Connect with us

Success Advice

8 Words You Should Never Use In Your Business Twitter Bio

Avatar

Published

on

twitter-bio


We get it, capturing the essence of your business in 140 characters on Twitter is tough. This is more of a reason to be short & sweet. After searching through a wide array of business Twitter pages, there is a lot of fluff in the bio section that will make most direct their attention back to clicking on their “Home” or “Profile” button and leave the  non convincing page that runs with a weak bio behind. Since every word counts, here is how your average human being will react to the following words in a Twitter bio:

 

  1. “Passionate.” Can you be “passionate” about four or five things?  One passion, maybe; four passions are interests, not passions.  And really:  Can anyone truly be passionate about “delivering lasting customer value” or “teaching small businesses to harness the power of social media” or “providing lasting solutions to common business problems”?  Focused, yeah.  Driven, sure.  Passionate?  Save that for your significant other.
  2. “Authority.” As Margaret Thatcher said, “Power is like being a lady; if you have to say you are, you aren’t.”  If you have to say you’re an authority, you aren’t. Show your expertise instead.  “Speaker at TED Conference” indicates a level of authority.  “Social media authority” reads as “I spend way too much time on Facebook.”
  3. “Workaholic.” I suppose the intent is to say, “My nose is to the grindstone 24/7.”  If you really do work that much, describe the successes all that effort produced instead. “Workaholic” has negative connotations and implies tremendous effort without tangible results.  Potential customers don’t care how much you work — they care about what you get done.
  4. “Guru.” Forget the explanation; I just hate this one. (If you respond positively to “guru,” I would love to know why.)  I also hate “sage,” “connoisseur,” “guerilla,” “whiz,” “ninja,” and other allegedly clever descriptors.  Don’t be clever for clever’s sake.
  5. “Serial entrepreneur.” A few people start multiple, successful, long-term businesses.  They truly are serial entrepreneurs.  The rest start one business that fails or does okay, try something else, and keep rinsing and repeating until they find a formula that works.  Those people are entrepreneurs. (And there’s nothing wrong with being “just” an entrepreneur!)  If you have two or three solid successes under your belt, listing them can be powerful.   If not, just say what you do now.
  6. “Technologist.” I found lots of definitions for a technologist.  My favorite is, “A person who uses scientific knowledge to solve practical problems.”  So: Is that really what you do?  Many people who claim to be “technologists” just like cool new products and applications. They’re interested in technology (again, nothing wrong with that!) but they are not technologists.  If you use scientific knowledge to solve practical problems, share an example.  Otherwise just say, “I love my new iPad 2!”
  7. “Strategist.” Strategists look at the present, envision something different, and develop approaches to make their vision a reality.  For example, I sometimes help manufacturing plants improve productivity and quality.  There are strategies I use to identify areas for improvement, but I’m in no way a strategist.  I don’t create something new; I apply my experience and a few proven methodologies.  Very few people are strategists; most “strategists” are actually coaches, specialists, or consultants who use what they know to help others.  99% of the time that’s what customers need — they don’t need a strategist. Be who you are.
  8. “Unique.” We’re all individuals, we’re all different, we’re all unique — and we all know it.  If I’m considering hiring you or buying your products, “unique” means nothing to me.  Tell me why you are better.

Here’s what catches the eye:  Plain language without hyperbole, exaggeration, or fluff.

While expressing personality and flair may work in some cases, if you use Twitter for business purposes plain language and accurate descriptions are what potential followers — and potential customers — really want to see.

Article By Jeff Haden, writer @ Owners Manual

W. Eric Croomes is America’s Life Trainer! A certified holistic life coach, fitness trainer and author of three books dealing with relationships, personal achievement and empowerment, Eric is founder of Infinite Strategies LLC, a firm dedicated to coaching for the mind, body and spirit! Visit Eric at www.tewdonline.org and on Facebook at Wayne E. Croomes or follow him on Twitter@MotivatorEric.

Advertisement
6 Comments

6 Comments

  1. Avatar

    coreypadveen

    Oct 2, 2013 at 7:52 pm

    Love that you’re calling out ‘Guru’! I can’t figure out why it’s such a buzz word to begin with.

  2. Avatar

    agsv

    Mar 11, 2013 at 3:07 pm

    I don’t know man my job title actually is technologist, more specifically automation and instrumentation technologist, I do things like design automation systems for plants and buildings, don’t know what you have against technologists loll…

  3. Avatar

    N Lewis

    Mar 3, 2013 at 6:37 pm

    Here’s another one “Revolutionary” , this is when some one describes their product. Sorry guys, but this word is so 2010..

  4. Avatar

    WriteOnServices

    Feb 20, 2013 at 6:05 pm

    Nice, uplifting list! I can just picture all the bios for passionate serial entrepreneurs who are authorities on everything!

  5. Avatar

    John Smith

    Jan 10, 2013 at 4:24 pm

    A very subjective list; you might as well put any word from the English dictionary up there and give it a justification.

  6. Avatar

    Tanya

    Jan 10, 2013 at 4:21 am

    Geez, Passionate is the 1st word in my cover letter….I thought it was a good word b/c I am a very passionate person about work that I enjoy and I’m specifically looking in a sector that lacks passionate ppl….maybe I’ll change to Focused??

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Success Is Never Owned and Rent Is Due Everyday

Avatar

Published

on

Image Credit: Unsplash

I coached the basketball team at the University of St. Francis for 34 years. In December of 1987 we went to the west coast to play the University of San Francisco. We were a small, liberal arts university in Joliet, Illinois. I would guess the players on that San Francisco team had never heard of us. (more…)

Continue Reading

Success Advice

5 Smart Goals to Make This Year Your Most Successful Ever

Avatar

Published

on

Image Credit: Unsplash

Setting goals at the start of the year means you will know exactly what you need to do throughout the year to be successful. By setting goals, it forces you to build a plan about how you intend to achieve those goals. By having a plan in place, you will wake up every morning with a clear idea of what it is you need to do each day. Just by writing down your goals, there is a 42% greater chance you will achieve those goals than if they just stayed in your head. It may seem like a small thing but actually creating goals every year and then writing them down significantly improves your chances of success. (more…)

Continue Reading

Success Advice

7 Ways to Face Adversity Using the Power of Extreme Ownership

Avatar

Published

on

Image Credit: Unsplash

Adversity is an inevitable part of our lives, and it is an important and defining factor of our personal story. The stories we build for ourselves in the face of adversity will either empower or discourage us emotionally, help us move forward or remain stuck in the past, allow us to grow or to decline. (more…)

Continue Reading

Success Advice

Why Your Confidence Needs to Match Your Competence

Avatar

Published

on

Image Credit: Unsplash

Even if you produce amazing results at your job or in other areas of your life, others may still not see you as being competent if you lack the confidence to back it up. If you are good at your job, exuding confidence will ensure others also recognize your competence in your area of expertise. And research backs this up. (more…)

Continue Reading

Trending