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7 Hacks to Boost Google Rankings

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Grammarly is a multi-million-dollar bootstrapped company (no external funding) with an amazing story that has become the world’s leading online automated grammar checker and proofreader.

The most exciting thing happening at Grammarly today is its transition from a website application to a browser plugin that can be used anywhere you write online. Grammatical accuracy is so important these days for your startup’s brand as well as SEO rankings, and we at Addicted2Success have recently started using it—and love it.

One thing that Grammarly has done well is SEO, and below are the top tips for startups from Nikolas Baron, Grammarly’s head of SEO.

 

What is SEO / Search Engine Optimisation?

Google processes 3.5 billion searches per day. Put simply, SEO is the practice of creating, optimizing, and promoting web pages to maximize traffic from those searches. Fundamentally, SEO can help you reach a potential audience that expresses intent for what you offer at a higher ROI than most other channels.

 

1. Know when to employ an SEO person

The correct answer will vary greatly depending on the situation. Hiring a consultant or an agency is a great way of getting started quickly and getting a feel for the potential ROI of hiring someone full-time to manage SEO.

 

2. Understand the relationship between SEO and Social Media

A lot of social media platforms, including Facebook, don’t let search engines crawl their content. Also, Google has publicly stated that they don’t use social media metrics to inform rankings (including Google Plus). Check out the article on Blind Five Year Old to find out more.

“It’s not the actual social activity that matters, but what happens as a result of that activity”

However, links from around the web indubitably affect rankings, and maximizing your exposure on social media can help you capitalize on that. Social media can indirectly impact SEO by bringing in links, even though it won’t directly impact your rankings.

 

3. Get used to hearing the word influencer a lot more

What is an influencer? For SEO purposes, an influencer is someone who is going to be interested in writing about you, who has a very high authority web presence and can influence your end users.

Do actual research on who the influencers are in your niche and then try and promote your startup to those influencers. Knowing which platform to use the most for your startup, really depends on where the influencers for your niche are most available.

A lot of people put out social media posts or landing pages and then make the mistake of buying very dangerous black hat links or doing nothing. Create valuable content and pitch it to influencers. If that’s not working, it’s a good sign that you need to refine whatever you’re showing in the search results. If you can’t get influencers to buy into it, it’s unlikely that search engines will deem you worthy of ranking in competitive search queries.

 

4. Yes, you’re hearing it again. Content is very important

When you think about content, you need to think to yourself, “What is going to make people link to my page?” For some products and services, you can just have a homepage, and people will be interested enough to link to it. For the majority of products and services, it takes a little bit more hand-holding to guide someone through the fact that there is a problem, there are solutions, and this is how the solution works. Content can be a great way to get a foot in the door with people, to tell them about what you do and whatever you’re selling.

Gramamrly Team on Vacation in Georgia

Gramamrly Team on Vacation in Georgia

Only put something out there if you think it’s going to be valuable and catch on. Think about the influences you’re trying to reach. Does your content add anything new to them? Nikolas suggests focusing on one blog post per week that’s insightful, valuable, and unique as opposed to having five blog posts that might get some clicks, but don’t add any value.

There’s no specific number of words that is ideal. Think about what your competition is doing; that will help you determine how many words you should be using. When posting your content, also think about which platforms you post it on. For example, if you post something to Facebook that is not getting a lot of engagement, then this can affect your edge rank, which Facebook uses to compute how many followers will see your post. This means your next post may only get shown to half as many people. On Twitter, though, that’s not the case; you might just lose followers, or people might start to ignore what you’re saying.

Content and SEO is about conveying something and communicating it with that audience. You need to have authority, be trusted, and communicate clearly, and Grammarly is an excellent tool to help you out, especially if you’re startup that can’t afford to hire a proofreader.

Whoever writes the content needs to be knowledgeable and credible. If your startup is trying to stay lean, then one thing you could do is source content from your community. One big advantage that you and other startups have is that you will have really evangelical early adopters and users, despite the fact that your product might be a little buggy or unrefined. These are the right people to ask to produce content for you.

 

Grammarly Office in Kyiv

Grammarly Office in Kyiv

 

5. Good research is important, especially when it comes to keywords

One question you should ask yourself before doing any keyword research is “What are the profiles of the people I want to find my page?” Focus on search profiles because some keywords have thirty different variations, yet search engines know it’s exactly the same thing. The keyword clusters within these search profiles are also very important, and you should try to focus on around five or less of these, although these clusters could be made up of 100 keywords.

If you’re able to determine what the different profiles are, then you can create specific landing pages for those profiles, which include a lot of the keywords, and create content for the influencers of those various profiles.

 

6. Start looking at the future now

One trend that is really hard to ignore is the rise in mobile phone searches. People are searching for different things and people are getting a lot lazier with their search queries because when they ask a search engine a question, they expect the right answer. A great way to prepare for this is to go to your own site with your phone and try to do what you want people to do on your site. If you’re able to do it easily, that’s great; if not, you need to make changes.

You should also try to anticipate the future. As search queries get more natural and more human, try to imagine how people might express themselves when looking for your startup.

The other thing to keep in mind is knowing when Google has changed their search algorithm. The fastest way to check if this has happened is via Twitter. Some other great sites to check out these updates are Moz, Search Engine Journal and Search Engine Land.

SEO books might not be that valuable because the changes to SEO happen so quickly, although some courses like the Distiled.net are worth checking out. As far as SEO experts, the one you should know is Neil Patel. For tips about reaching out to him and other experts, see our article from Vincent Nguyen here.

 

7. Finally, don’t forget the basics

Start using Google Webmaster Tools. This will show you how many pages are being crawled, if your pages are being crawled correctly, and if you have any duplicate content issues.

 

Backlinks

From a search engine’s point of view, the question is, “What are the reliable metrics to determine authority?” For relevance, you can look at the text on the page, the meta-description, and the number of pages. For authority, it’s fairly limited. Backlinks are extremely important and will be for the foreseeable future. It’s one of the only reliable signals that search engines can use. The disavow tool in Google Webmaster Tools can be used if you are unlucky enough to have someone put toxic links to your site: a text file tells Google which links will no longer count going forward

Hosting

Uptime matters for SEO results. If the Google bot is trying to crawl your site, and it can’t because your page isn’t loading, then Google will stop indexing your site, which will drastically affect your rankings.

