Success Advice
12 Brilliant Business Ideas Taken From Famous Rock Stars

Business is a lot more fun when you learn from rock stars instead of text books. If your ears are open, you’ll find that many essential business lessons are coming through your speakers. Turn it up to “11” and sing along to the 12 Most Compelling Business Lessons from Rock Stars, adapted from the pages of the book “Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous.”
Rock Star Business Lessons
1. Be as unique as KISS
There was nobody like them. They wore elaborate make-up, spit blood, breathed fire, and blew stuff up on stage. Because of that, they got noticed. Getting noticed is the first critical step in marketing. If you don’t get noticed, you don’t exist… and you’ll never have the chance to prove to anyone how great you are.
2. Be as consistent as AC/DC
Every album has the same iconic font. Every picture of the band has Angus wearing a school boy outfit. And they never sing about starving children in the third world or the angst of a relationship that ends badly. If your business isn’t consistent, people will never know what to really expect from you.
3. Be as hated as Nickelback
The whole world hates Nickelback. Yet they’ve sold over 50 million albums and continue to sell out concerts everywhere, every night. Nickelback knows that if just 10% of the population loves them, the other 90% don’t matter. Having people hate your brand is a positive thing. It means they know you and understand what you’re about. As long as you have people who feel just as strongly towards you, having haters rocks.
4. Be as PR-savvy as the Sex Pistols
They only ever had one album, but they made it into the Rock and Roll Hall of Fame because they shocked the world with their antics. Manager Malcolm McLaren carefully constructed chaos around his band everywhere they went, making the news at every turn. He knew that if people were talking about his band, they would come see his band and buy their records. He was right, and the same applies to your brand.
5. Be as gracious as the Grateful Dead
They gave away their music. Fans were invited to record and share the live shows. The Grateful Dead knew that spreading their music, even for free, would result in more ticket and album sales. It was a brilliant move and helped make them one of the top-grossing live bands of the 1970s and 80s. Does your company give something away in order to build a tribe of passionate followers? It doesn’t have to be product. You can give away time, knowledge, and expertise.
6. Be as focused as Bob Marley
When Bob Marley started making music, the word “reggae” didn’t exist. That’s how small his niche was! He became one of the top-selling stars in music by being intensely dedicated to his craft. Bob Marley didn’t make any other kind of music, and never compromised in order to reach more fans. Great brands have that same focus, clearly establishing a singular point of differentiation.
7. Be as human as The Beach Boys
Their 1965 hit “Barbara Ann” was full of mistakes. People were drunk in the studio, singing along to a song that they didn’t know the words to. And the Beach Boys left them all in. The song connected with people because it was real… it actually sounded like a party-in-progress. When your business exposes some flaws, intentionally, it becomes human, allowing people to fall in love with your brand in an entirely new and personal way.
8. Be as brave as Johnny Cash
His career was over. When Johnny Cash went into the studio to work with hip hop and rock producer Rick Rubin, he was a long-since faded star. It took guts to work with Rubin, and to record covers of songs by Nine Inch Nails, Soundgarden, and other alternative rock stars. Johnny Cash went out on a limb, and the result was a series of albums that revived his career and cemented is status forever. Have the bravery to take a few calculated risks, like Johnny Cash did, and great things could happen.
9. Be more humble than Axl Rose
He spent 18 years and a reported $13 million dollars making the most expensive album ever recorded, Guns N Roses “Chinese Democracy”. For 13 years we heard how epic this album would be, and when it finally came out it was a monumental let down. Yet musically, it wasn’t that bad. It is remembered as a failure because of hype. Hype is empty. Instead of selling us empty hype, create honest anticipation for your brand.
10. Be as true as Bob Dylan
Bob Dylan did whatever he wanted. He went electric when everyone wanted him to sing folk songs. He recorded a Christmas album when people least expected it. Bob Dylan has remained true to Bob Dylan. Great brands have that sense of purpose. They have a set of internal values and they remain true to them, quickly finding out that there are millions of people who share those very same values.
11. Be as rare as Led Zeppelin
The 2007 Zeppelin reunion concert broke records for ticket demand. Over 20 million ticket requests were made for the 20,000 seats at London’s O2 Arena, crashing servers instantly. Since breaking up after the death of drummer John Bonham in 1980, Led Zeppelin has rarely played together. When supply is that low, and demand is that high, the value of a ticket goes way up. There’s nothing wrong with working the supply-and-demand equation in your favor. Keep demand high and make your product somewhat scarce, and you’ll increase the perceived value for your brand.
12. Be an experience like Jimmy Buffett
Where can you see thousands of people wearing coconut bras and grass skirts, drinking margaritas? A Jimmy Buffett concert isn’t about the music, it is about the unique experience. Great brands don’t sell products, they sell experiences. Those experiences are what we are buying into. Give your customers a really cool experience instead of pitching them another product that they don’t know they need.
Article Originally appeared on 12most.com
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How to Break the Cycles of Mediocrity and Manifest Your Greatness
There is no greatness without becoming and there is no becoming with authenticity

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.
I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.
I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.
As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.
I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness.
Everything legal must come through the matrix
I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.
Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.
The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.
Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.
The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be.
Every matrix has an incubation process
While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.
In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.
What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.
However, without development they will die with their dreams still in them.
Everything that has been destined for your life must be incubated and converted to become realities born to time.
“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier
You must give expression to that which is not yet born to time
When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.
The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?
First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.
In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.
For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.
For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.
Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.
You must manifest your greatness
As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.
I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.
There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.
Ultimately, your difference is how you manifest your greatness.
When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.
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