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Success Advice

Pressure is Key to Unlocking Your Capacity for Greatness

If you will embrace adversity with a different perspective, you can engineer adversity for your victory and for your success. 

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At the time of this article, I have just come through one of the busiest times of my life. My business is thriving, new opportunities are opening up to me and I am in the middle of releasing another major project. 

I can truly say that this is the greatest season of my life. While my life is great today, I was talking with a friend recently and recalling the years when it seemed like my life was falling apart, I felt like a failure and it just seemed like I was in a hopeless position. 

This does not sound like the making of a success story. However, I look back on that time in my life now with a profound sense of appreciation. I realize now that adversity is a master teacher that matured and developed me for my moment of greatness. 

If you will embrace adversity with a different perspective, you can engineer adversity for your victory and for your success. 

These insights will shift your perspective on pressure and its role in your journey. 

1. No one on this planet is exempt from pressure. 

As a highly respected thought leader, I have had the pleasure of speaking with some of the most powerful and influential people on the planet. One thing I quickly observed is that they face challenges just like everyone else. 

The difference is that they do not become prisoners to the challenges in their lives. Instead, they allow the challenges in their lives to serve as a portal to change. I think one of the most important truths that you can ever learn is that you are not exempt from challenges. 

When you come to this place of awareness, you realize that you will encounter adversity but you do not have to be defined by adversity. You can allow adversity to produce wisdom and create an advantage in your life. Nobody is exempt from pressure but you can learn to embrace pressure and use it for your growth, development, and advancement. 

A life without challenges will be crippled and common. Challenges demand our growth and facilitate our evolution. The understanding that nobody is exempt from pressure will eliminate all the excuses for why you cannot pursue the life of your dreams. 

We all have different circumstances but those that overcome have mastered leveraging challenges as building blocks for success and prosperity.

2. You must understand the purpose of pressure in your life.

If you are anything like me, then you would probably prefer to experience a life without pressure. I prefer a calm life that is well-organized and relaxed. However, we live in the real world and you are going to face real challenges. As I have advised leaders around the world, I have been fascinated with their responses to pressure. 

The most poised individuals become undone when pressure is applied to their lives. Most people have a negative connotation of pressure. However, I have learned that pressure is not a bad thing. Pressure is a prophetic tool that shapes our growth, drives change, and stretches our capacity for greatness. In all honesty, we would never grow without pressure. 

The purpose of pressure in your life is to facilitate the unlocking of your potential and the expansion of your paradigm. As I stated earlier in this piece, I can think back to a time in my life when my business almost collapsed, critics were mocking me and telling me that I was out of my mind and I felt like giving up. 

Conversely, in that season I learned that pressure has a purpose in our lives. Pressure wants to serve as the catalyst for strategies and solutions. In other words, the adversity that we are encountering is only awakening unrealized potential and untapped power. 

Pressure is ultimately serving the purpose of positioning you for what is next in your life.

“Everything negative – pressure, challenges – is all an opportunity for me to rise.” – Kobe Bryant

3. Learn to see pressure as a gift.

Many people look at my life today and marvel at my success. I am often asked for the key to my success. However, I always find it interesting that nobody is interested in hearing about my failures. Honestly, I have learned much more from failure than I ever have from success. 

Failure taught me who I was, who I was not, what my strengths were, what my weaknesses were, and who my true friends were. Most of all, failure showed me what was not working in my life and empowered me with the wisdom to change it. What has failure taught you? 

Pressure may not seem like a good thing to you. On the other hand, pressure is one of the greatest gifts I have ever been given in my life. In my life, pressure has provided me with the circumstances that I needed to see my limitations and my capabilities. 

What most people fail to understand is that pressure reveals problems in our lives. You have to stop seeing problems as a curse. Problems are simply portals to possibilities. When pressure begins to shine a light on a problem in your life, it adjusts your paradigm and opens you up to perspectives and solutions that you never imagined possible. 

You would have never discovered any of this without pressure. Those that learn to see pressure as a gift are those that ultimately unlock the greatness within and make significant contributions to the world. Pressure is the womb of discovery. 

