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Success Advice

Lisa Messenger’s 5 Tips For Running Your Day As An Entrepreneur

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We recently featured Lisa Messenger on Addicted2Success and after popular demand, I have decided to release part two of the interview. To recap, Lisa is most well known for her magazine The Collective that is now available in thirty-seven countries, three thousand five hundred newsagencies, all the Virgin, Qantas and Emirates lounge’s and in retailers such as Coles, Woolworths and Big W.

At one stage in her life, Lisa found herself living in a bubble because she had surrounded herself with so many inspirational people. Lisa’s basic human need of contribution kicked in, and she began to dream up how she could share these experiences that she learnt from influential people, with the rest of the world.

When she was at school, she was put into what was known as, “Veggie English,” which her peers considered to be the class for the dumbest of the dumbest in English. Like any great entrepreneurial story, Lisa took her perceived weakness at English and her need for contribution and launched The Collective Magazine against all the odds.

***Meeting Richard Branson***

In November 2014, Lisa was invited to go and spend time on Richard Branson’s private island on Necker. There is a lot of PR hype about Richard Branson in the media, but Lisa says in Richards’s case, he definitely stacks up to all of that and he was everything she thought he would be.

The best traits about Richard that she admired was he was humble, a great listener and even showed up on the day after the Virgin Galactic crash because he believes in keeping his commitments. Lisa said that Richard always believes in working away from his businesses and Lisa has a similar philosophy.

“When you’re not at the office, you empower your people to get on with it and when you are in the office you get in their way”

The Collective is now on the tables of all the rooms at Necker Island and Richard was kind enough to give a testimonial on the cover of Lisa’s latest book “Life & Love.”

Below are Lisa’s five tips for running your day as an entrepreneur, which have contributed, greatly to her own success and creation of a global media empire.

1. Spend time with influential people

One of the secrets to Lisa’s success is that she has spent time with influential people who are relevant to her business and this even included being able to sit in with the staff of the New York Times, page one editorial meeting twice.

Some of the influential people Lisa has met include Anna Wintour (the editor of Vogue Magazine), John Cleese, Martha Stuart and Charles Townsend (CEO of Condé Nast). The most important lesson Lisa learnt from meeting each of these extraordinary people is that they are just like you and me.

Lisa strongly believes that we are all equal and the only difference between extraordinary achievers and the average person is that they are prepared to back themselves, prepared to take risks, prepared to jump and learn to fly on the way down, and they have this insatiable, unwavering self-belief.

The more Lisa hangs out with influential people, the more she realises that they’re not this unattainable being from the moon that’s unapproachable, and they are actually quite normal. The other way Lisa spends time with influential people is through speaking gigs. One of the most valuable things you can get out of a speaking gig is to be able to meet the other speakers and stick around to listen to their speeches.

Whenever you’re not in the presence of influential people, you always need to be wary who you surround yourself with and what you tell people. One tip that Lisa gave is that it’s important to surround yourself with “yes people” and “no people”. If everyone that you surround yourself with build your ego up and tell you how great everything is, you could end up putting low-quality products and services out to the market.

I asked Lisa why it is that influential people want to contact her and setup meetings. She explained it to me like this: there are over 5500 print magazines in Australia alone. Some little punk (as Lisa likes to call herself) comes in with a team of three, no money, no idea what she is doing and consistently sits in the top ten print magazines within this market.

Influential people are realising that disrupters are important, and they want to find out how an earth people like Lisa pull off these mammoth triumphs. When Lisa did a speaking gig for the age-old brand Schweppes she told them that brands like theirs need to be careful because now any disruptor can come along, start a soft drink company with the power of collaboration and get in bed with like-minded, non-competing brands.

It’s worth mentioning though that these influential people don’t just want to hear Lisa’s story, they also want to do deals with her, and there are plenty of those happening so keep an eye out.

