Connect with us

Startups

7 Hacks to Boost Google Rankings

Avatar

Published

on

Grammarly is a multi-million-dollar bootstrapped company (no external funding) with an amazing story that has become the world’s leading online automated grammar checker and proofreader.

The most exciting thing happening at Grammarly today is its transition from a website application to a browser plugin that can be used anywhere you write online. Grammatical accuracy is so important these days for your startup’s brand as well as SEO rankings, and we at Addicted2Success have recently started using it—and love it.

One thing that Grammarly has done well is SEO, and below are the top tips for startups from Nikolas Baron, Grammarly’s head of SEO.

What is SEO / Search Engine Optimisation?

Google processes 3.5 billion searches per day. Put simply, SEO is the practice of creating, optimizing, and promoting web pages to maximize traffic from those searches. Fundamentally, SEO can help you reach a potential audience that expresses intent for what you offer at a higher ROI than most other channels.

1. Know when to employ an SEO person

The correct answer will vary greatly depending on the situation. Hiring a consultant or an agency is a great way of getting started quickly and getting a feel for the potential ROI of hiring someone full-time to manage SEO.

2. Understand the relationship between SEO and Social Media

A lot of social media platforms, including Facebook, don’t let search engines crawl their content. Also, Google has publicly stated that they don’t use social media metrics to inform rankings (including Google Plus). Check out the article on Blind Five Year Old to find out more.

“It’s not the actual social activity that matters, but what happens as a result of that activity”

However, links from around the web indubitably affect rankings, and maximizing your exposure on social media can help you capitalize on that. Social media can indirectly impact SEO by bringing in links, even though it won’t directly impact your rankings.

3. Get used to hearing the word influencer a lot more

What is an influencer? For SEO purposes, an influencer is someone who is going to be interested in writing about you, who has a very high authority web presence and can influence your end users.

Do actual research on who the influencers are in your niche and then try and promote your startup to those influencers. Knowing which platform to use the most for your startup, really depends on where the influencers for your niche are most available.

A lot of people put out social media posts or landing pages and then make the mistake of buying very dangerous black hat links or doing nothing. Create valuable content and pitch it to influencers. If that’s not working, it’s a good sign that you need to refine whatever you’re showing in the search results. If you can’t get influencers to buy into it, it’s unlikely that search engines will deem you worthy of ranking in competitive search queries.

4. Yes, you’re hearing it again. Content is very important

When you think about content, you need to think to yourself, “What is going to make people link to my page?” For some products and services, you can just have a homepage, and people will be interested enough to link to it. For the majority of products and services, it takes a little bit more hand-holding to guide someone through the fact that there is a problem, there are solutions, and this is how the solution works. Content can be a great way to get a foot in the door with people, to tell them about what you do and whatever you’re selling.

Only put something out there if you think it’s going to be valuable and catch on. Think about the influences you’re trying to reach. Does your content add anything new to them? Nikolas suggests focusing on one blog post per week that’s insightful, valuable, and unique as opposed to having five blog posts that might get some clicks, but don’t add any value.

There’s no specific number of words that is ideal. Think about what your competition is doing; that will help you determine how many words you should be using. When posting your content, also think about which platforms you post it on. For example, if you post something to Facebook that is not getting a lot of engagement, then this can affect your edge rank, which Facebook uses to compute how many followers will see your post. This means your next post may only get shown to half as many people. On Twitter, though, that’s not the case; you might just lose followers, or people might start to ignore what you’re saying.

Content and SEO is about conveying something and communicating it with that audience. You need to have authority, be trusted, and communicate clearly, and Grammarly is an excellent tool to help you out, especially if you’re startup that can’t afford to hire a proofreader.

Whoever writes the content needs to be knowledgeable and credible. If your startup is trying to stay lean, then one thing you could do is source content from your community. One big advantage that you and other startups have is that you will have really evangelical early adopters and users, despite the fact that your product might be a little buggy or unrefined. These are the right people to ask to produce content for you.

5. Good research is important, especially when it comes to keywords

One question you should ask yourself before doing any keyword research is “What are the profiles of the people I want to find my page?” Focus on search profiles because some keywords have thirty different variations, yet search engines know it’s exactly the same thing. The keyword clusters within these search profiles are also very important, and you should try to focus on around five or less of these, although these clusters could be made up of 100 keywords.

If you’re able to determine what the different profiles are, then you can create specific landing pages for those profiles, which include a lot of the keywords, and create content for the influencers of those various profiles.

