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Success Advice

How to Incorporate the Vision of Others for Business Success

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Image Credit: Unsplash

When you start a business, it’s your vision of a better solution that gets you started. For me, it was the vision of providing a better way for businesses to manage their accounting processes and streamline the fulfillment processes. From the beginning, I knew I couldn’t do it alone and although it started as my own vision for business and my own vision of success, I quickly realized that it in order to empower and encourage my employees and business partners, that I’d need to incorporate their visions of success into my own if I wanted my business to truly succeed.

Even my vision of success has changed throughout the years since I’ve owned and operated my business… Originally, I was dead set on a number. My success was predicated on my ability to become a millionaire. That was it. If I was a millionaire, I would be successful. If I could prove “everybody” wrong and show them that I was capable of earning a million dollars, then I could sleep well at night knowing that I had achieved success. 

Well, I shortly realized that my definition of success was attainable but that it wasn’t actually going to help me feel fully fulfilled. I’d already learned after getting my girlfriend pregnant in high school that I could provide for myself and others. I learned how valuable sales are to a business and how to build deep relationships with potential customers and clients. Once you realize that becoming a millionaire is attainable, and a huge boost to your confidence, but not the thing that will actually lead you to feeling fulfilled, you have to revisit the drawing board and look at a better way to create that feeling of success. 

For me, I realized that I had to start incorporating the visions of those that had bought into mine. First and foremost, I had to have shared conviction with my business partner, Trevor Cowley. I had to sit down and have conversations with him about what he wanted from the business, I had to figure out what his vision of success was. 

This required a level of vulnerability that I didn’t know it was going to… The thought of not owning complete control of the direction of my business was something that seemed threatening to my idea of success. It was counterintuitive but would be one of the best decisions I ever made in business. 

Napoleon Hill says a mastermind is, “The coordination of knowledge and effort between two or more people who work towards a definite purpose in a spirit of harmony…no two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind.” Until I was able to incorporate the visions of Trevor in my business, I wasn’t able to truly understand or tap into this idea of a mastermind. I was unable to tap into the power of a unified force that was more powerful than the sum of its parts.

“A team aligned behind a vision will move mountains.” – Kevin Rose

That doesn’t mean all conversations were easy or that we always had the same vision. When you start looking for business partners and looking to share a vision with others. They will inevitably have a different vision and idea of what success looks like to them. You won’t always agree on what that exact vision is and it will require some amount of negotiation in order to accomplish that shared vision. There will be “give and take,” and sometimes you’ll have to adjust your idea of what success looks like in order to allow both visions to fit into the larger puzzle. 

Be prepared to have these conversations and to negotiate with your business partners about what success looks like to them. Tim Ferriss says “your success in life is in proportion to the number of uncomfortable conversations you’re willing to have and how well you negotiate them,” I wholeheartedly agree with that sentiment and it’s proved true with my business and personal conversations…

Next comes the question of how to incorporate the visions of those who have bought into your long-term vision but aren’t partners in the company… After some time, it was clear that Trevor and I had a shared vision of success and that we were moving forward towards it with momentum. It was also clear that we had inspired some of those who worked for us in a big way. They were fully committed to our vision of success and we wanted to reward them. We wanted them to know that we care about their vision of success as much as they cared about our business. 

We knew we had key players in our business that needed to be valued more than just the salary and compensation package that we were currently providing, but we didn’t want to give them equity in the company. It’s easy for a business owner to want to give equity to those that are working hard for your business’s success… but I’ve found that it’s not always the best decision for your business. More effectively, we’ve found that sharing in the profit of the company and giving monetary incentive in the case of buyout is a great way to show your key players how much you care about them without giving away principal ownership. 

On top of that, giving key players in your company a voice and listening to their vision of what the company could be gives you valuable information about the direction of your company and ways that you can grow and expand your business to provide better service for more customers. 

At the end of the day, I’ve realized that personal success is good but creating success for others is great and a great way to ensure that my business continues to grow. I’ve realized that now that my networth is well north of a million, that I want to provide that for others. It’s amazing to see how much the vision for my business has changed. The new vision for Trevor and I is to create millionaires with our business and allow our customers to spend more time doing what they love with their family. 