“When you really get to know what your purpose and your why is, absolutely anything becomes possible and the whole world opens up allowing really extraordinary things to happen. You have got to believe in yourself”

2. Insert some personal development into each day

Over the years, Lisa admits that she has done a lot of personal development, and she practices doing things to improve herself every single day. The wackiest and most profound personal development she ever did was to go to a cemetery and perform this exercise:

Step One: Find a gravestone,

Step Two: Lie down beside it

Step Three: Imagine what people would be saying about you if you were dead

This is one of the most sobering things Lisa has ever done, and when she was doing this, she imagined what people would be saying about her when she was in her old drinking days. The next step was for her to imagine what they would be saying about her now with this new life that she has created from nothing.

The result of this exercise for Lisa was that it helped her get on and get things done and not waste time. Try it for yourself! Do you want to be in your grave having not left your mark on the world?

3. Do the creative things outside of business hours

Chatting to Lisa I began to understand how important her schedule has been to her running her day. She typically does creative tasks, like writing, when she is on holidays, out of the office or on planes. Being busy at the office is not necessarily productive for Lisa or for any entrepreneur.

Lisa’s everyday life as an entrepreneur involves her having to travel a lot, which she says gives her time to strategize and write. Travelling also allows her to immerse herself in something different and get new ideas that she can then bring back to her team.

If travelling is not something you have done a lot of Lisa recommends trying to travel somewhere you have never been, even if it’s only five suburbs away. Never underestimate the power of opportunity; if you’re open to it, there are opportunities everywhere.

The big visionary and strategic tasks, as well as meetings with potential partners, occur outside of the office. Many people think that you need to be in the office all the time but Lisa would be in the office around two days a week which allows her to be productive and execute on the big tasks that entrepreneurs are expected to undertake on a day to day basis.

4. Find out what’s holding you back

Ten and a half years ago Lisa gave up drinking because she thought that alcohol was not serving her in any way, holding her back, and it was not helping her to be the best version of herself. Find whatever it is that you are using as self-sabotage like certain relationships or unhealthy eating patterns and remove them from your life.

Fear of success can be more burdening than fear of failure for a lot of entrepreneurs. We often set ourselves up more to fail than we set ourselves up to succeed. For Lisa, it wasn’t just about giving up drinking it was about finding out what was holding her back and using personal development to improve her life.

She has done anything from living in raw food, vegan communes in Costa Rica to trekking across the Western Ghats of India. Lisa did everything she could and was willing to try anything to find out what was holding her back. This is what it takes if you want to be a successful entrepreneur like Lisa.

5. Take up some positive daily rituals

On a micro daily level Lisa has certain rituals that are non-negotiable such as a morning green juice (she calls this her Devil Wears Prada moment), exercising every day with a personal trainer or doing the Bondi to Bronte walk in Sydney.

Some of Lisa’s daily rituals are:

  •  Doing gardening on the rooftop office deck
  • Meditation – Lisa changes hers up regularly and calls it freestyling meditation
  • Walking meetings – Lisa negotiates deals by walking and talking with prospects rather than sitting down at the office every time
  • Reading – Lisa doesn’t usually read cover to cover and suggests dipping in and dipping out of different books

“As an entrepreneur you need to learn to be calm otherwise you will spend all your time in the clouds AHA-ing”

***Final Thought***

Lisa wanted to leave us with this final thought. Know that anything is possible and have unwavering self-belief. Do something where you can leave a legacy and make a real positive difference in the world. Surround yourself with an extraordinary team and don’t ever be afraid to fail fast. DISRUPT, have a go, there are no limits, and it’s only your own mindset that is holding you back.

Lisa’s Favourite Book Is – “The Motivation Manifesto”

Lisa’s Favourite Quote Is – “Anything is possible!”

If you would like to check out Lisa’s magazine or attend on of her events then visit The Collective to find out more.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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4 Comments

4 Comments

  1. Yaa Jecty

    Nov 11, 2015 at 10:44 am

    It’s amazing the amount of knowledge you get when you surround your self with the right people and books. The lessons and advice shared are priceless. Thank you for this great article. striving to be the best is the greatest achievement one can attain.