6. Start looking at the future now

One trend that is really hard to ignore is the rise in mobile phone searches. People are searching for different things and people are getting a lot lazier with their search queries because when they ask a search engine a question, they expect the right answer. A great way to prepare for this is to go to your own site with your phone and try to do what you want people to do on your site. If you’re able to do it easily, that’s great; if not, you need to make changes.

You should also try to anticipate the future. As search queries get more natural and more human, try to imagine how people might express themselves when looking for your startup.

The other thing to keep in mind is knowing when Google has changed their search algorithm. The fastest way to check if this has happened is via Twitter. Some other great sites to check out these updates are Moz, Search Engine Journal and Search Engine Land.

SEO books might not be that valuable because the changes to SEO happen so quickly, although some courses like the Distiled.net are worth checking out. As far as SEO experts, the one you should know is Neil Patel. For tips about reaching out to him and other experts, see our article from Vincent Nguyen here.

7. Finally, don’t forget the basics

Start using Google Webmaster Tools. This will show you how many pages are being crawled, if your pages are being crawled correctly, and if you have any duplicate content issues.

Backlinks

From a search engine’s point of view, the question is, “What are the reliable metrics to determine authority?” For relevance, you can look at the text on the page, the meta-description, and the number of pages. For authority, it’s fairly limited. Backlinks are extremely important and will be for the foreseeable future. It’s one of the only reliable signals that search engines can use. The disavow tool in Google Webmaster Tools can be used if you are unlucky enough to have someone put toxic links to your site: a text file tells Google which links will no longer count going forward

Hosting

Uptime matters for SEO results. If the Google bot is trying to crawl your site, and it can’t because your page isn’t loading, then Google will stop indexing your site, which will drastically affect your rankings.

Stay away from black hat techniques

Some quick black hat techniques can definitely still be used, but many of them are very short-term and will probably get you banned in a few weeks, so unless you want to change your domain every few weeks, stay away from them! Google is changing this regularly and two weeks could easily get down to one day in the future.

Feel free to visit Grammarly for more information about the grammar checker, and let us know in the comments section below what you think. You can also check out Nikolas Baron on LinkedIn www.linkedin.com/in/nikolasbaron

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.com

Advertisement
10 Comments

10 Comments

  1. Avatar

    Cape Town SEO

    Apr 24, 2015 at 9:27 am

    Very interesting post Nikolas, really like the “Start looking at the future now” section especially with the new Google update and how mobile has change the face of SEO. How you noticed any big spikes in rankings and traffic after the update?

    • Avatar

      Tim Denning

      May 2, 2015 at 1:51 am

      Hey Cape Town SEO, I haven’t seen any huge spike yet but the mobile friendliness of your website will definitely be a big deal in the next few months. It makes sense that this would be the case though right?

  2. Avatar

    Essay Papers

    Mar 10, 2015 at 6:21 am

    Excellent Work in article it’s a very helpful for me thank to share this info.

    • Avatar

      Tim Denning

      Mar 12, 2015 at 10:18 pm

      Not a problem at all, I’m glad you enjoyed it.

  3. Avatar

    jose

    Mar 6, 2015 at 9:07 pm

    Fantastic Post! I had a lot of issues trying to figure out how this ranking worked! I have read a ton of other blogs and used their tips and most if not all failed miserably. I even tried Black Hat tips only to get “Sandboxed” (do they even use that term anymore?) by Google.

    There is so much to learn and now that I found out that i could take a SEO course and learn it the proper way can help me figure out what I’m looking at!

    Thanks Tim

    • Avatar

      Tim Denning

      Mar 7, 2015 at 11:12 pm

      No problem Jose anytime. Stay away from Black Hat techniques because even if they do work, you will only get 2 weeks out of it before Google takes action. I don’t believe you actually need to take a course in SEO. Just concentrate on creating the best work you can and making sure it’s social. If you do this, the rest will happen organically.

      Make sure you look up Neil Patel if you want some great free tips. If you follow his strategies you won’t need to do any course 🙂

  4. Avatar

    Bill Alexander

    Mar 6, 2015 at 3:32 pm

    Nice article. I’ve been preaching social media to my clients for years, knowing that eventually it would be a big influence upon SEO and Google ranking. Now, a lot of people are trying to catch up on some of the techniques you mention that they should have been doing years ago.

    • Avatar

      Tim Denning

      Mar 7, 2015 at 11:08 pm

      Agreed Bill. Someone posted on my Facebook Wall that black hat is the only way to go. Addicted2Success has proven that organic growth and social is what will create the online success. We have never had to engage in black hat techniques and have found that you just need to be genuine and be able to speak the language of the different social platforms.

