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7 Hacks to Boost Google Rankings

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Grammarly is a multi-million-dollar bootstrapped company (no external funding) with an amazing story that has become the world’s leading online automated grammar checker and proofreader.

The most exciting thing happening at Grammarly today is its transition from a website application to a browser plugin that can be used anywhere you write online. Grammatical accuracy is so important these days for your startup’s brand as well as SEO rankings, and we at Addicted2Success have recently started using it—and love it.

One thing that Grammarly has done well is SEO, and below are the top tips for startups from Nikolas Baron, Grammarly’s head of SEO.

 

What is SEO / Search Engine Optimisation?

Google processes 3.5 billion searches per day. Put simply, SEO is the practice of creating, optimizing, and promoting web pages to maximize traffic from those searches. Fundamentally, SEO can help you reach a potential audience that expresses intent for what you offer at a higher ROI than most other channels.

 

1. Know when to employ an SEO person

The correct answer will vary greatly depending on the situation. Hiring a consultant or an agency is a great way of getting started quickly and getting a feel for the potential ROI of hiring someone full-time to manage SEO.

 

2. Understand the relationship between SEO and Social Media

A lot of social media platforms, including Facebook, don’t let search engines crawl their content. Also, Google has publicly stated that they don’t use social media metrics to inform rankings (including Google Plus). Check out the article on Blind Five Year Old to find out more.

“It’s not the actual social activity that matters, but what happens as a result of that activity”

However, links from around the web indubitably affect rankings, and maximizing your exposure on social media can help you capitalize on that. Social media can indirectly impact SEO by bringing in links, even though it won’t directly impact your rankings.

 

3. Get used to hearing the word influencer a lot more

What is an influencer? For SEO purposes, an influencer is someone who is going to be interested in writing about you, who has a very high authority web presence and can influence your end users.

Do actual research on who the influencers are in your niche and then try and promote your startup to those influencers. Knowing which platform to use the most for your startup, really depends on where the influencers for your niche are most available.

A lot of people put out social media posts or landing pages and then make the mistake of buying very dangerous black hat links or doing nothing. Create valuable content and pitch it to influencers. If that’s not working, it’s a good sign that you need to refine whatever you’re showing in the search results. If you can’t get influencers to buy into it, it’s unlikely that search engines will deem you worthy of ranking in competitive search queries.

 

4. Yes, you’re hearing it again. Content is very important

When you think about content, you need to think to yourself, “What is going to make people link to my page?” For some products and services, you can just have a homepage, and people will be interested enough to link to it. For the majority of products and services, it takes a little bit more hand-holding to guide someone through the fact that there is a problem, there are solutions, and this is how the solution works. Content can be a great way to get a foot in the door with people, to tell them about what you do and whatever you’re selling.

Gramamrly Team on Vacation in Georgia

Gramamrly Team on Vacation in Georgia

Only put something out there if you think it’s going to be valuable and catch on. Think about the influences you’re trying to reach. Does your content add anything new to them? Nikolas suggests focusing on one blog post per week that’s insightful, valuable, and unique as opposed to having five blog posts that might get some clicks, but don’t add any value.

There’s no specific number of words that is ideal. Think about what your competition is doing; that will help you determine how many words you should be using. When posting your content, also think about which platforms you post it on. For example, if you post something to Facebook that is not getting a lot of engagement, then this can affect your edge rank, which Facebook uses to compute how many followers will see your post. This means your next post may only get shown to half as many people. On Twitter, though, that’s not the case; you might just lose followers, or people might start to ignore what you’re saying.

Content and SEO is about conveying something and communicating it with that audience. You need to have authority, be trusted, and communicate clearly, and Grammarly is an excellent tool to help you out, especially if you’re startup that can’t afford to hire a proofreader.

Whoever writes the content needs to be knowledgeable and credible. If your startup is trying to stay lean, then one thing you could do is source content from your community. One big advantage that you and other startups have is that you will have really evangelical early adopters and users, despite the fact that your product might be a little buggy or unrefined. These are the right people to ask to produce content for you.

 

Grammarly Office in Kyiv

Grammarly Office in Kyiv

 

5. Good research is important, especially when it comes to keywords

One question you should ask yourself before doing any keyword research is “What are the profiles of the people I want to find my page?” Focus on search profiles because some keywords have thirty different variations, yet search engines know it’s exactly the same thing. The keyword clusters within these search profiles are also very important, and you should try to focus on around five or less of these, although these clusters could be made up of 100 keywords.

If you’re able to determine what the different profiles are, then you can create specific landing pages for those profiles, which include a lot of the keywords, and create content for the influencers of those various profiles.

 

6. Start looking at the future now

One trend that is really hard to ignore is the rise in mobile phone searches. People are searching for different things and people are getting a lot lazier with their search queries because when they ask a search engine a question, they expect the right answer. A great way to prepare for this is to go to your own site with your phone and try to do what you want people to do on your site. If you’re able to do it easily, that’s great; if not, you need to make changes.

You should also try to anticipate the future. As search queries get more natural and more human, try to imagine how people might express themselves when looking for your startup.

The other thing to keep in mind is knowing when Google has changed their search algorithm. The fastest way to check if this has happened is via Twitter. Some other great sites to check out these updates are Moz, Search Engine Journal and Search Engine Land.

SEO books might not be that valuable because the changes to SEO happen so quickly, although some courses like the Distiled.net are worth checking out. As far as SEO experts, the one you should know is Neil Patel. For tips about reaching out to him and other experts, see our article from Vincent Nguyen here.

 

7. Finally, don’t forget the basics

Start using Google Webmaster Tools. This will show you how many pages are being crawled, if your pages are being crawled correctly, and if you have any duplicate content issues.

