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6 Reasons Why Working More Isn’t Optimal for Your Business

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To be successful in the new age of small business, you need to think about things in new ways, you need to do things in new ways, as well as say goodbye to habits and dogmas that no longer serve you.

One of the biggest concepts that needs to change is how you view work. No longer are you confined by corporate policies or expectations around the hours you work.  Most business owners are paid for the end product, the services they provide, their expertise and their knowledge.

In order to continue to innovate and evolve in business, you need to understand why working more does not work for small business. Read the 5 reasons below:

1. It is not about working more or harder, it is about working smarter

The great American work ethic is defined by ‘hard work’, and in true American fashion, if a little is good, then more must be better! That’s not so in business.

Dedication, determination and consistency are important to being successful in small business – but working smarter means you get to your goals quicker with more resources, energy and brainpower to take things to the next level.

One of the biggest reasons businesses fail is because they physically reach a point where the business owner and their staff just can not work more. There are no more hours to work because the resource of time has been exhausted.

Working smarter is a key habit that creates scalability in your small business, which benefits your employees, your clients and your family. Scalability is the gateway to building a legacy that contributes and impacts everyone who touches your business. Scalability brings profits and freedom.

2. It is not about doing the work, it is about ensuring the work gets done

Most business owners start their business because they find that they were really good at their corporate careers, but want the freedom that entrepreneurship can bring.

You are used to doing the work, so it is really hard to let it go. It’s not surprising that you may find value in doing a ‘good job’ or by doing the work that ‘no one can do like me’. This is a trap that will forever limit your ability to grow and scale. Gone are the days where you can be successful in a silo.

While you are working on building the stability of predictable cash and clients in the business, you most likely will be doing the work of servicing those clients, while still carrying out the responsibilities of being the owner. This is what you do in this stage of business growth. When you reach cash stability, it is time to define how the work gets done so that you can work ‘on’ the business, not just ‘in’ the business.

In order to scale richly in your business, you’ll need to transition out of the ‘worker’ role in order to transition into the ‘manager’ role, and eventually transition into the true role as an entrepreneur leading an organization into profits.

“Focus on being productive instead of busy.” – Tim Ferriss

3. Busyness does not make a good business

You can get a little lost in business to the point where you aren’t sure what to do next. Or sometimes, you know what to do – you just don’t want to. So you avoid it by getting caught up in the busyness of the business. Busyness is energy and time wasted on unimportant and non-urgent tasks that do not move the needle in your business.

As an employee, you are often rewarded when you ‘look busy’ – so you get really good at it. The average productivity of a working day is a mere 3 hours. What you are doing with the rest of your time matters. Your time is precious, spend it on revenue or result-oriented action. Scaling your business is knowing the difference between what there is to do and what needs to be done.

4. Hustle and Grind leads to Broke & Tired

“Hustle and Grind” makes for a great motivational poster and shareable quote, but hustling without clear goals and results, often leads to burnout. Women business owners have a special gift to take ‘Hustle and Grind’ to a whole other level, and not in a good way. When you spend every single moment working, you often lose your health, your joy and get lost in a circular loop that leads nowhere.

There’s also this ‘unspoken’ belief that you have to earn your way and pay your dues which drives many owners to ‘Hustle and Grind’. That creates a negative space that does not create success. ‘Inspired Action’ and the KISS method tend to produce more gains than ‘Hustle and Grind’. When in doubt, see #1.

Scaling your small business successfully means that there are time periods of intensity, launching and pushing – but they are periods. They are not meant to be the status quo. You are not a machine, you are a human.

“Balance isn’t something you achieve “someday.” – Nick Vujicic

5. All work and no play makes Jane a cranky girl

The most unhappy small business owners are the ones working the hardest. Their faces say it all – bags under their eyes, dull skin and cranky attitudes. Overworking and not enjoying life leads to resentment. The saying that, “Entrepreneurs give up working 40 hour jobs, so they can work 80 hours in their business”, is an unfortunate story for many business owners.

