Success Advice
How My Forbidden Eminem Obsession Landed a Huge Writing Feature
You likely want to be featured on a website that is #1 in the country, or the world, in your industry.
You likely want to be featured on a website that is #1 in the country, or the world, in your industry.
This could catapult your business astronomically through website and social media visits and bring in higher level business transactions. Do you have a plan to make this happen that doesn’t involve cookie cutter outreach and marketing?
Hold on, I’ll get to Eminem in a minute. As a marketing strategist and writer, it’s my job to make this happen. I facilitated getting clients on the biggest sites in their industry such as The NY Times, Newsmax, TechCrunch, and many more. If this is something most companies want, and all have really good information and ideas, how do you cut through the noise and get featured?
Here are two things I do:
First: Whatever it takes to access the dog-on-the-bone mentally that I will get what I want no matter what. This involves having an obsession with my mission for the client’s goal. In one case, it involved Eminem. I had a client that wanted to be on a way bigger website than they were worthy of. The competition was thick as an overgrown forest, gatekeepers did their jobs really well at not letting any emails reach the ones in charge, and if you did manage to get in, something in the company or information was written up negatively or simply wasn’t considered powerful enough to be written about and was not featured.
Most important was that the journalists on the site were, well, let’s just say ‘very proud of themselves’ and their power to read, accept and reject queries to be featured, rightly so. You had to construct your outreach in a way that was different from other companies and marketers and even if you succeeded at that piece, differentiating yourself is not always enough.
To be honest, I personally wanted to prove myself as a marketing strategist to add another notch to my professional belt, and wickedly enjoy an impossible challenge. Starting from no way in, and challenging obstacles, I needed to access a part of myself that was in the realm of the forbidden and rebellious, ride or die, I’m not stopping until my mission is complete.
The first step did not involve logic; it was through a different part of the brain. As music utilizes the opposite part of the brain, that was my way in for this monumental project.
How to access the ride-or-die mindset
As a kid growing up in a NY suburb, I was not allowed to listen to any music other than what was carefully selected by my parents and school. I had no iPhone, internet (Gen X) and our home did not have a TV for the purpose of keeping outside influences away.
Yet once I was old enough to buy a ‘Walkman’ for cassettes, I discovered it had a radio and it was small enough to keep hidden. The world of forbidden, punishable music opened up to me at the tail end of my teen years. Madonna, Michael Jackson and all the other artists of my generation were always in my ear, despite the fear of being caught.
Here’s where Eminem comes in. For this project of landing a journalist to write about a mediocre-deserving client on a worldwide top website, I knew this was my moment, my one chance, my opportunity to level up my concierge strategies.
To steal my mind, I listened to Eminem’s brilliant and motivating words in ‘Lose Yourself’ on repeat all day and night for three months, creating a driven and laser focus on my project.
The second step
This involved intense logic. I studied the information from the client, and read the content by the top 3 journalists on the site we were aiming to be featured on. I followed the journalists on all their social media and read every post they wrote, and every comment they wrote on other posts. I did this for three months and having a Master’s degree in Psychology, I was able to understand their personalities, and witnessed events in their lives they shared virtually.
I formed a plan that began with reading and commenting on their posts, sharing their posts and getting on their radar. I connected through carefully selected social media platforms or email, and spent time deciding what to say.
Eminem kept me company in the background, egging me on with music my parents and community would likely have disowned me for.
“You only get one shot.”
I found my way in through these two strategies and a stroke of luck that came unexpected in my efforts. When your mind is strong and you do the work, you are opening yourself up to synchronicities. I achieved my goal of getting the client featured in a powerful, positive, article that launched them stratospherically.
Use anything you need to first get your mindset to the place of self-belief, determination, and obsession. Focus on how the goal you are working towards will change YOUR life, and the life of your company or client. Think as if you only get one shot, one attempt at this goal. Music, working out, researching, running, imagining a pot of gold at the end of the track, select whatever outlandish idea works to motivate you at a laser focused level.
Next, comb through information until you get to know the people you need to assist you, feature you, or introduce you. Craft your request or message to them from a place of strategic analysis and laser focus.
And finally, recognize that there is a great deal of luck that comes into play, but you have to be present and ready. When you see your lucky shot, combined with your logic and steel mind, take it.
Success Advice
Inside the TikTok Resume Hack That’s Fooling Recruiters (For Now)
A viral TikTok resume trick promises interviews overnight, yet one wrong move could blacklist you from future jobs.
Your job hunt has stalled out. After weeks of submitting online applications, you haven’t had a nibble. (more…)
Life
9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World
Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.
Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.
Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”
But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.
Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.
Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.
1. Never Use Your Illness as an Excuse
As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.
Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.
Here are five key lessons I’ve learned from Dr. Peterson:
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Learn to write clearly; clarity of thought makes you dangerous.
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Read quality literature in your free time.
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Nurture a strong relationship with your family.
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Share your ideas publicly; your voice matters.
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Become a “monster”, powerful, but disciplined enough to control it.
The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.
2. You Can’t Please Everyone And That’s Okay
You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.
If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.
3. You Can Control the Process, Not the Outcome
Especially in creative work, writing, business, or content creation, you control effort, not results.
You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.
The best creators focus on storytelling, not applause.
4. Rejection Is Never Personal
Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.
Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.
5. Women Value Comfort and Security
Understanding women requires maturity and empathy.
Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.
Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.
6. There’s No Such Thing as Failure, Only Lessons
A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.
Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.
Be proud of your scars. They’re proof you were brave enough to try.
7. Public Speaking Is an Art Form
Public speaking is one of the most valuable and underrated skills a man can master.
It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.
If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.
8. Teaching Is Leadership in Disguise
Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.
Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.
Lifelong learners become lifelong leaders.
9. Study Human Nature to Achieve Your Dreams
One of the toughest lessons to accept: most people are self-interested.
That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.
Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.
Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.
Final Thoughts
The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.
Becoming a man today means embracing the hard truths most avoid.
Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.
Change Your Mindset
Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen
Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.
Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)
Change Your Mindset
The Four Types of Happiness: Which One Are You Living In?
Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.
In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)
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