Connect with us

Success Advice

8 Words You Should Never Use In Your Business Twitter Bio

Published

on

twitter-bio


We get it, capturing the essence of your business in 140 characters on Twitter is tough. This is more of a reason to be short & sweet. After searching through a wide array of business Twitter pages, there is a lot of fluff in the bio section that will make most direct their attention back to clicking on their “Home” or “Profile” button and leave the  non convincing page that runs with a weak bio behind. Since every word counts, here is how your average human being will react to the following words in a Twitter bio:

 

  1. “Passionate.” Can you be “passionate” about four or five things?  One passion, maybe; four passions are interests, not passions.  And really:  Can anyone truly be passionate about “delivering lasting customer value” or “teaching small businesses to harness the power of social media” or “providing lasting solutions to common business problems”?  Focused, yeah.  Driven, sure.  Passionate?  Save that for your significant other.
  2. “Authority.” As Margaret Thatcher said, “Power is like being a lady; if you have to say you are, you aren’t.”  If you have to say you’re an authority, you aren’t. Show your expertise instead.  “Speaker at TED Conference” indicates a level of authority.  “Social media authority” reads as “I spend way too much time on Facebook.”
  3. “Workaholic.” I suppose the intent is to say, “My nose is to the grindstone 24/7.”  If you really do work that much, describe the successes all that effort produced instead. “Workaholic” has negative connotations and implies tremendous effort without tangible results.  Potential customers don’t care how much you work — they care about what you get done.
  4. “Guru.” Forget the explanation; I just hate this one. (If you respond positively to “guru,” I would love to know why.)  I also hate “sage,” “connoisseur,” “guerilla,” “whiz,” “ninja,” and other allegedly clever descriptors.  Don’t be clever for clever’s sake.
  5. “Serial entrepreneur.” A few people start multiple, successful, long-term businesses.  They truly are serial entrepreneurs.  The rest start one business that fails or does okay, try something else, and keep rinsing and repeating until they find a formula that works.  Those people are entrepreneurs. (And there’s nothing wrong with being “just” an entrepreneur!)  If you have two or three solid successes under your belt, listing them can be powerful.   If not, just say what you do now.
  6. “Technologist.” I found lots of definitions for a technologist.  My favorite is, “A person who uses scientific knowledge to solve practical problems.”  So: Is that really what you do?  Many people who claim to be “technologists” just like cool new products and applications. They’re interested in technology (again, nothing wrong with that!) but they are not technologists.  If you use scientific knowledge to solve practical problems, share an example.  Otherwise just say, “I love my new iPad 2!”
  7. “Strategist.” Strategists look at the present, envision something different, and develop approaches to make their vision a reality.  For example, I sometimes help manufacturing plants improve productivity and quality.  There are strategies I use to identify areas for improvement, but I’m in no way a strategist.  I don’t create something new; I apply my experience and a few proven methodologies.  Very few people are strategists; most “strategists” are actually coaches, specialists, or consultants who use what they know to help others.  99% of the time that’s what customers need — they don’t need a strategist. Be who you are.
  8. “Unique.” We’re all individuals, we’re all different, we’re all unique — and we all know it.  If I’m considering hiring you or buying your products, “unique” means nothing to me.  Tell me why you are better.

Here’s what catches the eye:  Plain language without hyperbole, exaggeration, or fluff.

While expressing personality and flair may work in some cases, if you use Twitter for business purposes plain language and accurate descriptions are what potential followers — and potential customers — really want to see.

Article By Jeff Haden, writer @ Owners Manual

W. Eric Croomes is America’s Life Trainer! A certified holistic life coach, fitness trainer and author of three books dealing with relationships, personal achievement and empowerment, Eric is founder of Infinite Strategies LLC, a firm dedicated to coaching for the mind, body and spirit! Visit Eric at www.tewdonline.org and on Facebook at Wayne E. Croomes or follow him on Twitter@MotivatorEric.

Advertisement
6 Comments

6 Comments

  1. coreypadveen

    Oct 2, 2013 at 7:52 pm

    Love that you’re calling out ‘Guru’! I can’t figure out why it’s such a buzz word to begin with.

  2. agsv

    Mar 11, 2013 at 3:07 pm

    I don’t know man my job title actually is technologist, more specifically automation and instrumentation technologist, I do things like design automation systems for plants and buildings, don’t know what you have against technologists loll…

  3. N Lewis

    Mar 3, 2013 at 6:37 pm

    Here’s another one “Revolutionary” , this is when some one describes their product. Sorry guys, but this word is so 2010..

  4. WriteOnServices

    Feb 20, 2013 at 6:05 pm

    Nice, uplifting list! I can just picture all the bios for passionate serial entrepreneurs who are authorities on everything!

  5. John Smith

    Jan 10, 2013 at 4:24 pm

    A very subjective list; you might as well put any word from the English dictionary up there and give it a justification.

  6. Tanya

    Jan 10, 2013 at 4:21 am

    Geez, Passionate is the 1st word in my cover letter….I thought it was a good word b/c I am a very passionate person about work that I enjoy and I’m specifically looking in a sector that lacks passionate ppl….maybe I’ll change to Focused??

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

3 Principles to Help You Transform Your Relationship With Money

Published

on

Image Credit: Unsplash

Money is a cultural obsession. Whether we accept it openly or just silently nod, money is central to our life. Not in a binary sort of way, where when someone likes money, they don’t care about other virtues in life or if they never talk about money, it must make them a saint. But money as means to an end; A channel that takes you to a better place than where you were 12 months ago. As an input to your growth and a resource for creating an enriched life. (more…)

Continue Reading

Success Advice

5 Simple Ways You Can Raise Your Vibration For Success

Published

on

Image Credit: Unsplash

If you’ve ever heard about the Law Of Attraction, then you know that the universe responds to the energy or the frequency at which we vibrate. Like attracts like and positive thoughts result in positive results. So, when we aim to succeed in life or try to attract happiness, love, or abundance, we need to make sure we are vibrating and matching our frequency with that of the universe to be in its alignment. In short, our thoughts can only become our reality when we allow them to be, which is, by raising our vibration.  (more…)

Continue Reading

Success Advice

The Top Habits That Are Stopping You From Becoming Rich and Wealthy

Published

on

Image Credit: Freepik

Did you know, if you put $5 into a savings account every single morning when you woke up for the next ten years, you would have a savings account at the end totalling $18,250? When it comes to being rich, we all love the idea of having millions in the bank, but what most people don’t realise is that it’s not earning a ton of money that makes people rich, it’s the mindset and habits that go with their lifestyle. (more…)

Continue Reading

Success Advice

If You Believe You Have to Fail to Succeed, You Should Quit Now

Published

on

Image Credit: Unsplash

You have probably heard quotes like “ No Pain, No Gain” or “The struggle of life is one of our greatest blessings.” Do you ever pause for a moment and ask yourself if that is true? Where did those beliefs come from? Why is it that early in our lives we are trained to believe that the only pathway to success is through failure first? (more…)

Continue Reading

Trending