The word ‘startup’ has created a false reality.
When we think of startups we now think of the following:
- Cool kids wearing their startup t-shirts
- Co-working spaces
- Lots of lattes with a picture drawn in the froth
- San Francisco and how perfect it is (I’ve been there and it’s not perfect: #HomelessPeopleEverywhere)
- Unicorns (not the ones you see on kid’s shows)
- Made up valuations (a GFC fixes this problem nicely)
- Accelerators (an overload of opinions that are just that)
- Pitch nights where investors are made to look like Fortune Tellers and experts when the reality is nothing more than this: they’re guessing
It’s time to bin the word startup.
The word has no meaning. Day one is the start and then everything after that is just business. By continually using the word startup we’re implying we’re still at the start when we’re not.
“The word startup makes us feel crappy because it puts us in the amateur, early stage, “I’m still learning” category which never expires”
We never know what we’re doing in business completely and that’s a good thing.
Everything is constantly changing and so we’re going to be lifelong learners in the business world whether we like it or acknowledge it.
The word ‘Startup” means business so let’s call it that.
Just like a penis, big or small, it’s a fucking penis. Let’s call it what it is.
Maybe you’re a small business with one employee.
Maybe you’re a large corporation with 35,000 employees
Maybe you work one day a week on a side hustle.
Maybe you have two freelancers working for you one day a month.
It’s all just business. Sorry cool kids, the word ‘startup’ doesn’t make business any easier, different, simpler, funkier or any other description you can give.
Can everyone really be an entrepreneur?
I’ll give it to you straight amigo: no, they can’t.
“Some of you suck at entrepreneurship even though Instagram sells you on the dream that you can sit on the beach with your laptop, sip a cocktail, take a selfie and do one hour of work a day”
This is all a lie designed to mess with your head and force you to suffer FOMO thus resulting in social media engagement for someone with a landing page that leads to a digital product where there’s a payment wall for you to insert your credit card number and add money to a bank account that’s not yours.
Many of you can’t handle:
- Stupid amount of stress
- 12-hour days
- Managing other people
- Having to be creative
- Customers whose demands never stop
- The game of money
- Soul crushing failure
The list could go on forever. There are so many components to entrepreneurship.
Only about 1% of people are truly cut out for it. Just like not everyone can be a leader - otherwise there would be no followers - not everyone can be an entrepreneur. And that’s okay.
You’re human - you’ll be okay.
That doesn’t mean you shouldn’t try entrepreneurship. Sometimes giving it a shot and doing it is the only way to find out.
Life is not all about startups and entrepreneurship - there’s more to it than that.
When does the ‘Startup Phase’ end?
Some people say Stripe is a startup even though they do billions in revenue now. Some people call my side-hustle a startup even though it’s just me.
The word ‘startup’ keeps getting used because somehow it puts you in a different league where growth hackers (I call it sales), dev-ops, UX designers and a whole bunch of other words that describe a team that does sales or builds software exists.
A startup is not a startup; it’s called a business.
No more buzz words.
No more unicorns.
No more thinking you’re smarter than your competitors.
No more BS valuations.
No more naming and shaming people who don’t want to be a founder of a startup like you.
Not everyone is in love with startups and not all of us want to be founders. Some people want to be stay-at-home dads or stay-at-home moms.
Some people want to raise their kids instead of being on the front of Startup Daily with a bunch of cool kids.
There’s more to life than fucking startups and #StartupLife.
Business is business.
- You build a product or service with you or a co-founder.
- You attempt to see whether it solves a problem
- You continue validating the idea beyond your mom & dad, friends and work colleagues
- You make some money - $1, $100, $100k - it doesn’t matter
- You continuously improve the product to make your customers happier
- You make them happy and the business makes more money
- You build out a team so you can grow the business to be bigger
- Then you either stop at where you are and be bloody happy, or you raise money in some form - VC, bank, angels, parents, ICO (insert trendy way to borrow more money)
- You hi-five everyone, sell the business and sit on a beach or you keep going because it becomes about more than money
Final Word On Startups.