Stay away from black hat techniques

Some quick black hat techniques can definitely still be used, but many of them are very short-term and will probably get you banned in a few weeks, so unless you want to change your domain every few weeks, stay away from them! Google is changing this regularly and two weeks could easily get down to one day in the future.

Nikolas Baron Head of SEO at Grammarly

Nikolas Baron Head of SEO at Grammarly

Feel free to visit Grammarly for more information about the grammar checker, and let us know in the comments section below what you think. You can also check out Nikolas Baron on LinkedIn www.linkedin.com/in/nikolasbaron

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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10 Comments

10 Comments

  1. Cape Town SEO

    Apr 24, 2015 at 9:27 am

    Very interesting post Nikolas, really like the “Start looking at the future now” section especially with the new Google update and how mobile has change the face of SEO. How you noticed any big spikes in rankings and traffic after the update?

    • Tim Denning

      May 2, 2015 at 1:51 am

      Hey Cape Town SEO, I haven’t seen any huge spike yet but the mobile friendliness of your website will definitely be a big deal in the next few months. It makes sense that this would be the case though right?

  2. Essay Papers

    Mar 10, 2015 at 6:21 am

    Excellent Work in article it’s a very helpful for me thank to share this info.

    • Tim Denning

      Mar 12, 2015 at 10:18 pm

      Not a problem at all, I’m glad you enjoyed it.

  3. jose

    Mar 6, 2015 at 9:07 pm

    Fantastic Post! I had a lot of issues trying to figure out how this ranking worked! I have read a ton of other blogs and used their tips and most if not all failed miserably. I even tried Black Hat tips only to get “Sandboxed” (do they even use that term anymore?) by Google.

    There is so much to learn and now that I found out that i could take a SEO course and learn it the proper way can help me figure out what I’m looking at!

    Thanks Tim

    • Tim Denning

      Mar 7, 2015 at 11:12 pm

      No problem Jose anytime. Stay away from Black Hat techniques because even if they do work, you will only get 2 weeks out of it before Google takes action. I don’t believe you actually need to take a course in SEO. Just concentrate on creating the best work you can and making sure it’s social. If you do this, the rest will happen organically.

      Make sure you look up Neil Patel if you want some great free tips. If you follow his strategies you won’t need to do any course 🙂

  4. Bill Alexander

    Mar 6, 2015 at 3:32 pm

    Nice article. I’ve been preaching social media to my clients for years, knowing that eventually it would be a big influence upon SEO and Google ranking. Now, a lot of people are trying to catch up on some of the techniques you mention that they should have been doing years ago.

    • Tim Denning

      Mar 7, 2015 at 11:08 pm

      Agreed Bill. Someone posted on my Facebook Wall that black hat is the only way to go. Addicted2Success has proven that organic growth and social is what will create the online success. We have never had to engage in black hat techniques and have found that you just need to be genuine and be able to speak the language of the different social platforms.

      Bill, if you have any of your own SEO tips please feel free to post them here. The more SEO tips the better.

  5. Dion Boose

    Mar 4, 2015 at 8:24 am

    Tim, Great Tips!
    Another simple idea to help boost SEO would be to make it really easy to share your content. You can do this by adding social sharing buttons on page and inside the post.

    • Tim Denning

      Mar 6, 2015 at 3:37 am

      Totally agree Dion with your advice. We have a share button on our articles for that very reason. It’s important that if people find an article engaging, they can share it with their network. It sounds so simple but I have seen a lot of sites that still don’t do this.

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Startups

5 Steps to Regaining Stability After Your Million Dollar Business Idea Fails

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business failure

You probably must have heard that seven out of ten businesses fail within the first ten years of their conception. While this revelation might seem alarming, the fact remains that business failure is like a cake from which every entrepreneur must have, at least, a bite.

The common assumption of most entrepreneurs is that businesses with no solid ideas are the ones that fail. So instead of taking their foot off the ground, they spend years trying to come up with the “million-dollar” idea they believe won’t fail.

No doubt, bad business ideas lead to failure often. But the truth is, business failure isn’t a tale that only organizations with bad ideas tell. Because, in most cases, good ideas fail too. In fact, several good ideas executed by some of the world’s most successful business leaders in the early stages of their careers, failed.

Bill Gates, co-founder of Microsoft Corporation, once started Traf-O-Data alongside Paul Allena data-analyzing company that failed. Steve Jobs, while he was CEO at Apple, launched Apple Lisa, Apple III and other great products that failed. Henry Ford, the founder of Ford Motor Company, earlier launched two automotive companies that failed.

Although these entrepreneurs encountered failure, they never allowed it prevent them from working towards success.

In case your good business idea has failed and you’re about quitting, below are five actionable steps you can take to regain stability:

1. Accept the truth

Many entrepreneurs are suppressed by their failures because they keep running from the truth. When a business idea fails, it’s pointless shading the truth or shying away from the reality. A failed business idea is a failed business idea, period! Microsoft, for example, came into existence as a result of Gates’ ability to accept the truththat Traf-O-Data had failed.

Steve Jobs, co-founder of Apple, once said, “If I try my best and fail, well I have tried my best.” Once business owners learn to accept the bitter truth that their excellent business idea has failed and cease investing their time, money, and energy trying to breathe life into it, getting back on track will become less difficult.

“The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.” – Bill Gates

2. Take responsibility

One of the many wrong steps business owners and executives take after their great business idea fails is playing the blame game—that is, giving excuses for their failure. Whether you head an Inc. 500 company or a mom-and-pop store, you have to take responsibility when your good business idea fails.

Taking responsibility, in the case of a large organization, doesn’t mean avoiding to discipline anyone whose incompetence directly led to the failure. Rather, it means spending less time on passing blames and giving excuses, and focusing more on the way forward. Instead of shifting blame when a good business idea fails, take responsibility for the failure and ensure you prevent similar failures from reoccurring.