      Bill, if you have any of your own SEO tips please feel free to post them here. The more SEO tips the better.

  5. Avatar

    Dion Boose

    Mar 4, 2015 at 8:24 am

    Tim, Great Tips!
    Another simple idea to help boost SEO would be to make it really easy to share your content. You can do this by adding social sharing buttons on page and inside the post.

    • Avatar

      Tim Denning

      Mar 6, 2015 at 3:37 am

      Totally agree Dion with your advice. We have a share button on our articles for that very reason. It’s important that if people find an article engaging, they can share it with their network. It sounds so simple but I have seen a lot of sites that still don’t do this.

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

5 Hacks to Improve Your Writing Skills in English for ESL Learners

Phil Collins

Published

on

Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up. 

In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.

 

Control Your Environment

Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.

You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.

Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.

 

Practice Constantly

Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language. 

Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.

 

Writing Is The Answer

If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!

Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly. 

Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.

 

Learn In a Group

It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.

The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.

Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently. 

This will help you feel more confident in your skills and, consequently, speak and write better.

 

Expose Yourself

The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process. 

A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few. 

Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!

 

Wrapping Up

Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson. 

Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!

Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!

 

Continue Reading

Startups

Remote Work + Education: 3 Tips for Students Who Want to Have It All

Phil Collins

Published

on

remote work for students

Probably one of the greatest changes for the last year is the shifting to distant learning and working. There are many advantages to the issue, like, not having to commute every day, staying at a cozy home for a whole day. It makes our lives easier in terms of saving time and energy.

If you’re a student, you don’t have to bust out your textbooks every time you go to university. Instead, you have everything close and on the tips of your fingers.

However, within all the positive moments of distance learning, it is highly challenging for many of us. At college or in the office, we have a schedule, a plan which we simply have to stick to.

There is also a boss or a teacher who gives us tasks, checks and monitors our performance.

Well, now, we are our own bosses and teachers and have to come up with the plan and track our tasks independently.

So, how to stay tuned and efficient if you work and study from home? How to get the most of it and not drown in the ocean of procrastination? In this article, you will find three tips to help you out!

 

Set Up Your Workspace

When many think of a distance learning or work, they imagine themselves wearing pajamas and lying on a couch all day with the laptop. No more dress code, make-up, early mornings, coworkers or group mates, paradise!

This is a common misconception of remote work. If you want to work and study from home, it is crucial to create a space where you would stay focused and productive.

Still, if you have had a hard day and feel like having rest on your comfy couch, but there are assignments to be done, leave your worries to professionals in paperwritingservice, just place an order and enjoy your day.

When we both work and study from home, we stay with all those household essentials and, at the same time, have to focus on tasks. That is why a perfect workspace has to be created. So how to reach this ideal atmosphere at home? Here’re some pro tips.

 

Separate Spaces for Everything

This is a common problem for many that they sleep and study at the same place. Our body is a smart mechanism, which gets used to conditions very quickly.

So, as you sleep in your bed, every time you lie on it, your body gets ready to relax and concentrate is the last thing it is ready for. This principle is applied to any other space in your house.

So, your workspace should be particularly aimed at learning or/and work. Every time you get there, your brain will be ready to do the job.

 

Get Rid of All Distractions

This is a very important step if you want to stay productive at home. Your home may be a dangerous space in terms of concentration. To make it easier, help your brain and get rid of everything that might attract your attention and ultimately prevent good performance.

 

Plan Your Day

Every morning when you wake up, you approximately know what the tasks for a day are. So, what’s the sense in planning a day if you already have it all in your head?

This is one more important concept that helps us have everything done on time. Planning a day saves you time and boosts motivation and disciplines.

 

Here’s how it is done:

  • You write down a list of tasks that have to be done;
  • Prioritize them from less important to more important;
  • Hang this list somewhere, where you can always see it;
  • Mark completed tasks.

When you mark the task as accomplished, you’ll get a sense of satisfaction, which may be compared to some sort of praise. There are many tools to write a to-do list from paper to online apps.

 

Dedicate Time for Yourself

When you work and study from home, there will be a risk of abandoning our personal time in favor of more important matters. This factor leads not only to great results but also a concept called burning out.

When people face it, they feel exhausted, demotivated, and apathetic. To avoid this, it is crucial to have time for things you enjoy. It may be a sport, hobby, listening to music, watching movies, seeing friends. Your brain has to relax and get positive emotions to be more efficient in the long run.

