Connect with us

Success Advice

5 Reasons Why Most Life and Business Coaches Fail

Published

on

Over the last few years, I’ve had the incredible privilege to travel all over the world speaking to amazing organizations and people. Whether I’m speaking to a group of BNI networkers or a 1,000+ audience at a national convention, wherever I go there always seems to be other coaches in attendance. The most common seem to be a life coach, health coach, or business executive coach. Regardless of what “type” of coach they are, there are some very similar patterns that you see in the ones who are unbelievably successful and clearly defined patterns in the ones you see that are struggling immensely. Struggling not only to stay congruent with the message they teach and tools they share with their clients, but also struggling financially and in their business.

Most coaches have huge hearts and really want to make a valuable difference in their clients lives, yet can only seem to get a few clients at a time. They spend their days reading and learning as much information as they possibly can. They attend tons of events, webinars and seminars focused on learning great information to share with their clients. If this sounds all too familiar, my goal is to help you become the best coach you can be, so please take note of these 5 reasons why most life and business coaches fail:

 

1. Jack of All Trades, Not a Master of One

This one is a real doozy. The coach who is pretty good a lot of different things and is so excited to share their knowledge with their clients, yet fails miserably to differentiate themselves because they are, frankly, a dime a dozen. The best thing you could do as a coach, for your coaching business your clients, is to pick a maximum of 3, very specific topics to coach on.

If you’re a life coach, what specific part of life will you focus on? The more targeted and focused you are, the more focused your clients will be, and the better results you’ll and your clients will see.

 

2. One Approach

We’ve all heard the phrase “it’s like beating a dead horse“. If you’re not getting through to your coaching clients, it’s not them, it’s YOU. When you have only one approach your level of influence will suffer tremendously and neither you, nor your clients, will see results. Having only one approach is like driving down a dead-end road, it’s unlikely you’ll ever reach your destination.

Just because one approach or strategy worked for you before, it does not mean it’ll work every time. To learn about strategic intervention and the ability to create lasting change check out the Robbins-Madanes Training For Strategic Intervention.

 

3. You Put Your Motives First

This one actually saddens me to hear. As a business or life coach, it is imperative that you focus on what your coaching clients want and need, NOT what you want. Your motives should ONLY be their motives. The second you prioritize what you think is important versus what your coaching client thinks is important, you have failed tremendously. Their needs always come before your needs (This goes for any relationship you want to last).

 

4. It’s Not About Motivation

Just because you are able to get people fired up, doesn’t mean you’re a great coach. In fact the mere definition of motivate is to give someone a motive to do something. That does not mean they’ll actually do it. Most any coach can give great strategies. The difference in going from good to great in coaching is getting your clients to actually take action. It’s not about being a great motivator. it’s about being a powerful influencer. Once you’ve mastered the art of influence, you’ll be able to do more than give strategies, you’ll actually have an effect on your clients which makes them want to take action.

A personal favorite, and valuable resource on this topic is the book Influence by PhD Robert B. Cialdini.

 

5. You don’t LIVE IT

Time and time again, I hear “I love that you’re actually LIVING what you teach.” I mean, why on Earth would you coach someone on something you don’t, or wouldn’t do, yourself. People can smell bull dung from a mile away. If you want to be the best business or life coach in the industry, you need to do more than just learn and give your knowledge. You need to start living it! I recently gave a TEDx talk on my philosophy of “Learn It. LIVE it. Give it“, a simple formula to help inspire the world. It’s gives insight into why so many people truly haven’t reached their potential in life and business and inspires them to take action. I hope it does the same for you and your coaching business.

 

Checkout JairekRobbins.com

This article originally appeared here.

Jairek Robbins is a man on a mission focused on developing creative solutions for accelerating results. By evaluating you and your companies strategic objectives, Jairek is able to build a customized roadmap for you to achieve your goals with speed and precision. Follow Jairek Robbins on Twitter: www.twitter.com/JairekRobbins

Advertisement
1 Comment

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Stephen Covey’s 8 Leadership Habits That Will Change How You Lead Forever

If you want to lead well, connect deeply, and live fully, you must begin with principles that anchor your character and inspire those around you

Published

on

Stephen Covey’s 8 Leadership Habits
Image Credit: Midjourney

In his influential book Principle-Centered Leadership, Stephen R. Covey explores the values and philosophies that shape impactful, ethical, and lasting leadership. Instead of offering quick fixes or superficial techniques, Covey provides a timeless framework for personal and professional development, one grounded in integrity, fairness, and service. (more…)

Continue Reading

Success Advice

Leadership Styles That Are Killing Innovation In Your Business

This approach is common in environments that demand discipline, fast decision-making, or secrecy

Published

on

autocratic leadership in business
Image Credit: Midjourney

Throughout history, some of the most influential military figures, Genghis Khan, Napoleon Bonaparte, Adolf Hitler, Attila the Hun, and General Patton, shared a common leadership style: autocratic leadership. (more…)

Continue Reading

Change Your Mindset

You Become What You Absorb: How Input Shapes Your Life

We let the world dictate who we spend time with and what input we allow in, rarely stopping to consider the effects it’s having on us

Published

on

How Input Shapes Your Life
Image Credit: Midjourney

“Input” is anything from the outside world that influences your mood, mindset, and emotional state. It includes the media you consume, the books you read, the podcasts and music you listen to, and the movies and shows you watch. But it also encompasses much more: the environment you live and work in, the conversations you have, the people you surround yourself with, and the events, personal or global, that unfold around you. (more…)

Continue Reading

Success Advice

This Overlooked Skill Drives Real Business Growth

It strengthens relationships, enhances decision-making, and fosters trust.

Published

on

Importance of listening in leadership
Image Credit: Midjourney

In every successful leader’s toolkit, one skill stands out above the rest: the ability to listen. While good leaders are known for making confident decisions, great leaders understand that those decisions are only as strong as the information they’re based on. And that information? It comes from truly listening to their teams, peers, and even critics. (more…)

Continue Reading

Trending