3. Ask “why?”

For every failure a business experiences, there’s always a cause. Most times, good ideas fail due to poor execution, improper planning, wrong managerial decisions and the absence of professional hands. Knowing every failure has a cause, you need to ask yourself, “Why did ‘X’ business idea fail?”

Bill Gates, one of the world’s most successful business leaders, once said, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” When you know the cause of the failure, you will be able to extract a lesson or two from the unpleasant event. These lessons, in the future, can serve as a mapguiding you on the pathway to success when you embark on a similar quest.

4. Avoid negativity

In entrepreneurship, failure is one ingredient that makes the journey worthwhile. Therefore when a business idea fails, entrepreneurs are left with only two options: to come up with a new idea or modify the existing one, and get going. Although this is the norm, many entrepreneurs never make it back up because of one thing: Negativity.

Negativity (or pessimism) alone can ravage any entrepreneur’s business journey. Embracing self-doubt, spending time with toxic individuals, and submitting one’s self to chance are loopholes through which negativity steps in to ruin an entrepreneur’s career. To gain stability after your good business idea fails, you must abstain from pessimistic thinking and build relationships with positive, like-minded individuals.

“Defeat is a state of mind; no one is ever defeated until defeat has been accepted as a reality.” – Bruce Lee

5. Take the punches and keep moving

The ability to get up and keep moving after experiencing multiple failures is what differentiates real entrepreneurs from “aspiring” entrepreneurs. Or borrowing Steve Jobs’ words, “I am convinced that about half of what separates successful entrepreneurs from the unsuccessful ones is pure perseverance.”

You are an entrepreneur. One with a goal, vision, and mission. You didn’t start out as an entrepreneur believing the journey would be filled with rainbows and unicorns, did you? When your best business idea fails, remember that you are an entrepreneur. And in entrepreneurship, throwing in the towel sooner than necessaryeven after experiencing failureis against the rules of the game.

How do you recover from a set back?  Comment below!

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Startups

‘Computer Says No’ Type People Are The Problem.

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Saying no without listening is the problem.

It’s the cause of why we fail to innovate. It’s a form of arrogance that focuses all of our energy on our own selfish thoughts. This never-ending pursuit of one’s self-importance is the cause of everything, as a human race, we do not want.

 

Ciggies, Panadol and Coke Zero enter the room.

Last week, I had a profitable business idea squashed by one of those computer says no types that this article is based on.

She entered the room.
Before I opened my mouth, she looked like she was pissed off and acted superior.

She then placed her half-smoked packet of ciggies, her full bottle of Coke Zero (who’s fooled by this so-called ‘healthy option’) and a fresh packet of Panadol on the table. If that’s not a cocktail of problems right, there then I don’t know what is – back to the story.

I explained the business proposition, and before I finished, she said no.

“That’s not how we do things.”
“Let’s create a project.”
“Let’s write a strategy.”
“We don’t have the resources.”

When is it ever the right time? When will we ever have the right strategy? From what I’ve seen, a project equals taking our time and wasting our competitive advantage. Success is about moving quickly. Success is about listening. Success is about trying new things and not following the old way.

 

It’s the lack of emotion that is the problem.

This story above was disappointing for the fact that there was no emotion. It wasn’t two people having a conversation; it was one person being unemotional like a computer and spitting out a generic answer, while the other person just wanted to be heard.

 

No one has all the answers.

The computer says no mindset suggests that there is a hierarchy. It suggests that some people should be worshipped while others should bow down. This old model of the business world died a long time ago.

“We’re all global citizens that are equal and deserve to be heard”

The very answers these computer says no people think they have are what needs to change. Their answers are built on old models and need an upgrade. There is no one answer. The solution to different problems is never the same and the solutions are forever changing. The market is forever changing. People are forever changing. Nothing is static. Everything is in flux.

 

They don’t listen; they just say no.

Listening is where everything begins. You’ll never be successful unless you learn to listen. Listening is a skill and it’s forgotten way too often. Less is more. Understanding the problem and being brilliant is in the listening.

“Most of the answers you seek are hidden in the dialogue you’re currently ignoring”

 

Next time the computer says no, tell the computer you’re only accepting yes.

Let’s not make this a whinge session. What can we do about these computer says no people? Tell them that you’re only accepting yes. Be relentless. Challenge them and make them feel uncomfortable. Don’t allow yourself to be ignored. Do all of this with respect.

Part of what causes these no responses is laziness. It’s easier to say no than it is to exuberate energy and try to say yes. Now I’m not saying the Panadol, Coke Zero and ciggies were the entire cause (or am I?) but energy sure plays a part. When we’re living in a state of perpetual tiredness, we make dumb, computer says no, decisions.

You do have energy though. Your energy can break through the no’s and somehow find a way to get to a yes. Don’t accept defeat. Refuse to fail.

 

It’s easy to say no.

No requires very little thought. No says “Let’s just remain the same and not change anything.”

No is the easy way out for these computer says no people. Don’t let them win so easily.

See their weakness for saying yes and challenge it.

 

Make them work for their no.

Get them to give you clear and articulate reasons as to why the answer is no. Don’t let them get away with being lazy. Force factual evidence to be provided. Bring other people in to support your rationale for them to say yes. Go up the line. Speak to their boss if you have to.

Whatever you do, make them work for their no. Don’t allow them to get away with being lazy.

Don’t let the human race fail to progress because someone is not willing to use critical thinking and spend time tackling issues head-on.

 

No doesn’t mean no.

No means not right now.
No means I’m scared.
No means I don’t understand.
No means I might be threatened by you.

Try to find the true meaning of why you’re being told no. Computer says no type people are often fearful and scared of uncertainty. They look for proven ways rather than going into the shadows and searching for the unknown – also known as a new approach.

 

All is not lost.

These people can be changed. We can change their mindset. All of us need to be part of the solution to stamp out this epidemic. Pointing out the problem is not enough; we must empower each other to be part of the solution.