If you really want the freedom that can come along with owning your business, you need to live it from day one. You need to design your business to deliver that freedom. Waiting for ‘someday’ winds up becoming ‘never’ for many entrepreneurs because they can’t break the habit.

Positivity in a business owner is contagious. People want to be around it in whatever way they can. When you lead a more balanced life, you encourage others to do so as well. Think of it as an attractive form of marketing.

6. Even Formula 1 racers take pit stops

Learn to value the “in-between.” Ever wonder why you have your best ideas in the shower, or in the middle of the night? Chances are, that’s because you are not working. The biggest value you can have in the success of your small business is to solve problems. It is the inspired ideas, the simple solutions that come to you in these moments that drive you forward.

This also speaks to the fact that to be successful in business you need to take care of your physical and spiritual health, so when you do reach your finish line, there is enough of you left over to enjoy the success. Just like the racers, learn to take pit stops. Sometimes, in order to speed up, you need to slow down.

The more successful you are in your business, the more demands you have on your time. The greatest asset in your business becomes you. You need moments of rest, recovery and ‘in-between’ to allow your greatness to flourish.

You do not earn a gold star for ‘working more’ in business, yet so many business owners let busyness become their distraction of choice and wonder why they are not able to grow and scale their businesses.

The best businesses are often simple. The most successful businesses are singularly focused. The wealthiest people say no the most. These are the skills you need to be able to scale your business richly.

What is one thing you learned from this article? Share your thoughts below!

Leslie Hassler is a dynamic author, speaker, and business strategist guiding women owned, service-based businesses into more profits, cash flow, and success. Business owners come to Leslie tired, frustrated, and overwhelmed from constantly putting out fires instead of thinking strategically to scale. Using her more than 12 years of experience in business, finance, mindset, and more, Leslie takes multiple 6 and 7 figure businesses from cash-strapped and struggling to profitable and thriving with her unique Scaling Rich Method. Her genius has also been featured on stages around the United States such as the National Association of Women Business Owners, the Women’s Business Enterprise National Council, and more. If you are interested in exploring the next steps you need to take to grow your service based business to the next level, check out Leslie’s quiz here to get on the path so you can finally Scale Rich.

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Success Advice

Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive

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“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!

Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.

Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.

Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:

1. Wasting Time

Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.

Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.

“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks

2. Inaccurate Responses

An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.

Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.

3. Constant Back-and-Forth

Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.

Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.

You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.

A Better Approach to Emailing

For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.

Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.

Here are three steps that benefited me without succumbing to the side effects of email:

1. Checking Them Less

I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.

2. Responding Quickly

People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.

“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk

3. The If-Then Technique

The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”

This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”

I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.

The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.

If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.

Do you prefer email or talking on the phone? Share your thoughts below!

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4 Questions You Need to Answer Before You Reach the Level of Success You So Desperately Crave

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It’s normal that every person in the world wants to reach success and happiness. Yet, everyone defines both of these things differently. For some, success is making a whole bunch of money while for others this can be to become a good parent. Happiness is defined differently as well. Some people need to own a jet, boat and 3 cars to be truly happy, while others are happy just to be able to wake up in the morning.

It doesn’t matter how you define success and happiness, the truth is, you want to achieve them both. But, to be able to reach success and happiness, you need to answer 4 questions for yourself.

Here are the 4 questions you need to answer before you can achieve success and happiness:

1. Where Are You?

No, not geographically. It doesn’t matter where you live. What matters is where are you in life. Where are you in your way to success and happiness. Let’s say you are lost in the woods. You know exactly where you want to go, but you don’t know where you are. Even a map doesn’t help you with that.

The same is true in life. You may have a goal, but until you truly define where you are in the moment, you can’t move toward this goal. So, step 1 on your way to success and happiness is to define where you are right now.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

2. Where Do You Want to Go?

When you define where you are in life, then you can think of where you want to be.

