We recently featured Lisa Messenger on Addicted2Success and after popular demand, I have decided to release part two of the interview. To recap, Lisa is most well known for her magazine The Collective that is now available in thirty-seven countries, three thousand five hundred newsagencies, all the Virgin, Qantas and Emirates lounge’s and in retailers such as Coles, Woolworths and Big W.
At one stage in her life, Lisa found herself living in a bubble because she had surrounded herself with so many inspirational people. Lisa’s basic human need of contribution kicked in, and she began to dream up how she could share these experiences that she learnt from influential people, with the rest of the world.
When she was at school, she was put into what was known as, “Veggie English,” which her peers considered to be the class for the dumbest of the dumbest in English. Like any great entrepreneurial story, Lisa took her perceived weakness at English and her need for contribution and launched The Collective Magazine against all the odds.
***Meeting Richard Branson***
In November 2014, Lisa was invited to go and spend time on Richard Branson’s private island on Necker. There is a lot of PR hype about Richard Branson in the media, but Lisa says in Richards’s case, he definitely stacks up to all of that and he was everything she thought he would be.
The best traits about Richard that she admired was he was humble, a great listener and even showed up on the day after the Virgin Galactic crash because he believes in keeping his commitments. Lisa said that Richard always believes in working away from his businesses and Lisa has a similar philosophy.
“When you’re not at the office, you empower your people to get on with it and when you are in the office you get in their way”
The Collective is now on the tables of all the rooms at Necker Island and Richard was kind enough to give a testimonial on the cover of Lisa’s latest book “Life & Love.”
Below are Lisa’s five tips for running your day as an entrepreneur, which have contributed, greatly to her own success and creation of a global media empire.
1. Spend time with influential people
One of the secrets to Lisa’s success is that she has spent time with influential people who are relevant to her business and this even included being able to sit in with the staff of the New York Times, page one editorial meeting twice.
Some of the influential people Lisa has met include Anna Wintour (the editor of Vogue Magazine), John Cleese, Martha Stuart and Charles Townsend (CEO of Condé Nast). The most important lesson Lisa learnt from meeting each of these extraordinary people is that they are just like you and me.
Lisa strongly believes that we are all equal and the only difference between extraordinary achievers and the average person is that they are prepared to back themselves, prepared to take risks, prepared to jump and learn to fly on the way down, and they have this insatiable, unwavering self-belief.
The more Lisa hangs out with influential people, the more she realises that they’re not this unattainable being from the moon that’s unapproachable, and they are actually quite normal. The other way Lisa spends time with influential people is through speaking gigs. One of the most valuable things you can get out of a speaking gig is to be able to meet the other speakers and stick around to listen to their speeches.
Whenever you’re not in the presence of influential people, you always need to be wary who you surround yourself with and what you tell people. One tip that Lisa gave is that it’s important to surround yourself with “yes people” and “no people”. If everyone that you surround yourself with build your ego up and tell you how great everything is, you could end up putting low-quality products and services out to the market.
I asked Lisa why it is that influential people want to contact her and setup meetings. She explained it to me like this: there are over 5500 print magazines in Australia alone. Some little punk (as Lisa likes to call herself) comes in with a team of three, no money, no idea what she is doing and consistently sits in the top ten print magazines within this market.
Influential people are realising that disrupters are important, and they want to find out how an earth people like Lisa pull off these mammoth triumphs. When Lisa did a speaking gig for the age-old brand Schweppes she told them that brands like theirs need to be careful because now any disruptor can come along, start a soft drink company with the power of collaboration and get in bed with like-minded, non-competing brands.
It’s worth mentioning though that these influential people don’t just want to hear Lisa’s story, they also want to do deals with her, and there are plenty of those happening so keep an eye out.
“When you really get to know what your purpose and your why is, absolutely anything becomes possible and the whole world opens up allowing really extraordinary things to happen. You have got to believe in yourself”
2. Insert some personal development into each day
Over the years, Lisa admits that she has done a lot of personal development, and she practices doing things to improve herself every single day. The wackiest and most profound personal development she ever did was to go to a cemetery and perform this exercise:
Step One: Find a gravestone,
Step Two: Lie down beside it
Step Three: Imagine what people would be saying about you if you were dead
This is one of the most sobering things Lisa has ever done, and when she was doing this, she imagined what people would be saying about her when she was in her old drinking days. The next step was for her to imagine what they would be saying about her now with this new life that she has created from nothing.
