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From $5 to $12 Million: Mignon Francois’ Proven 5 Step Recipe to PR Stardom

PR has many benefits including making you more visible so that you can attract your dream clients and get paid what you want



Image Credit: Midjourney

In Mignon Francois’ book, “Made From Scratch: Finding Success Without A Recipe,” she shares her journey of turning $5 into $12 million through her cupcake business (The Cupcake Collective).

She attributes this success to 5 key ingredients: the ability to “quit quitting, be regimented, practice your craft, get rest [and] believe in you” in the hopes that we would be able to take her recipe for success and make it our own. 

With this in mind, here’s how you can take those same steps and leverage them for PR success:

#1 Quit Quitting 

We have all heard it before. Sometimes it’s loud, other times it’s a silent whisper. Self-doubt is that voice in our heads that often stops us in our tracks. It tells us we’re not good enough, smart enough, or perfect enough, and that no one is interested in what we want to say. It can make us quit on ourselves and our ideas. 

But the truth is, success isn’t without failure and, as previously mentioned, the “first step to being successful is to stop quitting on yourself” (Mignon Francois). So, write that pitch if you haven’t already, send the one sitting in your email drafts or whatever it is you personally need to do to make things happen for yourself. 

Rather than moving in fear, start moving in faith so that you can take full advantage of the many benefits of PR, such as getting more visible, attracting your dream clients and getting paid what you want.

#2 Be Regimented 

PR success does not happen accidentally. It’s a process of trial, error, and repetition. What this means is that you need to be regimented by developing systems, routines, standard operating procedures (SOPs), and sticking to them just like you would a cupcake recipe when baking. 

For example, if you decide that you’re going to send one pitch per week, you should stick to that plan. Additionally, once you get a positive response, use that successful pitch as a template that you can keep tweaking and crafting for future pitches.

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson

#3 Practise Your Craft 

We’ve all heard the saying, “You’re only as good as your last performance”. This is true for PR too because you’re only as good as your last pitch. This is why, as previously mentioned, it’s important to always sharpen your craft and continuously improve your pitch skills. 

However, beyond this, there are other skillsets that need to be practiced to ensure that each appearance or feature gives you the PR benefits discussed above. These include your interview, people, and networking skills because, in the words of Todd Herman, “Business moves at the speed of relationships”. 

With this in mind, how you present yourself and tell your business story once you get on a podcast or summit, for example, are also skills you should polish and craft so that you can tell a captivating and memorable story that will hook the audience long after you’ve told it and establish you as an authority and go-to expert within your industry.

#4 Get Rest

As the old saying goes, “all work and no play makes Jack a dull boy”. Oftentimes, when we hear or read this quote, we think that dull means boring, but it also means feeling uninspired, experiencing a creative block, or feeling like you’ve lost your spark. 

When we take time off to do the things we enjoy like reading a book, watching a movie, or going for a walk in the park, we give ourselves the opportunity to experience a burst of new inspiration, away from our desks, worldly pressures, and dreaded deadlines. 

Therefore, as much as it’s important to be regimented and practise your craft, “work without rest is a recipe for failure” (Mignon Francois). 

So take this as a gentle nudge to go on that walk, watch that show, or read that book as these simple, yet necessary, breaks will spark new energy and ideas, “rejuvenating [you] and getting [you] ready for the next great thing”.

#5 Believe in You

“I can give you the exact steps and strategy, but if your mindset and your psychology are not in it, it’s not going to work” (Holly Haynes, Business Strategist and Mentor). In other words, there is no (PR) success without self-belief. 

Therefore, in order to cultivate it, start by actively challenging your self-doubt. You do this by starting to see yourself as a thought leader with valuable insights and information to share with an audience because “we become what we think about” (Earl Nightingale)

Once you can visualise that, start taking the steps necessary to bridge the gap between where you currently are and where you want to be everyday so that your vision will become a reality.

PR has many benefits including making you more visible so that you can attract your dream clients and get paid what you want. 

This can be achieved through the 5 simple steps outlined above, based on Mignon Francois’ success framework. My hope is that this article will aid you in using it successfully for your visibility efforts.

Nina Dafe is an award-winning content marketer, PR specialist, international speaker, and co-author of the #1 international bestselling book- The Art of Unlearning; Top Experts Share Personal Stories on the Courage to Step Out of Your Comfort Zone. She champions individuals to get more visible, attract their dream clients, and get paid what they want through content marketing and PR at!

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Success Advice

How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



Your Beliefs Can Supercharge or Sabotage Your Success (1)
Image Credit: Midjourney

Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

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Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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Success Advice

Here’s a Young Man’s Antidote for the Uncertainty of the Modern World

Why do a lot of young guys lack confidence in today’s world? 



How to boost your confidence
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We all have been told that confidence is a key factor in achieving success and happiness in life. But what is it exactly? (more…)

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Success Advice

Toxic Leadership: 5 Ways to Identify a Bad Leader

if you have a leader who displays any of the toxic traits, it’s time to move on to greener pastures.



Toxic leadership
Image Credit: Midjourney

Let’s be honest, we’ve all crossed paths with a toxic leader in our careers at some point. Unfortunately, while some toxic leaders don’t even bother to hide their behaviour, some know very well how to conceal their true selves behind a strong-built facade. The latter is the most dangerous of the two. (more…)

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