If you want to create a business, then do it. If you don’t then that’s fine too.
Find a problem, solve it and be humble as hell about it if you succeed. There’s more to this world than the ridiculous label that is startup.
If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net
You Are The Problem With Your Business
A great way to screw up your company is to get into the habit of blaming your suppliers, the market, your staff or your product for your failures.
I recently heard a story of a business that had set up a website. They sold various products and services focusing on helping people with psychological issues. The business owner was smart. The product solved a problem.
Unfortunately, the company was making almost no money. They’d hired someone to help them with their digital marketing and it wasn’t working.
Plenty of traffic was coming to the site, users were having a look around and then not buying a single thing. Who’s fault was this?
Well, according to the business owner it was the person running their digital marketing. As a result, they wasted approximately eight months marketing a website that couldn’t make any sales. The reason the business was failing according to the owner was because of the keywords that were being targeted in the marketing campaign. This is a horrible excuse.
The reason your business fails is because you’re blaming someone other than yourself. It’s the quickest way to bankruptcy. Don’t do that.
Your company is a reflection of you.
It took me a long time to figure out that a company is a reflection of its founder.
One of the businesses I had, had a toxic culture and a bunch of people that were rude to customers, arrogant and not nice people. That was a reflection of exactly who I was at the time.
The company was reflecting the flaws of my own life and what I refused to admit.
In the case of the business owner above, what was obvious is that they were good at telling lies to themselves. It was easy not to change as a business owner and insist that the change needed was nothing to do with their vision.
The issue of their company was not the digital marketing strategy but their lack of understanding around what their customer wanted.
The thought that their products were too complicated, not solving a real problem or priced incorrectly was an admission of guilt they wanted no part in. Hence the eventual demise of their company.
Take responsibility and it will change.
When you own the business, everything is your fault.
You have the power to solve any problem you choose. It starts with you being brave enough to admit that there’s a problem, and then secondly, being bold enough to insist it’s your fault and that you can change it.
The problems in your business can all be solved. That’s what it took me a very long time to understand. When I changed as a person and faced up to my hidden battle with mental illness that I didn’t want to talk about, the odds turned in my favor.
Had I have not taken responsibility for my mental illness, I would have never become a leader in a business or started another side hustle. I would have been crippled by the big, bad world that I thought I could control.
Control came from responsibility, and responsibility solved the major problem in my business: me.
Change is a must.
Not with your digital marketing strategy.
Not with hiring new people.
Not with developing a new product.
“Changing yourself is the *must* because YOU attract the problems and the solutions into your business”
You can’t find the solutions or stop the never-ending problems until you stop the cause of it all: you. You’re the problem with your business. The good news is that it’s entirely within your control to fix.
Not the business.
The Different Ways of Measuring the Success of Your Start-Up
You’ve probably heard people use the term “unicorn” in a business context. This means a privately held start-up whose value has grown to at least one billion American dollars. Think Airbnb, Uber, and so forth. There is no doubt that some start-ups have been major financial successes. And many smaller-scale start-ups are doing great as well, working hard and turning a steady profit. But that begs the question of whether finances are the only way to measure the success of a start-up. As it turns out, they might not be. At least, not always and not on their own.
How to Evaluate Success
As anyone who’s been involved with start-ups knows, you need a fair amount of flexibility to do well in this environment. Take the division of labour for example – rather than strict roles, you’ll often see everyone do a bit of everything. The same principle extends to measuring success. It can be vague and mean different things to different people, and it can change over time.
But amongst all that vagueness, one thing has become clear. Predicting the success of a start-up is very difficult for external observers. As a matter of fact, it’s often impossible. Therefore, in order to evaluate how successful a start-up has truly been, we need to know the goals of its founder(s).
“Success means we go to sleep at night knowing that our talents and abilities were used in a way that served others.” – Marianne Williamson
When people think about business, it’s common to boil matters down to the finances. And it certainly is possible to use numbers to measure and predict the performance of a start-up business. Net worth, gross margin, customer acquisition cost – these can all be indicators of success. But, a start-up can post impressive numbers for a while, perhaps even attract large investors, and still shut down in the end. So does this make it a failure?