The result of this exercise for Lisa was that it helped her get on and get things done and not waste time. Try it for yourself! Do you want to be in your grave having not left your mark on the world?
3. Do the creative things outside of business hours
Chatting to Lisa I began to understand how important her schedule has been to her running her day. She typically does creative tasks, like writing, when she is on holidays, out of the office or on planes. Being busy at the office is not necessarily productive for Lisa or for any entrepreneur.
Lisa’s everyday life as an entrepreneur involves her having to travel a lot, which she says gives her time to strategize and write. Travelling also allows her to immerse herself in something different and get new ideas that she can then bring back to her team.
If travelling is not something you have done a lot of Lisa recommends trying to travel somewhere you have never been, even if it’s only five suburbs away. Never underestimate the power of opportunity; if you’re open to it, there are opportunities everywhere.
The big visionary and strategic tasks, as well as meetings with potential partners, occur outside of the office. Many people think that you need to be in the office all the time but Lisa would be in the office around two days a week which allows her to be productive and execute on the big tasks that entrepreneurs are expected to undertake on a day to day basis.
4. Find out what’s holding you back
Ten and a half years ago Lisa gave up drinking because she thought that alcohol was not serving her in any way, holding her back, and it was not helping her to be the best version of herself. Find whatever it is that you are using as self-sabotage like certain relationships or unhealthy eating patterns and remove them from your life.
Fear of success can be more burdening than fear of failure for a lot of entrepreneurs. We often set ourselves up more to fail than we set ourselves up to succeed. For Lisa, it wasn’t just about giving up drinking it was about finding out what was holding her back and using personal development to improve her life.
She has done anything from living in raw food, vegan communes in Costa Rica to trekking across the Western Ghats of India. Lisa did everything she could and was willing to try anything to find out what was holding her back. This is what it takes if you want to be a successful entrepreneur like Lisa.
5. Take up some positive daily rituals
On a micro daily level Lisa has certain rituals that are non-negotiable such as a morning green juice (she calls this her Devil Wears Prada moment), exercising every day with a personal trainer or doing the Bondi to Bronte walk in Sydney.
Some of Lisa’s daily rituals are:
- Doing gardening on the rooftop office deck
- Meditation – Lisa changes hers up regularly and calls it freestyling meditation
- Walking meetings – Lisa negotiates deals by walking and talking with prospects rather than sitting down at the office every time
- Reading – Lisa doesn’t usually read cover to cover and suggests dipping in and dipping out of different books
“As an entrepreneur you need to learn to be calm otherwise you will spend all your time in the clouds AHA-ing”
Lisa wanted to leave us with this final thought. Know that anything is possible and have unwavering self-belief. Do something where you can leave a legacy and make a real positive difference in the world. Surround yourself with an extraordinary team and don’t ever be afraid to fail fast. DISRUPT, have a go, there are no limits, and it’s only your own mindset that is holding you back.
Lisa’s Favourite Book Is – “The Motivation Manifesto”
Lisa’s Favourite Quote Is – “Anything is possible!”
If you would like to check out Lisa’s magazine or attend on of her events then visit The Collective to find out more.
3 Ways to Optimize Your Life for Success
Welcome to the 21st Century! The era of the Internet and computers, lack of focus and superficiality. I know it sounds scary, maybe a little more exaggerated, but it’s true. We live in a world of short posts and 3-minute videos. We barely engage in deep learning, deep thinking, and deep focus to produce iPhone-level products or services. So, the majority of us are actually a failure, thousands of miles away from achieving our life goals and business visions. How do we turn things around? We need to optimize our lives.
Here are 3 tried and tested tips that will help optimize your life for success:
1. Upgrade your sleep
When I started my freelance writing career—about seven years ago—I was passionate and excited at the beginning. I’d fill my To-Do list with 6-10 items, worked until 12 am, set my alarm to go off at 3 am, and had my running shoes close to my bed before I went to sleep. However, I barely accomplished anything. I usually became weak and bored before noon.
