 14, 2014 at 9:30 pm

    Thank you so much for this, and everything on this site! 4 years ago when I was 16 I left school, moved away from home in Australia to the UK and worked my butt off to achieve my dream of being an international dressage rider. The sacrifice was worth it and within a year I was representing Great Britain in Under 21s competitions 🙂
    That success doesn’t last though, I am constantly motivating myself to make more decisions to get to the next level, giving up everything that isn’t going to help me get to where I want to be.

    • Chris

      Mar 2, 2014 at 5:20 am

      Great article. As I read this, I have just sacked my boss (2 weeks ago) to start a letting agency. And I’m so happy. However I am scared too because I don’t know how things are going to pan out. Never been out of work and always had a pay cheque at the end of the month! I’m giving it my all because I will never go back! #mindtrepreneur.

  7. David Akomitipoju Onyendi

    Jan 13, 2014 at 10:10 am

    Fantastic article… Its clearer to me what I should drop. Less clutter this year 2014.

  8. JohnOvan

    Jan 8, 2014 at 6:45 am

    Just, awesome. I finally feel like I am on the right path, and your article just helped me realize that. I burned a significant bridge behind myself, so to speak. Thanks for the good read!

  9. Naomi@startbizquitjob

    Jan 6, 2014 at 10:16 pm

    Hi Sebastian,

    This post is truly amazing for anyone wanting to progress at anything (so properly 99.9% of the worlds population!).

    I really enjoyed Efficiency vs. Effectiveness – This is where many new start-ups go wrong and the owner never feels like they have accomplished anything. Proper prioritizing changes everything.

    Thanks for mentioning some really interesting books too

    Naomi

  10. Keef (@KeithPMilburn)

    Dec 22, 2013 at 10:01 pm

    I literally just stopped in my tracks when I read “Keeping all your options open is the road to mediocrity.” That has really resonated with me. Thank you.

  11. arucker

    Dec 22, 2013 at 12:59 am

    how funny….i decided a month or so ago that 2014 would be my yr to simplify my life…and here comes this article with resources to do just that….crazy cool….

  12. joe mulwa

    Dec 19, 2013 at 3:56 pm

    I have read this blog for 1 year now and I have never commented….

    But today, I just did because this is the realest article I have ever come across. It resonates with exactly where I am at in my life. Thank you for this great article!!

    • Joel

      Joel

      Dec 19, 2013 at 11:56 pm

      Thanks for leaving a comment Joe. Enjoy the site 🙂

  13. Michel

    Dec 14, 2013 at 3:26 pm

    It is true that I wanna keep my options open. But that is because I have old tasks, which I haven’t been able to finish and new ones waiting in line, which take the bigger chunk in my thoughts.

    Anyways life is a journey and I want to live without regret, even when that means to remain mediocre for a while.

    • Dominik

      Dec 18, 2013 at 12:50 am

      Because of the old tasks, left incomplete, we are forced to live a mediocre life. That is why we have to finish them or let them go, in order to have a clear mind. With this clear mind we are able to do great things and live a life beyond our thought capabilities. No excuses, everything is possible or how Bruce Lee said: ” Be water my friend.” ^^

      to Sebastian: Great idea of lettings things go. Minimalism rocks !!!

  14. tnybo24

    Dec 12, 2013 at 3:19 am

    I up and moved to CHina a month after graduating from college. It was a crazy decision now that I look back on it. I spoke no Chinese, I couldn’t use chopsticks and I had never even been farther than Mexico.

    Well here I am 4 years later and the owner of 2 international companies. But, it really comes down to patience and failing, being comfortable taking risks, and developing a clear mindset of what you are doing and where your going. The later is a really tricky thing to nail down.

    • Binyam

      Dec 12, 2013 at 4:56 am

      I like that well explained.

    • Mike

      Dec 14, 2013 at 4:53 am

      What kind of companies do you own?

    • Eswar

      Mar 18, 2014 at 6:55 am

      Small but really nice, thanks for bringing the essence of having clear mindset and being comfortable taking risks.

  15. Sebastian

    Dec 11, 2013 at 3:04 pm

    I like how you introduced the concept of minimalism.

    I can literally name every little single thing in my room. I hate clutter and I hate having anything I don’t use.

    If I haven’t touched it for a month it’s gone.

    I just donated more than a grand in clothes cause I haven’t used it in the last couple of months.

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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Success Advice

5 Essential Skills to Drive Success in Every Niche

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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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Success Advice

5 Key Investment Principles from Warren Buffett

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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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