    • Tim Denning

      Dec 30, 2015 at 2:31 am

      Totally agree with you Yaa. Surrounding yourself with the right people is key.

  2. Lawrence Berry

    Aug 5, 2015 at 4:19 pm

    Really loved this article and the message that Lisa has brought to us. They say that you are the average of the 5 people that you hang around, and hanging around influential people will one day make you become an influential person as well. You learn what makes them tick and how they rise to create success in their life. This is important to becoming better and building upon your own self-development. You also need to positive daily rituals to begin strive for personal excellence in life and to remain calm and collected to increase your productivity.

    • Tim Denning

      Aug 7, 2015 at 10:00 am

      As always Lawrence, you’re on the money. The people closest to you have a big effect on your success. Just like if you put a few drops of arsenic into your coffee, it’s only takes a few toxic friends in your inner circle to bring you down.

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Success Advice

How YOU Can Create a Powerful 10 Year Life Vision

Ashley Hann

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Where do you desire to be 10 years from now? Joel Brown, founder of the well-known website and podcast Addicted2Success, breaks down exactly how to gain clarity in your life and create a powerful 10-year life vision. The vision process that Joel teaches has transformed the lives of hundreds and thousands of people who use it.

You can listen to the full podcast interview here with Joel Brown or head over to my website AshleyHann.com for more inspirational podcast episodes.

Joel Brown is the real deal. He travels the world coaching thousands and thousands of people to stand in their vision so they can turn their dreams into a reality. He has been featured in the Think and Grow Rich movie, Entrepreneur, Forbes, Inc., The Huffington Post, Success Magazine and more. He has sat down with well-known thought leaders such as Tony Robbins, Deepak Chopra, Jay Shetty, Gary Vaynerchuk, Grant Cardone, John Assaraf and the list goes on.

This is a MUST LISTEN episode all about gaining clarity, creating harmony in your life and creating a powerful 10-year vision so that you can live the life you’ve always wanted.

Joel Brown (Founder of Addicted2Success.com)

Joel breaks it down for you step by step. In this episode, we go over:

  • The 3 key questions you must ask yourself in order to live a fulfilled life and master your 10-year vision
  • How to define success for yourself and discover what you really want
  • The 8 areas of life to include in your 10-year vision
  • The top, prevalent patterns successful people share and why you should adopt them too
  • The 3 main limiting beliefs and bullsh*t stories that hold people back from achieving their dreams and goals
  • Why dropping perfectionism is so important and what to do instead
  • …and so much more!

If you’re more of a visual person then you can watch my video interview with Joel Brown here:

This is an episode you won’t want to miss. Joel Brown is the 10-year vision expert and teaches his vision process all over the globe to thousands and thousands of people. You’ll want to make sure to grab a pen and paper so you can take notes and action on the strategies he shares with you.

You can connect with Joel Brown @iamjoelbrown on Instagram and Twitter.  Make sure you also check out his popular motivation account @addicted2success on Instagram, Twitter, Facebook and YouTube.

You can listen to the full episode on SoundCloud,Apple Podcasts or Spotify.

OR you can watch it on my YouTube Channel:

RESOURCES:

His event: www.elevatetribe.net

The #1 motivation website he built from scratch: www.addicted2success.com

His Circle of Influence online mastermind: www.iamjoelbrown.com/applynow

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Success Advice

5 Ways You Can Utilize Information Properly and Think More Efficiently

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how to think more efficiently
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The mind is a complex system of facets, of which some have yet to be discovered. Still, in spite of all this, there has been enough information to help us gain a rudimentary understanding of it. Thinking is what we all do, although what differs is the efficiency and levels at which we do it.

A lot of things influence the way you think, and most of these factors vary from person to person. However, there are some foundations and basic laws that can help you move from just filtering information and utilizing it to think efficiently.