I noticed that I was putting a huge strain on myself. I was sleep deprived, which is the primary reason why I didn’t have the energy and the drive to accomplish my tasks. Many studies have shown that sleep-deprivation affects productivity.
As soon as I began increasing my sleeping time from 4 hours to 7 hours, my whole life changed. I started producing a lot and earning a lot more than before while also improving my health. With more sleep, I get the emotional energy and willpower I need to read, learn, and optimize my career.
“By helping us keep the world in perspective, sleep gives us a chance to refocus on the essence of who we are. And in that place of connection, it is easier for the fears and concerns of the world to drop away.” – Arianna Huffington
2. Read every day
I get it. You’re in the middle-class struggling to survive. You simply have enough to deal with. Reading? That’s not included on your to-do list. Well, if that’s you, then you’re not alone. The global literacy rates are at an all-time high at 84 percent, which means people don’t read as much anymore.
We already have enough on our plates. In fact, a study by the National Endowment for the Arts has found that the reading culture among American adults has drastically declined. That’s a big issue in our world.
Nothing can prevent you from reading, not even your plate that’s chock-full of other life’s priorities. If you want to produce more and impact the world around you, you’ve got to read more and learn more.
Take a look at the visionaries and business titans in our world. All of them are avid readers and avid learners. Bill Gates is a bibliophile and Phil Knight, the founder of Nike, reveres books. In fact, Knight customized his library to the extent that, before you enter into his library, you have to take off your shoes and bow.
So, what would you do next? Take Roald Dahl’s advice, captured in this beautiful line of the poem: “So please, oh please, we beg, we pray / go throw your TV set away / and in its place, you can install / a lovely bookshelf on the wall.”
3. Use Pomodoro to time yourself
You can’t go far in life if you can’t stay totally focused on a task. If you want to achieve your goals, you have got to stay laser-focused on a single task before jumping on to another. Why? Because goals are not achieved in one session, they’re achieved in a series of tasks, one after the other.
To install the focus habit in your system; therefore, you need to use a time-management kind of “system” that will keep you firm and attentive on a specific project. Pomodoro is that time-management tool that will help you stay focused.
It’s an excellent app that lets you set a timer for a particular task. You can set it for 30, 60, or 90 minutes and stop working when it goes off. I use it all the time, and I can’t imagine my work life without it.
“I know when I stay focused, good things will undoubtedly happen.” – Marc Trestman
Optimizing your life for more power, passion, and productivity is not about working hard late at night or running multiple projects at a time. It’s about maintaining your health and recharging your energy (having a deep, quality sleep), updating your knowledge (by reading every day), and staying focused on a project—until you accomplished it (by using Pomodoro technique to boost your concentration).
Of course, developing these sets of habits is not easy. You’ll fail and get frustrated, but as the productivity guru Robin Sharma beautifully puts it, “all changes are hard at first, messy at the middle, and beautiful at the end.”
Which one of these three ways to optimize your life resonated most with you and why? Share your thoughts below!
If You Want Your Business to Grow, You Need to Increase Your Capacity in the Following 4 Areas
Every entrepreneur must come face to face with the reality that there is only a limited amount of time, money, and people that you can use within your current position. The question is how do we increase or maximize the things that we find limiting?
As we walk through our hectic and often over packed ten, twelve, or fourteen hour work days, one of the questions that we should be asking is “What can I do to get more, to do more?” Instead, we just put our heads down and plow through the ever growing mountain of work. We are limited by capacity.
Webster’s dictionary defines capacity as “the maximum amount that something can contain.” As an entrepreneur, we have to be a little more creative than the average person and find ways to increase our capacity.
Below, we’ll identify the four areas where we need more capacity and ways to get more with less:
Every human on this planet is granted twenty-four hours a day. That is it. Your capacity is a total of twenty-four hours. Within that amount of time you must manage several different demands. Our goal is to buy back our time, when we can, and operate at peak performance when we are accomplishing our daily task list.
First, without staying in performance shape, you will lose the ability to stay at optimal performance levels. Our bodies are truly a machine with an amazing capacity, but when it is abused by lack of sleep, improper nutrition, and lack of exercise, you are reducing the capacity at which you are able to work and function. The closer you are to peak performance, the more you are able to accomplish in a shorter amount of time.