Furthermore, discovery is the catalyst for breakthroughs.

4. You will never unlock your capacity without pressure.

So many people in the world today are frustrated with their lives. Why do I say that? They are stuck, stale, and stagnant. They know that more is available and possible; however, they are unwilling to leave the clutter of the common and dare to live an uncommon life. 

Years ago, I discovered that I could either remain stuck and make excuses for why I was not further in my life. Or I could stretch and embrace new possibilities for my life. What I discovered is that inaction is the seed for regret. Action is the seed for results. 

In other words, every single day of our lives we are choosing either to be people of action or inaction. The tomorrow that you step into is the product of the investments that you have made today. Small investments will never produce a significant tomorrow. Intentional investments produce an extraordinary future. 

Pressure shows up in our lives to stretch us. When we are stretched, we have the courage to shift the reality of our lives and seize new possibilities. Your capacity needs a challenge to be unlocked. You will never know your true power or potential without pressure. It is only when pressure is applied that your true potential is awakened. 

Pressure is a valuable treasure when you shift your paradigm. You realize that pressure is what ultimately forces you to leave where you have been and facilitates the journey of becoming who you were born to be. Pressure is a prophetic tool pulling out of you what has always been dormant in you awaiting discovery and recognition. 

Jamelle Sanders is the CEO of Jamelle Sanders International. Jamelle is committed to empowering leaders and entrepreneurs around the world to live up to their true potential and to profit wildly in their businesses. Jamelle is a life coach, business strategist, author, leading empowerment specialist and highly respected thought leader. Jamelle has been featured on CBS, NBC, Huff Post Live and contributed to numerous media outlets such as Thrive, Inspiyr, Young Upstarts, Elite Daily and numerous others.

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Success Advice

The Courage to Break Free: Finding Purpose Beyond the Paycheck

Sold all my stuff and headed south. Again. Car? Gone. Furniture? Gone. Storage unit? Nope.

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Breaking free
Image Credit: Midjourney

Sold all my stuff and headed south. Again. Car? Gone. Furniture? Gone. Storage unit? Nope. I’m down to what fits in one suitcase (plus a closet in my mom’s house—shoutout moms). (more…)

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Success Advice

Is Failing Really That Important? Here’s the Truth

Failure makes people flexible, receptive, and more accommodating. 

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Importance of failure
Image Credit: Midjourney

Facing failure and criticism is the most challenging task for any human being. Everyone loves success and hates failure. (more…)

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Success Advice

Why You Shouldn’t Discount A Brick And Mortar Store In 2025

We’re constantly told about how stores are closing down and how shoppers prefer online options, but is it worth questioning this theory?

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How to grow a brick and mortar store
Image Credit: Midjourney

In 2024, you’d be forgiven for thinking that physical shopping is a thing of the past. We’re constantly told about how stores are closing down and how shoppers prefer online options. But is it worth questioning this theory? (more…)

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Success Advice

How to Alter Your Business Approach With Technological Advancements

Keeping up with technological trends has become a challenge for almost every business owner.

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altering business approach
Image Credit: Midjourney

Technology’s evolution has impacted everything, and business is no exception. Keeping up with technological trends has become a challenge for almost every business owner. Entrepreneurs unable to do so are being wiped out of the market.

There is no doubt that AI (Artificial Intelligence) and ML (Machine Learning) have taken over the business world. These technological advancements are impacting decision-making, success percentages, and other entrepreneurial aspects.

Adapting to these developments is integral to business success. Let’s explore how you can accomplish these milestones.

Embed the strength of AI and ML.

AI has modified business operations in major ways. For instance, companies have employed bots for customer support. These bots go through an effective learning process via Machine Learning before being able to answer like humans.  

According to CyberGhost (CG) bots can also perform detailed data analytics and make business moves with high success percentages.

ML is used more for the analysis of data chunks and generating successful predictions. This simply means that business owners do not have to worry about large-scale financial losses. 

In terms of deployment and usage, a reputed company like Netflix employs machine learning for decision-making.

