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8 Words You Should Never Use In Your Business Twitter Bio

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We get it, capturing the essence of your business in 140 characters on Twitter is tough. This is more of a reason to be short & sweet. After searching through a wide array of business Twitter pages, there is a lot of fluff in the bio section that will make most direct their attention back to clicking on their “Home” or “Profile” button and leave the  non convincing page that runs with a weak bio behind. Since every word counts, here is how your average human being will react to the following words in a Twitter bio:

 

  1. “Passionate.” Can you be “passionate” about four or five things?  One passion, maybe; four passions are interests, not passions.  And really:  Can anyone truly be passionate about “delivering lasting customer value” or “teaching small businesses to harness the power of social media” or “providing lasting solutions to common business problems”?  Focused, yeah.  Driven, sure.  Passionate?  Save that for your significant other.
  2. “Authority.” As Margaret Thatcher said, “Power is like being a lady; if you have to say you are, you aren’t.”  If you have to say you’re an authority, you aren’t. Show your expertise instead.  “Speaker at TED Conference” indicates a level of authority.  “Social media authority” reads as “I spend way too much time on Facebook.”
  3. “Workaholic.” I suppose the intent is to say, “My nose is to the grindstone 24/7.”  If you really do work that much, describe the successes all that effort produced instead. “Workaholic” has negative connotations and implies tremendous effort without tangible results.  Potential customers don’t care how much you work — they care about what you get done.
  4. “Guru.” Forget the explanation; I just hate this one. (If you respond positively to “guru,” I would love to know why.)  I also hate “sage,” “connoisseur,” “guerilla,” “whiz,” “ninja,” and other allegedly clever descriptors.  Don’t be clever for clever’s sake.
  5. “Serial entrepreneur.” A few people start multiple, successful, long-term businesses.  They truly are serial entrepreneurs.  The rest start one business that fails or does okay, try something else, and keep rinsing and repeating until they find a formula that works.  Those people are entrepreneurs. (And there’s nothing wrong with being “just” an entrepreneur!)  If you have two or three solid successes under your belt, listing them can be powerful.   If not, just say what you do now.
  6. “Technologist.” I found lots of definitions for a technologist.  My favorite is, “A person who uses scientific knowledge to solve practical problems.”  So: Is that really what you do?  Many people who claim to be “technologists” just like cool new products and applications. They’re interested in technology (again, nothing wrong with that!) but they are not technologists.  If you use scientific knowledge to solve practical problems, share an example.  Otherwise just say, “I love my new iPad 2!”
  7. “Strategist.” Strategists look at the present, envision something different, and develop approaches to make their vision a reality.  For example, I sometimes help manufacturing plants improve productivity and quality.  There are strategies I use to identify areas for improvement, but I’m in no way a strategist.  I don’t create something new; I apply my experience and a few proven methodologies.  Very few people are strategists; most “strategists” are actually coaches, specialists, or consultants who use what they know to help others.  99% of the time that’s what customers need — they don’t need a strategist. Be who you are.
  8. “Unique.” We’re all individuals, we’re all different, we’re all unique — and we all know it.  If I’m considering hiring you or buying your products, “unique” means nothing to me.  Tell me why you are better.

Here’s what catches the eye:  Plain language without hyperbole, exaggeration, or fluff.

While expressing personality and flair may work in some cases, if you use Twitter for business purposes plain language and accurate descriptions are what potential followers — and potential customers — really want to see.

Article By Jeff Haden, writer @ Owners Manual

W. Eric Croomes is America’s Life Trainer! A certified holistic life coach, fitness trainer and author of three books dealing with relationships, personal achievement and empowerment, Eric is founder of Infinite Strategies LLC, a firm dedicated to coaching for the mind, body and spirit!   Visit Eric at www.tewdonline.org and on Facebook at Wayne E. Croomes or follow him on Twitter@MotivatorEric.

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Making yourself more memorable means you’ll have a better chance of making connections

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20 Ways You Can Become a Powerful Communicator

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Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.
 

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.

 

2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.

 

3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.

 

4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.

 

5. Show empathy: Show that you understand and care about the other person’s feelings.

 

6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.

 

7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.

 

8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.

 

9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.

 

10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.

 

11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.

 

12. Cut the fluff: Avoid being long-winded and get straight to the point.

 

13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.

 

14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.

 

15. Take responsibility: Take responsibility for your own actions and feelings.

 

16. Ask questions: Ask questions to clarify any confusion or misunderstandings.

 

17. Avoid interrupting: Allow the other person to finish speaking without interruption.

 

18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.

 

19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.

 

20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.

 

By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at AweBliss.com so you can master your life with more success.

 
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