Second is our mental condition. Here is what my experience has taught me. If I am mentally rested, I can think and make decisions faster because I can reason more quickly in addition to understanding the circumstances and information at an extremely fast pace.
When your brain is healthy, it becomes easier to absorb and process information at a lightning fast rate. Taking the time to allow your brain to rest will give it the ability to function at peak performance.
Third is our ability to train and delegate. So often, entrepreneurs are control freaks. No one can do it as good, as fast, or with the same passion as they can. While that may be true in most cases, you are only one person with twenty-four hours in a day.
You’ve got to delegate and accept people’s help. If you add one person that’s willing to give you eight hours of work a day, you have now bought back hours in your day to focus on activities that will generate more income and grow your business. Why wouldn’t you want to add more hours to your day by delegating out the appropriate task to qualified individuals?
“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.” – Zig Ziglar
Money tends to be a sensitive topic. We all have beliefs that were formed through our childhood on the concept of money. With many different views and beliefs on this topic, let’s just focus on the fact that money is a tool that will either help grow the company or a tool that limits a company’s growth.
It is always amazing that the faster a company grows, the greater the challenge of money becomes, and this could potentially cause the company to implode on its own success. How do we then increase the capacity and have more money available to keep the company healthy?
Here are a couple of things to watch out for:
- Keep an eye on your budget and get accurate figures.
- Look at your Accounts Receivables. If they get too long, they could cause significant cash flow issues.
- Find investment opportunities. There are many private investors that are often willing to invest in companies that have true growth with solid foundations.
- Look at additional profit generators, products, or services that fit within your current business model.
Each of these are ways to increase the capacity that money contributes to the growth of your business.
3. Space and Supply
I will never forget exactly where I was standing when I had a manufacture call and tell me they were unable to supply anymore products. They had sold us everything they had, and they weren’t going to have anything available to sell for at least another six months. At that time, we were selling customer printed t-shirts and had tens of thousands of orders that we needed to fulfill within the next thirty days.
Space and Supply are tied closely together. Space is often associated with the production. Do you have a space large enough to meet the demands of the supply? If production can only create 1,000 products a day and buyers need 5,000 a day, there is a conflict.
A business needs to understand that challenge, and there are only 3 solutions to this problem: The business figures out how to increase production within the current workable hours, adds more workable hours with the equipment and space, or adds more equipment and space to increase production.
Space and supplies are assets that can be used towards the business advantage. Here are a few questions to ask when making decisions based on space and supply.
- Evaluate your supply channel. Are they able to maintain a solid supply of your raw product materials to match your growth as a company?
- Are there back up supply manufactures that can create a safety net for your raw products?
- Evaluate the amount of space you have available along with the time the space is usable. Can you run a second or third shift with the current space and equipment?
“The only person you are destined to become is the person you decide to be.” – Ralph Waldo Emerson
Your employees are likely going to be the most important way to create more capacity. We talked briefly about delegating to qualified individuals to increase capacity around your own personal time. The next phase is to create more capacity by adding additional, trained people.
You need to create leaders of leaders instead of you being the leader of followers. Don’t miss this because the greatest of all companies focuses on increasing their capacity by training leaders of leaders and not just a loyal following.
Entrepreneurs tend to be a lonely bunch of souls. Too often, we are misunderstood and looked at with slight amount of annoyance. Others just don’t always know how to take someone that is passionately thinking outside the box.
People skills are a must in order to have more than just yourself work to achieve that dream. As an entrepreneur, develop the social skills to work with individuals that are different than yourself.
Here is a 3 step plan to have great capacity with people as your allies:
- Start by learning how to delegate your own tasks to buy back your time. Identify the tasks that are easiest to delegate and document how you do them. This will give you a specific job description, set achievable goals, and create a daily action plan that is now something that is teachable.
- Use this system and apply it to the other things you are currently doing. I would suggest building out an organization chart and dividing the different tasks you do within the company. Then create a plan that will allow you to hire the right person and move you onto the next area in the organization that you will systematize.