The answer to this depends. If the founders wanted to start a lasting business, then yes, they failed to meet their goal. However, that isn’t always the case. If they were looking for a short-term solution and came out with more money than they had coming in, a closed-down start-up needn’t be unsuccessful. It can actually be the opposite of that.
So, looking at the figures isn’t enough, and there are different perspectives to consider. When they start planning their business venture, start-up founders may not have any particular numbers in mind when it comes to profit. Instead, they can judge their success according to some of the following criteria.
1. Happy Customers and Solving Problems
The story of a start-up often begins with a problem. The desire to help people overcome a specific issue can be the spark which ignites the creation of an entire business. And in the end, that may be all that matters to the founders.
This is closely connected to the happiness of the customers. If the resulting product or service has made people happy by helping them solve a problem, that is all that may be required for a start-up to be a success. Now, no business wants unsatisfied customers. But in cases like this, happy customers aren’t the way toward the ultimate goal – they are that goal.
In other words, some start-up founders don’t just use financial reports to measure how much they’ve achieved. To them, the one metric which stands above all others is the quantity of positive feedback they’ve received. The main area of focus is customers who use the start-up’s products or services to solve a problem they were having.
Every start-up founder likes doing well in terms of revenue. But for some of these entrepreneurs, the profit is merely a side effect of what they actually set out to do – impact the world in a positive manner. You can see an example of this line of thought with Elon Musk. He said that back in college, he had wanted to be a part of things that could end up changing the world. The continuation of this philosophy is evident in his electric cars (which aim to reduce pollution) and the SpaceX program (which strives to break down some of the barriers of space exploration).
In both cases, the furthering of mankind is the ultimate goal. Many other start-up founders feel the same, even if they have smaller goals in mind. To these people, there is no greater proof of success than if their company has had a positive impact on society or even a small segment of it. In their view, to make a difference is to succeed.
“The only limit to your impact is your imagination and commitment.” – Tony Robbins
For some, starting up their own business is less about getting rich and more about gaining the freedom to conduct their business the way they want to. In this case, financial success is just a means to an end. The endgame is to be your own boss.
The fact is, some people don’t do well when they’re constantly receiving orders. They are simply hardwired to be free thinkers and they require an environment that allows them to do things in their own way.
Being in a position where you hold all the cards can be exhilarating. The knowledge that your decisions are final is very empowering, and many strive for such freedom. If a start-up can allow such people to go from being a regular employee to being in charge of making all the decisions, then it has already achieved all the success that it needs to.
4. Time for Friends and Family
As many people know all too well, a job can easily turn into the focal point of your daily life. Instead of being a way to support your lifestyle, your work dominates your time. And when that happens, the time you have to dedicate to your loved ones becomes scarce. Combating this is precisely what some have in mind when they decide to take the leap and start their own business.
Now, running your own company is no mean feat and it will require a lot of effort. But the beginning is the most time-consuming part of the process. Later on, it can be possible to create a system which leaves you with a lot more time on your hands. You can spend this time with your significant other, your children, or your friends. A start-up which gives you this opportunity is perhaps the greatest success of all.
A start-up is an extension of its founders and so are that company’s goals. Some entrepreneurs are in it for the profit, but not all of them. In the end, there is no single way to measure the success of a start-up. It all comes down to the specific aims of those who established it. But if the founders can end their day on a happy note, then the venture is a success even if it doesn’t fit some standard definition of the term.
The Problem Is Not Your Website Or Your Product.
I spend a lot of my time talking to business owners. They focus on their product, their marketing channels and trying to make more profit.
I met one such business owner who was in the plastic surgery business. Their product (boob jobs and nose jobs) was not working. Their website sucked and people clicked off as soon as they visited it.
People would call their office, get put on hold, listen to the on hold message and hang up.
This business didn’t seem all that special. I’ve talked to many businesses and didn’t think for a microsecond that a plastic surgery clinic could ever teach me anything valuable.
