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Capitalize on the 80% of Business That You Are Missing Out on Right Now With This Method

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referral marketing
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Most of us are aware of Pareto’s Principle, the 80/20 rule. This principle states that 20% of the input gives us 80% of the output. The top 20% of your salespeople account for 80% of your business. The top 20% skills you have, account for 80% of your success. The top 20% of our customers will give us 80% of business. When we use this principle it allows us to narrow in and focus on the most important clients who are in our target market.

You’ll find that most people tell you to focus on your top 20%. Here’s the big question: What do you do with the other 80% of people who you do not work with?

Most of us let this 80% of potential business fall to the wayside because they are not our target market and we have no system set up to still do some form of business with them. However, this is not the case for Tim Johnson.

Just last year, he generated $11 million dollars from REFERRALS! He is the master of building a referral based business. By sending clients that he cannot work with to his friends and referral partners, he is able to receive commission for the introduction and new business.

Imagine having the potential to make money from EVERY business conversation! Tim speaks to about 3,000 people per year, and if he cannot help them personally, he knows someone in his Global Renegade network who can.

The thing is, we can all do this if we are intentional about it. As Tim puts it, “We need to date our referral partners. We put so much time and effort into people that do nothing for our business, yet we do not build strong relationships and invest time into our referral partners.”

Tim is a speaker, author, real estate developer, and business coach who is well known around the world. He starts each business conversation by saying, “Is it okay with you that if at anytime during this conversation I realize that I am not the right fit for you, I introduce you to someone in my network who is?”

Each time he is met with a resounding YES! Who would say no to this offer? This strong referral network has built Tim a net worth of over $4 million dollars. Tim uses a framework called SOLD and if you use this framework you can build a strong referral network as well.

Below, is the exact SOLD framework Tim uses:

Strategy

According to Tim, everything is mathematical. He approaches each conversation looking to learn and serve. When you approach conversations in this way, you focus on relationship building instead of feeling like you have an agenda to do business.

Ask great questions here and give the person you’re speaking with an opportunity to share their situation and what they are going through. Tim always asks, “What do you need and how can I serve you?” This is a powerful question that most people neglect and it’s the reason they are not experiencing as much sales success as Tim.

“Here is a powerful yet simple rule. Always give people more than they expect to get.” – Nelson Boswell

Objections = Opportunities

As the old wise quote states, “We were given two ears and one mouth for a reason.” This means we need to speak less and listen more.

Too often, people pitch and become salesy instead of being human and having a conversation where they are listening to the person they are sitting with. When you are listening, you give yourself the opportunity to learn their problems, obstacles, and needs in order to identify new opportunities.

Leverage referral partners

As you are gathering information you will identify if you are able to provide the solution that your prospect needs. If you cannot, it is time to leverage your referral partners and make the introduction.

By starting out the conversation saying, “Is it okay with you that if at anytime during our conversation I realize that I am not the right fit that I introduce you to someone who is?” you have already pre-framed yourself appropriately to leverage your referral network if you cannot provide a solution that is needed.

Your prospect will be very appreciative for your honesty and will trust your judgement. You get a lot of brownie points when you have the integrity to say that you are not the right fit, but let me introduce you to someone who is.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

Duplicate

Rinse and repeat this process. Having conversations in this way will enable you to work with the top 20% of people you speak with, and still provide value to the other 80%. In this way, every conversation opens up the opportunity for new business.

SOLD is business growth through asking great questions, active listening, and leveraging referral partners. Start to capitalize on the 80% of business that you are missing out on by referring these people to other service providers in your network.

If you think about providing value in service of others first, then you can leverage the SOLD framework for increased revenue in your business by simply being a connector and receiving commissions of 10%-25%.

Do you have referral partners in your business? Would love to hear your experience in the comment section below!

Rob Fajardo is 23 year old Thought Leader from NJ. He founded a brand called Leave Normal Behind, a content, community, and events hub for purpose driven people. The mission of LNB is to bring together purpose driven people and inspire them to become the best versions of themselves by creating things that matter and encouraging others to do the same. He is also the viral marketing mastermind behind fidget spinners (check @fidget360 on IG) and helped Gerard Adams, Co-Founder of Elite Daily, establish the executive team at Fownders responsible for building the Seed-2-Scale program there. If you want to get connect with Rob you can email him rob@leavenormalbehind.com.

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Success Advice

The Blueprint to Greatness: 6 Success Lessons from Drake

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Image Credit: Addicted2success (Midjourney, Not Drake)

When we talk about modern success, it is hard to ignore the astronomical rise of Drake. Beyond the Grammy awards, the record-breaking Billboard hits, and the sold-out stadium tours, there is a masterclass in mindset, manifestation, and relentless work ethic.

