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Getting Attention Doesn’t Have to Be So Problematic for Your Business

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attention for your business
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Instead of being so loud in the marketplace, it might work by simply being your true authentic self. As my hands wave furiously in the air, I’m trying to get your attention over here. Not there, here. Yet, it is so difficult at times to get your attention. Why? Look at the billions of words, pictures and GIFs that are used in the online world every single minute.

Even when you are asleep, someone on the other side of the planet is feverishly hammering out more words, more GIFs, and a brand new way to get your attention. Listen, I’m going to let you in on a little secret. Nope, it is not “The Secret” because you can find that easily, well, online. This secret is pretty basic, so here it goes: You don’t have to scream, yell, stomp your feet or even curse to get someone’s attention.

Read that one more time. We are all attempting to find our niche, develop our tribe or community, and make something work together. Yet, doing that “thing” might actually be against what your own heart is calling you to do.

Leave room for some practical thought

There is room for practicality, planning, and a lot of thought too. Those are core elements and should not be forgotten. “But I have to pay the rent, back taxes, and debt collectors, man. I got to get busy and let people know I am somebody,” someone just yelped while reading these words. I understand the frustration and I also know about desperation.

Too many times in the past 6 years, in spite of having one really good year financially, frustration and desperation have led me down dead-end streets. It’s not a lot of fun moving out of your home on New Year’s Eve because you can’t come up with $500 to meet the already late rent. That turns into a larger headache, multiple hotel rooms, and a friend opening his door for three-plus months to live. Yeah, it sucks to not have your own transportation as well.

That part is looking at the glass as half-empty. Viewing it as half-full involves taking stock of what actually happened, start making amends for bad decisions, and feeling grateful and more positive about the present and future. In doing so, then I just might actually gain more attention instead of less.

Find a new path and follow it

If I am true to my heart and soul, then I am going to find a way, find a path, and follow it. As someone I have come to trust said many times, life is going to have plot twists in it. Little did I realize that I’d have 30-plus years of them.

You have the ability to turn your mess into a success. That’s not an original thought on my part. Heck, it’s been said – in different words – in so many places. Personal development books and seminars, churches, synagogues, mosques, community centers, nature circles…you name it.

Being able to do that very thing is attractive to many people. Others are currently in your own situation and looking for places to take them out of their own pit of despair. If you turn on the faucet of faith and success and let others see you rise from your ashes, then someone is going to ask you “how did you do it?”

That’s a doorway into helping them see the light. It’s attractive to that person or business. Again, you are not maniacally waving, yelling and screaming to get attention. It naturally comes to you and what you do for a living. This goes against the grain of what some big-league marketing gurus might be telling and selling these days.

Conclusion

What leads you to do something that is true to your very own heart? It’s the one thing that you have been pulled to do in your life. Simply, put your fears aside and take a step toward what you have dreamed about for a long, long time.

When I simply step in that direction, then that’s going to open up a new path for me. Intuitively, I will not have to pull and yank on your chain to get your attention. It will be done holistically, naturally, and passionately. Now that’s an attention getter, right there.

How do you go about attracting attention to your brand or business? Leave a comment below!

Joe Rutland is a spiritual teacher, intuitive, empath, and channeler. He’s written for large-scale publications like Addicted2Success,  Entrepreneur, The Good Men Project, Thrive Global, and Elite Daily. Rutland’s work helps people all over the world connect to the love and healing already within themselves. Visit his website at www.thejesuschats.com and follow him on Instagram at www.instagram.com/joerutland.

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
Image Credit: Midjourney

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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leadership tips for new CEO
Image Credit: Midjourney

When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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entrepreneurial leadership skills and traits
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When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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