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6 Important Strategies That Will Help You Grow a Successful Startup

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Congratulations – you’re here because you have a bright idea. The kind that prompts you to, pause in amazement to ask yourself why nobody ever thought of this before, tidy your desk, and start searching for advice on how to turn your brainwave into a profitable business. But where should you really begin?

Building a business is one of the greatest journeys you can embark upon. You can’t expect success overnight. Behind the meteoric rise of each ‘Uber for this’ and ‘Airbnb for that’, there are rivers of sweat, oceans of tears and months of lost sleep.

The foundation of a viable business is to identify a problem and provide a good solution – or a better one than your would-be customers can currently find. You should begin by thinking through your business plan and doing your market research. Be prepared to make changes to the product and to redefine your target market in response to your findings.

Your next step is to get the infrastructure of success in place. Become an expert by studying up on specialist sector information. Get get a professional-looking website, clean up your social media, contribute to relevant discussions online and in person: you should be seen as an authority.

Select the platforms you’ll use to market your product – does it need a video demonstration, or are you the author and sage behind the next hit eBook? Then, get to grips with Google. You’ll need to produce regular, relevant content for your site to rank highly, and understand how paid ads work in order to run campaigns or instruct an agency.

Think this summary sounds simple enough? You already know the roadmap to business stardom will be peppered with potholes. Here are six tips to prepare:

1. Get to work

Success is directly proportional to the effort you put in. You’ll be competing for funding and customers with many other companies. Most will have more capital and manpower than your business might see for another decade. If you want to get on level footing, the only way is to grind. Use size to your advantage.

There’s no middle-management or bureaucracy to prevent you from experimenting with new tactics or tailoring services to a particular client’s requirements. Bonus tip? Don’t quit your day job right away. It’s incredible how much time you can free up on evenings and weekends by reducing your Netflix consumption.

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” – Richard Branson

2. Network, network, network

Mingling, schmoozing, hobnobbing – it doesn’t come naturally to everyone. Maybe it seems pointless, or pushes you out of your comfort zone at first, but networking is an extremely  valuable use of your time. Polish your LinkedIn presence, go to business networking events, reach out to people you could learn from. Join discussion forums and contribute to them.

You could even consider applying to startup incubator programs such as TechStars, which offer a curated programme of introductions to both mentors and investors. You can’t predict when one of these contacts will offer a helping hand, but relationship building is key to securing support in your hour of need.

3. Tighten the purse strings

Startups don’t secure their founders a steady stream of income. There will be weeks when you’re flush, and months when your dreams of entrepreneurial success are eclipsed by dreams of a dinner that isn’t ramen. Without the privilege of a reliable income, life is easier to navigate when you’re equipped with budgeting smarts and a steely will. Get used to living within your means. Your salary cut will ultimately translate into a runway extension for your startup.

4. The customer is (still) king

Your brilliance and expertise can’t fund your startup by themselves! Customers put food on your table and sustain the viability of your business. Listen to what they want from you. Be prepared to tailor your offering to their needs. If you get an opportunity to deliver results for someone – seize it. You can offer them a perk no big business can match: flexibility.

5. Shortcuts leave you short-changed

If a job is worth doing, it’s worth doing right first time. Don’t give investors a chance to pick holes in your business proposition by spending time and money on work that needs to be re-done. Website bugs or a ‘content farm’ blog can damage the functionality of your business as well as your reputation.

Sure, you’ll get to the stage where your business is ready for a re-brand or an experienced hire brings in the knowledge to optimise your content, but there’s a difference between being keen to improve versus tolerating shoddy work. Get the best you can buy at every stage of growth.

“Don’t start a company unless it’s an obsession and something you love. If you have an exit strategy, it’s not an obsession.” – Mark Cuban

6. Know your ‘why’

When the going gets tough, the tough get going. But how can you cultivate this toughness? In the early stages, you may not have a co-founder or employee to share the struggle. There will be no team to carry you through phases of crippling doubt. Whether you need to adjust the feng shui of your home office, admit that breaks are crucial to your wellbeing or build opportunities to socialise with likeminded individuals into your schedule, take time to work out the foundations of your mental fortitude.

Understand your ‘why’ – the reason behind your passion that gives you a true sense of purpose. Then, work to cultivate a balance. You can’t do everything, but you can make time for family, exercise, and the little things that save your sanity. The ability to self-motivate will serve you in every area of life, whether business is your vocation or not.

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5 Women Who Revolutionized Tech and Made Millions

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There are many female entrepreneurs in today’s world revolutionizing the tech industry and owning their own unique craft. Before, technology and business was seen as a more male-dominanted industry that women rarely crossed into. That’s no longer the case. (more…)

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The Truth About Marketing Every First Time Founder Should Know

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While starting your own business is an exhilarating experience, many start-up founders struggle with successful marketing more than any other area of business. So if you’re thinking about starting a business, here are some of the key things you need to know about marketing before you take the plunge. (more…)

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Lessons I Have Learned About Scaling a Business as a Startup Founder

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When I set out to start my own business three years ago, I never imagined bright lights and private jets to New York or Shanghai for business meetings. Good thing I didn’t because it is nothing like that at all. It was a struggle from day one and I had to embrace the grind to grow. (more…)

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5 Hacks to Improve Your Writing Skills in English for ESL Learners

Phil Collins

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Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up. 

In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.

 

Control Your Environment

Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.

You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.

Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.

 

Practice Constantly

Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language. 

Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.

 

Writing Is The Answer

If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!

Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly. 

Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.

 

Learn In a Group

It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.

The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.

Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently. 

This will help you feel more confident in your skills and, consequently, speak and write better.

 

Expose Yourself

The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process. 

A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few. 

Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!

 

Wrapping Up

Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson. 

Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!

Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!

 

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