 

Final Words

No matter if you want to work and study from home, these principles can be applied to any activity. To manage it all, just follow these basic rules, and you’ll see how your productivity boosts.

Good luck with all your endeavors!

Continue Reading

Startups

5 Ideas on Starting a Business in College

Phil Collins

Published

on

Getting your own business is a very responsible yet liberating undertaking. By starting a business while still in college, you can be sure to have an income when you graduate or to at least get some life-saving skills and experience that will help you land whatever job you like later on.

Although starting a business can be quite intimidating, there are lots of resources online that will help you go through the process easier. In the meantime, here are some valuable ideas that will help you make sure your business turns out to be a success.

Develop a Business Proposal

Before starting a business, you need a working idea, something that you can sell to your potential customer. Having an idea is, unfortunately, not enough for success here. It is important to make sure that there is an audience, a group of people that actually needs the product you want to create, and will be interested in buying it. You can even define a “Buyer Persona,” which is basically a description of your target customer, what they are like, what triggers them, what their interests and needs are.

Business proposals can be different, depending on how big a business you want to start. In case you are thinking about looking for some investors, your business proposal should be a solid description of your business idea, convincing enough for people to understand that they will get their money back and gain some profit when your product goes live. In case you don’t need investors, your business proposal can be more of a business plan outlining the main facets of your business idea and the things you need to do to make it work.

Get Some Help

As a person new to the business world, you might need some helpers and advisors to keep everything under control. When it comes to your studies, there might come the point where you need to choose between your business and your degree. To manage the problem, you can reach out to a professional academic writer from essayservice and ask them to take care of your assignments while you focus on developing your business.

 

 

Additionally, you might need to reach out or hire some business or tax advisors, or at least request a consultation with them. Starting a legal business will require you to be good at paperwork, which means some preparation is in place. With a business advisor by your side, you can be sure not to miss any important steps when developing and marketing your business. If you define your company as a start-up, it is possible that some business advisors will be willing to help you out for free, given that they get interested in your business idea and want to get profit out of it too.

Create a Website

Whatever business you choose, whether you deliver services or products, you need to have a website. Luckily, you can make do with little investments here: you don’t need to hire an IT guy or a Web Designer as there are lots of tools where you can create a great website from scratch. You might just have to pay for your domain if you want it to be unique. One of such sources is Wix; it is a free website builder.

Why do you need a website, you might wonder? Well, the days when people learn about businesses from newspapers and leaflets are long gone. Now everyone will go online, look your business up, and expect to see some clear definition of what it is you do and what value you can bring. In case you want to open a shop, your website will function as an online shop. In case it is a service you are offering, your website will give your potential customer enough information about your service and will hopefully convince them to reach out to you and order the service.

Work on Social Media Channels

Having social media channels is as essential as having a website in 2020. While a website is a place where people can order and buy your products or services, social media is a sort of a platform that will lead them up to your website.

With the help of social media channels like LinkedIn, Instagram, Facebook, and Twitter, you can find the right people, give them a brief description of your business, and get them to visit your website and learn more about what they can get there.

 

 

Social media is what can also help you develop a strong online presence and customer loyalty. Online presence means that your business gets regular online exposure. People see posts and notifications about it daily and thus remember and highlight it. When it comes to customer loyalty, social media can help you engage your potential customers, get their interest, and devotion to the product and the very idea of your product. They basically need to feel “at home” with your business, like it is something very close and personal to them.

Try Again Until You Make It

The reason why many businesses fail lies in the fact that people tend to give up if they fail, simple as that. However, the truth is that failure is part of the process. It is a sort of a learning curve you need to go through before you make your business into what it should actually be like. That’s why you should never expect to succeed on your first try or get disappointed if you fail several times in a row. Maybe it is just the universe testing how serious you are about achieving your goal.

Every company has this “success story,” where they tell everything about their ups and downs, their insights, and takeouts. It is good to read those stories to get some inspiration and do a reality check on what building a business actually looks like. If your determination and motivation are strong enough, your business will definitely succeed, no matter how many tries it takes to get there.

Continue Reading

Startups

How to Launch Your Startup in 7 Easy Steps

Avatar

Published

on

Image Credit: Unsplash

We all want to manifest success in our lives. It fuels our desires to attain something. People perceive success differently as we have different desires. Some go after enriching themselves with material things to get financial freedom. Others study further to advance to the next level in their academic career. (more…)

Continue Reading

Trending