 

***Final Thought***

Computer says no people are tearing apart good ideas. They’re preventing innovation and they must be stopped. You have the power to force them to change and to listen. It begins and ends with each one of us not allowing this mediocrity in our communities, companies and social lives to continue on.

I declare Computer Say’s No Behaviour unacceptable.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Process And Red Tape Does Not Equal Progress.

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The corporate world has taught me the truth about process and red tape:

“Process creates people who follow it and believe they are superior for doing so. The reality is that the people who question the process are the true heroes”

Obviously, some process is needed, but the traditional way makes no sense.

Here’s how to rethink process:

 

Most processes lack critical thinking.

Ask yourself “Why are we following this process?”

Modern business requires you to think and know why you do what you do. Just because it’s the way it’s always been done, does not make it’s functional or practical. My grandpa’s horse and cart was functional back in the 1920’s and today it’s a useless pile of junk.

Critical thinking is needed with respect to “process.” Don’t become a process sook.

 

A lot of processes are kept beyond their expiry date.

The challenge is that the digital world is moving so fast. The moment you invent a process, the customer starts to do something different. That’s why a flexible process with minimal framework is ideal.

The process must move with the market and the people who use the process.

” Too much process turns people into critics that ridicule anyone who goes ‘outside of process’ “

Process can quickly become a means for people to become critical and insult each other. Going outside of the process to make business happen (which pays the bills) is not something that should be looked down upon. Instead, when this happens, we need to ask why the process wasn’t suitable.

 

Every process should regularly be reviewed.

Okay, so you have to have a process for something. It needs to be continually challenged.

Why do we have this process?
What do customers think of it?
Is it still timely?
Are there any steps in the process we can remove?

Out of date processes are destroying your business and if you are working for a company that has to follow them, you become de-motivated quickly.

There’s always another business you can work for that doesn’t have the same dumb process, so keeping people becomes hard as well thanks to too much process.

 

Rounding up things together like sheep.

You can’t round people and businesses up like a flock of sheep.

No two people are the same.
No two businesses are the same.

Unfortunately, very few business and people are the same. I rejoice that fact otherwise life would suck big time. We’d become even more bored and spend more time looking at a not so smartphone.

Embrace individuality. Let people think outside the process box. You’ll be amazed by the results. You might even build the next Facebook by doing so. When I see a black cat, with a white spot on it’s back, walk under a ladder, I shout out loud and do a dance!

Praise the heavens for the fact that the black cat is busting an ancient superstition. It’s time to sing Superstitious by Stevie wonder and get back in the groove.

 

Process kills innovation.

For the record, I hate the word innovation. It’s a buzz word that is frequently used and rarely practiced. Innovation can only thrive when we have a growth mindset. A growth mindset says that nobody is right and nobody is wrong. We’re all right in our own way and we are all continuously learning.

You can’t have an innovative culture or workplace if you suffocate it with the lethal gas that is too much process. Process turns dreamers (innovators) into deranged zombies that can’t wait to get home and get drunk.

 

Imagine if Uber followed the process.

That’s right: What if Uber did what every other taxi company did? We’d have the same broken system that doesn’t serve the customer or the driver. We’d never know what it was like to book a service, and then walk away without pulling our wallet out.

 

Frustration with “the process” is good.

You know why I love it when people get pissed off at too much process? Because it creates the seed of entrepreneurs. Entrepreneurs can’t take too much process and they end up proving people wrong by going and doing something better themselves.

If people didn’t get pissed off by out of date process, then we wouldn’t have a lot of the tech giants we have today. So again, don’t let the negativity take over. Take the negativity that is process and go and fix the problem, and charge money for it.

For those that do, I look forward to your email in the future that says thank you. Your welcome for these words I write which encourage you to stand up to BS process that makes no sense. Rebels move the world forward with their passion and they spit in the face of being suppressed by mediocrity.

We all have potential.
We can all do crazy, awesome stuff.
Don’t let too much process ruin the fun party!

 

In conclusion….

Process kills dreams.
Process kills companies.
Process kills ideas.
Process kills people and their potential.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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How To Create Exponential Growth In Your Company Using This Simple Strategy

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company growth

When it comes to business, the more of it you have, the easier it is for the business owner to see where the business will be in five, ten, even fifteen years. Good business is what we want, but great business is what we dream of having.

If you’re an entrepreneur with a startup company, or maybe you’re an old pro cultivating business every day, there’s one thing we can all agree on. Having more business and creating more success within our business would be a great end result at the end of this year.

But what is the secret? It seems some people blast out of the entrepreneurial gate and people immediately gravitate to them, while others get lost in the crowd and struggle for six months before finally giving up their dream. While this is a sad depiction of what could be in store for your business, it doesn’t have to be like this.

Enter Rohan Sheth, a self-made success who used to work the counter at McDonald’s but now runs the CEO desk at Rohan Sheth Consulting, a multi-million dollar company helping entrepreneurs realize their dreams. If anyone knows the secret of creating exponential growth within their company, it’s Mr. Sheth, and he explains these well-known, but little practiced strategies that can explode your business.

1. Stay Consistent

First and foremost, Mr. Sheth described consistency as one of the key parts in building a successful business. He says, “Legitimate consistency with engagement for your business will show relevancy with your audience and allow them the opportunity to connect with you on a personal level.”

Being consistent within your target audience begins to build a sense of trust and expertise within your community and it’s important to understand what your target market wants and needs and sticking to a plan which delivers on these needs daily/weekly.

If your priority on social media marketing is your Instagram account, then make a plan and stick with it. Post consistent and valuable content which will plant a seed within your congregation making you stand out from the rest of your competitors. Remember, if you’re constantly selling to them, they’re not going to listen. It takes perfect timing to understand when to sell and when to continually deliver content that will meet their needs.

Eventually, your consistency will begin to be shared by your audience. When this happens, they will begin expecting something from you at certain times throughout the day or week. For instance, let’s say you have a YouTube channel where you always upload a helpful video every Friday. After you have consistently shown your viewers you can deliver on what you promise, they will pounce on your video’s every time you upload them.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson

2. Build the Relationship

In the online world of business it can be very tempting and even easy to fall prey to data and statistics. Sometimes you may even find yourself pouring over data sheets and getting excited when a line goes up or down.