Below are a few ways you can utilize information properly and think more efficiently:

1. Be quiet and listen

We’re constantly bombarded with information, and the nature of this information determines how we respond. Are you the type of person who doesn’t handle bad or even good news well? If so, learn to take a step back, evaluate things, and look for the way forward. It’s something that stock market traders do all the time, and it works like a charm with practice.

2. Never neglect what your emotions tell you

While a lot of people might not know this, it is true that the conscious thoughts we have only represent a small fraction of the events going on in our heads. At any given point in time, you have the unconscious aspect taking in massive amounts of information, most of which we don’t even know are being processed.

Your brain makes conclusions, good or bad, and starts to generate feelings that rule our emotions in the long-run. So, whenever you have a subtle feeling that points you to a certain course of action or thought, don’t ignore it. At the end of the day, that feeling gets its way somehow, and it’s better you come face-to-face with it and understand its nudges better.

“When you react, you let others control you. When you respond, you are in control.” – Bohdi Sanders

3. Never think while under pressure

Pressure can be good, but a lot of the time, it tends to yield counter-productive results. Regardless of what you’re doing, there are times when you feel pressure. What this pressure does is force you to rely less on the part of your unconsciousness that functions like a trained autopilot system (from all of the training and experiences that you’ve had in the past). Essentially, it forces you to overthink things.

You begin to analyze every aspect of what you’re doing, and you end up using parts of your brain that have no business with the specific activity. So, whenever you take the time out to develop a certain skill, make sure you learn to have faith in your instincts as well.

4. Never focus on one viewpoint

Bluffing is something that professional poker players do almost every time. It’s become an art. However, instead of just bluffing on a whim (which also works at times, by the way), most of them employ a simple trick while playing; they think about how the opposing players would act if they weren’t actually bluffing.

In most cases, the brain tends to search the world for filters in order to confirm the beliefs that it holds. However, the problem with this is that it tends to limit you. At the end of the day, you could be dealing with facts that are just not wrong.

“What’s true of the poker game is true of life. Most people are suckers and don’t realise it.” – Michael Faust

5. What do you love doing?

According to studies, a lot of people tend to have moments of insight and solutions to problems when they’re not even aware of the fact that the problem is being analyzed by the brain. These are usually moments when you take a stroll, listen to your favorite track, brew your favorite coffee, take showers, and read blogs; when you feel relaxed and comfortable.

This is because insightful thoughts are usually generated by an influx of neural activities that occur in the right hemisphere of the brain. The best time to plug into the mind is when you’re stress-free, so make sure that you engage in activities that relax you more often.

How do you go about maneuvering around and making decisions in a world constantly bombarding you with information? Let us know your thoughts and advice below!

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Success Advice

10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You

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how to create a successful youtube channel
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YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.

We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.

There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).

But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?

Here are ten great tips to help you on your way:

1. Identify your YouTube Goals

What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.

There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.

2. Identify the Right Niche for Your Channel

Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.

If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.

3. Trust Yourself

There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.

Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.

4. Be Prepared for Criticism

As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.

And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.

5. Respond to Comments

Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.

6. Follow other YouTubers

You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.

7. Attend Meetups

There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content

8. Keep Measuring Your Performance

Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.

9. Don’t Judge Yourself Too Harshly

Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.

10. Keep at It

If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.

A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.

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Success Advice

Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive

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“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!

Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.

Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.

Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:

1. Wasting Time

Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.

Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.

“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks

2. Inaccurate Responses

An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.

Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.

3. Constant Back-and-Forth

Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.

Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.

You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.

A Better Approach to Emailing

For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.

Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.

Here are three steps that benefited me without succumbing to the side effects of email:

1. Checking Them Less

I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.

2. Responding Quickly

People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.

“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk

3. The If-Then Technique

The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”

This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”

I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.

The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.

If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.

Do you prefer email or talking on the phone? Share your thoughts below!

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