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Success Advice

How the Use of Certain Words Can Determine Your Business Success

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Words are very compelling. I recently saw an advertising campaign for a makeup company which used only words. You would think that a company that sells makeup would add pictures of beautiful faces, lipsticks and eye-shadows to their billboards. Not at all. Their campaign used a combination of words which intended to get a strong reaction from the reader.

I was one of the readers, and I can genuinely say that I will remember those words for many years to come, and of course, the name of the makeup company. Some of the words used were these: “They say you are too much, maybe they are not enough.”

Women are often judged for being too soft, vulnerable, extra, and indeed too much. Reading this sentence is very powerful because it almost permits them to be what people have been telling them not to be. Those words give hope and pride.

The right words can indeed determine the success or failure of a marketing campaign and any piece of content you may use for your advertising online and offline.

“Kind words can be short and easy to speak, but their echoes are truly endless.” – Mother Teresa

Let me give you some examples of powerful words and concepts to use to make your content well received by your audience.

First of all, you must use many positive words. Many entrepreneurs focus on the pain points of their clients too much. You must balance the negative or pain point with an optimistic scenario of what life and business could look like for your ideal client. Remember, people buy when they feel good or to feel good, so you must show them all the positive possibilities they could achieve when purchasing your products and services.

Avoid using words like “struggle” or “pain” as they are overused. You could replace the word “struggle” with “challenge” because it’s a more positive and encouraging word.

As odd as it may sound try to avoid the word “buy” when you want to invite your reader to buy from you. Make them see that your products and services are not just another purchase but an actual investment from which they will benefit in the long term. Replace the word “buy” with “invest.’

When you invite people to buy from you, be firm and assertive, avoid using words like “if” or “please.” Use words that show you strongly believe in what you are selling and that give a direct invite to the reader, such as “are you ready?” or “ It is time to…”

Use the word “you” more often than the word “I” to make sure the focus is on your reader more than yourself. Using the word “you” creates a sense of presence in your reader, like a tick the teacher makes while reading the classroom register. Your readers will feel that you are talking to them, which will help them be more involved and pay more attention. 

Do not use the word “should” too much. If you must use it, please do so, but only if necessary. Replace “should” with more gentle words which do not sound like a command, such as “ It is vital/paramount that you do x,y, z.” This sounds more like a piece of friendly advice than a bossy command.

I often see entrepreneurs using “fear of missing out” words too much combined with the idea that if they do not buy their products and services, they will not succeed or move forward. Using this type of language can sound desperate and does not give the reader the idea they are in control of the decision.

“No matter what people tell you, words and ideas can change the world.” – Robin Williams

For instance, saying “if you do not invest now, you will… (negative consequences) is not a genuine way to persuade your audience to buy from you. Instead you can use the fear of missing out focused at positive consequences, and you may add a bit of humour to bring some lightness. Let me give you an example…” This is your last chance to invest in x,y, z, and create the business you desire.”

Finally, make sure to use words of motivation and encouragement. Make the reader see and feel that they can do whatever it is you’re asking so they can create the changes they desire and dream of making. You could use words such as “you were born to do it” or “you are capable of creating this” to give you some ideas. I call this type of encouragement the “chest building” words. Imagine how proud and confident someone can feel when listening to motivating words of praise. Their chest starts to lift, their head is high, and their look is more empowered and fiercer. Precisely the kind of feeling you want your reader to experience while reading your content.

In the end, always write with the highest intention, knowing that your words are ready to change someone’s life for the better.

How do you use certain words in your life to get what you’re looking for? Share your stories & advice with readers below!

Debora Luzi is a passionate writer, a mother and an entrepreneur. Debora teaches other entrepreneurs how to write powerful and authentic content that connects, converts and impacts millions. She is the founder of The Writing Academy  for Entrepreneurs, the only global online community focused at content creation. Debora is also the founder of the Women Who dare to Desire Global conference.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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harsh truths for young men
Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen

Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.

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Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)

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Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

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happiness model explained
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In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
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In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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