Success Advice
Burnout Is Real. Here Are Five Strategies to Manage It
I recently checked in with a few colleagues to ask, “How are you doing… really?” While I had hoped they’d found a new, better groove amidst pandemic living, I was surprised by how many were either exactly where they were a year ago, mentally and emotionally speaking, and some even worse.
One accentuated this latter point by sharing:“I’m still exhausted. It’s going on 14 months. I’m worried about… everything. And I still don’t feel secure with my job.”
My friend is a high-performing leader who’s survived multiple rounds of layoffs in the oil and gas industry. Her husband was laid off at the beginning of the crisis; her kids have suffered from lack of connection in their virtual learning environment. Her story, sadly, isn’t unique in this COVID world. Neither is the cumulative stress she’s acquired throughout this process.
Allostatic overload is the term being used to describe our pandemic existence. In short, it’s the price our body pays for existing in high-stress environments for extended periods. Our stress, too, can be exacerbated by consistent negative feelings and thoughts about unsuccessful outcomes. The impact can feel like burnout and can have long-term implications on our overall health.
Signs of burnout can include forgetfulness, feeling unmotivated, difficulty with focusing, feeling dispassionate about things you used to care about. And, like my colleague, complete exhaustion. We don’t have to succumb to this level of burnout, though. There are still actions we can take to lead ourselves to a better place so our day-to-day existence can be enhanced, and we can be more present in our own lives, as well as the lives of others. How are you doing… really?
“Burnout is nature’s way of telling you, you’ve been going through the motions your soul has departed.” – Sam Keen
Here are five strategies you can deploy to help manage any level of burnout you might be experiencing:
- Stop kidding yourself. Many of us have a hard time admitting when things aren’t exactly okay. High performers, especially, tend to see hard work as the best cure to see themselves through a rough patch. This just isn’t the case. If you’re feeling any signs of burnout, get real with yourself: confront it. Be okay with not being okay.
- Get comfortable with No… fast. When we’re feeling burnout, we need time. The only way to reclaim it is to start saying “no” and finding the space you need to get back to center. To help you, start by getting clear on your priorities and activities that must get done. Anything else, start saying “no.” No doesn’t mean never; it often means just not right now. Use your “no” to control the volume of opportunities and requests that come your way so you can find the time you need to recover.
- Disconnect digitally. We’ve all heard about the dreaded blue screen and its impact on our sleep quality, let alone quality of time we try to invest with others. Technology can be a great administrative tool; too much, though, and it can be an additional source of stress as it reminds us far too often of what’s not getting done. When we disconnect from technology, we reconnect with ourselves. Right now is a perfect time to re-establish a healthy relationship with technology and create boundaries with it. We’ll all want this during our post-pandemic lives, so putting some disciplines in place today can also help create a better tomorrow.
- Schedule your walks. We would never blow off an important appointment with a colleague; when something is on our calendar, we honor it with our best effort. Take this spirit and apply it to yourself. Schedule several walks during your work week on your calendar and don’t reschedule. Treat yourself as a high-priority item. Walking has profound benefits on our mental health; its meditative-like qualities can calm our minds and help create a much-needed perspective that reminds us of what’s most important right now in our lives.
- Get it write. Start and end your day by journaling. When you wake up, before you do anything, write down your intentions for the day. This way, you’re setting your agenda – not email, not social media. You’ll always have others either telling you or recommending to you what’s important; by leading your life intentionally, you’re reminding yourself what you deem as valuable to you. Then, at the end of the day, reflect on your gratitude by identifying three things you’re most appreciative for during your day. These simple practices allow you to reflect on the good and refocus on the opportunities to help you get to a place where you’re feeling rested and recharged.
There is no real, quick fix to the burnout we feel. And while these five strategies can set you on the right course, there’s also the opportunity for you to connect with your employer to renegotiate your schedule and/or talk to a mental health provider to get additional support for what you’re experiencing.
We can’t control the world around us. We can always, though, control our response to the world. When you focus on what you can control, you’ll find yourself in a better place of leading yourself, your team, and your family to a better future.
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How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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