Blockchain is increasing the count of business opportunities

Tampering of financial transactions is quite common and causes severe monetary damage to customers. With the rise of digital payments, this risk has increased. 

Blockchain is used to elevate your experience for monetary transfers. It combats penetrating events to extract confidential customer information. 

Most business sectors are using block chain but finance and supply chain management sections have a higher count. These two corporate sections have several monetary deposits and withdrawals taking place. 

In terms of percentage, approximately 72% and 5% of finance and supply chain firms have implemented block chain successfully.

Dedicate Yourself to Continuous Learning and Individual Development

You invest in learning some of the very important skills, including digital marketing, financial management, and how to gain customers as an entrepreneur.

You need to set up your knowledge base about doing business on Coursera and Udemy with the basics that are necessary for the business, building further by networking with experts through webinars.

Besides, Agile methodology will introduce elasticity to your company: this review and feedback system with further correction regularly will allow for enhancing efficiency and promptly reacting to the market.

Developing key skills to achieve goals

Running a business successfully is not only about having niche/domain knowledge. Business owners need to have communication / soft skills as well in addition to niche information.

Here are some key technical/domain-related areas that business owners should have a strong grip on.

Data Storage on Cloud: These days, companies do not store their data on physical servers. Therefore business owners should know how data is stored/edited/removed/updated via AWS, Azure, Google Cloud, and other platforms.

Data Analysis/Interpretation Qualities: These days, data is as precious as gold. Business owners with data analysis abilities make correct predictions. As a result, their ventures grow in volume.

Development/Coding Knowledge

Programming knowledge gives business owners an edge whether the application is developed in-house or outsourced. It assists in getting updates deployed and handling application underperformance without getting professional support every time.

Hacking proof framework

There is no benefit of having an advanced automated system if can be penetrated. Successful business owners have above-average knowledge of cyber security and hacking attempts. They are able to choose top-notch anti-hacking software without much of an ambiguity.

Communication Abilities/Soft Skills

Here are some key communication qualities that business owners should have:

Communication/Conversation: Business owners should use to-the-point sentences in both written and oral communication.

Issue Resolution Abilities: Business owners should be able to drill down to problems and solve them. This is done successfully only if an entrepreneur has in-depth business domain knowledge.

Agile Implementations

It is mandatory for business owners to have knowledge of iterative/agile models. With such a competitive environment, it is impossible for business owners to succeed without adopting an agile framework.

Create a productive well-crafted Business Strategy

A productive business venture starts with a clear vision. The first factor making a business successful is the idea behind it. It helps with endless growth and combating competition successfully. Katherine Philips once mentioned that business goals are inevitable if goals are set concretely.

  • Goals should be based on smart achievements instead of complexity. Focus on the value that each one of them adds. 
  • Business objectives should not be vague. Key indicators should be constructed to measure the success/failure of each milestone.
  • Be realistic when setting goals. Do not aim at impossible milestones since they can be demotivating.
  • Milestones/goals need to be time-bound. Set a completion deadline for each one of them. 
  • Business goals should not be alien. Owners can think out of the box but not be obsolete / unrelated.

Create a productive well-crafted Business Strategy

Business owners cannot succeed without having a network. Some tips help in this case. Attend conferences and professional gatherings to connect with other entrepreneurs.
Here are some other related points business owners should pay attention to.

  • Attend meetings and conferences to stay updated with trends and meet business owners who already have well-set ventures. This helps in enhancing the learning curve of new / growing entrepreneurs.
  • Being a part of business communities/groups is very productive. When one shares opinions and discusses decision-making tactics, it helps in preventing errors and enhancing success rate.
  • Even the most experienced business owners have mentors as learning never stops. Take part in mentorship programs so there is an assurance that you are following the correct roadmap.

Conclusion

There is absolutely no doubt that business dimensions have evolved with technological advancements. Successful entrepreneurs have grabbed these changes in due course of time and continue to evolve. On the other hand, people following old paths and conventional steps fade out of competition. In a nutshell, keep an eye on the processes and practices you follow as these factors decide success rate.

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