 

Backlinks

From a search engine’s point of view, the question is, “What are the reliable metrics to determine authority?” For relevance, you can look at the text on the page, the meta-description, and the number of pages. For authority, it’s fairly limited. Backlinks are extremely important and will be for the foreseeable future. It’s one of the only reliable signals that search engines can use. The disavow tool in Google Webmaster Tools can be used if you are unlucky enough to have someone put toxic links to your site: a text file tells Google which links will no longer count going forward

Hosting

Uptime matters for SEO results. If the Google bot is trying to crawl your site, and it can’t because your page isn’t loading, then Google will stop indexing your site, which will drastically affect your rankings.

Stay away from black hat techniques

Some quick black hat techniques can definitely still be used, but many of them are very short-term and will probably get you banned in a few weeks, so unless you want to change your domain every few weeks, stay away from them! Google is changing this regularly and two weeks could easily get down to one day in the future.

Nikolas Baron Head of SEO at Grammarly

Nikolas Baron Head of SEO at Grammarly

Feel free to visit Grammarly for more information about the grammar checker, and let us know in the comments section below what you think. You can also check out Nikolas Baron on LinkedIn www.linkedin.com/in/nikolasbaron

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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10 Comments

10 Comments

  1. Cape Town SEO

    Apr 24, 2015 at 9:27 am

    Very interesting post Nikolas, really like the “Start looking at the future now” section especially with the new Google update and how mobile has change the face of SEO. How you noticed any big spikes in rankings and traffic after the update?

    • Tim Denning

      May 2, 2015 at 1:51 am

      Hey Cape Town SEO, I haven’t seen any huge spike yet but the mobile friendliness of your website will definitely be a big deal in the next few months. It makes sense that this would be the case though right?

  2. Essay Papers

    Mar 10, 2015 at 6:21 am

    Excellent Work in article it’s a very helpful for me thank to share this info.

    • Tim Denning

      Mar 12, 2015 at 10:18 pm

      Not a problem at all, I’m glad you enjoyed it.

  3. jose

    Mar 6, 2015 at 9:07 pm

    Fantastic Post! I had a lot of issues trying to figure out how this ranking worked! I have read a ton of other blogs and used their tips and most if not all failed miserably. I even tried Black Hat tips only to get “Sandboxed” (do they even use that term anymore?) by Google.

    There is so much to learn and now that I found out that i could take a SEO course and learn it the proper way can help me figure out what I’m looking at!

    Thanks Tim

    • Tim Denning

      Mar 7, 2015 at 11:12 pm

      No problem Jose anytime. Stay away from Black Hat techniques because even if they do work, you will only get 2 weeks out of it before Google takes action. I don’t believe you actually need to take a course in SEO. Just concentrate on creating the best work you can and making sure it’s social. If you do this, the rest will happen organically.

      Make sure you look up Neil Patel if you want some great free tips. If you follow his strategies you won’t need to do any course 🙂

  4. Bill Alexander

    Mar 6, 2015 at 3:32 pm

    Nice article. I’ve been preaching social media to my clients for years, knowing that eventually it would be a big influence upon SEO and Google ranking. Now, a lot of people are trying to catch up on some of the techniques you mention that they should have been doing years ago.

    • Tim Denning

      Mar 7, 2015 at 11:08 pm

      Agreed Bill. Someone posted on my Facebook Wall that black hat is the only way to go. Addicted2Success has proven that organic growth and social is what will create the online success. We have never had to engage in black hat techniques and have found that you just need to be genuine and be able to speak the language of the different social platforms.

      Bill, if you have any of your own SEO tips please feel free to post them here. The more SEO tips the better.

  5. Dion Boose

    Mar 4, 2015 at 8:24 am

    Tim, Great Tips!
    Another simple idea to help boost SEO would be to make it really easy to share your content. You can do this by adding social sharing buttons on page and inside the post.

    • Tim Denning

      Mar 6, 2015 at 3:37 am

      Totally agree Dion with your advice. We have a share button on our articles for that very reason. It’s important that if people find an article engaging, they can share it with their network. It sounds so simple but I have seen a lot of sites that still don’t do this.

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Startups

The 5 Most Common Myths Associated With Starting a Business

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business myths

We live in a world of opportunities. I can remember growing up and always dreaming of wearing a suit and tie to work. It was my absolute dream. I was maybe 14 years old at the time and my grades in school were awful and I didn’t exactly have the brightest future ahead of me. I always had these misconceptions about success and what it took to achieve it.

After almost a decade of putting my head down and investing the time, I can finally say I have a profitable business. However, this isn’t about me and my business. This is about the myths that most people are allowing to rule their lives and hold them back from their greatness.

Running a business isn’t about making millions of dollars. When you own a business you’re making the world a better place. You’re providing a solution to a problem. You’re giving others an opportunity to earn money by becoming an employee. You’re doing so much more than making money. It’s good for the economy. So don’t let these common myths about starting a business fool you.

Here are 5 common myths you need to let go of once and for all:

1. You must be intelligent and good in school

Have you ever thought that it’s a basic requirement to graduate college with a business degree? It makes sense if you look at it from a distance. You go to school. You learn how to run a business. You start a business.

The flip side? Business school doesn’t teach you how to handle failure. School will never teach you how to adapt to the market place and make split second decisions that could impact millions of people’s daily lives. School can’t teach you to be you. Although school may not hurt, it’s 100% not required to run a successful business.

“Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau

2. You need money

Almost everyone I’ve asked about starting a business has brought up the concept of needing money to get started. I’m here to tell you that you can start thousands of different businesses without money. The most practical piece of advice I can give here is to go out and sell your service, collect the money, then invest a portion or all of that money into the tools needed to complete the job.

If you’re dead set on a business model that requires a lot of cash upfront, use resources like kickstarter or angel investors to get going. You personally don’t need to have any money to start any business ever. You just have to be willing to get creative when it comes to finding the necessary money required.