I’ve been to Hollywood on holidays and the issues of body image are all too apparent to me. Anyway, this post is not about body image.
I ended up losing this business as a customer — not that I would ever have sold anything to them if it were up to me. I sat down one afternoon and thought about why we no longer did business with them.
That’s when I realized it’s not about your product or your website. All the issues with this plastic surgery clinic and a lot of other businesses I’ve dealt with stem from one thing. Let me explain in more detail.
Your Google Reviews say you’re an piece of work.
I looked up their Google Reviews and their customers said they were assholes.
They spoke down to clients, they didn’t deliver their clients what they wanted, they argued with their staff in front of customers and they treated people like they were nothing more than a dollar sign.
All I had to do was read their Google reviews to see that the problem wasn’t their product or their website.
Your clients tell you every day that you suck.
I asked the plastic surgery what their clients said.
Many of their clients told them that their services sucked and they would prefer to go to places like Thailand where they could get a better product at a much lower price.
The business owner made the mistake of thinking it was their product that was the problem and that a new website will tell clients a different message.
That wasn’t it.
You abuse your staff and they consistently leave.
I spoke with many staff that worked for this business.
Every single one of them hated the company and were not afraid to say what they thought of the business owner.
The business owner would sit outside on a nice sunny day and look across the street at all the yachts and the people boarding them.
They’d sit there and think that every lead they got was going to take them one step closer to owning their very own yacht.
“If only I could deliver more boob jobs, maybe I could have one of those,” they thought quietly to themselves hoping that no one else could hear how ridiculous this sounded.
I can remember multiple times being on the phone to the business owner and having one of their staff burst into tears halfway through the call.
The first time it happened I didn’t think much. After the third time, I got the message. During the short time I dealt with this business, people consistently left. If you made it to the six-month mark, you were some sort of hero and would probably be given a free surgery to say thank you for your work and make you feel worse about your own body at the same time.
It was free noses and boobs in return for daily abuse.
The problem still wasn’t the website all the product.
You don’t solve real problems; you solve your own problem.
A good business solves a problem.
That problem typically affects human beings and solving it is how you make money in business. Solving problems can start out with a problem that affects you, but at some point, you’ve got to start solving that same problem for other people/businesses.
This owner of this plastic surgery clinic was only trying to solve their own problem which was making more money to buy fancy items like yachts.
Only solving your own problem is not just selfish but bad business.
Good business is solving a big problem or lots of small problems for entire strangers who you don’t know thus doing something valuable for the human race.
Solving only your problem will make you poor.
The problem still wasn’t their website or product.
Creating more problems.
Everything this business owner sold created more problems.
They’d film videos to purposely make people feel like their body wasn’t perfect.
They’d write articles suggesting that everyone needs botox to feel young.
They’d take photos of men and women who were supposed to be perfect so that young people would dream of looking like them.
Not only was their business not solving a real problem; it was also creating more problems every day that it existed.
If your business creates more problems than it solves, you’re in real trouble.You need to take a long hard look at the business and become obsessed with doing everything you can to change it — and do so damn fast to limit the whirlwind of problems you’re creating behind you.
The heart of the problem.
It’s the business owner.
The business I mentioned will fail. That part is certain. The problem with the business is not the website or the product.
The problem is the business has no heart because the business owner has no heart.
You cannot focus on your own selfish desires, create really bad problems in the world, treat other human beings like garbage and expect to go buy a yacht and live happily ever after. It just doesn’t happen like that.
Whether you are a plastic surgery clinic like the one I described or a solo entrepreneur, the problem with your business is you.
Fix the problem of YOU. You can’t get away with being horrible forever.
Being horrible is bad business.
Being respectful, kind and valuable is the final answer to the problem with your business.
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Reading is both relaxation and training for the mind. Who reads, dives into another world. Learning, entertaining and breaking out of everyday life for a short moment. One could go even so far as to say reading is the second most beautiful thing in the world! Whether it is non-fiction or a novel of all the world’s man has created, the book is the most powerful tool. That is also, why we wanted to find out which business book you should undertake in the new year. (more…)
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