Connect with us

Success Advice

8 Words You Should Never Use In Your Business Twitter Bio

Avatar

Published

on

twitter-bio


We get it, capturing the essence of your business in 140 characters on Twitter is tough. This is more of a reason to be short & sweet. After searching through a wide array of business Twitter pages, there is a lot of fluff in the bio section that will make most direct their attention back to clicking on their “Home” or “Profile” button and leave the  non convincing page that runs with a weak bio behind. Since every word counts, here is how your average human being will react to the following words in a Twitter bio:

 

  1. “Passionate.” Can you be “passionate” about four or five things?  One passion, maybe; four passions are interests, not passions.  And really:  Can anyone truly be passionate about “delivering lasting customer value” or “teaching small businesses to harness the power of social media” or “providing lasting solutions to common business problems”?  Focused, yeah.  Driven, sure.  Passionate?  Save that for your significant other.
  2. “Authority.” As Margaret Thatcher said, “Power is like being a lady; if you have to say you are, you aren’t.”  If you have to say you’re an authority, you aren’t. Show your expertise instead.  “Speaker at TED Conference” indicates a level of authority.  “Social media authority” reads as “I spend way too much time on Facebook.”
  3. “Workaholic.” I suppose the intent is to say, “My nose is to the grindstone 24/7.”  If you really do work that much, describe the successes all that effort produced instead. “Workaholic” has negative connotations and implies tremendous effort without tangible results.  Potential customers don’t care how much you work — they care about what you get done.
  4. “Guru.” Forget the explanation; I just hate this one. (If you respond positively to “guru,” I would love to know why.)  I also hate “sage,” “connoisseur,” “guerilla,” “whiz,” “ninja,” and other allegedly clever descriptors.  Don’t be clever for clever’s sake.
  5. “Serial entrepreneur.” A few people start multiple, successful, long-term businesses.  They truly are serial entrepreneurs.  The rest start one business that fails or does okay, try something else, and keep rinsing and repeating until they find a formula that works.  Those people are entrepreneurs. (And there’s nothing wrong with being “just” an entrepreneur!)  If you have two or three solid successes under your belt, listing them can be powerful.   If not, just say what you do now.
  6. “Technologist.” I found lots of definitions for a technologist.  My favorite is, “A person who uses scientific knowledge to solve practical problems.”  So: Is that really what you do?  Many people who claim to be “technologists” just like cool new products and applications. They’re interested in technology (again, nothing wrong with that!) but they are not technologists.  If you use scientific knowledge to solve practical problems, share an example.  Otherwise just say, “I love my new iPad 2!”
  7. “Strategist.” Strategists look at the present, envision something different, and develop approaches to make their vision a reality.  For example, I sometimes help manufacturing plants improve productivity and quality.  There are strategies I use to identify areas for improvement, but I’m in no way a strategist.  I don’t create something new; I apply my experience and a few proven methodologies.  Very few people are strategists; most “strategists” are actually coaches, specialists, or consultants who use what they know to help others.  99% of the time that’s what customers need — they don’t need a strategist. Be who you are.
  8. “Unique.” We’re all individuals, we’re all different, we’re all unique — and we all know it.  If I’m considering hiring you or buying your products, “unique” means nothing to me.  Tell me why you are better.

Here’s what catches the eye:  Plain language without hyperbole, exaggeration, or fluff.

While expressing personality and flair may work in some cases, if you use Twitter for business purposes plain language and accurate descriptions are what potential followers — and potential customers — really want to see.

Article By Jeff Haden, writer @ Owners Manual

W. Eric Croomes is America’s Life Trainer! A certified holistic life coach, fitness trainer and author of three books dealing with relationships, personal achievement and empowerment, Eric is founder of Infinite Strategies LLC, a firm dedicated to coaching for the mind, body and spirit!   Visit Eric at www.tewdonline.org and on Facebook at Wayne E. Croomes or follow him on Twitter@MotivatorEric.

Advertisement
6 Comments

6 Comments

  1. Avatar

    coreypadveen

    Oct 2, 2013 at 7:52 pm

    Love that you’re calling out ‘Guru’! I can’t figure out why it’s such a buzz word to begin with.

  2. Avatar

    agsv

    Mar 11, 2013 at 3:07 pm

    I don’t know man my job title actually is technologist, more specifically automation and instrumentation technologist, I do things like design automation systems for plants and buildings, don’t know what you have against technologists loll…

  3. Avatar

    N Lewis

    Mar 3, 2013 at 6:37 pm

    Here’s another one “Revolutionary” , this is when some one describes their product. Sorry guys, but this word is so 2010..

  4. Avatar

    WriteOnServices

    Feb 20, 2013 at 6:05 pm

    Nice, uplifting list! I can just picture all the bios for passionate serial entrepreneurs who are authorities on everything!

  5. Avatar

    John Smith

    Jan 10, 2013 at 4:24 pm

    A very subjective list; you might as well put any word from the English dictionary up there and give it a justification.

  6. Avatar

    Tanya

    Jan 10, 2013 at 4:21 am

    Geez, Passionate is the 1st word in my cover letter….I thought it was a good word b/c I am a very passionate person about work that I enjoy and I’m specifically looking in a sector that lacks passionate ppl….maybe I’ll change to Focused??

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Success Advice

Women You Need to Pursue Your Dreams Despite the Fear

Avatar

Published

on

Image Credit: Unsplash

You hear it all the time…. you just have to follow your dreams. They make it sound so easy, but if it were easy, everyone would be doing it. Right? But have you considered what can happen to you if you stifle those feelings that you meant for something more? If you try to ignore those feelings by telling yourself it’s not the right time, you don’t have time for that, or any other excuse there is? (more…)

Continue Reading

Success Advice

5 Ways Great Leaders Give Rise to Great Ideas

Avatar

Published

on

Image Credit: Shutterstock

It is often hindering when you hear a variant of ‘that is not how it’s done here’ in your workplace. This usually happens when employees voice their concerns or new ideas for a project, and it is confusing when a project leader dismisses or overlooks such interesting input. Even indirect dismissal in the form of ‘OK, is there anything else?’ may inadvertently build a workplace atmosphere that is not conducive to genuinely effective brainstorming. Why may this happen? And how do great leaders give rise to great ideas? Read on to find out. (more…)

Continue Reading

Success Advice

Hire Slow, Fail Fast, and Learn Faster

Avatar

Published

on

Image Credit: Unsplash

“It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default.” These words were once spoken by J. K. Rowling, famous British writer, and I believe they should be applied to a person’s success. (more…)

Continue Reading

Success Advice

Empathy is a Skill: Transformative Practices Behind Connecting With Others

Avatar

Published

on

Image Credit: Unsplash

Empathy is a key ingredient in developing fulfilling relationships in your life. According to one study, relationship satisfaction was predicted by the perceived empathy of the other person. That means if your partner believes that you empathize with them, your partner is more likely to be satisfied with your relationship. Fortunately, empathy is a skill that can be developed and used in every area of your life. Here are some key practices that you can use to strengthen your ability to empathize with others. (more…)

Continue Reading

Trending