3. You need experience

As entrepreneurs, we are actually innovators. A lot of the things we are doing have never been done before. We’re constantly experimenting with new ideas and that comes with a lot of failures. You gain the necessary experience needed to run a business while you run your business. You’ll never learn everything you need to know and not a single day will go by where you don’t gain more experience. So dive in, have fun, and don’t give up.

4. You need a following

With all of these mega influencers on social media, it can be challenging to believe you can do anything without a massive following. This isn’t true at all. Everyone on this planet starts with the same following. ZERO. No one knows who you are until you put yourself out there.

Sure you may not have thousands of subscribers, you may not even have ten subscribers. The point is that if you put out good content and provide a service or product that actually helps make the world a better place and solves a problem for your customer, you will win. Just keep putting in the time and energy.

“If you are not willing to risk the usual, you will have to settle for the ordinary.” – Jim Rohn

5. There’s too much competition

Everyday you wait there will be more and more competition. If it was easy everyone would be doing it right? Your product or service is the difference. If you provide a better experience you will win. If you put in the work for the long haul and ignore the short term gains, you will win. Business is a massive competition and if you’re doing it right your competitors will become your friends, mentors, and possibly customers.

This article was written specifically for you. To help you overcome some of the fears of taking that leap of becoming an entrepreneur. Don’t get me wrong, it’s challenging. However, if you truly believe in your idea, there should be nothing on this planet that can stop you from bringing it to life.

What tips have you used to start your business? Comment below!

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Startups

How I Started A Business And Defeated 5 Years Of Procrastination When It Came To Doing So.

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I finally started a business! So many people had asked me when I was going to start one again and for the last five years, I’ve procrastinated. There’s a whole bunch of statistics which I’m not going to recite that suggest that many people (including me) want to start their own business.

Before each of us leaves this world, there’s a very strong chance we will try to start our own business at least once.

I talk to so many wannabe entrepreneurs who have an idea or a passion that they want to turn into a business yet they never take action. It’s been five years since my last business venture. I know what this feeling of wanting to begin a business is like because it’s plagued my thoughts for so long.

I’ve always had that spark in my brain that says “Tim, you love this passion of yours. Go and start a business and earn a living from it!”

I have ignored this bright spark for so long. I’ve made excuses. I’ve procrastinated. I’ve told myself I wasn’t good enough.

Then finally, a couple of months ago, I said to myself “SCREW IT! I’M STARTING MY BUSINESS.”

If you’ve ever had similar thoughts, then I want you by the end of this article to take action once and for all. I am going to give you the exact steps and tips I used to defeat five years of procrastination, and finally start my coaching and social media consulting business.

Here’s what I did to start my business:

 

Make a loss if you have to in the beginning to get a free education.

The first client I brought on made a loss. At the end of the consulting, I figured out I didn’t charge enough. This is perfect because I basically bought my first client and got a free education at the same time. The lessons my first client taught me were what I used to base my entire business on.

Rather than overthink the idea of a business, I decided to experiment by actually creating one and attempting to find a business model. The truth is you don’t need to know anything to start a business. As long as you can charge money for what you’re going to do, you’ll learn the rest from experience.

 

If you have no ideas at all, then ask yourself “What can I coach people on?”

Not everyone has a business idea they want to pursue. Some people just know they want to start a business. This was the same for me. I knew I wanted a business, but I had no idea what it was going to do. Then I went to an event and the speaker said that all of us could coach somebody, on something.

So I asked myself the same question and the answer I got back was social media and life. They are the two things I can coach everybody on. They are also the two things I’m passionate about. For you, the seed to your business starts with this same question.

While you may not become a coach, knowing what you can teach people will lead to knowing what you’re passionate about and are motivated to do for free.

 

Float the idea of charging one person, for one product or service.

The way I got started once I knew what I wanted to focus my business on was to float the idea with people. One of the people I floated the idea with wanted to be a client except they wanted me to write very long blog articles for them.
While ghostwriting is a service I’m considering to add in the not too distant future, writing long blog posts about a topic I wasn’t passionate about was not something I was willing to do and I said no.

As I kept putting out into the universe what this business was (which didn’t exist yet), I had several people express interest in what I was doing. One of them turned into my first client without even realizing it. Telling people what you are thinking of doing is how you get those first few clients.

“Act as if the business exists already and you can offer your product or service right away. That’s been a key concept for me to take action and start a business again finally”

 

Your first client gives you the confidence.

Winning the first client gave me the confidence to pursue my business. Getting a client is the best way to back yourself and motivate yourself to avoid procrastination and keep going with your business venture.

“It’s harder to fail when you have a client depending on you”

 

Forget business cards and websites.

I meet so many entrepreneurs in the making who spend hours creating websites, designing logos and even printing business cards (maybe they haven’t heard of LinkedIn). None of these activities will get your business started or give you the motivation you need.

Having the skill to sell yourself and start charging for something, anything, is how you start a business. A business is only a business when it has money coming in the door.

 

Act as if you’ve been doing it for years.

I’ve never done consulting. I didn’t do any business degree. I’m no brainiac.

I read a few books and watched a few consultants that my current employer use. Then I just acted as if I had been consulting for years. In a way, I had. Blogging is kind of like consulting.

In fact, in almost any job, you consult to somebody about something. So, we can all do consulting if we choose too.

Acting as if your business has existed for years is how you give your early clients the confidence to try you out and see if your business can serve their needs.

 

Put together a rough plan on the back of an envelope.

Okay, don’t really use an envelope because that would make you a dinosaur. Jot your rough plan down on the notepad of your not so smartphone. My plan for my business was literally nine things I could teach a business about social media.

These nine things became the plan I was going to follow when I consulted to a business. It took fifteen minutes to write. I suggest having a rough plan, so you know where you are heading and what the business will look like. Please don’t overthink the plan or you’ll never get started!

 

Ask yourself, “What’s the worst that can happen?”

This question will help you mitigate the risks that are buzzing around in your head and preventing you from starting a business. When I asked this question during the startup of my business a few months back, I realized that the worst that could happen is I disappoint a few clients.