For entrepreneurs, creators, and visionaries looking to leave a mark, Drake’s approach to his craft offers invaluable lessons.

Here are six core principles extracted from Drake’s journey that you can apply to your own pursuit of greatness.

1. Cherish the “Who Is This?” Moment

When you are first starting out, it is easy to become impatient. You want the accolades, the recognition, and the massive audience right out of the gate. But skipping the struggle means missing out on the most vital part of the journey.

“Don’t ever not be present in your ‘who is this’ moment, because you’re going to be chasing that moment for the rest of your career—trying to keep people as interested as they were when they felt like they were one of the only people listening to you.”

The Takeaway: If you are a new artist or a budding entrepreneur, embrace the grind of obscurity. The hunger and innovation you possess when you are trying to get noticed are the exact tools that will build your empire. Be present.

2. Aim to Be the “First You”

Society often measures success by comparison. We try to become the “next” Steve Jobs, the “next” Jay-Z, or the “next” big disruptor. True success, however, requires unparalleled authenticity and an unwavering desire to be at the top of your own category.

Drake’s mentality was never about following in someone else’s exact footsteps. He didn’t want to be the next Kanye West or Lil Wayne; he wanted to be the first Drake.

  • Refuse to settle: Never aim for second place.
  • Build your own lane: If you see someone else achieving greatness, use it as proof of concept. If they can do it, you can do it—but do it your way.

3. Obsessive Manifestation

Success is rarely accidental. It is the result of holding a clear, almost obsessive vision of the future in your mind until it becomes reality.

Before the fame, Drake used to drive his uncle’s drop-top Audi through the exact same three streets where he wanted to buy a house, bringing people along to physically show them the life he was going to build.

The Takeaway: You have to see it before you can hold it. Speak your goals into existence, visualize your destination daily, and align your actions with that specific future.

4. Master Your Craft and Take Your Time

In a world that celebrates “hustle culture” and the sheer volume of output, it is easy to forget that quality is the ultimate differentiator. You don’t have to crank out 50 projects a week to prove your worth.

“I can do two verses, not finish the song, and feel proud… It’s an individual creative process. There is no standard.”

Know your strengths. For Drake, it has always been his writing. He takes his time, researches, writes on his phone, and refuses to sacrifice the quality of his work just to meet an arbitrary deadline. Discover what your greatest talent is—whether it’s coding, writing, speaking, or strategizing—and take the time required to make it undeniably great.

5. Disconnect From the End Goal

This might sound counterintuitive to goal-setting, but becoming too attached to a final destination can be self-destructive. If your only focus is hitting a massive financial number or a specific milestone, what happens when you get there? You risk stalling out.

The Strategy for Continuous Growth:

  1. Set the target, but focus on the daily steps. 2. Live in the “right now.” Do the absolute best you can in the present moment.
  2. Celebrate the learning, not just the wins. Mistakes are necessary for growth. If you are always right, you can never learn.

6. Let the Product Speak

Many creators complain about not getting noticed or blame the algorithms for their lack of traction. The hard truth? If your product is potent enough, the world will let you know.

You no longer need to move to New York or Los Angeles to “make it.” You can build an empire from your laptop, in your hometown, using the internet as your stage.

“If you have the music, that’s all it takes. Present it to the world, and the world will tell you if it’s worth their time or not… There are people who scour the internet every day looking for the next big thing, and I promise you if that product you have is potent enough, you will be the next big thing.”

Final Thoughts

Success is an addiction to growth. It requires sacrificing immediate gratification, tuning out the critics, and focusing solely on the quality of what you are putting out into the world. You don’t have to be a loud, loose cannon to make an impact. You just have to be relentless, competitive, and completely dedicated to your craft. Keep your head down, do the work, and let your results make the noise.

Here’s a Drake success advice compilation for your to learn more:

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Success Advice

Signs You’re Ready for a More Purposeful Career

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Image Credit: Addicted2success

Doing well at something is not the same as wanting it. Plenty of people are steady at their jobs and still feel hollow at the end of the day. Nothing looks wrong from the outside. Colleagues respect you, the pay lands on time, and you handle whatever gets thrown your way. What builds underneath is harder to name.

A dullness sets in, or a restlessness, or the sense that you’re watching your own work from across the room. It doesn’t mean everything needs to be torn down. Often it just means you’ve stopped growing, and once that happens, what counts as worthwhile work quietly changes shape. 

