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Success Advice

How to Manage the Leadership See-Saw

Great leadership requires constant adjustments in style and approach

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Image Credit: Midjourney

Leadership is a balancing act. Almost every quality of great leaders can be overdone and its polar opposite can be needed on occasion (except for integrity). For example, being outspoken is a great quality, but there are also times to hold back from giving your point of view so that others speak first. 

Great leadership requires constant adjustments in style and approach to get the best out of a broad range of people. 

The one balancing act we speak too infrequently about is the balance between, on the one hand, knowing, doing and executing – in effect being the go-to expert who can help the team solve any problem and, on the other hand, enabling, orchestrating, and not knowing – something I call “spanning.” 

In today’s knowledge economy, expertise is highly valued. Leaders use their expertise to gain credibility, to win over the loyalty of their team, and to solve team problems. Expertise driven leaders add value because of their ability to provide answers, do the work, and control quality and risk. 

However, expertise driven leadership keeps the leader from stepping out of the details, letting the team wrestle with problems, and taking a broader view. Spanning leaders add value by focusing on priorities and direction, by connecting across the organization, and by tapping their broad network for information and perspective.

“The single biggest way to impact an organization is to focus on leadership development. There is almost no limit to the potential of an organization that recruits good people, raises them up as leaders and continually develops them.” – John Maxwell

Keeping Your Balance

Every leader needs to understand how to add value to the job, how to get the right work done, and how to interact with people. Leaders must learn to lead at times as the expert and at times as a non-expert – that is, as a spanner who can span across knowledge domains. The core challenge is how to balance the two approaches.

Karen is the Chief of Internal Audit and a deep expert in audit. She is very intelligent, highly personable, and brings much needed depth to her team. The challenge Karen faces is not about abandoning her expertise – those strengths are definitely valued. However, her company also needs her to weigh in on the broader challenges they are facing, not just represent her functional perspective. 

She needs to be able to drill deeply when necessary and quickly come back up to the 30,000-foot level. In effect, her challenge is a balancing act between the depth of expertise and the breadth of spanning.

The Spanning Checklist

  • Understand what you do that adds the greatest value to the team and organization – the things that only you can do. As an exercise, think about a leader you admire and value.  Write a list of all the things this person does that adds value to you and to the organization, especially the things that are unique to him/her and that make them so valued. Look over that list and circle the qualities you need to be practicing more often.  Note the ones you think you already do well and keep doing those.
  • How much do you really need to know? Do you need to know the details, or do you need to understand how all the parts fit together? Ask your mentors and senior leaders.
  • How much of your time and energy should be spent on being the expert and how much in the spanning space? Ask your manager and your manager’s manager how they think your time should be divided. Then monitor your time in a given week to make sure you are roughly sticking to those guidelines.
  • At times you will need to dive deeply into the details to understand a problem or to resolve a conflict. The challenge is then how to come back up to a higher level and not get stuck in the details. As you find yourself diving deeply, ask why you are doing so.  Ask yourself who else should be taking this deep dive with you or even partially on their own.  If you bring your direct report with you for each dive and each meeting, you will find it much easier to turn over work to them, because they have been on the journey with you.
  • To delegate more effectively, avoid delegating that simply dumps an issue on someone else while you remain hands off. That is ditching not delegating. Instead, jointly create a set of milestones, next steps, and a timeline with the person you are delegating a task to. Do so by asking questions, not by dictating. Then, touch base on progress at each milestone, during which time you can provide updates on new insights you have gained and you can track that work is progressing as expected. You can also give feedback along the way. 

The balancing act that great leadership requires is achievable. However, you have to be thoughtful about when the opposite of what’s in your comfort zone is needed. You cannot simply default to your preference every time.  

Dr. Wanda T. Wallace, managing partner of Leadership Forum, coaches, facilitates, and speaks on improving leadership through better conversations. She hosts the weekly radio show and podcast “Out of the Comfort Zone” and is the author of You Can’t Know It All: Leading in the Age of Deep Expertise. Learn more at leadership-forum.com, wandawallace.com, outofthecomfortzone.com.

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Change Your Mindset

You Become What You Absorb: How Input Shapes Your Life

We let the world dictate who we spend time with and what input we allow in, rarely stopping to consider the effects it’s having on us

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How Input Shapes Your Life
Image Credit: Midjourney

“Input” is anything from the outside world that influences your mood, mindset, and emotional state. It includes the media you consume, the books you read, the podcasts and music you listen to, and the movies and shows you watch. But it also encompasses much more: the environment you live and work in, the conversations you have, the people you surround yourself with, and the events, personal or global, that unfold around you. (more…)

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Success Advice

This Overlooked Skill Drives Real Business Growth

It strengthens relationships, enhances decision-making, and fosters trust.

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Importance of listening in leadership
Image Credit: Midjourney

In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)

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Scale Your Business

Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

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truthmetric, burning money on marketing

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often,  it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.

And way too often, you lose that bet.

You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.

This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.

Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One

Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.

You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.

Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.

If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.

Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver

TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.

That includes:

  • Verified ad campaign performance
  • Actual return on ad spend (ROAS)
  • Industry-specific experience
  • Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)

Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.

This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.

With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!

Why Founders Are Shifting to Results-First Hiring

Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.

What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.

It’s not just efficient. It’s empowering.

Scaling Quickly Requires Automation and Eliminating the Noise

Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.

This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.

Why TruthMetric Is Also a Boon for Marketers, Not Just Founders

This isn’t just a win for founders, it is a gift for great marketers, too.

If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.

TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.

If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.

The Secret Weapon for Investors and M&A Operators

There’s another angle here that some of our readers might miss.

Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.

It’s plug-and-play. Scale on demand.

That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral. 

And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.

Let’s Really Drive This Home…

If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start. 

TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.

Real marketers. Real results. Real growth.

It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.

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Personal Development

The Real Reason Successful People Are Never Late

More than just good manners, punctuality is a vital professional and personal trait.

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Successful people are punctual
Image Credit: Midjourney

How do you feel when your flight is delayed, throwing your entire schedule into chaos? Or when a patient dies due to a doctor’s tardiness? What about missing a job opportunity because your driver showed up late? And how do you react when someone walks in late without the basic courtesy of apologizing? (more…)

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