By asking this question, you figure out that there are no life-threatening consequences to giving a business a go.

 

Ask yourself, “What would this look like if it were insanely easy?”

The temptation with a new business idea is to make it complex and overthink it. This is what so many wannabe entrepreneurs do and it’s a disaster. Asking yourself “What would this look like if it were easy?” helps you to chunk down in your head what you want to do.

Making something easy by default makes it doable to get started. If something is really easy, then it’s pretty hard not to give it a go. With my new business, easy looked like this:

– No website
– One service
– One customer
– Using my existing services like Zoom to enable the business
– Only doing it part time for one hour a week

With these boundaries in place, there was no way I was not going to follow through. I knew that if I wouldn’t do one hour a week of my new business, then I’d never do it seriously, or even at all.

Making my business easy was the first test to see if I could ever do the run-my-own-business gig again. I use making things easy as my BS test for any new idea. Try it for yourself.

 

Add your business into conversations you have with everybody.

I get messages on social media and emails all the time asking how I’m doing and what I’m working on. In every conversation during the early weeks of my business, I added in one phrase: “I’ve started a business.”

I didn’t say what it was. It was only natural people would ask, and I’d politely answer them. By using this approach, you’re not selling and you get to test your idea with real people who could become customers. Some of these conversations ended up in them becoming clients.

 

Always do it as a side hustle to start with.

The reason we procrastinate on our business ideas is that we have heaps of fear about what we’re going to do. A lot of this fear comes from the misconception that you need to quit your job or primary income source to start. You don’t.

Giving up your primary income source is the worst thing you can do. You don’t even know if your business will work or whether you’ll like it. Plus 90% of businesses fail in the first five years. That’s why I committed to only one hour per week to put myself to the entrepreneur test yet again.

Starting your business as a side hustle lets you find your niche and learn what your business will become. In the early days, your business will change lots of times, so you don’t want to bet your life savings on it until you are solid in your approach.

Again, by making my business a side hustle to begin with, I removed the fear, gave myself room to explore and allowed myself to fail. I’d suggest this approach for anyone wanting to start a business.

It’s so much easier this way which means your chances of success are higher. The worst case is you end up with a part-time business which gives you a second income. That’s not a bad result either.

So why can’t you start a business and stop procrastinating again?

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

3 Questions to Ask Yourself for a Winning Business

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successful business

“My pleasure”. We’ve all heard this before right? It is probably not implemented more than in the culture at Chik-Fil-A. I can’t tell you how many times I go in there and like clockwork they respond to every request with my pleasure. This is something that, not only separates them from their competition but continues to make them a destination for people to seek out when they are hungry.

This attitude that every employee from the cook to the owner carries is something that we should all learn from and understand the importance of in our daily interactions with people, prospects, and customers.  

Are you conditioning yourself everyday to be in a position of service for your family, friends, clients, and anyone that you come into contact with? Too many times I see people not focused and aware of the potential opportunities walking around them every day. Do you want to know why they are missing them? It is because their attitude sucks and isn’t one ready to be of service.   

1. Are You Approachable?   

Are you presenting yourself to everyone with a smile? This is a simple tactic you can implement right now that will open up more conversation opportunities for you and will have others asking how your day is going and the most common question or response from others will be, what has you smiling today?  Nature guards humans and to break down the barriers they have up, you have to be someone they feel is there to help them or be of service. Smiling first is key to opening them up and start breaking down their defenses.  

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity” – Douglas Adams

2. Are You A Good Listener?

After you create the introduction and start the dialogue with your customer or prospect it is essential to be quiet and listen to them.They will begin to tell you what, how, and why they are looking for help and give you the opportunity to show them how your service will solve their problems and needs. Too many times I see salespeople or business individuals talk right through their prospect or customer and in essence, talk themselves right out of a sale.  

Listening is crucial to being in the customer service business. I mean how you can indeed solve a problem for someone if you first refuse to listen to them and find out their problem/problems in the first place?  

“Service to others is the rent you pay for your room here on earth” – Muhammad Ali

3. Are You An Action Taker?  

The best of the best take action to service their customers, clients, or others for that matter. Talking points are great but it’s the activity and the action steps that people are looking for and out of you. If you really want to create an environment of service, this is non-negotiable. Don’t just communicate with your prospects how you are going to help them or service them, SHOW them through your commitments, actions, and abilities to solve their problems. This is a major part of the attitude of service framework that is necessary to separate you from the all the rest.   

You must first create an environment of service in your own daily habits everyday to create the atmosphere of service you want your colleagues, clients, and general surroundings to see from you as well. Your attitude is the first thing you have to check to get this mindset in alignment with your habits.  

Create a daily smile that others find welcoming.  Listen to everything going on around you so that you are sharp and aware of your surroundings, and then attack every day with actions of solving problems and elevating yourself as the solution others seek out when they need a product or service to better their situation and business.

What are some things you do that show your attitude of service? Comment Below!

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5 Simple Strategies for When You’ve Made a Business Mistake

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business mistakes

Anyone in business with years of experience will likely be able to cite a variety of past mistakes, whether they involve missing a meeting, not delivering content by a deadline or upsetting a client. The reality is, it’s impossible to be error-free in the demanding world of business, where deadlines and individual client preferences are numerous.

Ideally, businesses have a structure in place that helps prevent mistakes before they occur, even though they may still happen. As a result, businesses should realize that a mistake shouldn’t be a deal-breaker. A mistake can present an opportunity to solidify a client relationship, by giving you a chance to make up for it and more.

Here are five simple strategies to address mistakes in business, with integrity and honesty:

1. Provide Clients With Transparency

Businesses that make a mistake and refuse to tell a client about it until questioned will find themselves at the receiving end of an understandably irate client. Giving clients a heads-up shows integrity and a steadfast commitment to making it right, especially if they are not yet aware of the issue.