There’s this saying:  When you don´t know your final destination, you´ll end up somewhere you didn’t want to be. Until you don’t know clearly where you want to be in life and who you want to become, your life doesn’t have a true purpose.

Without purpose, there´s no motivation. Without motivation, there´s no energy. And without energy, you´re not living, you´re just existing. I am sure you know someone who looks like a walking corpse everytime you see them. Do you think this person lives a successful and happy life? Most likely not.

So, step 2 on your way to success and happiness is to clearly define your goal. What do you want to accomplish and who do you want to become?

3. Why Do You Want It?

Okay, you know the basics. You know where you are and where you want to be. But, as Rocky Balboa said, “The world ain’t all sunshine and rainbows.” And as you already know, life usually doesn’t go according to your plan. There will be hard times and to overcome those and not give up, you need to know WHY you do what you do.

You need to know WHY you want to accomplish your goals. When you answer this for yourself, you don’t struggle so much to motivate yourself. You will be motivated every minute of every day.

So, as a step 3, sit down and think of WHY you want to accomplish your goals. What’s the big purpose?

“We can change our lives. We can do, have, and be exactly what we wish.” – Tony Robbins

4. How Are You Going to Get There?

And finally, how are you going to get there? What’s your plan? You may know where you are, where you want to be and why you want to do it, but until you truly understand how you are going to get there, there won’t be much success and happiness in your life.

For example, you want to become a bodybuilder. You want to do it because you want to have big muscles and you want to look fit. But, you have no idea how to work out, how to build muscle and how to lose fat. Do you think, you´re going to be happy? No. As Tony Robbins says, “true happiness comes from progress.”

To make progress, you need to have a specific plan; how to get from point A (where you are) to point B (where you want to be). So, as a step 4, sit down and make a specific plan for how you’re going to get what you want in life.

In order to reach success and happiness, there are 4 questions you need to answer for yourself. Without answering them, you´re not going to  get ahead in life, you´re just bouncing around. Success and happiness never come from just bouncing around in life.

Good news is, that these questions are really simple. It won’t take much time to answer them. Just be aware of where you are and where you want to be. Don´t forget to understand why you are pursuing your dream and finally, how are you going to get what you want.

Answer these 4 simple questions today and you won’t struggle with finding success and happiness in life anymore.

Which one of the above 4 questions resonated most with you and why? Share your thoughts and ideas below!

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The Empathetic Heart: How The CHO of VaynerMedia Is Changing The Way We Work

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Claude Silver CHO of Vaynermedia
Image Credit: VaynerMedia

A month after I had joined LinkedIn back in July of 2018, I sent Claude Silver a connection request and began following her content. One day she made a post saying “Ask and you shall receive, what can I do to help you today?”. I commented on that post asking for a 5 minute interview and to my surprise she agreed by asking me to send her a message (I was given a full hour). This was the first example of pure kindness I witnessed from Claude.

The first message you see on Claude’s website is: People need people. People need people that listen and then do something. That message spoke to me on an emotional level, and I believe it will speak to you too. I wanted to know how she created such an amazing culture, what being a “culture carrier” meant, and how the employees at VaynerMedia have been changed by her work there.

A culture carrier in Claude’s own words is “someone who is aligned with our values, I can’t teach someone to be kind they have to already be kind. The process of developing a culture carrier takes about 6 months. It’s about bringing people together and having strong core values of kindness and empathy.”

Gary Vaynerchuk, co-founder of VaynerMedia, is often referred to as a combination of hustle and heart. With the hiring of Claude and the work she has accomplished within the company, it speaks to the level of empathy that can be felt throughout the entire operation.

Although business can be a challenging, tough, and often cut-throat terrain, by putting employees first and providing honest feedback the company has grown to include offices in New York, Chattanooga, Los Angeles and London, and continues to dominate the market.

