Connect with us

Success Advice

5 Tips For Creating The Perfect Tagline For Your Business

Joel Brown (Founder of Addicted2Success.com)

Published

on

Nike-Just-Do-It

One of the many things in business that is considered a daunting and difficult task for most, is to perfect their company tagline. What does your tagline say about your business? Are your company values rolled into your tagline and is your tagline too weak, too strong or too corny?

A tagline is your Identity, with just a few words, a tagline must be understandable, summarize the product or service offering, build trust, or incite to buy. The right logo and the right tagline can take your company a long way.

In this post we show you how to craft the perfect tagline for your new or current business in need of a creative upgrade.

 

5 Tips For Creating the Perfect Tagline For Your Business

Be brief

If your slogan gets too verbose or too complicated, people tend to tune out. Or worse, they think you’re trying to hard, not good at communicating (and maybe they’d be right), or unclear about what exactly it is that you do. None of these things are going to help you. That’s why it’s important to brainstorm. Make a list of what you do, the things that define your business and the words you would use to describe it. From there, get clever and respect an economy of words.

Emphasize the right things

Since the 1990s, consumers say the slogans that in some way emphasize community are the most appealing and resonant, says Eric Swartz, a marketing and branding expert. Outline your company’s values, and see how they might translate to a slogan. If you can tell consumers what you’ll do for them and their families, or what you positive contributions you make to the community itself, they’ll be more likely to gravitate toward your business.

Value it

Understand how crucial a role a slogan can play. Because it’s the message you send out to consumers at every visit to your office, with every mailing sent, and every item bought in your store, it becomes the sentiment people associate with your company. It’s one of the most powerful brand-building devices. Along with the quality of service you provide, it defines who, as a business, you are.

Be honest

Overselling yourself is a short-sighted mistake. Eventually, people will come to know you don’t deliver on the promise you made, a powerfully destructive force on your reputation. It’s perfectly acceptable, of course, to highlight the best aspects of your business, but be realistic. You want customers and clients to be wowed by what you actually provide them, not disappointed.

Be original

Because a slogan is such a defining thing, it’s supremely important to have one all your own.  If yours mimics another brand’s, you’ll get confused or lost in the mix. Plus, it makes you look like an uncreative copycat. You can—and should—draw inspirations from successful, well-known examples. But don’t let pesky, insidious plagiarism creep its way into your creative process. Make your slogan yours, and yours alone.

So when it comes to creating and fine-tuning your tagline, Just Do It.

This article originally appeared on American Express.

*Share with us a few of your favorite taglines in the comment section below.*

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Advertisement
3 Comments

3 Comments

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Success Advice

    Defining Your Own Success: A Step by Step Guide

    Avatar

    Published

    on

    Image Credit: Unsplash

    Everyone wants success in their lives, but success can be defined in so many different ways that it can sometimes seem daunting. In this blog post, you will learn how to make success easier for yourself by defining what success means to you. (more…)

    Continue Reading

    Success Advice

    5 Characteristics of Athletes You Need for Business Success

    Avatar

    Published

    on

    Image Credit: Unsplash

    Michigan State basketball coach, Tom Izzo, wrote “Players play. Tough players win.” I would add to that, “It’s tough to win.”I think if you, as a leader, are looking to build an organization that is successful – that wins – you first have to accept that it will be tough. There are no shortcuts to success. In my 44 years of coaching, I was fortunate to coach a lot of tough players. I believe the toughness I have seen in athletes corresponds well to any organization or business. (more…)

    Continue Reading

    Success Advice

    5 Changes in Your Habits That Will Help You Thrive

    Avatar

    Published

    on

    Image Credit: Unsplash

    We’ve all found ourselves at the bottom at least once in our lives. We thought that everything’s ruined and there’s no going back. The truth is – there’s always going back. Moreover, it takes one to fall many times and feel like everything’s ruined to succeed in life. (more…)

    Continue Reading

    Success Advice

    The Biggest Man-Made Myth and What You Can Do About It

    Avatar

    Published

    on

    Image Credit: Unsplash

    Everyone hates to admit it, but you know it’s true. Time is our most essential asset if used efficiently. We all have 24 hours in our schedules. Thus, no matter what anyone says, we’re equal. It’s how we use our time that makes all the difference. (more…)

    Continue Reading

    Trending