Ideally, you can address the issue with the client in person, or at least by phone. Showing an apologetic tone in an email is difficult. When apologizing, don’t beat around the bush. Directly clarify the mistake, why it happened and the resolution in progress. By telling a customer or client about a mistake before they realize it on their own, you enforce a willingness to take responsibility and right wrongs.

2. Offer Reassurance on Resolving the Issue

Being transparent about a business mistake is just the first step. It’s equally important to clarify with a client how you will resolve the issue. Since the last thing anyone wants is for the partnership to dissolve with a refund or termination of a contract, the best route is to offer a clear plan on how the project’s results will improve. You should also clarify what steps have been implemented to ensure the mistake does not occur again.

For example, if a PR agency sends out a press release for a client with erroneous content, it can immediately notify the client of the issue, while ensuring them that this round of pitching and its corrective follow-up round will be free of charge. This shows a business taking responsibility for its mistakes, while also offering a solid plan as to how it can resolve the issue without taking more resources or money from the client.

“A lack of transparency results in distrust and a deep sense of insecurity.” – Dalai Lama

3. Ask for Their Resolution Idea

After providing your own reassurance and strategy to amend the mistake, you should ask the client if there’s anything else you can do. If you proposed a firm plan for correcting the issue, then it’s likely they will simply say no — though the question provides room to make things right if they are not satisfied with your proposal.

If you intend on providing a discount due to your mistake, it’s better to ask the customer for their idea of a resolution before offering a discount, as their ideal discount may be less than what you initially intended on proposing. By accepting their idea for a resolution, the business is essentially admitting all wrongdoing while increasing the confidence of the client.

Additionally, for whatever the customer proposes as a solution, it’s a good idea to increase their desire slightly. For example, if a customer feels that a 10 percent discount is fair, counter with something like, “10 percent is very fair, and I’m very apologetic for our mistake. As a result, I will provide you with 15 percent off as a thank you for your understanding.”

4. Value the Power of Word-of-Mouth

Most clients are knowledgeable enough to know that mistakes happen. Their evaluation of a business incorporates how it responds to its errors. Especially in the digital age, reviews of a business are prevalent on social media and various review platforms.

A business that goes above and beyond to amend its mistake, by informing the customer of its error and offering a fair compensation, is likelier to be praised in reviews as taking charge of mistakes. Combined with other reviews from clients who ideally did not experience mistakes, a business will have an excellent review presence online.

“Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.” – Richard Branson

5. Don’t Stress That It Wasn’t Purposeful

If a client or consumer has spent time and money on your services, then they likely already know your mistake was just that, not some intentional sabotage. As a result, continually stressing that your mistake wasn’t on purpose is a waste of time, especially when you can be spending the dialogue on ideas for resolution and compensation. Taking the lead on amending a mistake is significantly more important than declaring its intent or lack thereof.

Mistakes happen in business, quite often. Eliminating these mistakes is ideal, but when they do occur, it’s possible for a business to salvage a client relationship with transparency, reassurance and a viable resolution.

How do you recover from a business mistake? Comment below!

Image courtesy of Twenty20.com

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Entrepreneurs

10 “Brick-In-The-Head” Moments You’ll Encounter as an Entrepreneur

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entrepreneurship

The entrepreneurial life is one of the most challenging, stressful and risky avenues to success you could possibly choose. The issue with doing it alone in business ventures is exactly that; you’re alone. To be a successful entrepreneur, you have to be driven, thick-skinned, and ready for any curve balls. (more…)

Vladimir Yakimenko is a CEO, Investor and Founder of Kanbanchi, a popular project management add-on for G Suite. Kanbanchi is one of the fastest growing add-ons for G Suite and has over 80,000 active users. Our work has been featured on Today.com, Lifehacker, Lifehack and more.

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10 Comments

  1. Cape Town SEO

    Apr 24, 2015 at 9:27 am

    Very interesting post Nikolas, really like the “Start looking at the future now” section especially with the new Google update and how mobile has change the face of SEO. How you noticed any big spikes in rankings and traffic after the update?

    • Tim Denning

      May 2, 2015 at 1:51 am

      Hey Cape Town SEO, I haven’t seen any huge spike yet but the mobile friendliness of your website will definitely be a big deal in the next few months. It makes sense that this would be the case though right?

  2. Essay Papers

    Mar 10, 2015 at 6:21 am

    Excellent Work in article it’s a very helpful for me thank to share this info.

    • Tim Denning

      Mar 12, 2015 at 10:18 pm

      Not a problem at all, I’m glad you enjoyed it.

  3. jose

    Mar 6, 2015 at 9:07 pm

    Fantastic Post! I had a lot of issues trying to figure out how this ranking worked! I have read a ton of other blogs and used their tips and most if not all failed miserably. I even tried Black Hat tips only to get “Sandboxed” (do they even use that term anymore?) by Google.

    There is so much to learn and now that I found out that i could take a SEO course and learn it the proper way can help me figure out what I’m looking at!

    Thanks Tim

    • Tim Denning

      Mar 7, 2015 at 11:12 pm

      No problem Jose anytime. Stay away from Black Hat techniques because even if they do work, you will only get 2 weeks out of it before Google takes action. I don’t believe you actually need to take a course in SEO. Just concentrate on creating the best work you can and making sure it’s social. If you do this, the rest will happen organically.

      Make sure you look up Neil Patel if you want some great free tips. If you follow his strategies you won’t need to do any course 🙂

  4. Bill Alexander

    Mar 6, 2015 at 3:32 pm

    Nice article. I’ve been preaching social media to my clients for years, knowing that eventually it would be a big influence upon SEO and Google ranking. Now, a lot of people are trying to catch up on some of the techniques you mention that they should have been doing years ago.