When work shifts

There is usually no announcement. One day the tasks that once demanded your full attention take almost nothing out of you. Some people notice their focus sliding away from the work and toward the people around it. Wanting to mentor, listen, and help someone untangle a problem tells you something real about where your attention wants to go.

This lands hard in teaching. Class sizes and schedules leave little room for one student who needs an hour, and administrative work swallows the time you’d rather give them. Many educators respond by shifting from a teacher to a counselor, a role built around emotional and social support instead of lesson plans. The work runs deeper with each student and puts their wellbeing at the center of the day.

Changes like this rarely announce themselves loudly. They start as a small nudge you can brush off. Ignoring it gets harder as the months go by.

What purpose feels like

Most of the time it arrives quietly. A small exchange leaves you feeling like you were actually needed. You break down something complicated and watch it land. You steady someone who was spiraling. You point a person toward a way forward when they couldn’t see one. The tiredness afterward sits differently from the kind that flattens you.

Notice when you feel most switched on. Some people run best on targets, numbers, and systems that click into place. Others come alive guiding, backing someone up, keeping them going. Neither ranks above the other. They simply pull from different places.

Work that feels worthwhile usually reflects what you already care about. Value connection, trust, and steady growth, and a people-centered job will sit better than one measured purely in output. Perfection isn’t the goal. Honesty is.

Clues in your strengths

Patterns show up long before certainty does. Consider what people bring to you without being asked. Do friends start unloading before they’ve taken their coat off? Do colleagues mention how calmly you explain things? Are you the steady one while everyone else scatters like startled pigeons?

Pay attention to that. Support and guidance roles tend to grow out of qualities like these:

  • Patience when someone needs time
  • Empathy without absorbing everything
  • Clear communication
  • Real listening
  • Steadiness under pressure
  • Encouragement that doesn’t take over

Calling these soft undersells them. They carry weight because they help actual people get through difficult stretches. Technical knowledge can be added later. A steady, caring way with people is harder to teach, and having it already puts you closer to a new path than you might assume.

Why helping can grow

Roles built around helping tend to keep demanding more of you as a person. There’s no clocking in and ticking off a list. You get better at hearing what someone isn’t saying, at answering with more care, at reading people accurately. Growth like that outlasts any promotion.

Your motivation changes shape too. Pay and status stop being the whole scoreboard, and impact starts to matter. Did that person feel understood today? Did something hard get lighter because you were there? Questions like those keep the work from going flat.

None of which makes it effortless. The emotional load is real. Boundaries hold everything together, and so does proper rest. Choose a helping career with clear eyes, because meaning doesn’t cover lunch, sleep, or a life outside the job.

Testing the next step

Nothing has to be decided by next Tuesday. Small, low-stakes experiments beat dramatic leaps almost every time. Walk around in the shoes before entering the marathon.

Try a few of these:

  • Talk to someone doing the job now
  • Ask about ordinary days, not the highlights
  • Volunteer somewhere support is the point
  • Shadow a professional if you can arrange it
  • Sign up for one course
  • Note down what leaves you energized

Each one separates the imagined version from the real one. Occasionally a role loses its shine once you hear what the hours involve. Just as often, seeing it up close confirms what you suspected.

Stay curious rather than urgent. No contract is being signed. You’re collecting evidence, and evidence beats panic when a career decision is on the table.

Making change less scary

Fear arrives even when the change is a good one. Money, timing, family obligations, the thought of being a beginner again. None of that is irrational. Your brain is doing its job, protecting you, just with more theatrics than the situation calls for.

Size is usually the problem. “Should I change my whole life” is an unanswerable question, and holding it in your head produces nothing but dread. Narrow it until it becomes something you can act on this month. Build savings first. Find out what training actually requires. Set a six-month window and see what you learn inside it.

The fear rarely disappears entirely, and it doesn’t need to. It shrinks once the decision stops being one enormous leap and becomes a series of ordinary moves you can reverse if they don’t work.

Choosing a better fit

Borrowed definitions of success cause most of the trouble. Looking impressive while feeling depleted is a trade that stops paying off quickly. Your own version asks harder questions. Does this line up with what you care about? Does it draw on what you’re actually good at? Could you do it without performing a version of yourself all day?

Alignment matters more than ambition here. The goal is work that fits, that spends your energy well, that lets you be useful without straining for it.

That pull toward something more meaningful deserves attention rather than dismissal. Look into it. Give it time. The full map isn’t required. One honest step forward is usually enough to start.