While statistics are a reliable way to grow your business, it’s not the way to build a personal relationship with that one person who needs your services. No one person is unimportant. Each individual within your reach has the power and the potential to reach hundreds, even thousands of their friends when you take the time to show them you really care. So how does this part happen?

This is when you get down and dirty and jump in the mix in your social channels and your email list. Reply to comments, answer questions, reach out and offer your services and advice when you see someone in need. These are all barrier breakers in the relationship building process and can mean the difference of someone walking away and becoming a high value brand ambassador for your business later.

I realize once your business grows on social media, you will begin to have more people than you’ll know what to do with. Nonetheless, it’s still important to reach out as much as possible and show the face behind the brand. When your audience does start to get large, think about creating opportunities with your channels or pages which can provide a sense of belonging to your target market.

For instance, give the mass of followers you have retained a name. This will make them feel like they are part of the bigger picture and will draw them in and help the relationship building process grow between them and your brand.

3. Solve a Problem For The Masses

In order to encourage exponential growth within your company you need to be making use of the technology around you.

Technology is enabling organizations to reach entirely new markets in massive and viral ways. As the world’s population approaches 7.5 billion, companies and organizations with exponential business models can help close the gap between our growing population and the resources they need.

Many companies start with one core offering to customers to serve one need—like Uber and personal transportation—then expand their services to meet other needs, like UberEATS or UberHEALTH.

Mr. Sheth says to learn about your audience through the data and statistics and develop a plan which can solve these bigger problems they are having. This is more like relationship building on steroids and works well when you have a larger audience. Because the audience is larger, when you do solve the problem, they feel the need to tell their friends about it and here comes the flood of new visitors to your business.

“There was never a night or a problem that could defeat sunrise or hope.” – Bernard Williams

In Conclusion

Every entrepreneur wants to realize their dream of owning a successful business which can touch the hearts, minds, and wallets of every person in their target market. But you cannot do that until you have a plan which will keep you and your team on track. Mr. Sheth’s strategies can help you develop these techniques and when you apply and tweak them according to your personal goals you will start to see your business growing exponentially within your niche.

Is it your goal to own a business or grow the business you’re currently in? If so, share with us in the comments how you are going about it so we can help everyone.

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Is Fear of Failure Keeping You Stuck in a Lifeless Job? Here Are 5 Things to Do

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stuck in a job you hate

Are you stuck in a job that doesn’t fulfill you and you can’t seem to find a way out? Chances are that your fear of failure is holding you back. You constantly dream of change, but the dream is quickly replaced by worse case scenarios or self-doubt: What if you don’t find a better job? What if you don’t stand out in a competitive market? What will others think if it doesn’t work out?

At the end of this line of reasoning is the conviction that you’re not the only one who’s not satisfied, and that’s just how life goes. After all, bills won’t pay themselves, right? So you keep toiling away, increasing your level of self-dissatisfaction while quietly hoping that things will somehow improve on their own.

Fear becomes the self-imposed obstacle that prevents you from taking the steps that are necessary for the change(s) you long for. I can recall numerous times in my life where I gave in to my fears and compromised with my goals and desires to play it safe. I was stuck and my dream life and career felt so out of reach. The voice of my inner critic showed up every time I attempted change, to convince me I wasn’t ready and I didn’t have enough to shift.

So how do we overcome the fear of failure, so we can propel change? By removing the notion that change is a threat. Our ego thrives on fear. Its sole purpose is to keep us safe and protect us from taking risks. When we perceive a threat we activate the part of our brain called “amygdala” and we go into fight, flight or freeze mode.

Our simple survival mechanism limits our potential by overemphasizing the fear of failure. Fight or Flight takes hold, but growth does not. We survive, but we don’t thrive, and therein lies the problem. We crave meaningful work that doesn’t drain us, but fulfills us and makes us happy. So how do we take the leap? (more…)

Vanya Lazarova is a certified professional coach, specializing in helping people create their life's work by starting with purpose and authenticity. She loves writing, reading, psychology, philosophy, arts and all forms of self- expression. She co-founded a personal development podcast called "The Coaching Journal", where she offers thought provoking concepts to empower people intentionally design the life they want to have. You can find more about Vanya and the work she does on her website www.LiveAuthentic.net and at her podcast The Coaching Journal.

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10 Comments

10 Comments

  1. Cape Town SEO

    Apr 24, 2015 at 9:27 am

    Very interesting post Nikolas, really like the “Start looking at the future now” section especially with the new Google update and how mobile has change the face of SEO. How you noticed any big spikes in rankings and traffic after the update?

    • Tim Denning

      May 2, 2015 at 1:51 am

      Hey Cape Town SEO, I haven’t seen any huge spike yet but the mobile friendliness of your website will definitely be a big deal in the next few months. It makes sense that this would be the case though right?

  2. Essay Papers

    Mar 10, 2015 at 6:21 am

    Excellent Work in article it’s a very helpful for me thank to share this info.

    • Tim Denning

      Mar 12, 2015 at 10:18 pm

      Not a problem at all, I’m glad you enjoyed it.

  3. jose

    Mar 6, 2015 at 9:07 pm

    Fantastic Post! I had a lot of issues trying to figure out how this ranking worked! I have read a ton of other blogs and used their tips and most if not all failed miserably. I even tried Black Hat tips only to get “Sandboxed” (do they even use that term anymore?) by Google.

    There is so much to learn and now that I found out that i could take a SEO course and learn it the proper way can help me figure out what I’m looking at!

    Thanks Tim

    • Tim Denning

      Mar 7, 2015 at 11:12 pm

      No problem Jose anytime. Stay away from Black Hat techniques because even if they do work, you will only get 2 weeks out of it before Google takes action. I don’t believe you actually need to take a course in SEO. Just concentrate on creating the best work you can and making sure it’s social. If you do this, the rest will happen organically.