    • Tim Denning

      Mar 7, 2015 at 11:08 pm

      Agreed Bill. Someone posted on my Facebook Wall that black hat is the only way to go. Addicted2Success has proven that organic growth and social is what will create the online success. We have never had to engage in black hat techniques and have found that you just need to be genuine and be able to speak the language of the different social platforms.

      Bill, if you have any of your own SEO tips please feel free to post them here. The more SEO tips the better.

  5. Dion Boose

    Mar 4, 2015 at 8:24 am

    Tim, Great Tips!
    Another simple idea to help boost SEO would be to make it really easy to share your content. You can do this by adding social sharing buttons on page and inside the post.

    • Tim Denning

      Mar 6, 2015 at 3:37 am

      Totally agree Dion with your advice. We have a share button on our articles for that very reason. It’s important that if people find an article engaging, they can share it with their network. It sounds so simple but I have seen a lot of sites that still don’t do this.

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Startups

The 5 Most Common Myths Associated With Starting a Business

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business myths

We live in a world of opportunities. I can remember growing up and always dreaming of wearing a suit and tie to work. It was my absolute dream. I was maybe 14 years old at the time and my grades in school were awful and I didn’t exactly have the brightest future ahead of me. I always had these misconceptions about success and what it took to achieve it.

After almost a decade of putting my head down and investing the time, I can finally say I have a profitable business. However, this isn’t about me and my business. This is about the myths that most people are allowing to rule their lives and hold them back from their greatness.

Running a business isn’t about making millions of dollars. When you own a business you’re making the world a better place. You’re providing a solution to a problem. You’re giving others an opportunity to earn money by becoming an employee. You’re doing so much more than making money. It’s good for the economy. So don’t let these common myths about starting a business fool you.

Here are 5 common myths you need to let go of once and for all:

1. You must be intelligent and good in school

Have you ever thought that it’s a basic requirement to graduate college with a business degree? It makes sense if you look at it from a distance. You go to school. You learn how to run a business. You start a business.

The flip side? Business school doesn’t teach you how to handle failure. School will never teach you how to adapt to the market place and make split second decisions that could impact millions of people’s daily lives. School can’t teach you to be you. Although school may not hurt, it’s 100% not required to run a successful business.

“Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau

2. You need money

Almost everyone I’ve asked about starting a business has brought up the concept of needing money to get started. I’m here to tell you that you can start thousands of different businesses without money. The most practical piece of advice I can give here is to go out and sell your service, collect the money, then invest a portion or all of that money into the tools needed to complete the job.

If you’re dead set on a business model that requires a lot of cash upfront, use resources like kickstarter or angel investors to get going. You personally don’t need to have any money to start any business ever. You just have to be willing to get creative when it comes to finding the necessary money required.

3. You need experience

As entrepreneurs, we are actually innovators. A lot of the things we are doing have never been done before. We’re constantly experimenting with new ideas and that comes with a lot of failures. You gain the necessary experience needed to run a business while you run your business. You’ll never learn everything you need to know and not a single day will go by where you don’t gain more experience. So dive in, have fun, and don’t give up.

4. You need a following

With all of these mega influencers on social media, it can be challenging to believe you can do anything without a massive following. This isn’t true at all. Everyone on this planet starts with the same following. ZERO. No one knows who you are until you put yourself out there.

Sure you may not have thousands of subscribers, you may not even have ten subscribers. The point is that if you put out good content and provide a service or product that actually helps make the world a better place and solves a problem for your customer, you will win. Just keep putting in the time and energy.

“If you are not willing to risk the usual, you will have to settle for the ordinary.” – Jim Rohn

5. There’s too much competition

Everyday you wait there will be more and more competition. If it was easy everyone would be doing it right? Your product or service is the difference. If you provide a better experience you will win. If you put in the work for the long haul and ignore the short term gains, you will win. Business is a massive competition and if you’re doing it right your competitors will become your friends, mentors, and possibly customers.

This article was written specifically for you. To help you overcome some of the fears of taking that leap of becoming an entrepreneur. Don’t get me wrong, it’s challenging. However, if you truly believe in your idea, there should be nothing on this planet that can stop you from bringing it to life.

What tips have you used to start your business? Comment below!

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Startups

How I Started A Business And Defeated 5 Years Of Procrastination When It Came To Doing So.

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I finally started a business! So many people had asked me when I was going to start one again and for the last five years, I’ve procrastinated. There’s a whole bunch of statistics which I’m not going to recite that suggest that many people (including me) want to start their own business.

Before each of us leaves this world, there’s a very strong chance we will try to start our own business at least once.

I talk to so many wannabe entrepreneurs who have an idea or a passion that they want to turn into a business yet they never take action. It’s been five years since my last business venture. I know what this feeling of wanting to begin a business is like because it’s plagued my thoughts for so long.

I’ve always had that spark in my brain that says “Tim, you love this passion of yours. Go and start a business and earn a living from it!”

I have ignored this bright spark for so long. I’ve made excuses. I’ve procrastinated. I’ve told myself I wasn’t good enough.

Then finally, a couple of months ago, I said to myself “SCREW IT! I’M STARTING MY BUSINESS.”

If you’ve ever had similar thoughts, then I want you by the end of this article to take action once and for all. I am going to give you the exact steps and tips I used to defeat five years of procrastination, and finally start my coaching and social media consulting business.

Here’s what I did to start my business:

 

Make a loss if you have to in the beginning to get a free education.

The first client I brought on made a loss. At the end of the consulting, I figured out I didn’t charge enough. This is perfect because I basically bought my first client and got a free education at the same time. The lessons my first client taught me were what I used to base my entire business on.

Rather than overthink the idea of a business, I decided to experiment by actually creating one and attempting to find a business model. The truth is you don’t need to know anything to start a business. As long as you can charge money for what you’re going to do, you’ll learn the rest from experience.

 

If you have no ideas at all, then ask yourself “What can I coach people on?”