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Success Advice

How to Prepare for a First Video Conversation Online

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Image Credit: Addicted2success

A first planned video conversation feels easier when the technical setup and basic expectations are handled in advance. A few practical checks reduce distractions and leave more attention for clear, respectful communication.

Prepare Before the Conversation

Before joining a scheduled conversation through a service such as Aveola, review the meeting details, your account profile, and the subjects you intend to discuss. Early preparation prevents last-minute searches for links, passwords, headphones, or background information.

Confirm the Time and Access

Check the date, time zone, expected duration, and correct access link. Add the appointment to a calendar with a reminder, then open the platform early enough to complete any sign-in or permission requests.

Confirm that your email address or phone number is verified when the service requires account verification. Use a unique password and activate two-factor authentication when that option is available.

Plan a Few Topics

Prepare two or three simple subjects that fit the reason for the conversation. For a professional call, these subjects might include responsibilities, project goals, or next steps. For a social discussion, hobbies, travel, books, music, or daily routines provide comfortable starting points. Avoid writing a full script. Short notes keep the exchange natural while giving you a reference if the discussion pauses.

Check Your Connection

A stable internet connection supports clearer sound and smoother video. Close large downloads, cloud backups, streaming services, and unused browser tabs before joining.

The table identifies common connection issues and practical responses:

Issue

Visible effect

Preparation step

Weak Wi-Fi signal

Frozen picture

Move closer to the router

Busy home network

Delayed sound

Pause other high-bandwidth activity

Outdated browser

Missing features

Install the current version

Low device power

Sudden disconnection

Charge the device beforehand

Set Up a Comfortable Space

The physical environment affects how clearly both people see and hear each other. Camera placement, light, sound, privacy controls, and personal limits deserve separate attention before the conversation begins.

Position the Camera

Place the camera close to eye level so your face remains centered without requiring you to look sharply upward or downward. A laptop stand, stable box, or adjustable monitor provides a better angle than holding a phone throughout the session.

Leave a small amount of space above your head and keep the lens clean. Look toward the camera while speaking, then return your attention to the screen while listening.

Improve the Lighting

Face a window or place a lamp in front of you, slightly above eye level. Strong light behind your chair creates a silhouette, while overhead lighting alone produces deep shadows around the eyes.

Review the preview screen before joining. Adjust the lamp, curtain, or seat position until facial details appear clear without excessive brightness.

Test the Sound

Use the platform preview or device settings to test the microphone and speakers. Speak at a normal volume and listen for echo, background noise, or distortion. Headphones reduce feedback when speakers sit close to the microphone. A quiet room with curtains, rugs, or soft furniture also limits reflected sound.

Protect Your Privacy

Review what the camera reveals before the conversation begins. Remove documents, photographs, screens, packages, or personal items that display sensitive information.

Five additional checks help protect your account and surroundings:

  • Disable location details that are unnecessary for the session.
  • Review camera and microphone permissions in the browser.
  • Use a background blur when the room contains private material.
  • Keep account recovery codes outside shared devices.
  • Sign out after using a borrowed computer or tablet.

Privacy settings also control profile visibility, notifications, and contact options. Read each setting carefully instead of relying on its default value.

Set Personal Boundaries

Decide in advance which subjects and personal details remain outside the discussion. A planned conversation does not require sharing an address, workplace schedule, financial information, private documents, or account credentials.

Set a clear time limit when your schedule requires one. A simple statement at the beginning, such as having 30 minutes available, gives both participants a shared expectation.

Keep the Conversation Comfortable

Preparation continues during the exchange through attentive communication and a calm response to technical interruptions. A small problem with sound or video does not need to disrupt the entire session.

Communicate Respectfully

Speak clearly, allow the other person to finish, and ask direct questions when something is unclear. Muting the microphone during unavoidable background noise keeps the conversation easier to follow. Consent remains relevant throughout live communication. Respect a request to change the topic, pause, disable a feature, or end the session.

Finish With Clear Next Steps

Before leaving, confirm any agreed action, future date, document, or contact method. This step prevents confusion after professional, educational, or project-related discussions.

End the session through the platform controls, close unnecessary tabs, and verify that the camera and microphone are no longer active. A brief review of what worked gives you a stronger routine for the next conversation.

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Success Advice

The Success Trap of Waiting Until Something Feels Wrong

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Image Credit: Addicted2success

After enough years in medicine, you start to notice a pattern that has nothing to do with biology and everything to do with psychology. The most driven, capable people in the room are often the last ones to deal with a problem.

