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6 Important Skills of Self-Made Millionaires

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6 Important Skills of Self-Made Millionaires

There are ambitious individuals all over the world working hard to achieve millionaire status. It is a status that most would agree epitomizes financial success. We’ve all heard countless success stories of people who have become millionaires, some even at a young age. We also know that many of these people started with nothing, which is likely where the term “self-made” comes from.

There are many paths a person can take to become a millionaire. Some have become millionaires by investing in real estate. Some have done it by building and selling a business. Some have done it by investing in other businesses. Some have done it by creating and selling digital products such as software, mobile apps or information products.

So we know that it’s possible, and we know that there are many ways that people have done it. But what we don’t often hear about are the specific skills that these self-made millionaires possess that are paramount to their ability to create substantial financial wealth, regardless of which path they take to create it.

After interviewing dozens of self-made millionaires, here are 6 specific skills that I’ve found to be common in all of them: 

 

1. They know how to manage money

Self-made millionaires know how to manage money. They know how to use the money they make to make more money. They multiply their wealth by getting their money to work for them. Most people don’t know how to make money work for them, so they never stop working for money. Most people spend the majority of their income on personal expenses and whatever is left will typically sit in a low-interest savings account.

While most self-made millionaires began by working for money, they kept personal expenses low and put their remaining income to work. They didn’t let their money sit in any one place for very long. They put it work by using it to grow their business or purchase investments that would yield a return. By minimizing personal expenses consistently for several years while continuing to re-invest as much money as possible into income-generating activities, these individuals were able to compound their wealth in relatively short periods of time.

 

2. They know how to create win-win relationships

Self-made millionaires know how to build and cultivate win-win relationships. Believing that their network is equal to their net worth, they make a commitment to cultivating relationships with people who can help them achieve their goals, and in exchange they help those individuals achieve their goals. By continuously expanding their network, they can create opportunities by connecting the right people together. And as their network expands, the number and quality of the opportunities they are presented with also increases.

 

Jim-Rohn
 

3. They can delay gratification

Self-made millionaires have the discipline to delay gratification. Most people are very impulsive and entertainment driven. They often spend money on unnecessary things that give them immediate pleasure but have no real long term benefits. Most self-made millionaires had little interest in short term pleasures as they built their wealth. They had the discipline to not waste money on unnecessary items or waste time on unnecessary activities. They made plenty of sacrifices that the average person doesn’t make, and as a result they are now able to enjoy life at a level that the average person can only dream of.

 

4. They know how to influence others

Self-made millionaires know how to influence and persuade others to help them do what they need to do. Even though the term “self-made” implies that no one else’s help was used, in reality we all require the help of others to achieve our goals. For example, a real estate investor will likely not build wealth in real estate without the help of real estate agents, appraisers, mortgage lenders, contractors, or tenants. A large goal often requires the involvement of several people. Self-made millionaires know this, and have therefore become skillful communicators. They are able to effectively persuade others to willingly contribute whatever services they can.

 

5. They are resourceful

Self-made millionaires seldom let a lack of resources stop them from achieving their goals. If they didn’t possess the resources they needed to seize an opportunity, they found someone who did and negotiated a win-win arrangement for both parties. If they needed money, they found where to get it. If they needed certain talents, they found the right people. Self-made millionaires know that a lack of resources is rarely the problem – a lack of resourcefulness is. When resources were scarce, they learned to be very efficient with what was available to them. Being efficient with a little was practice for being efficient with a lot.

“Empty pockets never held anyone back. Only empty heads and empty hearts can do that.”Norman Vincent Peale

6. They know when to delegate

Self-made millionaires are conscious of the value of their time. They deliberately spend the majority of their time on high-value activities (activities that yield the greatest return). For example, an entrepreneur whose goal is to earn $1,000,000 in a single year and is prepared to spend 2,000 hours on work-related activities, calculates that the value of one hour of his time is $500 ($1,000,000 divided by 2,000 hours). In order to achieve that goal, that entrepreneur must spend his time on activities that are worth $500 per hour to their business. All other activities need to be delegated. You can’t expect to earn $1,000,000 in a single year if you spend the majority of your time on activities that can be delegated to someone else for $20 per hour.

Self-made millionaires identify which of their daily activities are most productive in terms of growing their wealth. They focus as much time as possible on those activities and they delegate the other activities (paperwork, administration, running errands, etc.) to other people. They abide by the Pareto Principle – also called the 80/20 Rule – which states that 80% of results come from 20% of activities. Self-made millionaires invest their time in the right activities.

I would love to hear your thoughts about my article in the comment section below!
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29 Comments

29 Comments

  1. Shenè

    Jul 29, 2016 at 6:54 am

    This is excellent. I would add the importance of lifelong learning.

  2. stephen ruhuma

    Feb 25, 2016 at 12:58 pm

    as i was reading i found out that i do most of these things

  3. Sree Harsha

    Feb 22, 2016 at 7:44 am

    A crisp article about self-made millionaires. Loved it. I have couple of questions for you.

    1) I was just wondering if you know of any books on “How to user our current money to make more money”.

    2) I am currently reading Tony Robbin’s Money master the game which goes into great depths of investing money and taking advantage of Compound interest but the only hurdle is I am an Indian citizen and I am not really sure about the tax implication if I invest in global stock indexes. Any suggestion on how to go about investing?(Affordable Global tax consultant ?)

