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From $5 to $12 Million: Mignon Francois’ Proven 5 Step Recipe to PR Stardom

PR has many benefits including making you more visible so that you can attract your dream clients and get paid what you want



Image Credit: Midjourney

In Mignon Francois’ book, “Made From Scratch: Finding Success Without A Recipe,” she shares her journey of turning $5 into $12 million through her cupcake business (The Cupcake Collective).

She attributes this success to 5 key ingredients: the ability to “quit quitting, be regimented, practice your craft, get rest [and] believe in you” in the hopes that we would be able to take her recipe for success and make it our own. 

With this in mind, here’s how you can take those same steps and leverage them for PR success:

#1 Quit Quitting 

We have all heard it before. Sometimes it’s loud, other times it’s a silent whisper. Self-doubt is that voice in our heads that often stops us in our tracks. It tells us we’re not good enough, smart enough, or perfect enough, and that no one is interested in what we want to say. It can make us quit on ourselves and our ideas. 

But the truth is, success isn’t without failure and, as previously mentioned, the “first step to being successful is to stop quitting on yourself” (Mignon Francois). So, write that pitch if you haven’t already, send the one sitting in your email drafts or whatever it is you personally need to do to make things happen for yourself. 

Rather than moving in fear, start moving in faith so that you can take full advantage of the many benefits of PR, such as getting more visible, attracting your dream clients and getting paid what you want.

#2 Be Regimented 

PR success does not happen accidentally. It’s a process of trial, error, and repetition. What this means is that you need to be regimented by developing systems, routines, standard operating procedures (SOPs), and sticking to them just like you would a cupcake recipe when baking. 

For example, if you decide that you’re going to send one pitch per week, you should stick to that plan. Additionally, once you get a positive response, use that successful pitch as a template that you can keep tweaking and crafting for future pitches.

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson

#3 Practise Your Craft 

We’ve all heard the saying, “You’re only as good as your last performance”. This is true for PR too because you’re only as good as your last pitch. This is why, as previously mentioned, it’s important to always sharpen your craft and continuously improve your pitch skills. 

However, beyond this, there are other skillsets that need to be practiced to ensure that each appearance or feature gives you the PR benefits discussed above. These include your interview, people, and networking skills because, in the words of Todd Herman, “Business moves at the speed of relationships”. 

With this in mind, how you present yourself and tell your business story once you get on a podcast or summit, for example, are also skills you should polish and craft so that you can tell a captivating and memorable story that will hook the audience long after you’ve told it and establish you as an authority and go-to expert within your industry.

#4 Get Rest

As the old saying goes, “all work and no play makes Jack a dull boy”. Oftentimes, when we hear or read this quote, we think that dull means boring, but it also means feeling uninspired, experiencing a creative block, or feeling like you’ve lost your spark. 

When we take time off to do the things we enjoy like reading a book, watching a movie, or going for a walk in the park, we give ourselves the opportunity to experience a burst of new inspiration, away from our desks, worldly pressures, and dreaded deadlines. 

Therefore, as much as it’s important to be regimented and practise your craft, “work without rest is a recipe for failure” (Mignon Francois). 

So take this as a gentle nudge to go on that walk, watch that show, or read that book as these simple, yet necessary, breaks will spark new energy and ideas, “rejuvenating [you] and getting [you] ready for the next great thing”.

#5 Believe in You

“I can give you the exact steps and strategy, but if your mindset and your psychology are not in it, it’s not going to work” (Holly Haynes, Business Strategist and Mentor). In other words, there is no (PR) success without self-belief. 

Therefore, in order to cultivate it, start by actively challenging your self-doubt. You do this by starting to see yourself as a thought leader with valuable insights and information to share with an audience because “we become what we think about” (Earl Nightingale)

Once you can visualise that, start taking the steps necessary to bridge the gap between where you currently are and where you want to be everyday so that your vision will become a reality.

PR has many benefits including making you more visible so that you can attract your dream clients and get paid what you want. 

This can be achieved through the 5 simple steps outlined above, based on Mignon Francois’ success framework. My hope is that this article will aid you in using it successfully for your visibility efforts.

Nina Dafe is an award-winning content marketer, PR specialist, international speaker, and co-author of the #1 international bestselling book- The Art of Unlearning; Top Experts Share Personal Stories on the Courage to Step Out of Your Comfort Zone. She champions individuals to get more visible, attract their dream clients, and get paid what they want through content marketing and PR at!

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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