- Finally, create the culture. Culture is like a child, it will grow whether or not you pay attention to it. So be intentional. Learn what it takes to build a culture that attracts the employees that want to be there and grow with the company.
Each of these four areas has an incredible amount of potential to increase your capacity, and allow your business to grow. Don’t attempt to tackle everything at once. Identify just one area that you will commit to grow within the next three to six months. Take action and implement.
What is your next step? Share with us below!
The Importance of Failure: Why We Should Fail Forward
What Is failing forward? Will Smith said it best in a viral Instagram video that engaged the world. “You’ve gotta take a shot, you have to live at the edge of your capabilities. You gotta live where you’re almost certain you’re going to fail. Failure actually helps you to recognize the areas where you need to evolve. So fail early, fail often, fail forward.”
Failing forward is about using leverage on your mistakes and making a realistic assessment of the risks involved. It’s your ability to live with the downside, control your emotions and experiment with new approaches. When we fail forward, we need to look at the reason why we fail and understand that it’s all part of the process of achievement.
Here are 4 Reasons Why We Fail:
1. We Are Too Distracted
Distractions are everywhere. They can take us off course and could make it impossible to keep our mind on our goal or purpose. It’s important to be selective, strategic and supportive in our distractions. We all control certain aspects of our day, so be selective and prioritise tasks that are in line with your goals.
We should be strategic by understanding when we work best. Personally, I write more efficiently in the early mornings and late evenings. So that’s what I stick to. Try different things and see when you are least distracted. You’ll then be able to be supportive and generous with your time. Being supportive of others costs us little and drives our own success whilst boosting our health and happiness.
2. Lack of Self Belief
Lack of self belief runs differently from person to person. Our experiences, childhood history, genes, culture and life circumstances play a part in our self confidence. The truth is, we can’t alter the experiences that our past has given us. What we can do though, is change our thoughts to gain more belief in ourselves. Ways to increase our self-belief is to find out more about ourselves. We can do this by taking care of ourselves physically and emotionally. Giving ourselves a healthy support system and understanding our emotions are just a couple of ways to practice self-belief.
3. Fear of Failure
Failure often induces fear. When we fear failure, we allow ourselves to stop doing the things that can help us achieve our goals, help us move forward and open up possibilities we never thought were possible. We should have faith in ourselves and start to shift our inner dialogue from ‘not good enough’ to ‘more than enough’. If our inner critic takes the lead on self talk, then it’s more than likely we aren’t feeling good enough. It’s important to surround ourselves with positive people and positive thoughts.
Procrastination is a common reason for failure. It’s delaying or putting off a task or action to attend to at a later time. Procrastination is essentially giving in, to feel good. We prefer avoiding negative emotions and stressful tasks, which are the very things we procrastinate about. The first step to overcoming procrastination is recognising we do it.
We then need to understand why we do it and use appropriate strategies to prevent it from happening. We may not know that we are procrastinating and this can be damaging to reaching our full potential. With a solid understanding, we can get to the core of our reasons and make positive changes to fail forward.
Now that you know why we fail, here are the 3 ways you can fail forward:
1. Take Risks
When risks are taken, we generally overestimate the chances of something going wrong. What we focus on tends to magnify in our imagination and in return, causes us to misjudge an outcome of a situation. The reality is, the likelihood is often a far better return than we imagine it out to be. To take risks, we should not be afraid of failure.
2. Understanding Failure Should Be Your Motivation
It may sound comical but, be happy when you fail. We’ve been taught to believe that when we fail it’s because of bad attempts, bad judgment and bad luck at improving our lives. For example, we link failure with the colour red (to stop) and success with the colour green (to keep going). In reality, we are stronger and more courageous when we fail. It’s a sign of improvement, so we should recognise that failure is growth and if we’re not making mistakes, we are not really trying. Use failure as motivation and keep going.
Perseverance is the ability to recover from failure. Your chances of success is also dependent on your persistence and your willingness to persevere. You have two options when you fail: Become self-defeated or become resilient and encouraged. Perseverance requires a goal, a passion and patience. It’s important to set your own pace when persevering and not comparing your failures to others. In doing this, when we fail forward, we are more in tune with ourselves and more controlled with new approaches.