    Cheers,
    Sree.

  4. David Gregory

    Oct 30, 2015 at 5:39 pm

    Refreshing perspective. Different from the typical Top 10 list you normally see.
    Money – relationships – delayed gratification – influence – resourceful – delegation.
    Couldn’t agree with you more.
    Nice article! Thanks for taking a different route

    David

    • Tyler Basu

      Nov 1, 2015 at 6:27 pm

      Thanks David I appreciate the feedback! I am glad I was able to bring some new ideas to a common topic.

  5. Andres

    Oct 30, 2015 at 10:48 am

    Excellent Article, also is important to mention the constant learning to open more investment opportunities as well.
    Cheers.

    • Tyler Basu

      Nov 1, 2015 at 6:28 pm

      Good point! Constant and never improvement / personal development is a big one too.

  6. taiwo micheal soteye

    Oct 29, 2015 at 4:49 pm

    Wow this is awesome and educative thanks a lot like really appreciate……keep up the good work …cheers

  7. Jagpal Mann

    Oct 29, 2015 at 3:02 pm

    Excellent piece of work, very motivating, delay gratification, delegation. It is really master piece write up.

    • Tyler Basu

      Oct 30, 2015 at 4:51 pm

      Thanks Jagpal glad you enjoyed this one!

  8. Eric

    Oct 29, 2015 at 2:37 pm

    What a deep thought provoking article. Everything was on point, thanks.

  9. Nelson Baptista

    Oct 29, 2015 at 1:59 pm

    Great article loved it just the right amount of information and I would like to know if there any books that I can read to better manage money or books on that matter starting from the first point to number six?

    • Tyler Basu

      Oct 30, 2015 at 4:54 pm

      Hi Nelson, thanks for commenting. It is hard to think of one single book but a few classics that come to mind are: How To Win Friends & Influence People, The 7 Habits of Highly Effective People, Rich Dad Poor Dad, Secrets of the Millionaire Mind, and The Millionaire Fastlane.

  10. AJ

    Oct 21, 2015 at 6:22 pm

    Very informative. You included some great reminders!

  11. Alexis

    Oct 18, 2015 at 4:12 am

    This was a great article and now my new go to blog for valuable content. Keep it up.

  12. Lawrence Berry

    Oct 18, 2015 at 1:49 am

    Great article! I have read countless articles on the habits and skills that self-made millionaires have and yours hit the spot. If you are going to become a self-made millionaire, you need to know how to manage money and how to cultivate relationships. One of the biggest problems that I have is networking right and cultivating relationships. That is one of the biggest things that I have seen that self-made millionaires have, the capability to help the right people. In turn, they have the right people to be able to help them obtain the level of success that they want.

    • Tyler Basu

      Oct 18, 2015 at 4:07 pm

      Thanks for the feedback Lawrence! There are definitely many articles on this topic out there. I am glad to know you feel I brought some fresh ideas to a common topic. In terms of building relationships, the best advice I can give is to add as much value to others upfront as you can. Find out how you can help someone, and if you can’t personally help them, introduce them to someone you think could. The law of reciprocity will eventually work in your favor.

  13. Suriel Ports

    Oct 17, 2015 at 9:05 pm

    Awesome!

  14. Jeremy Fremont

    Oct 17, 2015 at 5:00 pm

    Hi Tyler, thanks for the great write up. Delegate, delegate, delegate. The whole “But I can do it better myself” is unfortunately a trap many get stuck in. Thanks for a good reminder of important traits to remember of those who have achieved millionaire status.

    • Tyler Basu

      Oct 18, 2015 at 4:04 pm

      No problem Jeremy, I am glad you appreciated the reminder!

  15. Tyler Basu

    Oct 17, 2015 at 3:10 pm

    Hey Ethan, thanks for commenting! Yes, delaying gratification is a tough one, especially when people around you are out having fun, taking vacations, buying new toys, etc. It takes a lot of discipline to deny yourself those things while you focus on building wealth. Short term sacrifice for long term gain =)

  16. Karen Bolds

    Oct 17, 2015 at 1:49 pm

    I need knowledge in my business I have a pizza place and trying to find the right people is a problem

  17. Tau Rai

    Oct 17, 2015 at 11:48 am

    Fantastic article indeed! Number 1 and 6 got me thinking quite deeply. For someone running a one-man consultancy firm I find myself spending hours on low paying activities – fear of delegation! I can safely cry wolf here. Mixing business and personal finances has killed some of my business relationships over the years.

    I am coming out of all this today. I am committed to posting this article on my small office board.

    Thank you!

    • Tyler Basu

      Oct 18, 2015 at 4:03 pm

      Hey Tau thanks for commenting! Have you considered hiring a VA (virtual assistant)? Finding someone to work for you, even just part-time, is a great way to start delegating those low-level tasks. If you’re somewhat of a perfectionist, just record your computer screen as you do the task yourself, explain how you’re doing it, then give the training video to your VA so they can handle it just as well as you do =)

  18. Ethan Bridges

    Oct 17, 2015 at 10:59 am

    Hi Tyler,

    Your article is great!

    For some reason, #3, delaying gratification, struck me the most. Overcome yourself first and you can most probably overcome anything else 🙂

    Thanks!

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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Success Advice

5 Essential Skills to Drive Success in Every Niche

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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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Success Advice

5 Key Investment Principles from Warren Buffett

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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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