Below we’ll see 3 different ways the CHO of VaynerMedia is changing the way people work:

1. By being unafraid to share her own story

Claude has been an influential part of breaking the stigma surrounding vulnerability in the business arena. Not only does she openly share her own story, but she sits down with employees to better understand their vulnerabilities and how to use characteristics that previously would have been considered weaknesses as strengths.

When asked what her biggest adventure to date was she replied “Having Shalom (her daughter). I have had an amazing life, I moved, worked hard, landed an amazing job and fell in love but it didn’t come without its challenges.”

Claude is openly gay and is living proof your sexual orientation doesn’t matter. Nothing matters but your character, your track record, and if you leave people a little better off than before you met them. From Claude, business leaders, employees and entrepreneurs can learn to be more open both on social media and in person, allowing them to build more meaningful relationships and connect on a deeper level. A deeper connection can mean more leverage but it also means a more lasting impact on the world.

“Everyone has something they can share. I’m not famous. I don’t have anything that would be newsworthy, but I have stories.” – Tafta Johnson Watson

2. Committing to a strong value system

VaynerMedia has some serious values for such a large company and those values are expected to be upheld by every employee and visitor. Values like kindness, empathy, honesty, hustle and the art of not complaining.

With Claude holding the title of Chief Heart Officer, she is the guiding light for others. When recruiting, she says she “takes the time to evaluate an individual’s talents but most importantly their own heart”.  

Gary Vaynerchuk is quoted as saying:”To me, there’s no debate that kindness is a strength. And it breaks my heart to know that so many people believe it’s a weakness. So many people are afraid that other people will take advantage of their kindness or make them feel “used.” But the truth is, those who take advantage of your kindness are weak on the inside. Feel bad for them, don’t let them make you feel bad about yourself“.

Both Claude and Gary teach aspiring entrepreneurs that it is okay to live with an open heart and that having the strength to commit to and live with a strong value system, will be a powerful tool during the hustle journey. It also allows you to go to bed at night actually liking the person that you are, nothing will kill a business faster than going to bed at night and hating yourself.

3. Listening with action

As mentioned above Claude’s slogan is: People need people. People need people that listen and then do something.  As a woman who wears many hats, she is also an Outward Bound Instructor, taking individuals on amazing adventures in the outdoors.

Taking action on any given day can mean a number of different things but it speaks to her own character and driving force that she is able to not only guide people through the world of office politics but also through the serene and sometimes challenging wilderness.

Claude cultivates an environment of trust by first offering individuals her own trust. It is a huge and vulnerable action that leads to a relationship of love – heart – and productivity. Listening as an action is something that has the power to change an entire organization from an unproductive, toxic environment to one that promotes creativity, passion, inclusion and positivity.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

To get the truest sense of how Claude was changing the way people work, I asked her co-workers to tell me what working alongside Claude has done for them. Here is one of the answers I received:

“During my time working alongside Claude, I’ve really come to appreciate her example of being a good listener. As a society, we tend to praise the power of speaking. But Claude demonstrates on a daily basis that the most important thing everybody wants is to be heard.” – Steve Babcock, Chief Creative Officer VaynerMedia.

I tried looking for images of Claude on her website and I think it speaks to how focused she is on holding space for others, because I couldn’t find a single full sized image of her to use. I googled. Writing this piece has opened me up to evaluate my own values and the way I connect with people in my daily life.

From this article, it is my own hope that entrepreneurs come to the understanding that although tenacity and true grit are really important, the whole of what Claude represents is something to strive towards. The “soft” skills you develop are humongous strengths and to truly impact an entire organization.

What’s the last random act of kindness you did for someone? Share with us below!

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The 7 Secrets of High Achievers Revealed

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We all have goals in life, but very few of us ever learn to consciously set, work on and see our goals through. In our naturalness bias, we marvel at those who have set and reached their goals thinking they have some esoteric abilities that we don’t. We overlook that the final product is the result of a series of mistake-ridden, unrecorded pains. What if we could learn from the process, the habits and rituals of the high achievers? (more…)

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