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Success Advice

3 Ways You’re Subconsciously Punishing Yourself in Business



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You’ve been working hard all month. You’ve been publishing your posts on social media. You’ve been drumming up the leads. You’ve even been putting in extra hours so you can make sure you leave no stone left unturned when it comes to signing new clients. Yet, you’re ten days away from the end of the month and all you can think about is what you didn’t do. The things that you should’ve done (or done better). How you would’ve been further along or even surpassed your income goal if you would have just done the thing that taunts your mind.

This cycle isn’t just annoying or draining—it’s toxic to you and your business. 

If you find yourself working hard, going above and beyond in your business, to the point of burning out or falling out of love with what you do—you’re likely dealing with punishment mentality. Punishment mentality is where you make yourself suffer through things that should bring you joy and fulfillment—like running your business.

Punishment mentality leads to resentment. Resentment of your business, your clients, even life itself at times. It’s why you see some business owners burn their businesses to the ground after crossing the seven-figure mark. When you’ve been at this for too long and you’ve learned to use your purpose as a whip to flog yourself with, your love for your business slowly dies. 

The good news is that there’s another way. But before you know what to do about it, you need to know the warning signs. Here are some of the common red flags that you could be subconsciously punishing yourself in your business.

1. Drill Sergeant Syndrome

How many times have you been pushing through something in your business, and you say to yourself, “My feelings don’t matter. I just have to get it done.” While honoring your agreements is noble, if you find yourself saying this often, you may want to look at the agreements that you’re making. 

Being in your business shouldn’t be something you have to force yourself through. Yes, you will be challenged and there will be tough moments—but let’s be real. There are always moments where you’re being stretched. It’s normal. 

What makes those moments feel harder and super painful isn’t the moment or situation itself. It’s the way you talk to yourself and treat yourself through the situation. That drill sergeant in you telling you that you should be perfect, or that bad things shouldn’t happen, or that you should have a perfect morning routine, or all of the other shoulds that make you feel not up to snuff. 

All of those shoulds, all of those expectations that voice in your head has for you—they’re not realistic. The secret to having a seven-figure business and feeling open, relaxed, spacious, and revitalized every day, is to have a deep sense of love and compassion for yourself, your team, and your clients. It’s not being lazy, it’s being open, compassionate, and fluid.

“Self-compassion-being supportive and kind to yourself, especially in the face of stress and failure-is associated with more motivation and better self-control.” — Kelly McGonigal

2. Comparison

If you completed your first launch of a program and you signed five clients but your goal was 10, do you get down on yourself or celebrate? Most often, you punish yourself for not hitting the goal and you focus on the gap. You don’t celebrate the five souls that just said yes, but instead, you focus on the loss of the five people that passed. 

This process of focusing on the gap causes you to magnify and amplify the difference between your expectations and your results. Then you enter an even more dangerous zone when you compare yourself to someone who launched their program and it succeeded way beyond their expectations. But there’s a fundamental flaw to this comparison game.

You don’t know how many times it took the other person to drive those results. You didn’t see their failures and fears and moments of challenge. Instead, you compared their spotlight moment to your behind-the-scenes footage. That’s like comparing someone who’s learning how to grow a little pot of cilantro in the window to a commercial farmer who’s been producing crops since before they could spell the word tractor.

When you focus on what’s in the gap instead of what you have, you focus on the cycle of lack. Focus on what you created and appreciate it—that is how you elevate your business. In that process of celebrating your wins and focusing on what’s working, people then see you differently because you see yourself differently. An excessive amount of self-celebration is required to end the subconscious self-punishment habits many business owners have.

3. The Hard Work Myth

Growing up, you likely heard about how noble it is to work hard and earn what you have. However, there’s an inherent flaw in this line of thinking. Working yourself to the bone and bringing money into the business are two completely different concepts. You can work hard and barely have anything to show for it (ask any Denny’s wait staff). And similarly, you can work 20-30 hours a week and amass wealth that most of the population can only imagine. 

You don’t have to work hard to earn what you have. Receiving can come from something as simple as sharing one sentence with a client that forever changes their life, business, or results. Receiving comes from the exchange of value, not the blood, sweat, and tears that you shed while creating the outcome.

Not only do you not have to work hard to receive the money you desire, but you don’t have to work hard to enjoy the money that you do have either. There is no payoff to working hard. This is factory worker mentality and it doesn’t work for entrepreneurs. Working hard for what you make isn’t required. It’s required for you to take care of yourself. Get plenty of sleep, take care of your body, rest your mind—all of the things that help you to stay out of burnout. 

When you work, you really work. You’re dedicated, committed, and all-in—working diligently and effectively. But you also take care of yourself just as intensely you work. You create the space to recharge so that you can work consistently without harming yourself physically, mentally, or emotionally. You’ll be surprised how much more productive you become when you stop working hard and start working effectively.

It’s the subtle things…

Punishing yourself in your business can look like you simply trying to do a good job. You show up. You push yourself. And you don’t leave your chair until your energy is depleted. But that’s not how you build a healthy relationship with your business. 

Can you imagine sitting down with a new person, day after day, and not getting a break until you were ready to go to sleep? You’d get tired of that person really quickly and grow to resent them because you would feel bound, obligated, and stuck. This also happens with your business. 

Luckily, these are simple shifts that you can make to create more freedom and stop using your business as a torture device. Give yourself structured time and space to work on yourself with grace and acceptance. Stop trying to force yourself through the challenges. And learn ways to work more efficiently instead of working yourself to the point of exhaustion. You are worthy and deserving of a business that you love. Be kinder to yourself.

Juliana Garcia is a Latina online entrepreneur who has created a $2.5 million dollar business helping skilled coaches clarify their marketing message to attract premium clients. She has pioneered a cutting-edge, client-centric approach that breaks the old-school marketing rules and focuses on selling through intimacy, integrity, strong mindset tools, and zero BS. Juliana’s early marketing career involved working on the launch of the movie Think & Grow Rich: The Legacy, and Napoleon Hill’s work has had a strong influence on her approach. Juliana’s company is focused on helping coaches set new standards for what’s possible in the coaching industry so they can create a rich, fulfilling, and sustainable business without the burnout. Juliana’s insights have been featured in Forbes and more.

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Success Advice

How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



Your Beliefs Can Supercharge or Sabotage Your Success (1)
Image Credit: Midjourney

Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

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Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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Success Advice

Here’s a Young Man’s Antidote for the Uncertainty of the Modern World

Why do a lot of young guys lack confidence in today’s world? 



How to boost your confidence
Image Credit: Midjourney

We all have been told that confidence is a key factor in achieving success and happiness in life. But what is it exactly? (more…)

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Success Advice

Toxic Leadership: 5 Ways to Identify a Bad Leader

if you have a leader who displays any of the toxic traits, it’s time to move on to greener pastures.



Toxic leadership
Image Credit: Midjourney

Let’s be honest, we’ve all crossed paths with a toxic leader in our careers at some point. Unfortunately, while some toxic leaders don’t even bother to hide their behaviour, some know very well how to conceal their true selves behind a strong-built facade. The latter is the most dangerous of the two. (more…)

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