“Recognize that you will spend much of your life making mistakes. If you can take action and keep making mistakes, you gain experience.” – John C. Maxwell
Think of it this way. When we’re at the gym pushing ourselves in the weight room, the trainer would yell “One more rep!”. Our trainer wants us to succeed, but also wants us to fail. They want us to be uncomfortable to the point where our muscles fatigue. Why? Because of muscle adaptation. That’s where our muscle growth comes from. It’s the ability to learn how to get comfortable being uncomfortable. This concept doesn’t just apply physically within our muscles, it applies mentally and in our minds. In understanding this perspective, we can fail forward with more awareness and are in a better position to achieve success.
The Most Overlooked Element of Success (Spoiler Alert – It’s Not Mindset Nor Strategy)
It’s always important to have someone show you “the ropes” in the beginning stages in your business. When I started my own business venture two years ago, I hired numerous coaches and mentors across MULTIPLE disciplines to work on getting my business off the ground. Every coach with a different strategy and mindset technique to share, leaving me feeling like there’s no end to chasing for the “next best thing.”
Someone is always trying to give you their “Magic Pill”
You know the moment when you are desperate to start making money (and stop your savings from bleeding)? You click on a link that leads you to a sales page, that tells you the coach has “the best kept secret” or “the exact 7-step formula to start your business” – those of you who’ve been there know what I’m talking about.
You see, I had a weakness for that kind of copywriting. My heart would scream “Take my money and share your secret already!” Through pushing my own boundaries, implementing different strategies, and months after months of falling left, right and sideways – I realised strategy and mindset alone is not enough to get your career or business off the ground. You need the right conditions.
You can’t copy and paste success or failure. You need to have the right environment in order to gain traction and take things to the next level. I’m not referring to external conditions – because the best conditions that cannot be “ctrl+copy+pasted” from someone else’s success formula are allowing yourself to fail so many times that you become thick-skinned, so you no longer feel self conscious.
“Dreams don’t work unless you do.”– John C. Maxwell
Imagine you’re trying to grow a beautiful garden of flowers. You’ve got all the items: landscaping tools, the instructions, the commitment and all the love and attention you can give to your garden. But wait a minute – you need the right conditions to be met. That’s when you need to look into temperature, amount of water, sunlight, pH of the soil, and pest control to make sure your flowers can flourish and blossom.
The same goes with your career and business. You need to have the right conditions in place, and create the perfect environment for yourself and your work to thrive. That’s why we need to take things one step further to close the gap that acts as a bridge from where you are to where you need to be.
We need to open up the dialogue to talk about how we can get more support as entrepreneurs, because it’s not written in the “Rulebook of Success.” We need to talk about the areas we may have overlooked that are just as important as Mindset & Strategy.
It’s Time To Fill In The Gaps
I’m telling you, just the realisation itself blew my mind. Because having a thriving business is no longer just about following someone else’s “7-Step Formula” or a “blueprint” and hope that it works for you. It always makes me chuckle when people use that word, no one’s business is identical in my personal opinion. Neither is it about journaling your butt off.
In more practical terms, building your business upon the right conditions is about these following things, and so much more. It’s about not needing validation from other people but yourself. It’s about finding the right support community. It’s about going through the process of deep, inner work. It’s about fitting your life and business and fun and family into your schedule.
It’s about confronting all of your fears and having difficult conversations that you’ve put aside. It’s about cultivating experience and building thick skin from your failures (so, you can not fail even if you used someone else’s fool-proof method). Building a successful business is shedding your old identity and building a new one – all the while finding new people along the way that support your vision.
“There is no elevator to success, you have to take the stairs.” – Zig Ziglar
Shower Love Onto Every Part of Your Business
Your success is built upon all the other things that happen in between and along the journey for every self-made person that no one told you about. Every element of non-business related strategy is a piece of the puzzle that shouldn’t be overlooked. That’s why I’m calling the intentional business owners and entrepreneurs forward – to focus your energy on plowing through every inch of your soil and give attention to things that are also “behind the scenes” – so that you can build a thriving empire upon a rich, fertilized foundation.
What part of this article resonated most with you and why? Share your thoughts below!
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