      Make sure you look up Neil Patel if you want some great free tips. If you follow his strategies you won’t need to do any course 🙂

  4. Bill Alexander

    Mar 6, 2015 at 3:32 pm

    Nice article. I’ve been preaching social media to my clients for years, knowing that eventually it would be a big influence upon SEO and Google ranking. Now, a lot of people are trying to catch up on some of the techniques you mention that they should have been doing years ago.

    • Tim Denning

      Mar 7, 2015 at 11:08 pm

      Agreed Bill. Someone posted on my Facebook Wall that black hat is the only way to go. Addicted2Success has proven that organic growth and social is what will create the online success. We have never had to engage in black hat techniques and have found that you just need to be genuine and be able to speak the language of the different social platforms.

      Bill, if you have any of your own SEO tips please feel free to post them here. The more SEO tips the better.

  5. Dion Boose

    Mar 4, 2015 at 8:24 am

    Tim, Great Tips!
    Another simple idea to help boost SEO would be to make it really easy to share your content. You can do this by adding social sharing buttons on page and inside the post.

    • Tim Denning

      Mar 6, 2015 at 3:37 am

      Totally agree Dion with your advice. We have a share button on our articles for that very reason. It’s important that if people find an article engaging, they can share it with their network. It sounds so simple but I have seen a lot of sites that still don’t do this.

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Startups

5 Steps to Regaining Stability After Your Million Dollar Business Idea Fails

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business failure

You probably must have heard that seven out of ten businesses fail within the first ten years of their conception. While this revelation might seem alarming, the fact remains that business failure is like a cake from which every entrepreneur must have, at least, a bite.

The common assumption of most entrepreneurs is that businesses with no solid ideas are the ones that fail. So instead of taking their foot off the ground, they spend years trying to come up with the “million-dollar” idea they believe won’t fail.

No doubt, bad business ideas lead to failure often. But the truth is, business failure isn’t a tale that only organizations with bad ideas tell. Because, in most cases, good ideas fail too. In fact, several good ideas executed by some of the world’s most successful business leaders in the early stages of their careers, failed.

Bill Gates, co-founder of Microsoft Corporation, once started Traf-O-Data alongside Paul Allena data-analyzing company that failed. Steve Jobs, while he was CEO at Apple, launched Apple Lisa, Apple III and other great products that failed. Henry Ford, the founder of Ford Motor Company, earlier launched two automotive companies that failed.

Although these entrepreneurs encountered failure, they never allowed it prevent them from working towards success.

In case your good business idea has failed and you’re about quitting, below are five actionable steps you can take to regain stability:

1. Accept the truth

Many entrepreneurs are suppressed by their failures because they keep running from the truth. When a business idea fails, it’s pointless shading the truth or shying away from the reality. A failed business idea is a failed business idea, period! Microsoft, for example, came into existence as a result of Gates’ ability to accept the truththat Traf-O-Data had failed.

Steve Jobs, co-founder of Apple, once said, “If I try my best and fail, well I have tried my best.” Once business owners learn to accept the bitter truth that their excellent business idea has failed and cease investing their time, money, and energy trying to breathe life into it, getting back on track will become less difficult.

“The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.” – Bill Gates

2. Take responsibility

One of the many wrong steps business owners and executives take after their great business idea fails is playing the blame game—that is, giving excuses for their failure. Whether you head an Inc. 500 company or a mom-and-pop store, you have to take responsibility when your good business idea fails.

Taking responsibility, in the case of a large organization, doesn’t mean avoiding to discipline anyone whose incompetence directly led to the failure. Rather, it means spending less time on passing blames and giving excuses, and focusing more on the way forward. Instead of shifting blame when a good business idea fails, take responsibility for the failure and ensure you prevent similar failures from reoccurring.

3. Ask “why?”

For every failure a business experiences, there’s always a cause. Most times, good ideas fail due to poor execution, improper planning, wrong managerial decisions and the absence of professional hands. Knowing every failure has a cause, you need to ask yourself, “Why did ‘X’ business idea fail?”

Bill Gates, one of the world’s most successful business leaders, once said, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” When you know the cause of the failure, you will be able to extract a lesson or two from the unpleasant event. These lessons, in the future, can serve as a mapguiding you on the pathway to success when you embark on a similar quest.

4. Avoid negativity

In entrepreneurship, failure is one ingredient that makes the journey worthwhile. Therefore when a business idea fails, entrepreneurs are left with only two options: to come up with a new idea or modify the existing one, and get going. Although this is the norm, many entrepreneurs never make it back up because of one thing: Negativity.

Negativity (or pessimism) alone can ravage any entrepreneur’s business journey. Embracing self-doubt, spending time with toxic individuals, and submitting one’s self to chance are loopholes through which negativity steps in to ruin an entrepreneur’s career. To gain stability after your good business idea fails, you must abstain from pessimistic thinking and build relationships with positive, like-minded individuals.

“Defeat is a state of mind; no one is ever defeated until defeat has been accepted as a reality.” – Bruce Lee

5. Take the punches and keep moving

The ability to get up and keep moving after experiencing multiple failures is what differentiates real entrepreneurs from “aspiring” entrepreneurs. Or borrowing Steve Jobs’ words, “I am convinced that about half of what separates successful entrepreneurs from the unsuccessful ones is pure perseverance.”

You are an entrepreneur. One with a goal, vision, and mission. You didn’t start out as an entrepreneur believing the journey would be filled with rainbows and unicorns, did you? When your best business idea fails, remember that you are an entrepreneur. And in entrepreneurship, throwing in the towel sooner than necessaryeven after experiencing failureis against the rules of the game.

How do you recover from a set back?  Comment below!

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Startups

‘Computer Says No’ Type People Are The Problem.

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Saying no without listening is the problem.

It’s the cause of why we fail to innovate. It’s a form of arrogance that focuses all of our energy on our own selfish thoughts. This never-ending pursuit of one’s self-importance is the cause of everything, as a human race, we do not want.

 

Ciggies, Panadol and Coke Zero enter the room.