Kale Goodman has been a serial entrepreneur since starting his first business in 2006. Kale owns five businesses that collectively produce in the eight figures. He is the CEO and the co-founder of Easier Accounting. He and his partners are on a mission to change the standard of small business accounting. His businesses are second only to his true love and passion which is his family. Kale is a devoted husband and father of five children. His greatest goal is to become the best version of himself and believes the best gift he can give his children is to lead by example.

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Change Your Mindset

You Become What You Absorb: How Input Shapes Your Life

We let the world dictate who we spend time with and what input we allow in, rarely stopping to consider the effects it’s having on us

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How Input Shapes Your Life
Image Credit: Midjourney

“Input” is anything from the outside world that influences your mood, mindset, and emotional state. It includes the media you consume, the books you read, the podcasts and music you listen to, and the movies and shows you watch. But it also encompasses much more: the environment you live and work in, the conversations you have, the people you surround yourself with, and the events, personal or global, that unfold around you. (more…)

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Success Advice

This Overlooked Skill Drives Real Business Growth

It strengthens relationships, enhances decision-making, and fosters trust.

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Importance of listening in leadership
Image Credit: Midjourney

In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)

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Scale Your Business

Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

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truthmetric, burning money on marketing

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often,  it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.

And way too often, you lose that bet.

You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.

This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.

Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One

Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.

You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.

Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.

If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.

Introducing TruthMetric.com: The Transparent Marketplace for Hiring Marketers Who Deliver

TruthMetric.com isn’t just another freelancer platform or agency directory. It’s the first hiring solution where you can see three years of real, verified marketing performance before spending a dime.

That includes:

  • Verified ad campaign performance
  • Actual return on ad spend (ROAS)
  • Industry-specific experience
  • Platform specialties (Facebook, TikTok, YouTube, Google Ads, and more)

Whether you’re looking for a Facebook ads expert, a TikTok marketer, or a YouTube growth strategist, TruthMetric.com lets you filter and compare based on what actually matters, results.

This level of clarity is something you won’t find on platforms like Upwork or Fiverr. And it solves what many founders know too well as the New York Pizza Problem: where every marketer claims they’re “the best,” just like every pizzeria in Manhattan says they’re #1. Often without showing you results, you get sucked into this dream of collaboration, until the nightmare commences the moment you fork that first invoice payment. Hence the deception that leads to many business owners losing their hard earned savings and budget to launch their grand idea.

With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!

Why Founders Are Shifting to Results-First Hiring

Most entrepreneurs think they need to do it all themselves, until they burn out or burn through their budget. That’s exactly why this founder had to drop the Superman complex and hire a marketing genius.

What makes TruthMetric so powerful is that it turns hiring into a confident move, not a hopeful one. You’re no longer guessing. You’re choosing from proven performers. You know what vertical they dominate. You know their past client performance. You see the monthly results from the campaigns they ran, and the outcomes they achieved.

It’s not just efficient. It’s empowering.

Scaling Quickly Requires Automation and Eliminating the Noise

Founders who scale quickly understand one thing: growth isn’t just about hustle, it’s about systems. TruthMetric is the system for finding great marketers at speed. No more DM’ing ten freelancers or interviewing agencies feeling like you are asking the world of them to just see some prior results. Instead you get to see the information you need to make an informed decision and plug into verified talent, all ready to perform.

This difference allows for you to match perfectly with the right talent quickly. If you’re building your business to run lean and fast, this convenience plugged in with automation can help you scale your small business right alongside your new marketing hires.

Why TruthMetric Is Also a Boon for Marketers, Not Just Founders

This isn’t just a win for founders, it is a gift for great marketers, too.

If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.

TruthMetric is a true meritocracy. No fluff. No sales tricks. Just data.

If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.

The Secret Weapon for Investors and M&A Operators

There’s another angle here that some of our readers might miss.

Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.

It’s plug-and-play. Scale on demand.

That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral. 

And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.

Let’s Really Drive This Home…

If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start. 

TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.

Real marketers. Real results. Real growth.

It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.

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Personal Development

The Real Reason Successful People Are Never Late

More than just good manners, punctuality is a vital professional and personal trait.

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Successful people are punctual
Image Credit: Midjourney

How do you feel when your flight is delayed, throwing your entire schedule into chaos? Or when a patient dies due to a doctor’s tardiness? What about missing a job opportunity because your driver showed up late? And how do you react when someone walks in late without the basic courtesy of apologizing? (more…)

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