Not because they are careless. Usually it’s the opposite. They have built successful lives by pushing through discomfort, solving problems, and staying in motion when other people stop.

I still think about one patient from time to time, although the truth is I’ve seen versions of her story more times than I could count. She was building a company, or maybe it was her career, I don’t remember anymore, and she’d been ignoring a symptom for months. She knew it wasn’t normal. She’d caught it early, but there was always a reason to put it off. A launch, a deadline, an important meeting she couldn’t miss. In her mind, stopping even for a day felt like falling behind.

By the time she finally came in, the problem had grown into something much harder to treat than it needed to be. I never thought of her as careless, and I don’t think denial is the right word either. She was doing what had always worked for her: keep pushing, don’t get distracted by small problems, and deal with them later.

That habit that serves you so well at work doesn’t always serve you everywhere else. When it comes to your health, it can become part of the problem.

Why Ignoring Small Problems Feels Like Discipline

People who accomplish a lot usually learn early on that not every ache, inconvenience, or setback deserves their attention. If they stopped every time something felt a little off, they’d never get anything done. After a while, pushing through just becomes second nature, and that habit doesn’t stay at work. It follows them everywhere else.

The problem is that this instinct doesn’t know the difference between grit and denial. Grit is choosing to endure something hard that you understand and have decided is worth enduring. Denial is ignoring a signal you never actually evaluated. They can feel identical in the moment, which is exactly why so many capable people confuse them.

This happens constantly, and not just when it comes to personal health. A founder notices the same customer complaints showing up every month, but keeps writing them off because fixing them would mean admitting there’s a problem with the product. An executive is surviving on four hours of sleep because it’s “just a busy season,” even though that season has lasted the better part of a year. Someone else has been living with the same symptom for months because making an appointment feels like one more thing they don’t have time for.

None of them are being careless. They’re using the same mindset that helps them succeed at work in a situation where it just doesn’t fit.

The Hidden Cost of Living Reactively

The real cost of reactive living isn’t the eventual crisis. It’s everything that happens before the crisis, which is usually invisible even to the person paying for it.

Living reactively means a portion of your attention is always spent managing something you haven’t dealt with yet. That’s a tax you pay daily, in the form of decisions made from a place of low-grade dread instead of clarity, in the form of energy that should be going toward your best work instead going toward keeping a problem contained. You don’t usually notice this tax because it doesn’t announce itself. It just quietly reduces how much of you is available for the things that matter.

This pattern plays out with health the same way it does in business. Very few of the serious conditions I’ve treated appeared overnight. Most started small, were easy to dismiss, and stayed that way for longer than people expected. Your body usually gives you plenty of chances to notice something is wrong before it forces you to pay attention.

Prevention Is the Highest Leverage Work You’ll Ever Do

Meanwhile, we celebrate the comeback, the turnaround, the crisis survived. Nobody publishes a book about the disaster that never happened because someone handled it early.

But prevention is the harder, more advanced skill. Crisis response gets you sympathy and a story. Prevention requires you to act on something before it’s demanding your attention, with no audience and no applause, purely because you understand what will happen if you don’t. That takes a kind of self-management that most people never develop, because it isn’t rewarded the way heroics are.

The best leaders and founders don’t actually handle crises better than everyone else, they just have fewer of them because they treat maintenance as a strategy rather than as something to get to eventually. They ask what a version of themselves with more information would already know, and then they go find that information instead of waiting for it to force its way in.

What This Looks Like in Practice

If any of this sounds familiar, you don’t need to turn your life upside down. Start small. Every few months, take a little time to think about the things you’ve been putting up with instead of dealing with. It could be your health, something at work, your finances, or even a relationship that’s been quietly wearing you down.

The most useful question to ask yourself is a simple one: Am I choosing to put up with this, or am I just avoiding it? Those two things can feel surprisingly similar when you’re in the middle of them, but they aren’t the same. One is intentional. The other usually catches up with you sooner or later.

A Different Definition of Strength

We tend to define strength as the ability to endure. I’d argue the more useful definition is the ability to notice early and act before you have to endure anything at all.

The people I’ve seen build businesses, careers, and even healthy lives over the long term usually aren’t the ones who can take the biggest hit. More often than not, they’re the ones who dealt with small problems before those problems had a chance to grow. It isn’t the most exciting approach or the one that tells the grandest story, but it’s the reason they stay healthy and keep moving forward.

Next time you brush off a small warning sign, ask yourself why you’re ignoring your body’s signals. Most of the time, you’ll likely find that it has less to do with your schedule and more to do with clinging to the identity of being someone who never needs to slow down.

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