Last week, I had a profitable business idea squashed by one of those computer says no types that this article is based on.

She entered the room.
Before I opened my mouth, she looked like she was pissed off and acted superior.

She then placed her half-smoked packet of ciggies, her full bottle of Coke Zero (who’s fooled by this so-called ‘healthy option’) and a fresh packet of Panadol on the table. If that’s not a cocktail of problems right, there then I don’t know what is – back to the story.

I explained the business proposition, and before I finished, she said no.

“That’s not how we do things.”
“Let’s create a project.”
“Let’s write a strategy.”
“We don’t have the resources.”

When is it ever the right time? When will we ever have the right strategy? From what I’ve seen, a project equals taking our time and wasting our competitive advantage. Success is about moving quickly. Success is about listening. Success is about trying new things and not following the old way.

 

It’s the lack of emotion that is the problem.

This story above was disappointing for the fact that there was no emotion. It wasn’t two people having a conversation; it was one person being unemotional like a computer and spitting out a generic answer, while the other person just wanted to be heard.

 

No one has all the answers.

The computer says no mindset suggests that there is a hierarchy. It suggests that some people should be worshipped while others should bow down. This old model of the business world died a long time ago.

“We’re all global citizens that are equal and deserve to be heard”

The very answers these computer says no people think they have are what needs to change. Their answers are built on old models and need an upgrade. There is no one answer. The solution to different problems is never the same and the solutions are forever changing. The market is forever changing. People are forever changing. Nothing is static. Everything is in flux.

 

They don’t listen; they just say no.

Listening is where everything begins. You’ll never be successful unless you learn to listen. Listening is a skill and it’s forgotten way too often. Less is more. Understanding the problem and being brilliant is in the listening.

“Most of the answers you seek are hidden in the dialogue you’re currently ignoring”

 

Next time the computer says no, tell the computer you’re only accepting yes.

Let’s not make this a whinge session. What can we do about these computer says no people? Tell them that you’re only accepting yes. Be relentless. Challenge them and make them feel uncomfortable. Don’t allow yourself to be ignored. Do all of this with respect.

Part of what causes these no responses is laziness. It’s easier to say no than it is to exuberate energy and try to say yes. Now I’m not saying the Panadol, Coke Zero and ciggies were the entire cause (or am I?) but energy sure plays a part. When we’re living in a state of perpetual tiredness, we make dumb, computer says no, decisions.

You do have energy though. Your energy can break through the no’s and somehow find a way to get to a yes. Don’t accept defeat. Refuse to fail.

 

It’s easy to say no.

No requires very little thought. No says “Let’s just remain the same and not change anything.”

No is the easy way out for these computer says no people. Don’t let them win so easily.

See their weakness for saying yes and challenge it.

 

Make them work for their no.

Get them to give you clear and articulate reasons as to why the answer is no. Don’t let them get away with being lazy. Force factual evidence to be provided. Bring other people in to support your rationale for them to say yes. Go up the line. Speak to their boss if you have to.

Whatever you do, make them work for their no. Don’t allow them to get away with being lazy.

Don’t let the human race fail to progress because someone is not willing to use critical thinking and spend time tackling issues head-on.

 

No doesn’t mean no.

No means not right now.
No means I’m scared.
No means I don’t understand.
No means I might be threatened by you.

Try to find the true meaning of why you’re being told no. Computer says no type people are often fearful and scared of uncertainty. They look for proven ways rather than going into the shadows and searching for the unknown – also known as a new approach.

 

All is not lost.

These people can be changed. We can change their mindset. All of us need to be part of the solution to stamp out this epidemic. Pointing out the problem is not enough; we must empower each other to be part of the solution.

 

***Final Thought***

Computer says no people are tearing apart good ideas. They’re preventing innovation and they must be stopped. You have the power to force them to change and to listen. It begins and ends with each one of us not allowing this mediocrity in our communities, companies and social lives to continue on.

I declare Computer Say’s No Behaviour unacceptable.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

Process And Red Tape Does Not Equal Progress.

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The corporate world has taught me the truth about process and red tape:

“Process creates people who follow it and believe they are superior for doing so. The reality is that the people who question the process are the true heroes”

Obviously, some process is needed, but the traditional way makes no sense.

Here’s how to rethink process:

 

Most processes lack critical thinking.

Ask yourself “Why are we following this process?”

Modern business requires you to think and know why you do what you do. Just because it’s the way it’s always been done, does not make it’s functional or practical. My grandpa’s horse and cart was functional back in the 1920’s and today it’s a useless pile of junk.

Critical thinking is needed with respect to “process.” Don’t become a process sook.

 

A lot of processes are kept beyond their expiry date.

The challenge is that the digital world is moving so fast. The moment you invent a process, the customer starts to do something different. That’s why a flexible process with minimal framework is ideal.

The process must move with the market and the people who use the process.

” Too much process turns people into critics that ridicule anyone who goes ‘outside of process’ “

Process can quickly become a means for people to become critical and insult each other. Going outside of the process to make business happen (which pays the bills) is not something that should be looked down upon. Instead, when this happens, we need to ask why the process wasn’t suitable.

 

Every process should regularly be reviewed.

Okay, so you have to have a process for something. It needs to be continually challenged.

Why do we have this process?
What do customers think of it?
Is it still timely?
Are there any steps in the process we can remove?

Out of date processes are destroying your business and if you are working for a company that has to follow them, you become de-motivated quickly.

There’s always another business you can work for that doesn’t have the same dumb process, so keeping people becomes hard as well thanks to too much process.

 

Rounding up things together like sheep.

You can’t round people and businesses up like a flock of sheep.

No two people are the same.
No two businesses are the same.

Unfortunately, very few business and people are the same. I rejoice that fact otherwise life would suck big time. We’d become even more bored and spend more time looking at a not so smartphone.

Embrace individuality. Let people think outside the process box. You’ll be amazed by the results. You might even build the next Facebook by doing so. When I see a black cat, with a white spot on it’s back, walk under a ladder, I shout out loud and do a dance!