Not everyone has a business idea they want to pursue. Some people just know they want to start a business. This was the same for me. I knew I wanted a business, but I had no idea what it was going to do. Then I went to an event and the speaker said that all of us could coach somebody, on something.

So I asked myself the same question and the answer I got back was social media and life. They are the two things I can coach everybody on. They are also the two things I’m passionate about. For you, the seed to your business starts with this same question.

While you may not become a coach, knowing what you can teach people will lead to knowing what you’re passionate about and are motivated to do for free.

 

Float the idea of charging one person, for one product or service.

The way I got started once I knew what I wanted to focus my business on was to float the idea with people. One of the people I floated the idea with wanted to be a client except they wanted me to write very long blog articles for them.
While ghostwriting is a service I’m considering to add in the not too distant future, writing long blog posts about a topic I wasn’t passionate about was not something I was willing to do and I said no.

As I kept putting out into the universe what this business was (which didn’t exist yet), I had several people express interest in what I was doing. One of them turned into my first client without even realizing it. Telling people what you are thinking of doing is how you get those first few clients.

“Act as if the business exists already and you can offer your product or service right away. That’s been a key concept for me to take action and start a business again finally”

 

Your first client gives you the confidence.

Winning the first client gave me the confidence to pursue my business. Getting a client is the best way to back yourself and motivate yourself to avoid procrastination and keep going with your business venture.

“It’s harder to fail when you have a client depending on you”

 

Forget business cards and websites.

I meet so many entrepreneurs in the making who spend hours creating websites, designing logos and even printing business cards (maybe they haven’t heard of LinkedIn). None of these activities will get your business started or give you the motivation you need.

Having the skill to sell yourself and start charging for something, anything, is how you start a business. A business is only a business when it has money coming in the door.

 

Act as if you’ve been doing it for years.

I’ve never done consulting. I didn’t do any business degree. I’m no brainiac.

I read a few books and watched a few consultants that my current employer use. Then I just acted as if I had been consulting for years. In a way, I had. Blogging is kind of like consulting.

In fact, in almost any job, you consult to somebody about something. So, we can all do consulting if we choose too.

Acting as if your business has existed for years is how you give your early clients the confidence to try you out and see if your business can serve their needs.

 

Put together a rough plan on the back of an envelope.

Okay, don’t really use an envelope because that would make you a dinosaur. Jot your rough plan down on the notepad of your not so smartphone. My plan for my business was literally nine things I could teach a business about social media.

These nine things became the plan I was going to follow when I consulted to a business. It took fifteen minutes to write. I suggest having a rough plan, so you know where you are heading and what the business will look like. Please don’t overthink the plan or you’ll never get started!

 

Ask yourself, “What’s the worst that can happen?”

This question will help you mitigate the risks that are buzzing around in your head and preventing you from starting a business. When I asked this question during the startup of my business a few months back, I realized that the worst that could happen is I disappoint a few clients.

By asking this question, you figure out that there are no life-threatening consequences to giving a business a go.

 

Ask yourself, “What would this look like if it were insanely easy?”

The temptation with a new business idea is to make it complex and overthink it. This is what so many wannabe entrepreneurs do and it’s a disaster. Asking yourself “What would this look like if it were easy?” helps you to chunk down in your head what you want to do.

Making something easy by default makes it doable to get started. If something is really easy, then it’s pretty hard not to give it a go. With my new business, easy looked like this:

– No website
– One service
– One customer
– Using my existing services like Zoom to enable the business
– Only doing it part time for one hour a week

With these boundaries in place, there was no way I was not going to follow through. I knew that if I wouldn’t do one hour a week of my new business, then I’d never do it seriously, or even at all.

Making my business easy was the first test to see if I could ever do the run-my-own-business gig again. I use making things easy as my BS test for any new idea. Try it for yourself.

 

Add your business into conversations you have with everybody.

I get messages on social media and emails all the time asking how I’m doing and what I’m working on. In every conversation during the early weeks of my business, I added in one phrase: “I’ve started a business.”

I didn’t say what it was. It was only natural people would ask, and I’d politely answer them. By using this approach, you’re not selling and you get to test your idea with real people who could become customers. Some of these conversations ended up in them becoming clients.

 

Always do it as a side hustle to start with.

The reason we procrastinate on our business ideas is that we have heaps of fear about what we’re going to do. A lot of this fear comes from the misconception that you need to quit your job or primary income source to start. You don’t.

Giving up your primary income source is the worst thing you can do. You don’t even know if your business will work or whether you’ll like it. Plus 90% of businesses fail in the first five years. That’s why I committed to only one hour per week to put myself to the entrepreneur test yet again.

Starting your business as a side hustle lets you find your niche and learn what your business will become. In the early days, your business will change lots of times, so you don’t want to bet your life savings on it until you are solid in your approach.

Again, by making my business a side hustle to begin with, I removed the fear, gave myself room to explore and allowed myself to fail. I’d suggest this approach for anyone wanting to start a business.

It’s so much easier this way which means your chances of success are higher. The worst case is you end up with a part-time business which gives you a second income. That’s not a bad result either.

So why can’t you start a business and stop procrastinating again?

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

3 Questions to Ask Yourself for a Winning Business

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successful business

“My pleasure”. We’ve all heard this before right? It is probably not implemented more than in the culture at Chik-Fil-A. I can’t tell you how many times I go in there and like clockwork they respond to every request with my pleasure. This is something that, not only separates them from their competition but continues to make them a destination for people to seek out when they are hungry.

This attitude that every employee from the cook to the owner carries is something that we should all learn from and understand the importance of in our daily interactions with people, prospects, and customers.  

Are you conditioning yourself everyday to be in a position of service for your family, friends, clients, and anyone that you come into contact with? Too many times I see people not focused and aware of the potential opportunities walking around them every day. Do you want to know why they are missing them? It is because their attitude sucks and isn’t one ready to be of service.   