Praise the heavens for the fact that the black cat is busting an ancient superstition. It’s time to sing Superstitious by Stevie wonder and get back in the groove.

 

Process kills innovation.

For the record, I hate the word innovation. It’s a buzz word that is frequently used and rarely practiced. Innovation can only thrive when we have a growth mindset. A growth mindset says that nobody is right and nobody is wrong. We’re all right in our own way and we are all continuously learning.

You can’t have an innovative culture or workplace if you suffocate it with the lethal gas that is too much process. Process turns dreamers (innovators) into deranged zombies that can’t wait to get home and get drunk.

 

Imagine if Uber followed the process.

That’s right: What if Uber did what every other taxi company did? We’d have the same broken system that doesn’t serve the customer or the driver. We’d never know what it was like to book a service, and then walk away without pulling our wallet out.

 

Frustration with “the process” is good.

You know why I love it when people get pissed off at too much process? Because it creates the seed of entrepreneurs. Entrepreneurs can’t take too much process and they end up proving people wrong by going and doing something better themselves.

If people didn’t get pissed off by out of date process, then we wouldn’t have a lot of the tech giants we have today. So again, don’t let the negativity take over. Take the negativity that is process and go and fix the problem, and charge money for it.

For those that do, I look forward to your email in the future that says thank you. Your welcome for these words I write which encourage you to stand up to BS process that makes no sense. Rebels move the world forward with their passion and they spit in the face of being suppressed by mediocrity.

We all have potential.
We can all do crazy, awesome stuff.
Don’t let too much process ruin the fun party!

 

In conclusion….

Process kills dreams.
Process kills companies.
Process kills ideas.
Process kills people and their potential.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

How To Create Exponential Growth In Your Company Using This Simple Strategy

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company growth

When it comes to business, the more of it you have, the easier it is for the business owner to see where the business will be in five, ten, even fifteen years. Good business is what we want, but great business is what we dream of having.

If you’re an entrepreneur with a startup company, or maybe you’re an old pro cultivating business every day, there’s one thing we can all agree on. Having more business and creating more success within our business would be a great end result at the end of this year.

But what is the secret? It seems some people blast out of the entrepreneurial gate and people immediately gravitate to them, while others get lost in the crowd and struggle for six months before finally giving up their dream. While this is a sad depiction of what could be in store for your business, it doesn’t have to be like this.

Enter Rohan Sheth, a self-made success who used to work the counter at McDonald’s but now runs the CEO desk at Rohan Sheth Consulting, a multi-million dollar company helping entrepreneurs realize their dreams. If anyone knows the secret of creating exponential growth within their company, it’s Mr. Sheth, and he explains these well-known, but little practiced strategies that can explode your business.

1. Stay Consistent

First and foremost, Mr. Sheth described consistency as one of the key parts in building a successful business. He says, “Legitimate consistency with engagement for your business will show relevancy with your audience and allow them the opportunity to connect with you on a personal level.”

Being consistent within your target audience begins to build a sense of trust and expertise within your community and it’s important to understand what your target market wants and needs and sticking to a plan which delivers on these needs daily/weekly.

If your priority on social media marketing is your Instagram account, then make a plan and stick with it. Post consistent and valuable content which will plant a seed within your congregation making you stand out from the rest of your competitors. Remember, if you’re constantly selling to them, they’re not going to listen. It takes perfect timing to understand when to sell and when to continually deliver content that will meet their needs.

Eventually, your consistency will begin to be shared by your audience. When this happens, they will begin expecting something from you at certain times throughout the day or week. For instance, let’s say you have a YouTube channel where you always upload a helpful video every Friday. After you have consistently shown your viewers you can deliver on what you promise, they will pounce on your video’s every time you upload them.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson

2. Build the Relationship

In the online world of business it can be very tempting and even easy to fall prey to data and statistics. Sometimes you may even find yourself pouring over data sheets and getting excited when a line goes up or down.

While statistics are a reliable way to grow your business, it’s not the way to build a personal relationship with that one person who needs your services. No one person is unimportant. Each individual within your reach has the power and the potential to reach hundreds, even thousands of their friends when you take the time to show them you really care. So how does this part happen?

This is when you get down and dirty and jump in the mix in your social channels and your email list. Reply to comments, answer questions, reach out and offer your services and advice when you see someone in need. These are all barrier breakers in the relationship building process and can mean the difference of someone walking away and becoming a high value brand ambassador for your business later.

I realize once your business grows on social media, you will begin to have more people than you’ll know what to do with. Nonetheless, it’s still important to reach out as much as possible and show the face behind the brand. When your audience does start to get large, think about creating opportunities with your channels or pages which can provide a sense of belonging to your target market.

For instance, give the mass of followers you have retained a name. This will make them feel like they are part of the bigger picture and will draw them in and help the relationship building process grow between them and your brand.

3. Solve a Problem For The Masses

In order to encourage exponential growth within your company you need to be making use of the technology around you.

Technology is enabling organizations to reach entirely new markets in massive and viral ways. As the world’s population approaches 7.5 billion, companies and organizations with exponential business models can help close the gap between our growing population and the resources they need.

Many companies start with one core offering to customers to serve one need—like Uber and personal transportation—then expand their services to meet other needs, like UberEATS or UberHEALTH.

Mr. Sheth says to learn about your audience through the data and statistics and develop a plan which can solve these bigger problems they are having. This is more like relationship building on steroids and works well when you have a larger audience. Because the audience is larger, when you do solve the problem, they feel the need to tell their friends about it and here comes the flood of new visitors to your business.

“There was never a night or a problem that could defeat sunrise or hope.” – Bernard Williams

In Conclusion

Every entrepreneur wants to realize their dream of owning a successful business which can touch the hearts, minds, and wallets of every person in their target market. But you cannot do that until you have a plan which will keep you and your team on track. Mr. Sheth’s strategies can help you develop these techniques and when you apply and tweak them according to your personal goals you will start to see your business growing exponentially within your niche.

Is it your goal to own a business or grow the business you’re currently in? If so, share with us in the comments how you are going about it so we can help everyone.

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