1. Are You Approachable?   

Are you presenting yourself to everyone with a smile? This is a simple tactic you can implement right now that will open up more conversation opportunities for you and will have others asking how your day is going and the most common question or response from others will be, what has you smiling today?  Nature guards humans and to break down the barriers they have up, you have to be someone they feel is there to help them or be of service. Smiling first is key to opening them up and start breaking down their defenses.  

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity” – Douglas Adams

2. Are You A Good Listener?

After you create the introduction and start the dialogue with your customer or prospect it is essential to be quiet and listen to them.They will begin to tell you what, how, and why they are looking for help and give you the opportunity to show them how your service will solve their problems and needs. Too many times I see salespeople or business individuals talk right through their prospect or customer and in essence, talk themselves right out of a sale.  

Listening is crucial to being in the customer service business. I mean how you can indeed solve a problem for someone if you first refuse to listen to them and find out their problem/problems in the first place?  

“Service to others is the rent you pay for your room here on earth” – Muhammad Ali

3. Are You An Action Taker?  

The best of the best take action to service their customers, clients, or others for that matter. Talking points are great but it’s the activity and the action steps that people are looking for and out of you. If you really want to create an environment of service, this is non-negotiable. Don’t just communicate with your prospects how you are going to help them or service them, SHOW them through your commitments, actions, and abilities to solve their problems. This is a major part of the attitude of service framework that is necessary to separate you from the all the rest.   

You must first create an environment of service in your own daily habits everyday to create the atmosphere of service you want your colleagues, clients, and general surroundings to see from you as well. Your attitude is the first thing you have to check to get this mindset in alignment with your habits.  

Create a daily smile that others find welcoming.  Listen to everything going on around you so that you are sharp and aware of your surroundings, and then attack every day with actions of solving problems and elevating yourself as the solution others seek out when they need a product or service to better their situation and business.

What are some things you do that show your attitude of service? Comment Below!

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5 Simple Strategies for When You’ve Made a Business Mistake

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business mistakes

Anyone in business with years of experience will likely be able to cite a variety of past mistakes, whether they involve missing a meeting, not delivering content by a deadline or upsetting a client. The reality is, it’s impossible to be error-free in the demanding world of business, where deadlines and individual client preferences are numerous.

Ideally, businesses have a structure in place that helps prevent mistakes before they occur, even though they may still happen. As a result, businesses should realize that a mistake shouldn’t be a deal-breaker. A mistake can present an opportunity to solidify a client relationship, by giving you a chance to make up for it and more.

Here are five simple strategies to address mistakes in business, with integrity and honesty:

1. Provide Clients With Transparency

Businesses that make a mistake and refuse to tell a client about it until questioned will find themselves at the receiving end of an understandably irate client. Giving clients a heads-up shows integrity and a steadfast commitment to making it right, especially if they are not yet aware of the issue.

Ideally, you can address the issue with the client in person, or at least by phone. Showing an apologetic tone in an email is difficult. When apologizing, don’t beat around the bush. Directly clarify the mistake, why it happened and the resolution in progress. By telling a customer or client about a mistake before they realize it on their own, you enforce a willingness to take responsibility and right wrongs.

2. Offer Reassurance on Resolving the Issue

Being transparent about a business mistake is just the first step. It’s equally important to clarify with a client how you will resolve the issue. Since the last thing anyone wants is for the partnership to dissolve with a refund or termination of a contract, the best route is to offer a clear plan on how the project’s results will improve. You should also clarify what steps have been implemented to ensure the mistake does not occur again.

For example, if a PR agency sends out a press release for a client with erroneous content, it can immediately notify the client of the issue, while ensuring them that this round of pitching and its corrective follow-up round will be free of charge. This shows a business taking responsibility for its mistakes, while also offering a solid plan as to how it can resolve the issue without taking more resources or money from the client.

“A lack of transparency results in distrust and a deep sense of insecurity.” – Dalai Lama

3. Ask for Their Resolution Idea

After providing your own reassurance and strategy to amend the mistake, you should ask the client if there’s anything else you can do. If you proposed a firm plan for correcting the issue, then it’s likely they will simply say no — though the question provides room to make things right if they are not satisfied with your proposal.

If you intend on providing a discount due to your mistake, it’s better to ask the customer for their idea of a resolution before offering a discount, as their ideal discount may be less than what you initially intended on proposing. By accepting their idea for a resolution, the business is essentially admitting all wrongdoing while increasing the confidence of the client.

Additionally, for whatever the customer proposes as a solution, it’s a good idea to increase their desire slightly. For example, if a customer feels that a 10 percent discount is fair, counter with something like, “10 percent is very fair, and I’m very apologetic for our mistake. As a result, I will provide you with 15 percent off as a thank you for your understanding.”

4. Value the Power of Word-of-Mouth

Most clients are knowledgeable enough to know that mistakes happen. Their evaluation of a business incorporates how it responds to its errors. Especially in the digital age, reviews of a business are prevalent on social media and various review platforms.

A business that goes above and beyond to amend its mistake, by informing the customer of its error and offering a fair compensation, is likelier to be praised in reviews as taking charge of mistakes. Combined with other reviews from clients who ideally did not experience mistakes, a business will have an excellent review presence online.

“Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.” – Richard Branson

5. Don’t Stress That It Wasn’t Purposeful

If a client or consumer has spent time and money on your services, then they likely already know your mistake was just that, not some intentional sabotage. As a result, continually stressing that your mistake wasn’t on purpose is a waste of time, especially when you can be spending the dialogue on ideas for resolution and compensation. Taking the lead on amending a mistake is significantly more important than declaring its intent or lack thereof.

Mistakes happen in business, quite often. Eliminating these mistakes is ideal, but when they do occur, it’s possible for a business to salvage a client relationship with transparency, reassurance and a viable resolution.

How do you recover from a business mistake? Comment below!

Image courtesy of Twenty20.com

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